Set Up Campaigns in Salesforce
A Salesforce Campaign is a feature that tracks opportunities and leads associated with your marketing initiatives.
A Salesforce Campaign is a feature that tracks opportunities and leads associated with your marketing initiatives.
Salesforce Marketing Cloud stands out as a comprehensive solution for digital marketers seeking to elevate their strategies and drive sales. With its array of features, platforms, and products, Marketing Cloud offers unparalleled benefits and competitive advantage in the market landscape.
Tectonic, as your Salesforce implementation partner, ensures a tailored Salesforce solution aligned with your business needs. Through a proprietary discovery process, we customize a solution that encompasses essential elements of your business model while eliminating unnecessary components and technical debt.
Using Google Cloud Data Loss Prevention with Salesforce for Sensitive Data Handling This insight discusses the transition from detecting and classifying sensitive data to preventing data loss using Google Cloud Data Loss Prevention (DLP). Sensitive Information De-identification for Salesforce is used as the data source to demonstrate how personal, health, credential, and financial information can be de-identified in unstructured data in near real-time. Overview of Google Cloud DLP Google Cloud DLP is a fully managed service designed to help discover, classify, and protect sensitive data. It easily transitions from detection to prevention by offering services that mask sensitive information and measure re-identification risk. Objective The goal was to demonstrate the ability to redact sensitive information in unstructured data at scale. Specifically, it aimed to determine whether sensitive data, such as credit card numbers, tax file numbers, and health care numbers, entered into Salesforce communications (Emails, Files, and Chatter) could be detected and redacted. Constraints Tested De-identifying Data with Google Cloud DLP API Instead of detailing the setup, this section focuses on the key areas of design. Google Design Decisions Supporting Disparate Data Sources with Multiple Integration Patterns and Redundant Design Salesforce Data Source De-identification targets include email addresses, Australian Medicare card numbers, GCP API keys, passwords, and credit card numbers. Credit card numbers are masked with asterisks, while other sensitive data is replaced with information types for readability (e.g., jane@secretemail.com becomes [redacted-email-address]). Sample Requests to Google De-identification Service JSON Structure to De-identify Text Using Google Cloud DLP API jsonCopy code{ // JSON structure } JSON Structure to De-identify Images Using Google Cloud DLP API jsonCopy code{ // JSON structure } Salesforce Design Decisions Redundancy and Batch Processing A scheduled batch job allows for recovery by polling unprocessed records. To handle large data volumes (e.g., 360,000 records over 5 days), the Salesforce BULK API is used to process queries and updates in large batch sizes, reducing the number of API calls. Sensitive Information De-identification Google Cloud Data Loss Prevention allows detecting and protecting assets with sensitive information, supporting a wide range of use cases across an enterprise. Proven Capabilities: Considerations and Lessons Learned Enhanced Email: Redacting tasks and EmailMessage records, handling read-only EmailMessage records by deleting and recreating them. Files: The architecture assumes files with sensitive data can be deleted and replaced with redacted versions. Audit Fields: Ensure setting CreatedDate and LastModifiedDate fields using original record dates. Field History Tracking: Avoid tracking fields intended for de-identification, tracking shadow fields instead. Image De-identification: Limited to JPEG, BMP, and PNG formats, with DOCX and PDF not yet supported. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
What is a campaign in Salesforce Marketing Cloud? Campaigns help organize your marketing plan and assets. Plus, when you set up your campaign records effectively, they contain valuable data that you can use to optimize future efforts. What are campaigns in Salesforce Marketing Cloud for? A Salesforce Campaign in Marketing Cloud is a group of Leads and Contacts exposed to specific marketing communication(s). It stores essential performance metrics and means salespeople can quickly see the customers and prospects that received marketing activity. How do I send a Salesforce campaign from Marketing Cloud? In Marketing Cloud > Email Studio > Overview, open the email that you want to send and click ‘Send’ Select a ‘Send Classification’ then click ‘Next’ In the left pane, select ‘Salesforce Campaigns’ and then type the name of the desired campaign in the ‘Search’ field. Create a Marketing Cloud Campaign Why use campaigns in marketing cloud? Marketing Cloud Campaigns provide a way of grouping similar emails together. That way, Campaigns can be used in Datorama Reporting to present data for certain emails. What is campaign object in Salesforce? The Campaign object contains all the settings associated with how campaign records appear, the actions that users can take on campaigns, field access, and more. Create a campaign in the Campaigns app. Use tags in Marketing Cloud Engagement to categorize campaigns by any criteria, such as geography, marketing tactic, and product line. Where are my old Campaigns? I don’t see them on the campaign Overview tab.Campaigns that contain an email that has been sent automatically have their status set to Deployed. By default, the Overview tab only shows Campaigns with a status of In Process. To view older campaigns that have a status of Deployed, simply adjust the filter in the upper left.Setting the campaign status to Deployed now happens automatically when associated emails are sent. This feature was enabled in January 2014. Content updated January 2024. Like3 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
