NetSuite Bets on Strategic Growth and Embraces Collaboration with Salesforce Growing on All Fronts At SuiteWorld 2024, the theme, “All Systems Grow,” reflected a pivotal moment for NetSuite. While the event lacked groundbreaking announcements, it showcased a fulfillment of past promises and a notable strategic shift toward openness and collaboration. Oracle and NetSuite are now welcoming competitors as
Selective Sync in Account Engagement (Pardot): Aligning Seamlessly with Salesforce Selective sync within Account Engagement (formerly Pardot) enables organizations to push only relevant prospect records into Salesforce based on specific criteria. This process helps marketing teams nurture and qualify leads within Account Engagement, reducing the risk of overwhelming the sales team with irrelevant leads. Aligning
An Agentforce Agent is a proactive, autonomous application that delivers specialized, always-on support to employees or customers. Each agent is equipped with the business knowledge needed to execute tasks based on its role.
LNNs mark a significant departure from traditional, rigid AI structures, drawing deeply from the adaptable nature of biological neural systems. MIT researchers explored how organisms manage complex decision-making and dynamic responses with minimal neurons, translating these principles into the design of LNNs
Setting Up Gamification in Salesforce Experience Cloud to Boost Engagement When someone mentions “gamification,” many think of “games,” “fun,” and “entertainment.” While this is true, in the context of Salesforce, it takes on new dimensions. Here, it’s not just about fun; it’s about enhancing user engagement, productivity, and overall experience. Keep reading as we explore
Agentforce Salesforce Agentforce in Action: A Practical Example of Using Agents in Salesforce Autonomous Agents on the Agentforce Platform Agentforce represents a transformative shift in Salesforce’s strategy, poised to redefine how users engage with their CRM. By introducing both assistive AI—enhanced by generative AI for capabilities like summaries and sales emails—and autonomous AI, which empowers
Additionally, Arc’s collaboration with Perplexity elevates browsing by transforming search experiences. Perplexity functions as a personal AI research assistant, fetching and summarizing information along with sources, visuals, and follow-up questions. Premium users even have access to advanced large language models like GPT-4 and Claude. Together, Arc and Perplexity revolutionize how users navigate the web. Like
The Salesforce Maps Winter ‘25 release will be available in production environments between October 29 – 31. Auto-Enablement of the new Maps experience in October To enhance your experience in Salesforce Maps on desktop, the new features currently available in all environments will be auto-enabled in the Winter ’25 release. The Enhanced User Experience setting
In 2023, Salesforce Admins created 230,000 objects, generated over 2.7 billion reports monthly, and performed 1 trillion AI predictions weekly. These figures highlight the critical role of an Admin in the Salesforce ecosystem. However, becoming an expert Salesforce Admin requires more than just technical know-how. A blend of both technical and soft skills is essential
The Role of UX in AI-Driven Healthcare AI is poised to revolutionize the global economy, with predictions it could contribute $15.7 trillion by 2030—more than the combined economic output of China and India. Among the industries likely to see the most transformative impact is healthcare. However, during my time at NHS Digital, I saw how
Deploying Salesforce Flow tests is not just about hitting “go” and hoping for the best. It requires more than simply moving automations from a Sandbox environment to production. Successful deployment demands thoughtful planning and attention to detail. In this post, we’ll dive deeper into deploying Flow tests effectively, covering key factors like independent testing and
In today’s AI-driven business environment, customer experience (CX) has evolved from being a buzzword to a critical factor in determining success. It’s no longer enough for businesses to offer high-quality products or excellent service alone—today’s customers are always online, engaged, and seeking the most convenient, relevant, and enjoyable experiences. This is where Salesforce Data Cloud
AI Agent Workflows: The Ultimate Guide to Choosing Between LangChain and LangGraph Explore two transformative libraries—LangChain and LangGraph—both created by the same developer, designed to build Agentic AI applications. This guide dives into their foundational components, differences in handling functionality, and how to choose the right tool for your use case. Language Models as the Bridge Modern
Building a trusted AI system starts with ensuring transparency in how decisions are made. Explainable AI is vital not only for addressing trust issues within organizations but also for navigating regulatory challenges. According to research from Forrester, many business leaders express concerns over AI, particularly generative AI, which surged in popularity following the 2022 release
Best Practices for Safely Deploying Salesforce Einstein Copilot When deploying Salesforce Einstein Copilot, following best practices ensures a secure, efficient, and effective integration of AI into your workflows. Here are the key steps to safely deploy Einstein Copilot: By adhering to these best practices, you can ensure a smooth, secure, and successful deployment of Salesforce
