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Cool New AI Tools

Cool New AI Tools

In the rapidly growing world of artificial intelligence, staying abreast of the latest tools is not merely advantageous but imperative. As AI technology advances, so do the instruments that revolutionize problem-solving, innovation, and business growth. Whether you are an experienced developer, an aspiring entrepreneur, or simply interested in the expansive potential of AI, this insight offers a comprehensive guide to the newest and most impactful AI tools available. Additionally, startups and developers can now register their AI projects at no cost by visiting genai.works. Let us dig into this exciting wave of innovation. AI Tools Overview AI for Content & Voiceovers Parlandi AI: Accessible at parlandi.com, this tool enables the generation of various text content such as articles, blogs, advertisements, and media in 53 languages. Additionally, users can create AI-generated images by simply describing them, leveraging solutions like OpenAI DALL-E-2, DALL-E-3, DALL-E-3 HD, and Stable Diffusion by Stability.ai. AI for Clip Generation 10LevelUp: Available at 10levelup.com, this platform automates the creation of viral clips from YouTube videos, facilitating channel growth with minimal user input by generating engaging clips within minutes. AI for In-Depth Qualitative Research ResearchGOAT: Found at researchgoat.com, ResearchGOAT harnesses the burgeoning capabilities of generative AI to design, field, and analyze custom research studies across various vertical markets, geographical regions, and consumer cohorts. AI for Customer Support ChatFly: Accessible via chatfly.co, ChatFly is a robust platform for developing AI-driven chatbots. It empowers businesses to create intelligent bots using their data, which can be seamlessly integrated into existing systems to enhance customer support. AI to Automate Document Processes Base64.ai Document AI: Available at base64.ai, this leading no-code AI solution comprehends documents, photos, and videos, facilitating the automation of document-related processes. AI for Job & CV Management Xtramile: Accessible through lnkd.in, Xtramile offers an Office Add-in that allows the dissemination of job offers across job boards with a single click, streamlining the recruitment process. Conclusion Empower your operations and innovate with these cutting-edge AI tools, tailored to meet a variety of business needs from content creation and customer support to qualitative research and job management. Embrace the future of AI and unlock new potentials for growth and efficiency. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Improve Customer Experience

Shifting Trends in Customer Experience

Shifting Trends in Customer Experience Technology Amid Economic Challenges The customer experience technology market has expanded significantly over the past decade. However, the current economic climate is causing a slowdown in sales for this previously unstoppable industry. This shift reflects changes in how decision-makers approach purchasing customer experience software today. The Rise and Current State of CCaaS In recent years, there has been a surge in the adoption of CCaaS (Contact Center as a Service) within the customer experience technology stack. CCaaS is a cloud-based customer service solution that allows companies to operate a contact center without maintaining physical infrastructure or extensive on-premises equipment. Many leaders in CCaaS companies describe their current sales cycles as “weird,” indicating that inflation and global economic instability have finally impacted customer experience technology. Challenges in the Sales Process Brian Millham, Salesforce’s Chief Operating Officer, noted that Salesforce is experiencing “elongated deal cycles, deal compression, and high levels of budget scrutiny.” This means that getting a B2B sales prospect to say “yes” takes longer, clients are paying less, and more people are involved in the decision-making process, causing further delays. This results in frustration for software sales teams, uncertainty for marketing budgets, and broader impacts on related industries. Impact on Other SaaS Providers Workday, a SaaS application business, has lowered its revenue forecasts for the year, citing that larger customers are taking longer to finalize deals in a wavering economy. CEO Carl Eschenbach highlighted that although win rates remain strong, there is increased deal scrutiny compared to previous quarters. This sentiment is echoed across vendors selling customer experience or employee experience software. Marketing Budget Constraints Marketing leaders at customer experience software companies have described the current situation as a “tin-can” scenario when looking for marketing budgets. Despite many companies claiming that their customers are their top priority, economic anxiety leads to cuts in customer experience technology investments. Leaders are questioning the critical need for such technology, and many industries are answering with caution, reflecting a shift in technology purchasing decisions. The Role of AI in Customer Experience There were high expectations for new AI additions to software products, but the results have been mixed. Cosimo Spera, founder of Minerva CQ, noted that many companies testing AI solutions to improve customer experience have reported slow adoption by agents, resulting in increased agent handling time and costs without significant improvements in customer satisfaction or net promoter scores. Joe Fernandez, who founded Klout and is now building AllUp, remarked that companies are in a “wait and see” mode regarding AI, preferring to see stable outcomes before investing heavily in new products. Customer Experience Declines A recent WSJ article reported that customer experience in the U.S. has declined for the third year in a row, based on a Forrester report analyzing consumer perceptions. Consumers are skeptical, feeling that higher prices are not yielding better experiences. This global trend impacts various industries, underscoring the interconnected nature of today’s economy. Rethinking Contact Center Strategies Contact center consultant Michele Crocker, who has nearly 30 years of industry experience, advises companies to rethink their contact center operations rather than making sweeping cuts. She suggests optimizing organizational design and staffing, eliminating unnecessary recurring subscriptions, renegotiating vendor prices, auditing IT expenses, and considering more shared services. Crocker emphasizes the need for a leadership talent assessment to ensure the right leaders are in place to implement strategic growth agendas. She also highlights the potential savings in software costs through renegotiations and the importance of closely monitoring software licenses to avoid waste. A Contrarian Approach In times of economic downturn, a contrarian approach might be beneficial. Despite the slowdown in B2B spending, doubling down on customer experience initiatives could yield significant long-term benefits. Superior customer experiences lead to higher retention rates, increased word-of-mouth referrals, and greater customer loyalty. As many companies cut back on customer experience programs, those that maintain or enhance their efforts will be well-positioned to excel once the economy stabilizes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI Transparency