Both Journey Builder and Automation Studio are robust tools available to Marketing Cloud customers. However, determining when to use each one and how they complement each other can sometimes be confusing. Automation Studio primarily focuses on ETL (Extract, Transform, Load) processes in marketing automation. It enables marketers to integrate data from various systems and automate tasks for segmentation and email campaign deployment. With Automation Studio, marketers can create highly advanced automated segmentation using data filters and queries, making it ideal for repetitive processes. It also allows users to execute SQL queries to retrieve and store data extension information. On the other hand, Journey Builder is a user-friendly, drag-and-drop tool designed for creating personalized, engagement-based customer journeys. It facilitates individualized, multi-channel communications at scale and provides goal and success measurements for monitoring and management. Unlike Automation, Journey Builder offers more opportunities for testing strategies and optimizing messages based on real-time engagement and interaction. One key difference between the two tools is that Journey Builder offers built-in goal reporting, providing real-time insights into campaign performance and customer engagement. Another distinction is that while Automation Studio relies on batch processing, Journey Builder allows individuals to enter journeys on an individual level, enabling real-time monitoring and action based on customer behavior. To decide which tool to use, consider the following questions: In many cases, it’s not a matter of choosing between Journey Builder vs Automation Studio but rather leveraging both tools together. By combining the powerful segmentation capabilities of Automation Studio with the personalized journey creation features of Journey Builder, marketers can deliver highly targeted and personalized messaging to their customers. Automation Studio is best for complex segmentation at scale, while Journey Builder guides customers through customized journeys based on Marketing Cloud data. Ultimately, using both tools together allows marketers to create seamless, personalized experiences for their customers. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
Digital Business Support Systems (BSS) play a critical role in managing essential functions such as billing, rating and charging, customer experience, CRM, fulfillment, and revenue management within communications service providers (CSPs). However, the scope of a comprehensive digital BSS stack extends beyond these core functionalities to enable, monetize, and manage new digital services and partnerships. This transformation is particularly crucial for CSPs transitioning into digital service providers (DSPs), especially in anticipation of the 5G era. Let’s delve into how a robust digital BSS transformation solution can drive profitability. Anticipating Customer Churn Telecom companies can leverage advanced analytics across BSS, OSS, CRM, and other systems to extract actionable insights from customer usage, transactions, complaints, billing, and social media data. Predictive modeling identifies potential churners, enabling targeted offers, promotions, and services aimed at retaining and nurturing loyal customers. Personalizing Customer Experiences Today’s digital consumers expect personalized interactions. Implementing a digital BSS stack empowers telecom companies to capture and utilize interaction data for tailored customer engagements. Whether resolving network issues, rewarding loyalty, or suggesting relevant offers, AI and deep learning algorithms ensure real-time responses that enhance customer satisfaction and increase ARPU (Average Revenue Per User). Innovating Service Offerings Cloud-based services are increasingly popular among consumers and businesses. A robust BSS solution allows operators to seamlessly integrate these services with traditional offerings, fostering innovation and boosting ARPU. Driving Agility and Efficiency A cloud-based BSS solution enhances business agility to support emerging technologies such as IoT and M2M systems. It streamlines partnership management and product launches in complex market landscapes, enabling providers to swiftly seize new opportunities. Retaining Profitable Customers Customer acquisition costs highlight the importance of retaining profitable customers. Integrated BSS and OSS applications provide telecom companies with comprehensive insights into customer behavior, facilitating convergent