Salesforce Marketing Cloud Archives - gettectonic.com - Page 7
Marketing Cloud Tik Tok
12Aug

Marketing Cloud Tik Tok

TikTok Introduces No-Code Integration for Salesforce Marketing Cloud TikTok has launched a no-code integration for Salesforce Marketing Cloud, designed to help advertisers transfer leads generated by their campaigns to Salesforce in real-time. This new integration ensures that leads captured on TikTok are automatically synced to Salesforce Marketing Cloud, eliminating the need for manual lead downloads by advertisers. Benefits of the Integration: Salesforce first enabled Commerce Cloud users to sell through TikTok in July 2022, positioning TikTok alongside other major social media channels like Facebook, Instagram, and Snapchat. This broadened the marketing and sales avenues for merchants. The new TikTok integration is available on Salesforce’s enterprise cloud marketplace, AppExchange, for businesses utilizing the Salesforce Marketing Cloud. Why This Integration Matters: Introducing TikTok AdZ: Filling the Gap in Salesforce Marketing Cloud Salesforce Marketing Cloud’s Advertising Studio did not previously integrate with TikTok, leaving a significant gap in the market. The new app, TikTok AdZ, created by Cezium, fills this gap by integrating TikTok advertising with marketing and CRM data, adding value in four key ways: 1. Acquisition: 2. Nurturing: 3. Retention: 4. Media Bidding Optimization: Key Features of TikTok AdZ: Target Using First-Party Data:With third-party cookies depreciating, TikTok AdZ allows advertisers to use first and second-party data for targeted ads, ensuring compliance with consumer privacy laws. Growth of Brand Awareness:Build a strong follower base on TikTok by creating custom audiences from existing customers or email subscribers and targeting them with exclusive promotions, influencer campaigns, and product demos. Audience Matching:Utilize TikTok’s lookalike audience feature to target users similar to your existing audience, increasing the likelihood of conversion. Audience Suppression:Optimize advertising spend by suppressing ads for unsatisfied customers or recent complainers, focusing on audiences more likely to convert. Use TikTok in Journey Builder:Leverage unified data to create personalized, contextual, and human engagements across marketing, commerce, service, and sales through multi-step automation in Journey Builder. Hyper-Personalization:Enhance personalization efforts with features like geotargeting, upselling and cross-selling, seasonal promotions, abandoned browse retargeting, and abandoned cart recovery. Summary As one of the largest social platforms globally, TikTok is essential for modern advertising strategies. TikTok AdZ streamlines the process, offering the tools needed to create personalized and effective ads that target the right audience on TikTok. Embrace this powerful integration to stay ahead of the competition, streamline lead generation, and watch your conversion rates soar. Reach out to your TikTok Rep or Salesforce Account Executive to get started today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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August 12, 2023in Salesforce Marketing Cloud
multi-channel campaigns
11Aug