AI Transparency Explained

Understanding AI Transparency AI transparency is about making the inner workings of an AI model clear and understandable, allowing us to see how it arrives at its decisions. It involves a variety of tools and practices that help us comprehend the model, the data it’s trained on, how errors and biases are identified and categorized, and how these issues are communicated to developers and users. As AI models have become more advanced, the importance of transparency has grown. A significant concern is that more powerful models are often more opaque, leading to the so-called “black box” problem. “Humans naturally struggle to trust something they can’t understand,” said Donncha Carroll, partner and chief data scientist at Lotis Blue Consulting. “AI hasn’t always proven itself to be unbiased, which makes transparency even more critical.” Defining AI Transparency AI transparency is essential for building trust, as it allows users to understand how decisions are made by AI systems. Since AI models are trained on data that can carry biases or risks, transparency is crucial for gaining the trust of users and those affected by AI decisions. “AI transparency is about clearly explaining the reasoning behind the output, making the decision-making process accessible and comprehensible,” said Adnan Masood, chief AI architect at UST. “It’s about demystifying AI and providing insight into its decision-making process.” Transparency is becoming increasingly vital due to its role in fostering trust, enabling auditability, ensuring compliance, and helping to identify and address potential biases. Without it, AI systems risk perpetuating harmful biases, making opaque decisions, or causing unintended consequences in high-risk scenarios, Masood added. Explainability and Interpretability in AI Transparency AI transparency is closely related to concepts like explainability and interpretability, though they are distinct. Transparency ensures that stakeholders can understand how an AI system operates, including its decision-making and data processing. This clarity is essential for building trust, especially in high-stakes applications. Explainability, on the other hand, provides understandable reasons for AI’s decisions, while interpretability refers to how predictable a model’s outputs are based on its inputs. While both are crucial for achieving transparency, they don’t fully encompass it. Transparency also involves openness about how data is handled, the model’s limitations, potential biases, and the context of its usage. Ilana Golbin Blumenfeld, responsible AI lead at PwC, emphasized that transparency in process, data, and system design complements interpretability and explainability. Process transparency involves documenting and logging key decisions during system development and implementation, while data and system transparency involves informing users that an AI or automated system will use their data, and when they are interacting with AI, like in the case of chatbots. The Need for AI Transparency AI transparency is crucial for fostering trust between AI systems and users. Manojkumar Parmar, CEO and CTO at AIShield, highlighted the top benefits of AI transparency: Challenges of the Black Box Problem AI models are often evaluated based on their accuracy—how often they produce correct results. However, even highly accurate models can be problematic if their decision-making processes are opaque. As AI’s accuracy increases, its transparency often decreases, making it harder for humans to trust its outcomes. In the early days of AI, the black box problem was somewhat acceptable, but it has become a significant issue as algorithmic biases have been identified. For example, AI models used in hiring or lending have been found to perpetuate biases based on race or gender due to biased training data. Even highly accurate models can make dangerous mistakes, such as misclassifying a stop sign as a speed limit sign. These errors highlight the importance of understanding how AI reaches its conclusions, especially in critical applications like healthcare, where a misdiagnosis could be life-threatening. Transparency in AI makes it a better partner for human decision-making. In regulated industries, like banking, explainability is often a legal requirement before AI models can be deployed. Similarly, regulations like GDPR give individuals the right to understand how decisions involving their private data are made by AI systems. Weaknesses of AI Transparency While AI transparency offers many benefits, it also presents challenges: As AI models continuously evolve, they must be monitored and evaluated to maintain transparency and ensure they remain trustworthy and aligned with their intended outcomes. Balancing AI Transparency and Complexity Achieving AI transparency requires a balance between different organizational needs. When implementing AI, organizations should consider the following factors: Best Practices for Implementing AI Transparency Achieving AI transparency requires continuous collaboration and learning within an organization. Leaders and employees must clearly understand the system’s requirements from a business, user, and technical perspective. Blumenfeld suggests that providing AI literacy training can help employees contribute to identifying flawed responses or behaviors in AI systems. Masood recommends prioritizing transparency from the beginning of AI projects. This involves creating datasheets for datasets, model cards for models, rigorous auditing, and ongoing analysis of potential harm. Key Use Cases for AI Transparency AI transparency has many facets, and teams should address each potential issue that could hinder transparency. Parmar suggests focusing on the following use cases: The Future of AI Transparency AI transparency is an evolving field as the industry continually uncovers new challenges and develops better processes to address them. “As AI adoption and innovation continue to grow, we’ll see greater AI transparency, especially in the enterprise,” Blumenfeld predicted. However, approaches to transparency will vary based on the needs of different industries and organizations. Carroll anticipates that AI transparency efforts will also be shaped by factors like insurance premiums, particularly in areas where AI risks are significant. These efforts will be influenced by an organization’s overall system risk and evidence of best practices in model deployment. Masood believes that regulatory frameworks, like the EU AI Act, will play a key role in driving AI transparency. This shift toward greater transparency is crucial for building trust, ensuring accountability, and responsibly deploying AI systems. “The journey toward full AI transparency is challenging, with its share of obstacles,” Masood said. “But through collective efforts from practitioners, researchers, policymakers, and society, I’m optimistic that