billing, tiered pricing models, and targeted incentives that enhance customer loyalty and lifetime value. Boosting Average Revenue Per User (ARPU) Telecom companies strive to increase ARPU by introducing compelling new services. Integration of customer-facing BSS systems with service delivery mechanisms accelerates provisioning and enables the launch of innovative offerings that drive revenue growth. In conclusion, a modernized and robust BSS infrastructure is indispensable for telecom companies looking to differentiate their services, elevate customer experiences, and capitalize on evolving market dynamics. By harnessing advanced analytics, embracing cloud-based solutions, and integrating diverse systems, telcos can unlock growth opportunities and enhance profitability in a competitive marketplace. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
Customers embark on a journey from initial discovery to becoming repeat buyers, progressing through seven essential sales pipeline stages: Throughout the sales pipeline stages, sales leaders can identify opportunities to better engage customers and enhance the likelihood of successful purchases. Contact Tectonic today to discover how Salesforce can help fill your sales pipeline. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
Einstein Automate is a robust end-to-end automation solution within Salesforce, offering increased productivity benefits for individuals, account executives, and businesses alike. A central element, Salesforce Flow, transforms business processes by facilitating seamless interactions for both customers and employees. The incorporation of Flow Builder ensures the creation of automated business processes is both easy and efficient, enabling streamlined enterprise-scale automation from testing to monitoring. With low to no code potential. Salesforce Flow distinguishes itself with user-friendly features, employing easy-to-use visual elements and reusable building blocks. Combined with Automate, enables the creation of large-scale automations within Salesforce. The solution bridges disconnected systems and integrates siloed data sources into a cohesive workflow, leading to improved customer experiences and enhanced business agility through guided interactions for the sales team. Sales reps are engaged in non-selling activities up to 66% of the work day. That’s totally no bueno. Get them back on track and shorten sales cycles with Einstein Automate. The introduction of Einstein Automate from Salesforce brings notable benefits. Studies reveal that automating manual processes with tools like Salesforce Flow and Automate saves employees four hours per week, enabling a shift of focus toward higher-value, deal closing tasks. Einstein Automate facilitates the automation of repetitive tasks, provides self-service portals, guides employee workflows, and activates intelligent recommendations for next-best actions on leads and accounts. The platform offers reusable building blocks, including logic, data, action, and screen components, which can be employed to construct business logic. Automate enables the creation of workflows across Salesforce and external systems, utilizing platform events, External Services, and MuleSoft. Screen flows can be designed to guide user interactions and collect user inputs. Einstein Automate streamlines process lifecycle management, encompassing low-code debugging, troubleshooting, performance monitoring, and usage analysis. Businesses can benefit from pre-built automation components and configure industry best practices through Salesforce’s AppExchange of pre-built solutions. One great feature is Einstein Automated Contacts. As a comprehensive add-on solution for Salesforce, Einstein Automate empowers businesses to improve productivity, efficiency, and customer experiences by seamlessly automating manual processes. For a deeper understanding of how Salesforce’s Einstein Automate and Flow can optimize your Salesforce instance, connect with Tectonic. We predict there are great things on the Salesforce road map for Einstein Automate and Flow. Content updated June 2025, Shannan Hearne. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
Account-based marketing (ABM) stands out as a highly effective B2B strategy concentrating on specific or key customers or accounts. Rather than casting a widespread net to generate leads for campaigns, ABM opts for personalized approaches to engage accounts uniquely, fostering trust and amplifying the lifetime value of customer relationships. ABM reaches beyond the confines of the marketing team, requiring close collaboration across marketing, sales, and service teams to target accounts effectively and ensure a seamless experience. Three distinct ABM programs—1-to-1, 1-to-few, and 1-to-many—allow flexibility aligned with specific business goals. To execute a winning ABM strategy, the essential components include a customer relationship management (CRM) solution and a marketing automation platform, delivering personalized and timely messages to designated accounts at optimal moments. Salesforce CRM, coupled with Salesforce Marketing Cloud or Salesforce Account Engagement, are robust toolsets for account-based marketing. Incorporating AI tools like Salesforce Einstein enhances the efficiency of identifying target accounts, offering valuable insights and a clear framework for engaging the most promising accounts. After pinpointing the desired accounts and comprehending their needs and preferences, these accounts can serve as templates to construct lookalike audiences for one-to-few or one-to-many ABM programs. At its very core, ABM revolves around being account-centric, placing your buyers at the focal point of each interaction. For businesses ready to embrace account-based marketing, Tectonic is ready to assist in tailoring your CRM and marketing automation platform. Offering optimization, implementation, and ongoing managed services for the Salesforce platform, Tectonic ensures a seamless integration of ABM into your business strategy. Contact us today. