Marketing

Salesforce offers three marketing products: Account Engagement (formerly known as Pardot), Engagement (formerly known as Marketing Cloud), and Marketing Cloud Growth edition. Unified Messaging tools support Marketing Cloud Growth and other Salesforce apps. Salesforce Summer 24 Marketing Release.

Salesforce Summer 24 Marketing Release

  • Marketing Cloud Account Engagement
    Save time and reduce workload by sending operational emails through Engagement Studio, copying your assets directly to Salesforce CMS, and viewing account alerts in Optimizer. If you use the Engage for Gmail Chrome extension, make a transition plan before June 2024.
  • Marketing Cloud Engagement
    The Summer ’24 Marketing Cloud Engagement release occurs June 7, 2024 through June 28, 2024. Some features are made available to your instance within a week of the release. Check back here for release notes the week of May 28, 2024.
  • Marketing Cloud Growth
    Marketing Cloud Growth offers a number of enhancements in Summer ’24, including the introduction of campaign members to build lists, external tracking options, additional Flow Builder elements, and productivity enhancements to content workspaces.
  • Unified Messaging
    Unified Messaging consolidates customer communication channels, like email, SMS, and WhatsApp, into one unified platform. You can now bring your existing WhatsApp number into Unified Messaging. Improve the customer support experience in Journey Builder with new tools.
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