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The State of Loyalty

The State of Loyalty

You’ve likely seen the headlines proclaiming “Loyalty is dead,” reflecting declining customer and brand loyalty, exacerbated by post-pandemic shifts and uninspiring loyalty programs. As of 2022, active participation in loyalty programs has dropped, indicating a disconnect between consumer expectations and program offerings. The State of Loyalty. The issue lies with outdated and repetitive loyalty programs that fail to evolve with consumer needs. Many programs offer little beyond basic incentives like points or discounts, which no longer suffice in a saturated market where every brand seems to offer a similar scheme. Modern consumers demand mutual loyalty: personalized interactions, anticipation of needs, and alignment with personal values. To meet these expectations, companies are redefining loyalty success. A significant 82% plan to increase investment in loyalty programs, focusing on deeper connections that foster lasting customer loyalty. Redefining Loyalty: Permanence: Brands strive to maintain a permanent position in consumers’ minds, becoming their default choice in a competitive landscape. Forgiveness: Strong existing trust allows brands to recover from mistakes without losing loyal customers. Championship: Beyond advocacy, customers champion brands by recommending them to their closest networks, cementing their personal reputation with the brand’s reliability. Loyalty Model Options: Four baseline models—Transactional, Experiential, Experience-led, and Perpetual—guide loyalty strategies, each offering unique outcomes based on customer engagement and program design. Transactional Loyalty: Rewards based on purchases, enhancing customer lifetime value, purchase frequency, and brand preference. Experiential Loyalty: Emotional connections through personalized experiences, enhancing spending and earned media ROI. Experience-led Loyalty: Anticipating customer needs through enhanced interactions across the customer journey, fostering efficiency and scalability. Perpetual Loyalty: Seamless integration into daily life, aligning brand purpose with customer values, and overcoming operational challenges through targeted design and personalization. Operational Considerations: Successful loyalty strategies require alignment across vision, investment, and operational capabilities, spanning experience, data, technology, organization, process, and monetization. Key Recommendations: Conclusion: Building a successful loyalty strategy requires a comprehensive understanding of customer dynamics and a commitment to adaptability. Beyond mere programs or platforms, true loyalty inspires enduring customer actions—commitment, advocacy, and forgiveness—that reflect a brand’s ability to co-create value with its customers. Explore diverse loyalty models to meet these evolving consumer demands and secure lasting brand loyalty in today’s dynamic market. Content updated March 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Best Practices for Data Management

Best Practices for Data Management

Mastering Data Management in Salesforce Effective data management is crucial for maximizing success with Salesforce. Ensuring you have high-quality, useful data empowers your team to achieve business goals and identify growth opportunities. Below are learning resources, expert articles, and video guides designed by Salesforce professionals to help you take control of your data. Build a Data Management Strategy A solid data management strategy ensures that your team is aligned on how data is collected, analyzed, and used to drive success. These resources will guide you through creating a strategy and avoiding common pitfalls: Improve Data Quality Clean data is essential for tracking, reporting, and ensuring the success of your Salesforce implementation. Explore the following resources to improve your data quality: Import Data Seamlessly bring existing data into Salesforce to ensure you have a full record for reporting and tracking. These resources will guide you through importing data: Maintain and Clean Up Data To keep your data clean and reliable over time, follow these best practices for long-term data management: Go Further with Data Management Take your data management expertise to the next level with these additional resources: These curated resources empower you to master data management within Salesforce, ensuring your organization makes the most of its CRM data to drive growth and success. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Communicating With Machines