Multi-Channel Campaigns

Leveraging Salesforce for Multi-Channel Campaign Management with Tectonic In today’s dynamic marketing landscape, businesses need to connect with their audience across multiple channels—email, social media, web, and beyond. Managing these campaigns effectively can feel like juggling too many balls at once, especially when aiming to maintain consistent messaging, track performance, and maximize ROI. That’s where Salesforce, paired with expertise from Tectonic, makes all the difference. Salesforce simplifies multi-channel campaign management, helping businesses stay organized, boost engagement, and achieve measurable results. Let’s dive into how this powerful platform, supported by Tectonic’s expertise, takes campaign management to the next level. The Challenge Marketing teams often face obstacles like: The Solution: Streamlined Multi-Channel Campaign Management Salesforce, with Tectonic as your trusted partner, transforms the complexity of multi-channel campaigns into a streamlined and effective process. By integrating channels, automating workflows, and delivering real-time insights, businesses can engage their audience and achieve exceptional results. 1. Centralized Campaign Planning Salesforce Marketing Cloud provides a centralized platform for planning and managing campaigns across channels—email, SMS, social media, and paid ads—all from one dashboard. This unified view ensures messaging and branding stay consistent while fostering seamless collaboration across teams. Tectonic enhances this process by ensuring your Salesforce environment is optimized for your specific needs. 2. Personalized Messaging at Scale Salesforce’s AI-powered tools, such as Einstein AI, analyze customer data to craft personalized content for every audience segment. These tools allow businesses to create tailored emails, ads, and social media posts that resonate with specific groups. With Tectonic’s guidance, you can implement personalization strategies that drive engagement and conversions to new heights. 3. Real-Time Performance Tracking Salesforce consolidates campaign performance data into a single platform, providing real-time metrics like open rates, click-through rates, social engagement, and conversions. Customizable dashboards allow your team to monitor results at a glance, enabling quick adjustments for maximum impact. Tectonic can help design these dashboards for clarity and actionable insights. 4. Automation for Efficiency Managing multi-channel campaigns involves countless tasks, but Salesforce automates processes such as scheduling, triggering emails, and personalizing messaging based on user behavior. By streamlining these repetitive tasks, your team can focus on creativity and strategy. Tectonic’s expertise ensures these automations are tailored to fit your business workflows perfectly. 5. Seamless Integration Across Channels Salesforce integrates with platforms like Google Ads, Facebook, LinkedIn, and Instagram, consolidating data into one ecosystem. This eliminates the need for manual data collection, saving time and improving accuracy. Tectonic ensures these integrations are set up seamlessly, so you can focus on running impactful campaigns. Strategies for Success with Salesforce Why Tectonic + Salesforce? Tectonic combines deep Salesforce expertise with a keen understanding of marketing challenges to help you fully unlock the platform’s potential. Together, Salesforce and Tectonic empower businesses to achieve more efficient, impactful, and ROI-driven campaigns. Ready to revolutionize your multi-channel marketing strategy? Let Tectonic guide you to Salesforce success. Content updated December 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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August 11, 2023in AI Tools, Data, Google, Salesforce, Salesforce Marketing Cloud
salesforce marketing cloud interaction studio
03Aug

Marketing Cloud and Einstein

AI has emerged as an effective solution to tackle the challenges arising from the sheer volume and rapidity of data in the marketing landscape. This article delves into some cutting-edge functionalities presented by Einstein within the Salesforce Marketing Cloud, showcasing how these features empower marketers to enhance performance and streamline their workflows. Einstein for Marketing Cloud uses Salesforce’s AI to help you best evaluate and implement your marketing activities. Use valuable insights on audiences, send time, engagement frequency, and your content to best target your customers. Deliver information to your customers when they need it and how they need it. Einstein in Marketing Cloud offers a range of opportunities for you to analyze, automate, and optimize your content. Use the apps throughout Marketing Cloud platforms to gain insight and better target your audiences. Salesforce Einstein for Marketing Cloud In the dynamic realm of marketing and sales, the pursuit of refining strategies is perpetual. Einstein Social Insights Within the Marketing Cloud’s Social Studio feature, marketers can publish content, engage in conversations, and analyze social data. Einstein augments this platform, introducing AI-powered capabilities: These advanced features empower marketers to optimize social strategy, fostering brand loyalty. For instance: Einstein Vision for Social With over 3 billion images uploaded to social platforms daily, Einstein Vision for Social equips marketers to analyze and derive insights from images. Marketers can train Social Studio to recognize images related to their brand, including products, logos, scenes, and food. This enriched data allows for a deeper understanding of brand followers, facilitating engagement and measurement of marketing efforts. Lookalikes Einstein lookalikes leverage lookalike modeling, identifying common traits among current customers to target new customers with similar characteristics. This tool streamlines the process, allowing marketers to create rich audiences and segments for modeling purposes using first, second, and third-party data in Audience Studio. Einstein Journey Insights In today’s consumer-centric world, Einstein Journey Insights helps marketers comprehend customer journeys by tracking interactions across touchpoints like web browsing and email. Advanced attribution modeling enhances engagements and event sequences, leading to specific goals such as purchases or product reviews. Interactive reports and visualizations enable marketers to optimize campaigns by comparing planned journeys with organic consumer journeys. Einstein Content Tagging Personalized and engaging messages demand an organized library of content. Einstein Content Tagging and image recognition technology automatically add and update content tags and metadata, helping marketers manage their assets efficiently. Smart Orchestration Einstein Send Time Optimization determines the best time to send an email or push notification. Einstein Engagement Frequency evaluates your contacts and identifies the optimal number of email messages or push notifications to send. Marketing Cloud Intelligence As marketing budgets increase, the need for ROI and superior customer experiences rises. Marketing Cloud Intelligence delivers AI-generated insights through automated regression modeling and statistical analysis. Einstein Marketing Insights sifts through data to identify high and low performers, enabling marketers to make informed decisions swiftly and optimize strategies for better results. The Einstein features in Salesforce Marketing Cloud present myriad opportunities for marketers to optimize their performance and work more efficiently. By harnessing these AI-powered capabilities, marketers can make informed decisions rapidly, fostering better brand engagement and higher ROIs. Tectonic is ready to assist you in deploying Einstein for Marketing Cloud. Contact us today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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August 3, 2023in Data, Einstein Insights, Marketing Automation, Salesforce, Salesforce Einstein, Salesforce Marketing Cloud, Technology
Contact Builder is responsible for aggregating customer data from multiple source into a single customer view, known as the contact model in marketing cloud. For more information refer to the official documentation. Audience Builder is a segmentation tool, that abstracts the traditional SQL process for building segments and allows marketers to build segments by dragging and dropping them. For more information, please refer to the the documentation. Contact Builder has been moved to the Audience Builder tab
31Jul

