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Marketing Cloud Cloudpages
01Jun

Salesforce Marketing Cloud Cloudpages

Utilize the CloudPages builder in Marketing Cloud Engagement to effortlessly publish targeted marketing content across multiple channels. CloudPages, a feature within Salesforce Marketing Cloud, offers drag-and-drop tools and pre-built templates for creating and publishing landing pages, preference center pages, and more. Salesforce Marketing Cloud empowers efficient marketing processes and streamlined customer relationship management. It enables the creation of customer profiles and tracking of interactions across various channels, including email, social media, and web interactions. CloudPages facilitates the automatic saving of Smart Capture block data, addition of default content versions to multiple destinations, and the design and preview of content in the audience’s format. For customer experience, CloudPages ensures a seamless process where prospects view and convert on pages using capture forms, with their data instantly updated in relevant Data Extensions. They are efficiently added to Journey Builder flows and receive tailored marketing communications promptly. Organize information for specific destinations, such as landing pages or microsites, with a Cloud Pages collection. Landing pages, created with Cloud Pages, can include custom forms with Ampscript and can be embedded in emails and websites. CloudPages smart capture forms can be used as a Journey Builder Entry Event. The difference between landing pages and CloudPages lies in CloudPages being an application within Marketing Cloud that can publish to various destinations, including Landing Pages. Marketing Cloud Engagement, with the inclusion of Cloud Pages, aids in conversions by providing a drag-and-drop interface for easy creation of landing pages, eliminating the need for complex coding. To create a landing page in Marketing Cloud, navigate to Web Studio > Cloud Pages, create a new collection, and within it, click ‘Create’ and select ‘Landing Page.’ Building CloudPages is user-friendly, featuring a drag-and-drop interface with templated layouts, content blocks, and dynamic content options. It allows easy insertion of text, images, buttons, forms, and more. Salesforce Marketing Cloud differs from Pardot, with Pardot being closely integrated with sales on the Salesforce core platform, while Marketing Cloud operates as a separate application. Landing pages are still crucial, as research indicates that businesses with more landing pages tend to experience higher conversion rates. The term “landing page” refers to a campaign-specific page with a single call to action and no website navigation. Insider tips for using Cloud Pages include making content relevant with Dynamic Content blocks, avoiding information overload, ensuring mobile-friendliness, and experimenting with different page versions for optimal performance. Content updated September 2023. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

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June 1, 2020in Salesforce Marketing Cloud
Talkdesk Dialer for Salesforce
15May

Talkdesk Dialer for Salesforce

Forge Meaningful Customer Connections with Talkdesk Proactive Outbound Engagement™-Talkdesk Dialer for Salesforce Talkdesk Proactive Outbound Engagement™ is a comprehensive suite of outbound voice and digital capabilities integrated into the Talkdesk CX Cloud™ contact center platform. This suite includes versatile dialing modes tailored for every scenario, such as Talkdesk Preview Dialer, Talkdesk Dialer, Advanced Dialer, Talkdesk Dialer for Salesforce, and Automated Notifications. Maximize contact rates by reaching customers when and how they prefer to be contacted while ensuring high-quality interactions that reflect the level of service your customers deserve. Enhance Agent Productivity to Maximize Outbound Success Tools like the Talkdesk Preview Dialer can significantly increase outbound call volume, driving connect rates from 5 to 15 or more per hour and boosting revenue by up to 200-300%. Intelligently manage outbound call pacing to filter out unproductive calls like voicemails, busy signals, and no answers, optimizing agent productivity. Launch Strategic Campaigns Effortlessly Leverage highly configurable dialing options and advanced campaign management tools to maximize contact rates through precise targeting and segmentation. The Advanced Dialer supports customizable campaign and dialing configurations to accommodate virtually any outreach and retry strategy. Empower Agents with Smart Dialing Modes Equip agents with predictive, power, progressive, preview, and agentless dialing modes, complemented by a patented AI-driven answering machine detection algorithm. Salesforce Quick Campaign, part of the Talkdesk Dialer for Salesforce™ product, allows manual selection of Salesforce records for dialing using preview or power dialing modes. Streamlined List Management for Seamless Operations Set up calling lists effortlessly by uploading a CSV file or pushing records from Salesforce, other CRMs, or business systems via an API. Web leads can be seamlessly integrated into ongoing campaigns for immediate dialing, ensuring every hot lead is promptly engaged. Ensure Quality Connections with Talkdesk Dialer for Salesforce™ Talkdesk Dialer, fully embedded within the Salesforce UI, offers power and preview dialing to balance productivity with call quality and personalized customer interactions. Deliver Efficient and Proactive Notifications Go beyond voice calls with Talkdesk Automated Notifications, anticipating customer needs through automated event-triggered SMS notifications. Configure rules and content for each notification to deliver highly personalized messages that enhance efficiency and customer satisfaction. Robust Reporting and Insights While pre-set out-of-the-box reporting tools are currently unavailable for Talkdesk Dialer for Salesforce, Salesforce users can leverage standard Salesforce reporting functionality to create custom reports. Talkdesk Dialer™ is designed to automate the dialing process, maximize outbound call volume, and facilitate meaningful connections with customers while ensuring compliance with regulatory requirements. Learn more about our solutions crafted to optimize every customer interaction at talkdesk.com. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 15, 2020in Salesforce, Salesforce Sales Cloud
Salesforce Marketing Cloud
13May