Communicating With Machines

For as long as machines have existed, humans have struggled to communicate effectively with them. The rise of large language models (LLMs) has transformed this dynamic, making “prompting” the bridge between our intentions and AI’s actions. By providing pre-trained models with clear instructions and context, we can ensure they understand and respond correctly. As UX practitioners, we now play a key role in facilitating this interaction, helping humans and machines truly connect. The UX discipline was born alongside graphical user interfaces (GUIs), offering a way for the average person to interact with computers without needing to write code. We introduced familiar concepts like desktops, trash cans, and save icons to align with users’ mental models, while complex code ran behind the scenes. Now, with the power of AI and the transformer architecture, a new form of interaction has emerged—natural language communication. This shift has changed the design landscape, moving us from pure graphical interfaces to an era where text-based interactions dominate. As designers, we must reconsider where our focus should lie in this evolving environment. A Mental Shift In the era of command-based design, we focused on breaking down complex user problems, mapping out customer journeys, and creating deterministic flows. Now, with AI at the forefront, our challenge is to provide models with the right context for optimal output and refine the responses through iteration. Shifting Complexity to the Edges Successful communication, whether with a person or a machine, hinges on context. Just as you would clearly explain your needs to a salesperson to get the right product, AI models also need clear instructions. Expecting users to input all the necessary information in their prompts won’t lead to widespread adoption of these models. Here, UX practitioners play a critical role. We can design user experiences that integrate context—some visible to users, others hidden—shaping how AI interacts with them. This ensures that users can seamlessly communicate with machines without the burden of detailed, manual prompts. The Craft of Prompting As designers, our role in crafting prompts falls into three main areas: Even if your team isn’t building custom models, there’s still plenty of work to be done. You can help select pre-trained models that align with user goals and design a seamless experience around them. Understanding the Context Window A key concept for UX designers to understand is the “context window“—the information a model can process to generate an output. Think of it as the amount of memory the model retains during a conversation. Companies can use this to include hidden prompts, helping guide AI responses to align with brand values and user intent. Context windows are measured in tokens, not time, so even if you return to a conversation weeks later, the model remembers previous interactions, provided they fit within the token limit. With innovations like Gemini’s 2-million-token context window, AI models are moving toward infinite memory, which will bring new design challenges for UX practitioners. How to Approach Prompting Prompting is an iterative process where you craft an instruction, test it with the model, and refine it based on the results. Some effective techniques include: Depending on the scenario, you’ll either use direct, simple prompts (for user-facing interactions) or broader, more structured system prompts (for behind-the-scenes guidance). Get Organized As prompting becomes more common, teams need a unified approach to avoid conflicting instructions. Proper documentation on system prompting is crucial, especially in larger teams. This helps prevent errors and hallucinations in model responses. Prompt experimentation may reveal limitations in AI models, and there are several ways to address these: Looking Ahead The UX landscape is evolving rapidly. Many organizations, particularly smaller ones, have yet to realize the importance of UX in AI prompting. Others may not allocate enough resources, underestimating the complexity and importance of UX in shaping AI interactions. As John Culkin said, “We shape our tools, and thereafter, our tools shape us.” The responsibility of integrating UX into AI development goes beyond just individual organizations—it’s shaping the future of human-computer interaction. This is a pivotal moment for UX, and how we adapt will define the next generation of design. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Successful Salesforce Implementation

Successful Salesforce Implementation

Unlocking the Potential of Salesforce: A Guide to Corporate Success Are you ready to explore the world of Successful Salesforce Implementation? In this Tectonic insight, we’ll explore how to leverage Salesforce to its fullest potential for your corporate success. Whether you’re a small startup or a large corporation, keep reading for practical advice and real-world insights to make Salesforce implementation work for you! What is Salesforce? Salesforce acts as a digital headquarters for organizations, organizing all client information, such as names, purchases, and contact methods. It’s also an Internet application that helps organizations manage customer relationships more effectively by sorting customer details, tracking sales leads, and automating tasks to ease customer interactions. Salesforce is cloudbased, so it is accessible from anywhere. Why Implement Salesforce Now? Implementing Salesforce offers numerous benefits for organizations across various industries: Overall, Salesforce improves how organizations manage customer relationships and utilize data for growth, but effective implementation requires thoughtful planning and customization. Types of Salesforce Implementation Sales Cloud Implementation Sales Cloud is Salesforce’s CRM platform designed to manage sales, leads, and customer interactions. Service Cloud Implementation Service Cloud helps companies provide excellent customer service and support. Marketing Cloud Implementation Marketing Cloud Engagement simplifies marketing efforts, helping businesses connect with customers across various channels. Each type of Salesforce implementation offers unique benefits and challenges, depending on the organization’s needs and goals. CRM Implementation Considerations Implementing a CRM system is a significant move for any business. Here are important things to remember: Step-by-Step Guide to Implement Salesforce Successfully Benefits of a Successful Salesforce Implementation Conclusion Implementing Salesforce is more than adding a powerful CRM system; it’s a journey to greater efficiency, productivity, and customer satisfaction. By thoughtfully planning and customizing Salesforce, organizations can enhance operations, deepen customer relationships, and drive sustainable growth. Embrace the possibilities of Salesforce implementation to chart a course for lasting success and innovation in the modern business landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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SaaS Data Protection from Own

Reporting With Own

In any Salesforce organization, vast amounts of data are generated constantly from sales activities, customer interactions, marketing campaigns, and more. Summarizing and digesting this information quickly is crucial, especially when presenting the big picture to leadership. This is where Salesforce reports come into play. The Salesforce Reports feature enables organizations to analyze, visualize, and summarize data in real time. By pulling data from across your Salesforce environment, reports help consolidate information into easily digestible formats, such as charts, tables, and graphs. Salesforce reports are essential for: How Historical Data Can Improve Reporting in Salesforce While real-time reports are valuable, incorporating historical data can significantly enhance reporting by offering deeper insights into your organization’s long-term performance. Here’s how: Challenges of Reporting with Historical Data in Salesforce While incorporating historical data is smart, Salesforce’s native reporting capabilities impose certain limitations: Don’t Let Salesforce Reporting Limitations Hold You Back With Own Discover, customers can effortlessly generate time-series datasets from any objects and fields over any time period in just a few clicks. These datasets can be accessed using standard query and reporting tools without requiring a data warehouse or the need to enrich existing data warehouses, overcoming Salesforce’s native limitations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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einstein discovery dictionary

