Salesforce and Mahindra

Mahindra Finance has partnered with Salesforce to launch an advanced Loan Origination Software (LOS) for Micro, Small, and Medium Enterprises (MSMEs), aiming to enhance operational efficiency and improve customer satisfaction. This collaboration is a pivotal part of Mahindra Finance’s digital transformation strategy, designed to expand its MSME lending portfolio by leveraging Salesforce’s innovative technology.

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Through Salesforce Sales Cloud, Mahindra Finance will utilize AI-powered tools to create a unified view of each customer, boosting productivity and integrating enterprise data, AI, analytics, security, automation, and low-code development on a single platform. This unified system will streamline credit assessment, bolster risk management, and accelerate loan disbursements for MSMEs.

Arundhati Bhattacharya, CEO & Chairperson of Salesforce India, highlighted the potential for Salesforce to drive growth and customizable solutions, supporting Mahindra Finance in adapting to diverse customer needs. Raul Rebello, Managing Director & CEO of Mahindra Finance, emphasized the company’s commitment to innovation and customer-centric solutions, aimed at making Mahindra Finance a trusted partner for India’s MSMEs.

The new LOS will incorporate machine learning and automation to deliver real-time credit assessments, enabling faster loan processing and competitive interest rates, alongside improved credit risk insights. This strategic partnership underscores Mahindra Finance’s dedication to providing responsible financing solutions to India’s emerging MSME sector.