Marketing Cloud Connector

Marketing Cloud Connect is an API integration that connects Marketing Cloud with other Salesforce systems, such as Sales Cloud and Service Cloud. The Salesforce Marketing Cloud Connector brings connectivity between the Salesforce cloud platforms. What are the prerequisites for Marketing Cloud connector? Marketing Cloud Connect requires a relationship between a single Marketing Cloud account and one or more Salesforce orgs. Your Marketing Cloud account must be provisioned and enabled for use with Marketing cloud Connect before connection. Subscriber Key is required for Marketing Cloud Connect. You can’t have multiple Sales or Service Cloud orgs connecting to one Marketing Cloud account. But you can have multiple business units connected to multiple different Sales or Service Cloud orgs. How does MC Connect work? Marketing Cloud Connect combines the digital marketing capabilities of Marketing Cloud with the data management, segmentation, and campaign management tools in Salesforce. Create powerful customer relationships with more data-driven, personalized conversations and the ability to automate the customer journey. What do users need for most Marketing Cloud connect functionality? To use most Marketing Cloud Connect functionality, users need a license for the Marketing Cloud and a license for Sales or Service Cloud. Understanding the user types and permissions associated with Marketing Cloud Connect is essential to configuration and they are referenced throughout the Salesforce documentation. What is the contact key in Marketing Cloud connect? The contact key is a unique subscriber defined by a customer-provided Contact Key. Each time a subscriber is added to Marketing Cloud, it must have a Contact Key defined. This key is used to identify a single person across multiple channels inside of Marketing Cloud. So if John Smith has two email addresses, one mobile number, and two physical addresses, the contact key unifies the data into a single record. Like Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

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May 13, 2020in Salesforce Marketing Cloud
persist campaign data
05May

Persist Campaign Data

This tag stores data in both the page referrer and URL parameters within a browser cookie. This cookie proves useful, particularly on conversion pages or when user consent has been obtained, allowing the session to be correctly attributed to the relevant campaign. Furthermore, this template offers a solution to the rogue referral issue. By enabling the “Store campaign data in a browser cookie” option, you can specify the URL parameters that trigger a cookie write. If any of these parameters are present in the page URL when the tag is activated, the page URL is recorded in the browser cookie. In scenarios where the page referrer hostname does not match the current page hostname (indicating the user’s arrival from another domain), the referrer is also stored in a cookie. Opting for the “Push original location in dataLayer” feature results in the tag pushing the current URL into the dataLayer. This can be leveraged to address the rogue referral problem effectively. Persist Campaign Data For single-page sites or apps, which typically involve content loading without refreshing the page, there is a specific challenge in Google Analytics tracking when configured through Google Tag Manager. The issue arises because, with every hit using a unique tracker object, the Document Location field is updated, causing problems in attributing sessions correctly. To resolve this, the tag template offers a comprehensive solution, ensuring proper session attribution even on single-page sites. Explore the Google Tag Manager Template Gallery at https://tagmanager.google.com/gallery/ for easy access to this template and others. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 5, 2020in Google Analytics
Salesforce Trailheads
04May