Audience Builder Contact Builder

Contact Builder, formerly known as Audience Builder, is a robust tool within Marketing Cloud designed to manage data associated with contacts, referred to as ‘people’ records. This platform provides access to both demographic and behavioral information, which is organized into ‘attribute groups’ (such as abandoned carts), ‘events,’ and ‘populations,’ allowing for efficient segmentation of data. The primary distinction between Audience Builder and Contact Builder lies in their functionalities within Marketing Cloud. While Audience Builder focuses on segmenting data, Contact Builder serves as the tool for defining the data model within the Marketing Cloud ecosystem. Contact Builder is integral to data management within Marketing Cloud and will continue to play a central role in the platform’s operations. Marketing Cloud Audience Builder has empowered marketers to create finely segmented audiences based on behavioral and demographic data. With its retirement, the question arises: “What comes next?” To address this, Marketing Cloud offers engagement marketing tools powered by AI, enabling marketers to activate their data and deliver personalized campaigns at scale to enhance customer lifetime value. These tools include: Email Marketing: Cross-Channel Analytics: “After adopting Salesforce Marketing Cloud and using it to hyper-target our audience, we are able to reduce the waste of our current marketing budget and become more efficient with spending on initiatives that deliver better results“ Kyall MaiSVP & Chief Innovation Officer, Esquire Contact Builder vs. Audience Builder Contact Builder serves as the central hub for managing attribute values associated with each contact within Marketing Cloud. It maintains a comprehensive database of contact information and facilitates the organization and linkage of data from various sources, including ERP systems, CRM systems, and POS systems. This tool offers a unified view of customer interactions with the brand, enabling personalized communication across channels such as email, SMS, and push notifications. Audience Builder, now known as Contact Builder, dynamically creates targeted audiences based on stored attribute and behavioral values of contacts. These audiences are generated according to specific rules and criteria defined by the user. Audience Builder helps marketers segment contacts effectively, allowing for precise targeting or exclusion from marketing activities within Marketing Cloud Engagement. Key Features and Functions: Contact Builder: Audience Builder: While both Contact Builder and Audience Builder are essential components of Marketing Cloud, Contact Builder takes precedence as the primary tool for managing contact data and enabling personalized customer interactions. Audience Builder, now integrated into Contact Builder, continues to play a vital role in audience segmentation and targeting within Marketing Cloud Engagement. Contact Builder is responsible for aggregating customer data from multiple source into a single customer view, known as the contact model in marketing cloud. For more information refer to the official documentation. Audience Builder is a segmentation tool, that abstracts the traditional SQL process for building segments and allows marketers to build segments by dragging and dropping them. For more information, please refer to the the documentation. Contact Builder has been moved to the Audience Builder tab. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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July 31, 2023in Salesforce Marketing Cloud
Marketing Cloud 360
25Jul

