Distributed Marketing

08May

Email Templates in Marketing Cloud

Take your email marketing endeavors to new and amazing heights with Salesforce Marketing Cloud (SFMC), leveraging the prowess of AI-driven personalization and streamlined campaign management. Email Templates in Marketing Cloud are a great tool. Salesforce Marketing Cloud empowers you to seamlessly integrate all your campaigns, from transactional to promotional messages, while efficiently managing your email sender score. With SFMC’s consolidated platform, you can effortlessly select the perfect content for each customer from a centralized library, ensuring a tailored and captivating experience. If you’re new to constructing Marketing Cloud Email templates, don’t worry! Free online resources are available to guide you through the process. Dive into the art of building reusable email templates in Salesforce Marketing Cloud with this comprehensive step-by-step insight: In the space of email marketing, timing is crucial, and SFMC understands this reality and aids you in getting the timing right. Whether it’s sending a timely thank-you note or a birthday greeting, SFMC equips email marketers with the necessary tools to respond promptly and efficiently to their subscribers’ needs. One such tool is the creation of reusable email templates, streamlining the process of crafting personalized and captivating email campaigns. Introduction to Salesforce Email Templates in Marketing Cloud A Salesforce email template serves as a structured foundation for email communications, providing email marketers with a canvas to build upon and personalize. These templates can be customized with brand elements, contact details, and content blocks, facilitating the creation of consistent and visually appealing emails. When digging into the creation of reusable email templates in SFMC, it’s beneficial to visualize the design in three separate layers: Creating Reusable Content Blocks in SFMC Email Studio and Content Builder Before diving into email template construction, it’s crucial to understand the creation of reusable content blocks in SFMC: Creating a Reusable Email Template in SFMC Content Builder: To craft a reusable email template in SFMC Content Builder, adhere to these steps: Modifying a Reusable Email Template in SFMC Content Builder To tweak an existing template: Creating an Email from a Salesforce HTML Email Template in SFMC Content Builder: To generate an email from a template: Saving an Existing Email Message as a Reusable Email Template in SFMC Content Builder Sometimes an email performs so well you want to save it as a reusable template. To preserve an existing email as a template: Mastering email template creation in Salesforce Marketing Cloud is pivotal for efficient and effective email marketing campaigns. By following this insight, you’ll be armed with the knowledge and tools to fashion compelling email templates that foster engagement and yield tangible results. By Tectonic’s Salesforce Marketing Solutions Architect Shannan Hearne Learn about Tectonic’s Marketing Cloud Salesforce Implementation Solutions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