Salesforce Trailheads

Salesforce (or “sforce”) is open to all, whether you’re an admin, user, or developer, with dedicated learning paths available for each role. Salesforce Trailheads Trails are curated learning journeys consisting of modules and projects, designed to guide users through various topics, develop relevant skills, and gain hands-on experience with Salesforce products. Modules break down complex subjects into manageable units, offering insights into features, their functionalities, and step-by-step instructions. Interactive challenges provide opportunities to test your comprehension. Salesforce Trailheads are an integral part of the company’s free online learning platform. This resource assists developers in transitioning from Salesforce Classic to Salesforce Lightning Experience, a modern development platform that utilizes declarative code, making it accessible to individuals with limited coding knowledge. Trailhead’s guided learning paths are freely available, aligning with Salesforce’s commitment to democratize industry knowledge. While some specialized courses are offered through Trailhead Academy for a fee, the majority of content is accessible at no cost. Salesforce’s official learning platform, Trailhead, offers comprehensive interactive learning paths called “trails.” Covering basic to advanced topics, these trails are free and often include hands-on practice through projects and challenges. The time required to learn Salesforce varies based on the area of focus. For Admin skills, it may take three to four months, while Salesforce Developer and Consultant skills may require five-plus months and six or more months, respectively. Trailhead, utilized by over 3 million individuals, is a recommended platform to embark on this learning journey. Trailhead is accessible to anyone with an internet connection, regardless of background, age, gender, or beliefs. Creating a free Trailhead account (no Salesforce CRM account required) is quick and easy at Trailhead.com. Operating on a gamification model, Trailhead awards badges and points to users as they progress through ranks. Achieving the highest rank, ‘Ranger,’ requires earning 100 badges and accumulating 50,000 points, signifying a significant accomplishment for Trailblazers. Trailhead empowers individuals to become Trailblazers by providing in-demand skills for career transformation, globally recognized credentials, and opportunities for connection within the vibrant Trailblazer Community. Learning is made flexible with the Trailhead mobile app, enabling users to upskill anytime and connect from anywhere. Content updated November 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 4, 2020in Salesforce
Summary Formulas and Row Level Formulas
22Apr

Summary Formulas and Row Level Formulas

Salesforce report formulas serve various purposes, from grouping records to performing calculations and comparing data. In the Salesforce Report Builder, you’ll encounter two distinct types of formulas: Summary Formulas and Row-Level Formulas. Although they may sound similar, they serve different functions. Summary Formulas operate across multiple records, displaying their results at the bottom of a column. Conversely, Row-Level Formulas pertain to a single record and display their results directly on the corresponding row. Let’s dip into examples of both Row-Level and Summary Formulas to understand their applications in Salesforce reports. Example 1: Total Opportunity Amount Suppose your boss requests a report showing the total Opportunity Amount broken down by Country. In this scenario, you wouldn’t require a Summary Formula field. Instead, simply select the Opportunity Amount field and check the SUM checkbox. If you include a grouping based on Country, the report will automatically generate a summary line. Example 2: Average Monthly Case Volume for a Specific Product Now, imagine the support team asks for a report indicating the monthly average of Cases for a specific Product over the past year. Here, you’d utilize a Summary Formula. Ensure the Product field is set as a ‘Group By Row’ field, then select Summary Formula from the Columns drop-down. Create the formula by dividing the Record Count by 12 (the number of months in a year), and assign a column name, such as “Monthly Avg Cases.” Example 3: Checking Field Value Matches For another scenario, let’s say you’re tasked with verifying that at the Case level, the Billing State matches the Shipping State of the associated Account. With Row-Level formulas, you can accomplish this without creating a new field. Add a Row-Level Formula from the Columns drop-down, then create an IF statement comparing the Billing State to the Shipping State, resulting in either 0 (not matching) or 1 (matching). It’s valuable to note some considerations regarding Row-Level formulas, such as the limitation of one Row-Level formula per report and a maximum of five referenced fields. Additionally, Row-Level formulas cannot be used for cross-filters or buckets. Refer to Salesforce documentation for more details on restrictions. In conclusion, understanding the distinction between Row-Level and Summary Formulas empowers you to leverage the appropriate formula type effectively in Salesforce reports, optimizing your data analysis and decision-making processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 22, 2020in Salesforce, Salesforce Development Services, Salesforce Optimization
14Apr