Einstein Discovery Dictionary

Familiarize yourself with terminology that is commonly associated with Einstein Discovery. Actionable VariableAn actionable variable is an explanatory variable that people can control, such as deciding which marketing campaign to use for a particular customer. Contrast these variables with explanatory variables that can’t be controlled, such as a customer’s street address or a person’s age. If a variable is designated as actionable, the model uses prescriptive analytics to suggest actions (improvements) the user can take to improve the predicted outcome. Actual OutcomeAn actual outcome is the real-world value of an observation’s outcome variable after the outcome has occurred. Einstein Discovery calculates model performance by comparing how closely predicted outcomes come to actual outcomes. An actual outcome is sometimes called an observed outcome. AlgorithmSee modeling algorithm. Analytics DatasetAn Analytics dataset is a collection of related data that is stored in a denormalized, yet highly compressed, form. The data is optimized for analysis and interactive exploration. AttributeSee variable. AverageIn Einstein Discovery, the average represents the statistical mean for a variable. BiasIf Einstein Discovery detects bias in your data, it means that variables are being treated unequally in your model. Removing bias from your model can produce more ethical and accountable models and, therefore, predictions. See disparate impact. Binary Classification Use CaseThe binary classification use case applies to business outcomes that are binary: categorical (text) fields with only two possible values, such as win-lose, pass-fail, public-private, retain-churn, and so on. These outcomes separate your data into two distinct groups. For analysis purposes, Einstein Discovery converts the two values into Boolean true and false. Einstein Discovery uses logistic regression to analyze binary outcomes. Binary classification is one of the main use cases that Einstein Discovery supports. Compare with multiclass classification. CardinalityCardinality is the number of distinct values in a category. Variables with high cardinality (too many distinct values) can result in complex visualizations that are difficult to read and interpret. Einstein Discovery supports up to 100 categories per variable. You can optionally consolidate the remaining categories (categories with fewer than 25 observations) into a category called Other. Null values are put into a category called Unspecified. Categorical VariableA categorical variable is a type of variable that represents qualitative values (categories). A model that represents a binary or multiclass classification use case has a categorical variable as its outcome. See category. CategoryA category is a qualitative value that usually contains categorical (text) data, such as Product Category, Lead Status, and Case Subject. Categories are handy for grouping and filtering your data. Unlike measures, you can’t perform math on categories. In Salesforce Help for Analytics datasets, categories are referred to as dimensions. CausationCausation describes a cause-and-effect relationship between things. In Einstein Discovery, causality refers to the degree to which variables influence each other (or not), such as between explanatory variables and an outcome variable. Some variables can have an obvious, direct effect on each other (for example, how price and discount affect the sales margin). Other variables can have a weaker, less obvious effect (for example, how weather can affect on-time delivery). Many variables have no effect on each other: they are independent and mutually exclusive (for example, win-loss records of soccer teams and currency exchange rates). It’s important to remember that you can’t presume a causal relationship between variables based simply on a statistical correlation between them. In fact, correlation provides you with a hint that indicates further investigation into the association between those variables. Only with more exploration can you determine whether a causal link between them really exists and, if so, how significant that effect is .CoefficientA coefficient is a numeric value that represents the impact that an explanatory variable (or a pair of explanatory variables) has on the outcome variable. The coefficient quantifies the change in the mean of the outcome variable when there’s a one-unit shift in the explanatory variable, assuming all other variables in the model remain constant. Comparative InsightComparative insights are insights derived from a model. Comparative insights reveal information about the relationships between explanatory variables and the outcome variable in your story. With comparative insights, you isolate factors (categories or buckets) and compare their impact with other factors or with global averages. Einstein Discovery shows waterfall charts to help you visualize these comparisons. CorrelationA correlation is simply the association—or “co-relationship”—between two or more things. In Einstein Discovery, correlation describes the statistical association between variables, typically between explanatory variables and an outcome variable. The strength of the correlation is quantified as a percentage. The higher the percentage, the stronger the correlation. However, keep in mind that correlation is not causation. Correlation merely describes the strength of association between variables, not whether they causally affect each other. CountA count is the number of observations (rows) associated with an analysis. The count can represent all observations in the dataset, or the subset of observations that meet associated filter criteria.DatasetSee Analytics dataset. Date VariableA date variable is a type of variable that contains date/time (temporal) data.Dependent VariableSee outcome variable. Deployment WizardThe Deployment Wizard is the Einstein Discovery tool used to deploy models into your Salesforce org. Descriptive InsightsDescriptive insights are insights derived from historical data using descriptive analytics. Descriptive insights show what happened in your data. For example, Einstein Discovery in Reports produces descriptive insights for reports. Diagnostic InsightsDiagnostic insights are insights derived from a model. Whereas descriptive insights show what happened in your data, diagnostic insights show why it happened. Diagnostic insights drill deeper into correlations to help you understand which variables most significantly impacted the business outcome you’re analyzing. The term why refers to a high statistical correlation, not necessarily a causal relationship. Disparate ImpactIf Einstein Discovery detects disparate impact in your data, it means that the data reflects discriminatory practices toward a particular demographic. For example, your data can reveal gender disparities in starting salaries. Removing disparate impact from your model can produce more accountable and ethical insights and, therefore, predictions that are fair and equitable. Dominant ValuesIf Einstein Discovery detects dominant values in a variable, it means that the data is unbalanced. Most values are in the same category, which can limit the value of the analysis. DriftOver time, a deployed model’s performance can drift, becoming less accurate in predicting outcomes. Drift can occur due to changing factors in the data or in your business environment. Drift also results from now-obsolete assumptions built into the story