Connecting Marketing Cloud Account Engagement, Marketing Cloud, and Salesforce

23Apr

Connecting Account Engagement, Marketing Cloud, and Salesforce

Connecting Account Engagement, Marketing Cloud, and Salesforce – the case for all three. A common inquiry we often encounter from clients is: “Should I opt for Salesforce Marketing Cloud or Marketing Cloud Account Engagement?” “How do we choose which one is right for us?” This query may appear peculiar since Marketing Cloud Account Engagement is typically acknowledged as the go-to B2B solution, while Salesforce Marketing Cloud is favored for B2C endeavors. The conventional wisdom suggests that businesses select one of these platforms based on their organizational setup and target demographic. Our perspective on the question at Tectonic diverges from this norm. Depending on your primary marketing channels, it can be highly effective for any business to utilize both platforms! Connecting Account Engagement, Marketing Cloud, and Salesforce Permit me to explain. Marketing Cloud Account Engagement excels in automated email marketing, lead capture via forms and landing pages, and engagement tracking through scoring and grading tools. Moreover, it boasts unequeled integration with Salesforce. Yet, there are instances where marketers require an additional channel to strategically retarget accounts or re-engage with prospects who may have become disconnected from email communication. Marketing Cloud Advertising Studio This is where Marketing Cloud’s Advertising Studio module becomes invaluable. Leveraging Salesforce’s architecture, you can craft a seamless experience for your audience with personalized journeys. The system architecture integrating MCAE for data entry and automated email marketing, Sales Cloud as the CRM and database of record, and Marketing Cloud Connect as the mechanism for triggering targeted ads. Automated Processes The process initiates in Account Engagement upon initial record creation or update. Subsequently, a prospect may enter a MCAE Engagement Studio campaign or journey, trigger an Automation Rule, or prompt a Completion Action. With seamless Sales Cloud integration, the contact record update synchronizes with the CRM, generating or updating a specific Salesforce Report for an Audience. The Marketing Cloud Connector facilitates this activity to trigger an automation in the Marketing Cloud Automation Studio, importing the contact record into a Data Extension. This Data Extension serves as the source for an Audience set up in Advertising Studio, enabling advertising campaigns across digital channels such as Facebook, Google, and LinkedIn. This is just one example of the seamless integration within the Salesforce suite of marketing products! From a user perspective, the familiarity in the look and feel of each platform empowers teams to craft sophisticated journeys without being confined to a single platform. Whether one focus on B2B and the other B2C, or one on prospecting and one on customer communications, there is a time and a place to use both. Connecting Pardot, Marketing Cloud, and Salesforce Together? When is it appropriate to leverage both platforms? Depending on your core marketing channels, for any business it can actually be very effective to use both Salesforce Marketing Cloud and Pardot for great results. Utilizing both Salesforce Marketing Cloud and Marketing Cloud Account Engagement is most suitable for businesses that: Pricing The pricing structure of Marketing Cloud, based on the Studios (features) you require access to, ensures businesses pay a flexible premium tailored to their needs. In this insight, Advertising Studio is showcased to illustrate how Account Engagement and Marketing Cloud can collaborate. However, there are other studios within Marketing Cloud that marketers can leverage for comprehensive marketing campaigns. Other studios within Marketing Cloud include: Intrigued? Consider adopting Salesforce Marketing Cloud and Marketing Cloud Account Engagement)in tandem for a comprehensive, multi-channel automated marketing strategy. The Tectonic team and I are available to assist with Salesforce architecture setup, integration, or serve as an extension of your team to devise effective Marketing Cloud strategies for long-term success. Reach out to us to learn more. The Account Engagement Plus, Advanced, and Premium editions offer a range of features designed to empower marketing teams with sophisticated tools for analyzing performance, implementing automation, and enhancing campaign effectiveness. Let’s break down each edition’s offerings: Account Engagement Plus Edition: Account Engagement Advanced Edition (Includes Einstein AI-powered features): Account Engagement Premium Edition: These editions cater to different levels of marketing sophistication, offering scalable features and capabilities to meet the diverse needs of marketing teams within organizations. Whether it’s advanced analytics, AI-driven insights, or enterprise-grade tools, Account Engagement editions empower marketers to optimize performance and drive business growth effectively. Connecting Account Engagement Marketing Cloud and Salesforce for Distributed Marketing The Distributed Marketing & Marketing Cloud Connect solution offers seamless integration of corporate marketing, employees, channel partners, and brand engagement to ensure cohesive experiences across corporate and partner networks. With this solution, marketers can create and distribute on-brand content using Marketing Cloud. Key features of Distributed Marketing & Marketing Cloud Connect include: Overall, Distributed Marketing & Marketing Cloud Connect simplifies content collaboration, strengthens brand consistency, and facilitates efficient engagement across diverse networks within an organization. This integration of marketing efforts fosters better communication and alignment across all stakeholders involved in brand promotion and customer interactions. By Tectonic Salesforce Marketing Cloud Solution Architect, Shannan Hearne Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

April 23, 2024in Distributed Marketing, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