AI in Sales Enablement

When it comes to integrating artificial intelligence (AI) into the workplace, the question isn’t whether but when. The rapid expansion of AI technology, particularly generative AI, has ushered in a new era filled with both opportunities and uncertainties. Many organizations are grappling with how to harness these technological advancements and whether AI will replace human workers. First, it’s important to clear up a common misconception around the term artificial intelligence. It does not include all technological features of a certain software program, system, or platform. For example, basic content search functionalities are not considered to be AI. (Put in a more specific context, Google’s search engine uses AI but is not considered to be AI itself.) So when we talk about AI, what are we really referring to? According to AI specialist and Product Manager Miquel Segarra: “When someone believes they are interacting with ‘artificial intelligence,’ in reality, what they are doing is interacting with a set of machine learning algorithms trained to be precise at a single task. These algorithms, correctly combined, offer the feeling of interaction with a seemingly self-intelligible system.” Put another way, artificial intelligence is a technology that can be “trained” to perform certain intricate tasks that would otherwise require human intelligence to handle. AI in Sales Enablement Salesforce and Tectonic are dedicated to shaping the role of AI in sales enablement and helping our customers leverage AI now and in the future. To gain insights into the current AI environment for this insight, we reviewed a survey of 1,400 full-time sales, enablement, and customer success professionals in managerial and leadership roles across the U.S, U.K., France, and Germany. Survey findings indicate that many go-to-market (GTM) professionals are optimistic about the future of AI, particularly in enablement technology. AI tools allow salespeople to easily write emails that resonate better with prospects’ pain points. For example, sales reps can feed detailed information about a prospect’s role, company, budget constraints etc., into tools like Claude.ai to generate emails tailored to their context. The AI looks beyond just LinkedIn and Google to incorporate insights from public documents. Once you give the AI clear guidelines on tone, length, etc. to get the best output. Breaking prompts down into a series of detailed questions yields better results than long blocks of text. This results in emails that demonstrate a deep understanding of a prospect’s goals and challenges.  One State of AI in Enablement 2023 Report reveals that respondents are embracing the integration of AI into their existing enablement tools and programs. These organizations are at various stages of AI adoption, with some exploring AI’s potential and many already incorporating AI into their enablement processes with positive results. Opportunities Presented by AI for Enablement Leaders According to Forrester, the global demand for AI software is projected to reach $37 billion by 2025. Just as sales enablement technology transformed how sellers interact with buyers, AI represents another powerful tool for streamlining and optimizing their work. Enablement users believe AI will enhance existing tools: Ninety-three percent of respondents plan to invest in enablement tech because they see AI as a means to strengthen their enablement efforts. Key areas for AI application include learning and coaching, content distribution, content analytics, and content management. AI can help sales teams easily tailor content to prospects based on what stage they are at in the buyer’s journey. Simple prompts allow the AI to generate content that aligns with the specific concerns of prospects at each stage. For example, financial stakeholders likely only care about ROI data in the later stages when purchase decisions are being made. AI makes it easy to serve prospects the right content at the right time. Organizations using sales enablement AI are reaping benefits: Half of the respondents report that their organizations already leverage AI-powered tools in their enablement efforts, leading to a significant increase in customer satisfaction. These AI-integrated organizations are experiencing benefits such as personalized recommendations, expert product knowledge, customized coaching and training, and valuable customer insights. Satisfied customers are expanding their investments in sales enablement AI: Eighty-two percent of respondents currently using AI are impressed with the results and plan to implement more AI-powered solutions in the next 12 months. These organizations have achieved outcomes such as operational optimization, enhanced buyer experiences, improved agility, speed to market, better decision-making, scalability, and revenue growth. AI could be very impactful for account-based marketing efforts. Instead of generic, wide-reaching campaigns, the technology allows teams to deliver personalized messaging to key target accounts.  Reps can serve targeted accounts with highly relevant content and offers by building rich personas and mapping content to buyer journey stages. This requires a shift from prioritizing quantity and automation toward more tailored outreach. Frequently Asked Questions About Sales Enablement AI Organizations have encountered challenges with AI adoption, including concerns about data privacy and the need for continuous training to keep pace with evolving AI technologies. Ethical concerns regarding AI use in sales enablement are also being addressed through transparent communication, ethical guidelines, and best practices. While there are many places where sales and marketing overlap, the most critical is the lead cycle ­– how to understand, qualify, and track leads. It has been an almost intractable problem thanks to the lack of integration between systems and also in the complexity of lead qualification. AI can provide insight to help speed and improve the accuracy of analytics that provide organizations the ability to improve sales. Marketing can always generate leads. The challenge is not compiling names, it is in qualifying leads. If someone interested in your product doesn’t have budget, a purchase is not going to happen. Well, at least not always. What if you’re in a “land and expand” account, on department doesn’t have budget, but the sales team knows people in the CFO organization and can prove ROI? An enterprise sale might still happen. What can be seen from that example is that qualifying leads is a bit more complex than many believe. There are levels and strategies to consider. And AI is the perfect assistant. AI

