What is Salesforce commerce cloud?
Salesforce Commerce Cloud is a cloud-based suite of products that enable e-commerce businesses to set up e-commerce sites, drive more automation and provide customers with seamless shopping experiences.
Commerce enables retailers to swiftly establish an online presence, leveraging the capabilities of Salesforce CMS. Equipped with numerous out-of-the-box features, it caters to both B2C and B2B retailers, facilitating the creation of exceptional online experiences.
Commerce Cloud encompasses standard Salesforce features, exhibiting mobile readiness, seamless integration with Service Cloud, and compatibility with other Salesforce products. Additionally, it incorporates Einstein AI-enabled functionalities. Noteworthy examples of SFDC Commerce Cloud implementation can be observed through prominent Salesforce customers like Puma and Adidas.
The platform offers two variants, each catering to distinct customer focuses:
- B2C Commerce: Geared towards “Business to Consumer,” it operates on a separate technology stack utilizing JavaScript and web technologies. The architecture has evolved through multiple iterations, including SiteGenesis, the Storefront Reference Architecture (SFRA), Headless Commerce, and progressive web app development (PWA).
- B2B Commerce: Targeting “Business to Business,” B2B Commerce is inherently integrated with the Salesforce platform, adhering to the core multi-tenant architecture of Salesforce.
Scale commerce with confidence on the most complete platform. Simplify everything from setting up your digital storefront to driving sales on any customer touchpoint with AI and automation powered by the Einstein 1 Platform.
Salesforce Commerce capabilities enable you to cover more touchpoints with your customers, deliver personalized services to them, launch in new markets faster, and boost conversions. It helps you make analytics-based decisions to provide truly unforgettable services to your shoppers.
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