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Salesforce Certified Healthcare Technology

Salesforce Certified Healthcare Technology

As a Salesforce Certified healthcare technology consultant, Tectonic brings extensive experience across both large and small healthcare settings, witnessing firsthand the transformative impact of Salesforce Health Cloud. Having contributed to the development of an EHR and RCM application on Salesforce, Tectonic understands the substantial benefits this platform offers when integrated with existing technologies such as Electronic Health Records (EHR), claims data sources, and Patient Population Health Management systems. Enhanced Patient Population Health Management: Salesforce Health Cloud equips healthcare providers with tools to effectively manage Patient Population Health by gathering, analyzing, and acting on health data. Providers can leverage these insights to identify at-risk populations, design targeted interventions, and improve patient outcomes. Optimized Provider Referral Patterning: By integrating Salesforce Health Cloud with claims data, Tectonic enables providers to analyze referral patterns. This helps healthcare organizations collaborate more effectively with physicians based on their specialties, insurance networks, and common CPT codes, ultimately enhancing patient care and strengthening provider networks. AI-Enabled Contact Service Centers for Better Patient Care: Integrating Generative AI with Salesforce Health Cloud allows healthcare providers to deliver personalized, responsive services. By connecting Billing, EHR, and Patient Population Health Management platforms, Tectonic reduces administrative burdens, streamlines communication, and improves patient satisfaction in contact service centers. Business Development Liaison Route Planning: Using Salesforce Maps combined with 1st and 3rd party claims data, Tectonic enables business development teams to generate optimized, daily route plans within seconds. These plans allow healthcare representatives to visit the right providers based on location, specialty, referral volumes, and other key preferences. Strategic Territory Expansion and Planning: Salesforce Health Cloud empowers healthcare organizations to strategically plan for territory expansion. Through analyzing geographic claims data and patient demographics, Tectonic helps organizations make data-driven decisions on resource allocation and service growth. Extending Functionality with Salesforce AppExchange and Salesforce Health Cloud: The Salesforce AppExchange offers a wide array of applications that expand Health Cloud’s core capabilities. These apps can boost patient engagement, care coordination, and advanced analytics. In addition, Tectonic leverages multiple health and life sciences process, which integrates Revenue Cycle Management (RCM) and EHR functionalities, enabling providers to manage billing, claims, and clinical data seamlessly within one platform, among many other features. Conclusion: Salesforce Health Cloud, when combined with Tectonic‘s expertise and solutions like payer and provider processes, becomes a powerful asset for healthcare providers. By integrating Health Cloud into existing technology stacks and utilizing AppExchange apps, healthcare organizations can improve patient care, streamline operations, and strategically plan for growth in the ever-evolving healthcare landscape. Content updated September 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Lightning and Hyperforce

Difference Between Salesforce Lightning and Hyperforce

Salesforce Lightning Platform and Hyperforce: An Overview The Lightning Platform forms the core infrastructure of Salesforce, while Hyperforce is a new infrastructure model provided by the CRM platform. Salesforce Lightning Salesforce Lightning elevates customization with its modern and flexible framework. It offers a powerful drag-and-drop interface called the Lightning App Builder, enabling users to design custom homepages, record pages, and dashboards effortlessly. Salesforce Hyperforce Introduced at Dreamforce in December 2020 and recently made generally available, Hyperforce is an architectural enhancement to Salesforce’s platform designed for the public cloud. It offers several benefits, including scalability, global reach, and increased control over data residency. As part of the Salesforce Customer 360 platform, Hyperforce brings enhanced flexibility, scalability, and performance to the cloud. Key Benefits of Hyperforce: Hyperforce Migration Migrating to Hyperforce does not require additional costs. Once migrated, organizations will not experience significant changes, and non-Hyperforce services will continue to run. This code-based offering enhances speed, reliability, and global performance. Reasons to Migrate to Hyperforce: Hyperforce and Public Cloud Platforms Hyperforce can run on public cloud platforms like AWS, GCP, and Azure, representing a shift from traditional Salesforce-hosted data centers. The Data Cloud and Marketing Cloud are also built on Hyperforce, offering businesses a powerful platform for customer interactions and relationship management. Hyperforce vs. Shield Hyperforce provides volume-level encryption by default for data at rest, while Shield Platform Encryption operates in parallel, offering additional encryption features. Hyperforce Migration: Mandatory Upgrade Migrating to Hyperforce is not optional, as Salesforce has declared this architecture as its future. The migration process will occur over time, and organizations will need to prepare for it. If migration timing is not suitable, businesses should contact their Salesforce account agent. Data Residency and Migration Issues: While Hyperforce is expanding, more countries need to support data residency to have a truly international impact. Some migration issues may include Einstein loading problems, bot disruptions, and glitches with the Smartcomm managed package. Basic troubleshooting can resolve minor issues, but technical considerations like manual endpoint management may be time-consuming and costly. Hyperforce Assistant The Hyperforce Assistant provides a step-by-step guide to upgrade from Salesforce-managed physical data centers to Hyperforce, ensuring admins feel confident about the migration process. By adopting Hyperforce, businesses can enhance their customer data management with innovative solutions, ensuring robust security, scalability, and efficiency in their operations. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Marketing Cloud Tik Tok