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April 14, 2020in Einstein 1 Platform, Einstein Insights, Salesforce Einstein
Secure and Compliant Data Sharing With Grantmaking PSS
10Apr

Secure and Compliant Data Sharing With Grantmaking PSS

Control and Monitor Data Sharing with Compliant Data Sharing in Salesforce Compliant Data Sharing in Salesforce allows administrators and grant managers to control and monitor data sharing within Experience Cloud and CRM without needing to write complex code. By enabling and configuring this feature for specific objects, CRM and Experience Cloud users can seamlessly share Grantmaking records. Secure and Compliant Data Sharing With Grantmaking PSS. Key Features and Benefits of Secure and Compliant Data Sharing With Grantmaking PSS How to Implement Compliant Data Sharing Compliant Data Sharing Overview Objects and Roles Configuring and Managing Compliant Data Sharing Implementation in Public Sector Solutions Objects Supported by Compliant Data Sharing in Public Sector Solutions Considerations and Limitations Conclusion Compliant Data Sharing in Salesforce provides a robust framework for managing data sharing within Experience Cloud and CRM. By enabling detailed control and monitoring without complex coding, it helps organizations enhance compliance, improve operational efficiency, and streamline collaborative efforts across various departments and processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 10, 2020in Public Sector Solutions
Talkdesk Dialer for Salesforce
06Apr

