Clean Energy Transition Campaign

EnergyFlex Launches Clean Energy Transition Campaign in Partnership with Carat SA

EnergyFlex, an Australian veteran-owned energy analytics and renewables education company, has joined forces with Carat SA to launch its first-ever brand campaign.

This initiative is designed to accelerate Australia’s clean energy transition by equipping individuals and businesses with the tools, knowledge, and confidence to become “Renewables Ready.”

Empowering Australians with Free Energy Tools

Founded in 2021, EnergyFlex aims to put every Australian on the path to free and clean energy. The company’s free app, launched in May, helps users:

Optimize energy habits by aligning usage with renewable energy availability in the grid.
Save on energy costs and reduce carbon emissions.
Compare energy plans to find the best deal, regardless of their energy retailer.

The app, available on both iOS and Android, is part of EnergyFlex’s mission to make renewable energy adoption accessible and impactful for all Australians.

Voices from the Partnership

Garry Harding, CEO and Co-Founder of EnergyFlex, emphasized the campaign’s focus on financial, community, and environmental benefits:

“We want to make it as easy as possible for Australians to understand the positive impact of the renewable energy transition. Partnering with Carat SA enables us to raise awareness and bring these tools and education to homes and businesses across the country.”

Adele Gibb, Managing Director of Carat SA, highlighted the synergy between the campaign and Carat’s values:

“Working with a forward-thinking brand like EnergyFlex aligns perfectly with dentsu’s B2B2S philosophy—creating solutions that are good for business, people, and society.”

About Carat SA

As a leading global media agency, Carat SA operates across 190+ offices in 135+ countries, bringing expertise and innovation to drive impactful campaigns.

With this collaboration, EnergyFlex and Carat SA are poised to inspire a nationwide shift toward renewable energy adoption, helping Australia lead the way in sustainability.