Marketing Cloud Tik Tok

TikTok Introduces No-Code Integration for Salesforce Marketing Cloud TikTok has launched a no-code integration for Salesforce Marketing Cloud, designed to help advertisers transfer leads generated by their campaigns to Salesforce in real-time. This new integration ensures that leads captured on TikTok are automatically synced to Salesforce Marketing Cloud, eliminating the need for manual lead downloads by advertisers. Benefits of the Integration: Salesforce first enabled Commerce Cloud users to sell through TikTok in July 2022, positioning TikTok alongside other major social media channels like Facebook, Instagram, and Snapchat. This broadened the marketing and sales avenues for merchants. The new TikTok integration is available on Salesforce’s enterprise cloud marketplace, AppExchange, for businesses utilizing the Salesforce Marketing Cloud. Why This Integration Matters: Introducing TikTok AdZ: Filling the Gap in Salesforce Marketing Cloud Salesforce Marketing Cloud’s Advertising Studio did not previously integrate with TikTok, leaving a significant gap in the market. The new app, TikTok AdZ, created by Cezium, fills this gap by integrating TikTok advertising with marketing and CRM data, adding value in four key ways: 1. Acquisition: 2. Nurturing: 3. Retention: 4. Media Bidding Optimization: Key Features of TikTok AdZ: Target Using First-Party Data:With third-party cookies depreciating, TikTok AdZ allows advertisers to use first and second-party data for targeted ads, ensuring compliance with consumer privacy laws. Growth of Brand Awareness:Build a strong follower base on TikTok by creating custom audiences from existing customers or email subscribers and targeting them with exclusive promotions, influencer campaigns, and product demos. Audience Matching:Utilize TikTok’s lookalike audience feature to target users similar to your existing audience, increasing the likelihood of conversion. Audience Suppression:Optimize advertising spend by suppressing ads for unsatisfied customers or recent complainers, focusing on audiences more likely to convert. Use TikTok in Journey Builder:Leverage unified data to create personalized, contextual, and human engagements across marketing, commerce, service, and sales through multi-step automation in Journey Builder. Hyper-Personalization:Enhance personalization efforts with features like geotargeting, upselling and cross-selling, seasonal promotions, abandoned browse retargeting, and abandoned cart recovery. Summary As one of the largest social platforms globally, TikTok is essential for modern advertising strategies. TikTok AdZ streamlines the process, offering the tools needed to create personalized and effective ads that target the right audience on TikTok. Embrace this powerful integration to stay ahead of the competition, streamline lead generation, and watch your conversion rates soar. Reach out to your TikTok Rep or Salesforce Account Executive to get started today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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multi-channel campaigns

Multi-Channel Campaigns

Leveraging Salesforce for Multi-Channel Campaign Management with Tectonic In today’s dynamic marketing landscape, businesses need to connect with their audience across multiple channels—email, social media, web, and beyond. Managing these campaigns effectively can feel like juggling too many balls at once, especially when aiming to maintain consistent messaging, track performance, and maximize ROI. That’s where Salesforce, paired with expertise from Tectonic, makes all the difference. Salesforce simplifies multi-channel campaign management, helping businesses stay organized, boost engagement, and achieve measurable results. Let’s dive into how this powerful platform, supported by Tectonic’s expertise, takes campaign management to the next level. The Challenge Marketing teams often face obstacles like: The Solution: Streamlined Multi-Channel Campaign Management Salesforce, with Tectonic as your trusted partner, transforms the complexity of multi-channel campaigns into a streamlined and effective process. By integrating channels, automating workflows, and delivering real-time insights, businesses can engage their audience and achieve exceptional results. 1. Centralized Campaign Planning Salesforce Marketing Cloud provides a centralized platform for planning and managing campaigns across channels—email, SMS, social media, and paid ads—all from one dashboard. This unified view ensures messaging and branding stay consistent while fostering seamless collaboration across teams. Tectonic enhances this process by ensuring your Salesforce environment is optimized for your specific needs. 2. Personalized Messaging at Scale Salesforce’s AI-powered tools, such as Einstein AI, analyze customer data to craft personalized content for every audience segment. These tools allow businesses to create tailored emails, ads, and social media posts that resonate with specific groups. With Tectonic’s guidance, you can implement personalization strategies that drive engagement and conversions to new heights. 3. Real-Time Performance Tracking Salesforce consolidates campaign performance data into a single platform, providing real-time metrics like open rates, click-through rates, social engagement, and conversions. Customizable dashboards allow your team to monitor results at a glance, enabling quick adjustments for maximum impact. Tectonic can help design these dashboards for clarity and actionable insights. 4. Automation for Efficiency Managing multi-channel campaigns involves countless tasks, but Salesforce automates processes such as scheduling, triggering emails, and personalizing messaging based on user behavior. By streamlining these repetitive tasks, your team can focus on creativity and strategy. Tectonic’s expertise ensures these automations are tailored to fit your business workflows perfectly. 5. Seamless Integration Across Channels Salesforce integrates with platforms like Google Ads, Facebook, LinkedIn, and Instagram, consolidating data into one ecosystem. This eliminates the need for manual data collection, saving time and improving accuracy. Tectonic ensures these integrations are set up seamlessly, so you can focus on running impactful campaigns. Strategies for Success with Salesforce Why Tectonic + Salesforce? Tectonic combines deep Salesforce expertise with a keen understanding of marketing challenges to help you fully unlock the platform’s potential. Together, Salesforce and Tectonic empower businesses to achieve more efficient, impactful, and ROI-driven campaigns. Ready to revolutionize your multi-channel marketing strategy? Let Tectonic guide you to Salesforce success. Content updated December 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Benefits of Salesforce Experience Cloud