Talkdesk Dialer for Salesforce

Talkdesk Dialer for Salesforce™ Guide Compatibility and ConfigurationTalkdesk Dialer for Salesforce™ is fully compatible with the Conversations app. It is crucial for the dialer to recognize the agent’s login session in the Salesforce Connector, also known as Salesforce’s phone widget or phone CTI. Ensure this connection is correctly configured by following the instructions in the article Please login in Salesforce Connector. Features and Dialing ModesTalkdesk Dialer for Salesforce enables agents and salespeople to automatically dial a list of Salesforce records, including Contacts, Leads, Accounts, Cases, and Opportunities. It offers two dialing modes: Preview Mode: Agents can review records before calls are initiated and choose to start the call or skip to another record.Power Mode: Calls are launched automatically one after the other, with a defined delay between calls.Getting StartedTo start using the dialer, follow these steps: Create a dialer list.Create a Talkdesk campaign.Add the dialer lists you want to call to the Talkdesk campaign.Start dialing.Creating a Dialer ListGo to Dialer Lists and click New.Select a Salesforce object (Contacts, Leads, Accounts, Cases, Opportunities) and choose multiple list views of that object to be part of the same dialer list.Set the following attributes:Type: Dialing or Do Not Call.Priority: Determines the order of calls when multiple lists are part of a campaign.Sorting Order: Choose any field from the Salesforce object to order the records.For more details, refer to How to use Salesforce Dialer Lists. Creating a Talkdesk CampaignEnsure you have Talkdesk Dialer for Salesforce creation permission. If not, follow the instructions in Setting up and Configuring Talkdesk Dialer for Salesforce. Navigate to the Talkdesk Campaigns tab in the Talkdesk Lightning app or click the Dialer button in a record list view. Click New Talkdesk Campaign and follow the wizard steps: Name and Description: Provide a name and description for your campaign.Dialing Mode: Choose either Preview or Power mode and configure the behavior.Preview Time: Set the time agents have to review record information before dialing.Delay Between Calls: In Power mode, set the time between the end of one call and the start of the next.When a Call Starts: Decide if the modal with record information should be open.Set the campaign’s start and end dates, time range, timezone, retry attempts for failed calls, and assign agents. Add up to 10,000 records from Dialing and Do Not Call lists. The records will be deduplicated based on phone numbers. Any records in both lists will not be added to the campaign. Configure campaign settings to reflect updates to dialer lists as long as the campaign status is not Finished. Editing a CampaignGo to the Talkdesk Campaigns list and click the edit button next to the campaign you want to edit.You can edit all attributes, except the object type, for campaigns that are Ready or Incomplete.Dialing Through a CampaignGo to the Talkdesk Campaigns page via the Dialer button in a list view or the Talkdesk Campaigns tab.Click the campaign name and then Start Dialing.Agents can pause and resume the campaign. The campaign ends for all agents when a user with permission clicks Finish.General Notes and ConsiderationsPermissions: Agents see campaign records based on their Salesforce permissions. Talkdesk permissions for creating and editing campaigns only apply on the Talkdesk Campaigns page.Campaign Statuses:Scheduled: Ready to start, not yet reached Start Date.Incomplete: Missing agents or dialer lists, cannot be dialed.Ready: Ready to be started by assigned agents.Running: Currently running, cannot be edited.Expired: Passed End Date but can be edited and rerun.Finished: Completed, cannot be edited or rerun.By following these guidelines, you can effectively use Talkdesk Dialer for Salesforce to enhance your dialing campaigns and improve sales and customer service efficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 6, 2020in Salesforce
Salesforce Marketing Cloud Journey Builder
01Apr

