Effective Use Cases for Tags in Account Engagement Tags in Account Engagement are a powerful tool similar to folders. They help you sort, organize, report, and search your data more efficiently. Here’s how you can leverage tags to streamline your marketing efforts: Organize Your Content By Campaign If you recently launched a webinar campaign and
Considerations for Syncing Custom Objects in Account Engagement When syncing custom objects between Salesforce and Account Engagement, the following key considerations should be taken into account: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The
Use this resource to delete multiple tag associations at one time. URL Parameters Name Type Description objectTypeName string Required Designates the type of object to delete tags from. Possible values include:campaign – deletes tags from a campaignInteractionStudio.DefinitionInfo – deletes tags from a journeymedia – deletes tags from a media asset JSON Parameters Name Type Description
Data Management in Salesforce Marketing Cloud Account Engagement by Tectonic Salesforce Marketing Consultant, Shannan Hearne One of the most critical aspects to begin on the right foot within Salesforce Marketing Cloud Account Engagement (Pardot) is the organization of your data—comprising lists, prospects, email assets, campaigns, and forms. Properly “filing” these elements is essential for maximizing
Cleaning Up Marketing Cloud Account Engagement By Tectonic Salesforce Marketing Consultant, Shannan Hearne In a well-utilized Salesforce Marketing Cloud Account Engagement instance, data accumulation is inevitable. To declutter your Account Engagement database, consider the following best practices recommended by Salesforce and Tectonic. Cleaning Up Marketing Cloud Account Engagement Reach out to Tectonic today if your
The Google Analytics connector pulls UTM parameters into Salesforce Marketing Cloud Account Engagement (formerly Pardot), where they can then sync with Salesforce. Five Google Analytics tags are collected: campaign name, medium, source, content, and term. This connector simplifies the flow of Google Analytics data between Account Engagement and Salesforce. Account Engagement and Google Connectors: Enhancing