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
Salesforce has evolved beyond its CRM origins, offering a plethora of functionalities. However, managing projects directly within Salesforce presents challenges as it lacks full project management capabilities. Yet, there are three viable options: Option 1: Basic Project Management Features in Salesforce For small teams with modest needs, leveraging built-in Salesforce features alongside platform customization may suffice initially. While these features—such as Salesforce Tasks, Chatter, Reports, Dashboards, and Process Builder—offer basic functionality, they may fall short for most teams as projects grow in complexity. Option 2: Project Management Apps External to Salesforce As project needs expand, integrating well-known external project management tools like Microsoft Project, Asana, Monday.com, or Smartsheet becomes a common choice. However, such integration necessitates customizations, often involving Salesforce admins and external consultants, increasing implementation costs and posing data security challenges. Additionally, limitations like limited data sharing, delayed data access, and potential integration disruptions during Salesforce updates may arise. Option 3: Salesforce-native Project Management Apps on AppExchange Opting for PM apps built specifically for Salesforce and available on AppExchange offers a seamless alternative. Leading examples include Inspire Planner, TaskRay, Mission Control, and Milestones PM+. These native apps offer several advantages: Integration: Built using Salesforce technology, native apps seamlessly integrate with standard and custom Salesforce objects, eliminating the need for additional integration efforts. Flexibility: Native apps allow extensive customization, enabling users to tailor them to specific needs by adding custom objects, fields, workflow rules, and more. Integration with other AppExchange apps further expands functionality. 360-degree View of Customer: Associating projects with other Salesforce objects provides real-time visibility into customer activities, facilitating comprehensive reporting and analysis. Security: Native apps inherit Salesforce’s robust security infrastructure, ensuring data security and compliance with existing security settings and sharing rules. Real-time Reporting: Synced data enables real-time reporting and analytics, offering insights into key trends and bottlenecks. Automation: Native apps leverage Salesforce’s Process Builder for powerful automation, enabling automated project launches, task assignments, and role-based task allocations based on predefined templates. Organizations have three main options for project management with Salesforce. While built-in features cater to basic needs, external project management tools require integration efforts and may encounter limitations. On the other hand, Salesforce-native project management apps from AppExchange offer seamless integration, flexibility, and enhanced functionality. Ultimately, the choice depends on your organization’s needs and priorities. For assistance developing your Salesforce org for better project management, contact Tectonic today. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more
Transform your system of record into a system of engagement to manage mission-critical programs effectively. Achieve superior long-term outcomes by incorporating apps that seamlessly connect EHR data, treatment plans, and patient preferences. Utilize top-tier commercial CRM capabilities while adhering to compliance standards such as FedRAMP, DoD IL2/4, SOC, and more. Ensure stakeholders have secure access to critical information on any device, allowing IT to focus on innovation and employees to engage with collaborative tools.
Marketing Data Sharing helps you restrict which Salesforce records sync to Pardot by defining rules based on specific criteria. For example, if you only want leads marked as “Marketable” to sync, MDS allows you to enforce that restriction.
When crafting a filter, you establish conditions that the system assesses for each subscriber or data extension row to determine qualification for the segment. For each condition, you can choose the profile attribute, field column, or measure to evaluate, specify the operator for comparing values, and define the value for comparison.
Features of Sales Cloud Einstein are one of the most exciting. Do you wonder why?
Let’s look at Sales Cloud Einstein to provide insights into how it can empower your orga