Marketing Cloud 360

Make every moment with prospects and customers count with Salesforce Marketing Cloud 360. In today’s competitive landscape, personalized experiences are essential for meeting customer expectations and fulfilling their unique needs. Understanding customer behavior and preferences is not just a bonus insight but a critical requirement for businesses looking to market products and services effectively. Salesforce Customer 360 plays a pivotal role in enabling seamless customer journeys for both B2B and B2C companies by optimizing internal and external channels. Customer 360 is a comprehensive Salesforce technology suite—a unified CRM platform that bridges the gap between customers and businesses. It provides a 360-degree view of customer data based on their past interactions. Salesforce Marketing Cloud is an essential component. Marketers face challenges in applying insights to marketing strategies, and the speed of gaining insights is crucial. A significant percentage of marketers monitor cross-channel performance monthly or less. They find it too time consuming. They don’t have dedicated resources or tools. In recent years, data privacy regulations have driven businesses towards a consumer-first, consent-based approach to data collection. Technology plays a crucial role in helping marketers adapt to these changing standards and expectations. Salesforce Customer 360 offers an integrated CRM platform that organizes user data and provides a consolidated view of customers’ perceptions of businesses. It allows you to better identify users and make data-driven decisions. Customer 360 enables businesses to establish strong connections with data sources and other applications. It’s a flexible platform designed to meet the essential needs of companies in understanding their customers. Organizations can access a centralized database of user information to develop targeted multi-touch campaigns, track campaign effectiveness, evaluate sales opportunities, and gain actionable insights. However, a significant percentage of marketers evaluate cross-channel marketing performance in silos, either at the channel or platform level, instead of using a centralized view. Data integration and management remain challenges in achieving a cohesive view of cross-channel performance. Marketers encounter obstacles in connecting data from different business units and preparing data across sources. Marketing Cloud 360 Salesforce Customer 360 offers key components that facilitate deeper customer connections: Salesforce Customer 360 empowers organizations to leverage customer data effectively, drive personalized experiences, and optimize marketing campaigns. Key features of Salesforce Customer 360 include: Salesforce Customer 360 integrates seamlessly with other systems through MuleSoft, facilitating data integration and enabling personalized customer experiences. By implementing Salesforce Customer 360 and Salesforce Marketing Cloud, businesses can unify customer data, drive more meaningful interactions, and gain a competitive advantage through superior customer experiences and data-driven decision-making. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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July 25, 2023in Mulesoft, Salesforce, Salesforce Marketing Cloud
Salesforce AI
14Jul

Salesforce Einstein and Social Studio

The digital era (sometimes considered the third industrial revolution) has transformed the dynamics of customer-business interactions, demanding a proactive approach to customer engagement across diverse channels. Navigating this ever-evolving world is essential for business success, and Social Studio is a valuable asset in this endeavor. Social Studio, in conjunction with Einstein AI, plays a pivotal role in achieving social media success. Recognizing the significance of social media in shaping brand identity and fostering customer relationships, marketers are tasked with maintaining an active and responsive presence across various social media platforms. This challenge is met by Social Studio, offering a centralized hub for comprehensive social media management. This platform facilitates content planning and publication, team collaboration, content approval, audience engagement, and performance analysis. Equipped with advanced scheduling tools, user-friendly content creation features, and customizable approval rules, Social Studio ensures the safeguarding of your brand’s integrity across multiple platforms and messaging. Notably, Social Studio seamlessly integrates with Salesforce Marketing Cloud, providing an all-encompassing solution for efficient social media management. Its capabilities extend to user role management, image classification through Einstein Vision, and process automation using macros. With Social Studio, users gain access to a unified platform for content creation, scheduling, and monitoring, audience interaction, and performance analysis. Whether collaborating within a team or managing multiple accounts, Social Studio streamlines social media efforts, empowering users to achieve their goals. Embrace the advantages of this robust tool for an enhanced social media experience! Social Studio is a one-stop solution to manage, schedule, create, and monitor posts. You can organize posts by brand, region, or multiple teams and individuals in a unified interface. Social Studio offers powerful real-time publishing and engagement. Social Studio offers powerful real-time publishing and engagement platform for content marketers, plus the comprehensive content performance by social network and time frame. A single interface offers a fully customizable team-based collaboration platform that analyzes channel and content performance. Analyze current trends and recommend new content ideas. With Social Studio you can: Social Studio Components Social Studio is made up of these components: Note: Salesforce will sundown Social Studio on November 18, 2024, but some users will lose access before then if their contract expires sooner.  Salesforce recommends retrieving your Social Studio data at least 90 days before the Order End Date of your Marketing Cloud Social Studio Product(s) or November 18, 2024, whichever is sooner.  The digital, or third industrial revolution is the shift from mechanical and analogue electronic technologies from the Industrial Revolution towards digital electronics which began in the latter half of the 20th century.  This was prompted with the adoption and evolution of digital computers. (source) Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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July 14, 2023in Salesforce Einstein, Salesforce Implementation Services, Salesforce Marketing Cloud
Salesforce Marketing Cloud Journey Builder
13Jul

