San Francisco, April 2025 – Salesforce has unveiled a groundbreaking nature-focused AI accelerator, empowering mission-driven organizations to scale their impact in forest conservation, regenerative agriculture, water access, and corporate sustainability.

The new initiative, part of Salesforce’s Agents for Impact program, leverages agentic AI—an advanced form of autonomous artificial intelligence capable of independent decision-making, learning, and real-time action—to help nonprofits overcome resource barriers and amplify their environmental efforts.

Why AI for Nature?

Climate change and biodiversity loss demand urgent, scalable solutions. Yet, many nonprofits struggle with limited staffing, funding, and technical expertise.

According to Salesforce research:

• 74% of nonprofits see the value of technology but lack the capacity to implement it effectively.
• Agentic AI can provide “limitless digital labor”, automating critical tasks like ecosystem monitoring, climate risk forecasting, and stakeholder engagement.

“To fully harness nature’s potential for global resilience, we need innovation that matches the scale of the challenge,” says Sunya Norman, SVP of Impact at Salesforce. “Agentic AI enables nonprofits to achieve more with fewer resources—transforming how we protect and restore our planet.”

Meet the AI-Powered Nonprofits

Salesforce’s accelerator supports five organizations deploying AI for measurable environmental impact:

🌳 Forest Stewardship Council (FSC)

• AI Agent: Forest Certification Assistant
• Goal: Make sustainable forestry certification more accessible for small community and family-owned forests.
• Impact: Accelerate adoption of responsible forest management worldwide.

🌾 Rare

• AI Agent: Regenerative Agriculture Coach
• Goal: Deliver personalized farming advice to 5,000 smallholder farmers, reducing staff workload by 40%.
• Impact: Promote climate-resilient practices tailored to local soil and weather conditions.

💧 Global Water Center

• AI Agent: WASH Alumni Mentor
• Goal: Improve water, sanitation, and hygiene (WASH) training with AI-curated learning resources.
• Impact: Boost mentorship reach by 125%, helping more communities access clean water.

⚖️ Fair Trade USA

• AI Agent: Partner Engagement Advisor
• Goal: Strengthen relationships with certified trade partners and reduce decertification by 6%.
• Impact: Ensure more producers benefit from fair trade practices.

🏢 Ceres

• AI Agent: Corporate Sustainability Accelerator
• Goal: Help companies implement 500+ sustainable actions faster.
• Impact: Cut decision-making time by 33%, speeding up corporate climate commitments.

Beyond the Accelerator: Salesforce’s Broader Sustainability Push

The Agents for Impact program aligns with Salesforce’s commitment to responsible AI development. Recently, the company:

• Co-launched the AI Energy Score with Hugging Face, Cohere, and Carnegie Mellon to benchmark AI model efficiency.
• Became the first major tech firm to disclose energy usage of its proprietary AI models.

“Transparency, like the AI Energy Score, is critical,” says Ariane Thomas, Global Tech Director of Sustainability at L’Oréal. “By sharing energy data, we can collectively reduce AI’s environmental footprint.”

The Future of AI for Good

This accelerator marks a major leap in using AI to protect ecosystems, support farmers, and drive corporate sustainability. With Salesforce’s support, nonprofits can now scale their impact like never before—proving that technology and nature can work hand in hand.

Ready to see AI drive real environmental change? Learn more about Salesforce’s Agents for Impact program. 

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