Einstein GPT and AI-Powered CRM

As many of you are already aware, ChatGPT has become a prominent term in AI chatbot systems. It leverages predictive computing to respond to user questions and queries, spanning from recipes for favorite dishes to new song lyrics or even code writing assistance. It’s quite thrilling, isn’t it? Einstein GPT and AI-Powered CRM bring forth the world’s first generative AI tool for customer relationship management.

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In this insight, we’ll introduce you to Einstein GPT, a fusion of proprietary Einstein AI models with ChatGPT or other leading large language models. We’ll dig into its applications across sales, service, marketing, and development.

Firstly, GPT stands for Generative Pre-Trained Transformer, an AI framework that generates text from datasets and offers human-like responses to user queries. Einstein GPT and AI-Powered CRM.

Einstein GPT marks the world’s inaugural implementation of generative AI CRM technology, delivering AI-generated content across sales, service, marketing, commerce, and IT interactions, at scale. Although currently in a closed pilot phase, it’s set to transition to the BETA phase soon.

Now, let’s explore how Einstein GPT can assist sales representatives in composing emails.

How Einstein GPT Can Enhance Sales?
Imagine you’re an Account Executive (AE) charged with engaging the prospect account, Escape LTD. You can kickstart by asking Einstein Assistant to provide an overview of the account, including recent news. It furnishes details instantly, eliminating the need for manual research (Time saver#1).

Based on the information provided, it appears they are expanding operations to the US. You can delve deeper by exploring top contacts for the US expansion initiative. Mara Williams, the VP of sales, emerges as a key contact.

Einstein has already identified the corresponding contact record for you (Time saver#2) and conveniently offers a “Compose Email” button to draft a personalized email to Mara instantly.

Clicking on it generates a tailored email for you, ready to be copied into the email composer (Time saver#3).

If you prefer a less formal tone, you can request Einstein to adjust accordingly (Time saver#4).

You can also instruct Einstein to create a private Slack channel for real-time communication with Mara. Notably, it not only generates the link but also includes it in the email (Time saver#5).

Once satisfied with the email, simply hit “Send,” and it’s on its way.

We’ve added “Time saver#” just for fun, but truthfully, these are genuine time savers that you’ll appreciate when using Einstein GPT.

As we know, an AE’s time is better spent interacting with customers than on email composition, meeting scheduling, or CRM data entry. As demonstrated above, composing emails is a breeze, showcasing how Einstein GPT streamlines sales processes.

There’s much more Einstein GPT can do for Sales:

Retrieve information on top contacts.
Integrate sign-up forms.
Extract insights about new accounts.
Generate leads, and much more.

As mentioned earlier, Einstein GPT extends its benefits to Service, Marketing, and Developers too:

Einstein GPT for Service: Generate knowledge articles from past case notes, and auto-generate personalized agent chat replies for enhanced customer satisfaction.

Einstein GPT for Marketing: Dynamically generate personalized content to engage customers across various channels.

Einstein GPT for Developers: Boost developer productivity by generating code and addressing queries in languages like Apex.

Pretty cool, right? We’re equally excited at Tectonic to witness Einstein GPT’s general availability. If you’re eager to learn more or need additional information about Einstein GPT, feel free to reach out— Tectonic is here to assist.