The Salesforce Winter ’25 release notes are here! Let’s discover the key highlights and what Account Engagement (formerly Pardot) users can expect this October. Duplicate Management When Salesforce introduced the Email Uniqueness field in 2021, which let us know if a Prospect’s email address was unique within the system. While useful, this field had its
Introducing Account Engagement Optimizer: Elevating Account Engagement Performance Account Engagement, formerly Pardot, Optimizer is a powerful tool designed to deliver actionable insights for improving the performance of your Account Engagement application. This automated recommendation tool concentrates on streamlining email send times, expediting automation processing, and ensuring the optimal functionality of your application. It aids administrators
Account Engagement, previously known as Pardot, is a widely used marketing automation tool among Salesforce customers. Originating in 2007, it initially operated independently from the core Salesforce platform. However, in recent years, Pardot has progressively integrated into the core Salesforce platform, a shift driven by its popularity and the benefits of integration. Salesforce Architect’s view