Benefits of Salesforce Experience Cloud

Salesforce Experience Cloud: Transforming Digital Customer Engagement To understand the Benefits of Salesforce Experience Cloud we must understand what a customer or partner portal is intended to do. Salesforce Experience Cloud, previously known as Community Cloud, is a powerful digital experience platform (DXP) designed to help organizations create and deliver exceptional, customer-centric experiences across multiple channels. This platform goes beyond community management, offering tools for building and managing websites, portals, mobile apps, and integrating social media. Benefits of Salesforce Experience Cloud explored. Built on Salesforce Customer 360, Experience Cloud gives businesses a comprehensive view of their customers by connecting data from various sources. With these insights, businesses can create personalized experiences tailored to each customer’s preferences and needs. Organizations can use Experience Cloud to design portals, websites, and communities, providing seamless access to relevant information, collaboration tools, and resources. The platform’s flexibility allows businesses to enhance customer satisfaction, improve partner collaboration, and boost employee productivity. Key Benefits of Salesforce Experience Cloud Salesforce Experience Cloud offers numerous benefits that help businesses deliver seamless experiences across the customer journey. Here are some of its key advantages: 1. Seamless Integration Experience Cloud integrates effortlessly with other Salesforce products like Sales Cloud and Service Cloud, providing a unified platform for comprehensive customer management. 2. Scalability and Customization The platform is highly scalable, allowing businesses to expand their communities as they grow. With extensive customization options, businesses can tailor the platform to meet their specific needs and branding requirements. 3. Security and Trust Salesforce is known for its robust security features, ensuring customer data is protected at all times. Businesses can confidently manage sensitive customer information within Experience Cloud. 4. Extensive AppExchange Ecosystem Salesforce’s AppExchange marketplace provides access to a wide range of pre-built integrations and apps that enhance the functionality of Experience Cloud, allowing businesses to customize and extend their platform capabilities. Real-World Uses of Salesforce Experience Cloud Salesforce Experience Cloud is used by businesses across various industries to improve customer engagement, enhance collaboration, and boost productivity. Some key use cases include: 1. Partner Portals Experience Cloud enables businesses to create dedicated partner portals where partners can collaborate with internal teams, access resources, and share leads. This accelerates partner engagement and streamlines business processes. 2. Self-Service Portals Businesses can offer 24/7 self-service portals, allowing customers to access product information, troubleshoot common issues, and track their interactions. These portals help reduce the workload on support teams and enhance customer satisfaction. 3. Customer Communities Experience Cloud allows businesses to create customer communities where users can find personalized content, engage with other users, and access self-service resources. This promotes collaboration and reduces the strain on customer support teams. 4. Employee Communities Internal employee communities serve as hubs for company-wide communication, training, and collaboration. Employees can access resources, share knowledge, and seek support, ultimately boosting engagement and productivity. 5. Branded Mobile Apps Businesses can use Experience Cloud to develop branded mobile apps that give customers, partners, and employees convenient access to services, resources, and information on the go. 6. Social Media Integration Experience Cloud integrates with popular social media platforms, allowing businesses to engage with customers directly, share content, and respond to inquiries. Top Features of Salesforce Experience Cloud Salesforce Experience Cloud is packed with features that enhance customer engagement, streamline operations, and improve overall efficiency: Companies Using Salesforce Experience Cloud Nike and PUMA leverage Experience Cloud for personalization. Nike’s loyalty program and Puma’s mobile shopping experience are enhanced by the platform’s built-in mobile UX design and technical architecture, resulting in better customer engagement and increased sales. Bank of America and Wells Fargo use Experience Cloud to offer customer support through self-service portals and community forums, improving customer satisfaction and gathering valuable feedback. IBM uses the platform to create collaborative communities for employees and customers alike. With integrated tools like Salesforce Einstein and IBM Watson, the company has enhanced internal collaboration and customer service. Hulu uses Salesforce to power its Help Center, where customers can find answers, engage with other viewers, and leave feedback that shapes Hulu’s content. OpenTable relies on Experience Cloud for its Diner Help portal, a one-stop shop for dining-related queries, enhancing the user experience and operational efficiency. Choosing the Right Salesforce Experience Cloud Partner for Implementation When implementing Salesforce Experience Cloud, choosing the right partner is crucial to ensure success. Look for a partner with: With the right partner, like Tectonic, businesses can fully grasp the power of Salesforce Experience Cloud to deliver exceptional digital experiences that foster customer loyalty, drive business growth, and improve operational efficiency. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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