Journey Builder Explained

In B2C marketing, the focus on Journey Builder within the Marketing Cloud framework is essential to take customers on journeys with personalized interactions depending on where they are at in the buying cycle. This tool empowers marketers to craft intricate marketing journeys that deliver personalized experiences to customers. Operating within Marketing Cloud, the journey tool orchestrates comprehensive customer journeys, facilitating interactions across multiple platforms such as email, mobile, advertising, and websites. It stands as a foundational element of Marketing Cloud, primarily tailored for B2C initiatives. Salesforce Journey Builder facilitates a deeper understanding of customers by triggering actions based on their unique behaviors and ensuring consistent messaging across channels. As consumers navigate seamlessly between platforms and devices, brands must offer personalized and seamless journeys to maximize customer lifetime value. To achieve this, marketers must address key questions: Answering these questions requires a comprehensive view of the customer journey, with actions aligned to evolving customer expectations. With Salesforce Marketing Cloud Journey Builder, marketers can attain a unified view of all customer interactions, optimizing end-to-end journeys. Journey Builder provides visibility into consumer interactions across marketing channels, including email, mobile, social ads, and more. By connecting these interactions, marketers gain insights for improved message crafting, campaign design, and automation, fostering seamless customer experiences and fostering loyalty. Interactions a customer may have with the brand throughout their journey include clicking on an ad, opening an email, making a purchase, conversing with customer support, and more. Journey Builder, as an event-driven tool, initiates conversations based on customer history, preferences, and real-time behavior, supporting visual mapping of simple or complex journeys. However, Journey Builder operates within Marketing Cloud and utilizes content and audiences from Email Studio, Mobile Studio, Advertising Studio, Content Builder, and Audience Builder. It leverages event-driven triggers to react to customer actions, such as downloading an app or leaving a shopping cart abandoned, thus enabling timely and relevant responses. Key features of Journey Builder include a user-friendly drag-and-drop interface, entry and filter criteria for swift actions, and powerful add-ons for enhanced functionality. Ultimately, Salesforce Journey Builder facilitates a seamless customer experience by guiding journeys, ensuring consistent messaging, adapting to evolving needs, and maintaining brand consistency across channels. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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July 13, 2023in Data, Google, Salesforce, Salesforce Marketing Cloud
Marketing Cloud
26Jun

Salesforce Marketing Cloud Package Manager

Introducing the Marketing Cloud Package Manager Enhance efficiency, scale best practices, and expedite time-to-value by bundling tailored solutions for your company or industry, effortlessly deploying them across diverse environments using Marketing Cloud Package Manager. You can even deploy assets from one business unit to another. Salesforce has continuously refined, upgraded, and enriched the deployment options for Package Manager over the past year. Updates to Package Manager Marketing Cloud Package Manager now facilitates the packaging and deployment of automations containing import activities utilizing subscriber lists. Optimize the inclusion of images in packaged solutions by configuring them as reference URLs, eliminating the need to store them individually within the package. Monitor the deployment progress with the newly introduced progress bar, providing real-time insights into the completion timeline. Additionally, shared data extensions are now usable for packaging items, and users with Journey Builder access can package journey templates using Package Manager. Enhancements to Marketing Cloud Package Manager Package Manager ensures automatic inclusion of in-app messages when packaging a journey. Furthermore, any content referenced by the ContentBlockByName AMPscript function is seamlessly integrated into your package. Significant performance improvements have been implemented for package deployment, specifically for attribute group and attribute set creation and updates. Industry Solutions Templates in Package Manager Industry Solutions represent meticulously crafted campaign templates featuring industry-specific journeys, content, automations, landing pages, and more, facilitating accelerated workflows for marketers. These templates are designed to streamline Marketing Cloud setup times and accommodate various instances for distinct business units. Available solutions encompass: Retail Re-Engagement How to Deploy: To initiate the solution deployment process in Package Manager, navigate to the Industry Solutions tab. Choose the relevant solution, and with a simple click, deploy the chosen solution for seamless integration into your Marketing Cloud environment. Like1 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

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June 26, 2023in Salesforce Marketing Cloud

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