Entry Sources in Salesforce Journey Builder

Journey Builder in Salesforce Marketing Cloud serves as a tool enabling digital marketers to craft personalized customer journeys by triggering specific actions based on individual customer behavior. Entry sources in Salesforce Journey Builder send customers on a customized journey. The entry source within Journey Builder signifies the starting point of a customer’s journey, determining how customers enter it. This entry source can be a sendable data extension, a Journey Builder Audience, or an entry event. It’s important to recognize that once a journey is activated, it utilizes a snapshot of the entry source data extension. Any modifications made to the data extension (or the recipients in it) after activation will not be recognized by the ongoing journey. To incorporate new fields or changes to the entry source data extension, creating a new version of the journey is necessary. An entry event, the trigger prompting one or more contacts to enter a journey, is recorded in a data source monitored by Journey Builder at a schedule set by the user. Entry events can be specific to a particular journey or reused across multiple journeys. Journey Builder configuration allows the initiation of a journey based on any event configured in the Marketing Cloud instance. Editing or reviewing the entry source configuration is possible before activating a journey; however, active entry sources cannot be edited. To make changes, a new version of the journey needs to be created.  Remember if you create a new version of an existing journey, recipients already in the journey will continue through the previous version by default. When opting for a sendable data extension as an entry source, it is best to include fields essential for personalization or dynamic content. It’s also recommended to use a single entry source data extension created through a query if the journey’s data is stored in multiple extensions. Pre-filtering the audience data extension can expedite processing. Using synchronized data extensions to populate an entry source data extension in journeys involving Sales Cloud or Service Cloud data alongside Marketing Cloud data is considered a best practice. Tectonic, as your Salesforce implementation partner, ensures a tailored Salesforce solution aligning with your business needs and models through our comprehensive discovery process. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 1, 2020in Marketing Automation, Salesforce Marketing Cloud
Salesforce IT consulting methodologies
27Mar

IT Consulting Methodologies

Consulting methodologies are thoughtfully crafted frameworks that encompass information and analyses. Within these frameworks, analyses are developed using a proven and structured system of tools and actions strategically aimed at resolving clients’ issues in a beneficial manner. These frameworks serve as a comprehensive tool set, integrating concepts, tools, techniques, and processes to address business problems. Furthermore, they offer a structured approach to organizing thoughts about the future of an industry or company, enabling consultants to frame problems and propose innovative solutions, assisting clients in making informed decisions. In the domain of IT consulting project management and IT consulting methodologies, the selection of a project management methodology tailored to the project type, size, and complexity is pivotal. Various methodologies, including waterfall, agile, scrum, kanban, and hybrid, bring their own set of advantages and disadvantages. Waterfall The Waterfall methodology, a well-established project management workflow, mirrors a cascading waterfall, progressing sequentially through five stages: requirements, design, implementation, verification, and maintenance. Agile The Agile methodology adopts a phased approach, emphasizing continuous collaboration and improvement by breaking the project into manageable phases. Teams follow a cycle of planning, executing, and evaluating. Scrum Scrum serves as a management framework, fostering self-organization. Focusing on collaboration toward a common goal. It outlines meetings, tools, and roles to facilitate efficient project delivery, allowing teams to self-manage, learn, and adapt. Kanban Kanban, derived from the Japanese term meaning “signboard” or “billboard”. It is a lean method for managing work across human systems. It aims to balance demands with available capacity, enhancing the handling of system-level bottlenecks. In addition to these methodologies, various strategic approaches exist: Hybrid project management, also known as blended project management, combines elements from both Waterfall and Agile methodologies. Consequently creating e a customized process that aligns with the team and project requirements. This approach is favored by project managers seeking flexibility beyond a single methodology. Armed with a chosen project management methodology, and well-defined project scope. Focused, clear goals, will set the project is set in motion. Tectonic is a Salesforce partner and your Salesforce IT consulting partner. Contact us today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 27, 2020in Salesforce
Integration
19Mar

Manage Your Postman Assets With the Postman API

Postman assets Salesforce: The Postman API Platform empowers users to generate a diverse array of resources for building and utilizing APIs. These include: These Postman resources, along with users, permissions, and Flows, can be managed manually through the Postman desktop or web app. Alternatively, users can leverage the Postman API to programmatically handle these resources, enabling the automation of various API-related workflows. Postman Assets Salesforce Endpoints for All Plans For all users, irrespective of their Postman plan, the following endpoints are available: Workspaces: Collections: Variables and Environments: APIs: Mock Servers: Monitors: User and Usage Information: APIs for Enterprise or Professional Plans Exclusive endpoints for Enterprise or Professional plan users include: Private API Network: Tags: Secret Scanner: SCIM User Management: API Security and Governance: Audit Logs: As one Salesforce integration tool, the Postman API provides a comprehensive set of endpoints to programmatically manage Postman resources, allowing for the automation of organizational processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 19, 2020in Salesforce

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