18Mar

Salesforce Distributed Marketing Content

Salesforce Distributed Marketing Content empowers you to extend dynamic content to dispersed teams, fostering safe and efficient interaction with that content. Integrate one or more Distributed Marketing Content Blocks seamlessly with standard or custom content areas to facilitate collaborative moments within branded email messages. For instance, enable users to personalize holiday cards with personal notes and images or provide context to market update messages. Leverage Distributed Marketing alongside AMPscript to enable users to craft customized SMS messages. Salesforce Distributed Marketing Content While marketing teams retain control over message structure, ensuring coherence, brand alignment, and compliance, collaborative content augments this framework, granting distributed teams flexibility within set parameters – a concept Salesforce refers to as “flexibility within a framework.” The usage of Distributed Marketing content is flexible and can adapt over time. Since each message is independently configurable, you can initiate with existing assets and introduce collaborative elements as needed. Please note that Distributed Marketing employs JavaScript ES6 for message personalization, requiring the disabling of Prevent Cross-Site Tracking in Safari and third-party cookies in Chrome. Enable Email Personalization with Distributed Marketing Content Blocks Utilize Distributed Marketing Content Blocks within Marketing Cloud to create personalized sections of content for Distributed Marketing users. Enable Custom SMS Messages Incorporate AMPscript into SMS messages to empower users to compose and dispatch custom SMS messages through Distributed Marketing. Personalization Data Extension Distributed Marketing establishes personalization data extensions in Marketing Cloud to store user-entered personalization data for email messages. A personalization data extension is automatically generated when connecting a journey to a campaign or enabling a journey for quick send. Custom SMS messages are not stored here but are accessible in the journey’s event data extension. Legacy Personalization While Legacy Personalization options like Introduction, Conclusion, and Greeting are available, their usage will be supported until End of Support is announced. Like1 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more Marketing Cloud BrandBuilder BrandBuilder: Enhance the visual identity of your Marketing Cloud account by incorporating your company logo and adjusting the default color Read more

March 18, 2024in Distributed Marketing

01Mar

Optimism Among Marketers

In anticipation of challenging market conditions, numerous companies are tightening their financial reins, prompting marketers to carefully allocate strategic investments within finite budgets and resources. The task is further complicated by disruptions stemming from inflation and supply chain issues. Global marketing budgets predominantly allocate significant portions to advertising, as teams strive to enhance awareness in a landscape where customers are faced with abundant choices. And yet, Optimism Among Marketers remains. Optimism Among Marketers In response to a fluctuating job market, marketing organizations are directing investments towards their personnel to attract and retain employees. A notable 71% of marketers express that retaining employees has become more challenging compared to a year ago. B2B marketing entities are earmarking an average of 15% of their budget for account-based marketing (ABM), underscoring the growing emphasis on personalized messaging and engagement extending from B2C to B2B strategies. Marketers have undergone a transformation in their work dynamics, with enduring changes. Liberated from geographical and time constraints, many marketers are achieving success by exploring new customer segments, prioritizing digital-first experiences, and organizing virtual and hybrid events. The shift towards distributed marketing teams has spurred investments in collaboration technology, with 70% viewing such investments as permanent. Similarly, 70% of marketers who invested in process/workflow automation consider it a long-term strategic shift, highlighting the importance of enhancing productivity and efficiency. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Mapping Your Customer Journey Creating a customer journey map is a crucial undertaking for businesses aiming to improve the customer experience and foster long-term Read more Marketing Automation Marketing automation is software tool that handles routine marketing tasks without the need for human action. Common marketing automation workflows Read more

March 1, 2024in Distributed Marketing, Marketing Automation

15Aug

What is Distributed Marketing in Salesforce?

Distributed Marketing encompasses a suite of tools, workflows, and interfaces that enable users to access, interact with, and disseminate Marketing Cloud Engagement content seamlessly from within their CRM environment. It empowers users to effectively engage with their client base, whether individually or by segments. What is Distributed Marketing in Salesforce? Distributed marketing software, on the other hand, refers to the array of technology, tools, and platforms utilized by marketers to amplify personalized advertising and promotional content across various distribution channels. So, what sets Marketing Cloud apart from distributed marketing? In Marketing Cloud, configuring requires administrative privileges and the ability to install packages. In contrast, Distributed Marketing leverages Marketing Cloud journeys and Salesforce campaigns within Sales, Service, Financial Services, and Experience Clouds. Enter Distributed Marketing from Salesforce. It enables non-marketers to effortlessly inform, market, and sell to their clientele at scale. As consumers seek connected, relevant, and convenient interactions with brands, delivering seamless engagement experiences becomes imperative. However, for organizations operating through extensive partner networks like franchisees, financial advisors, or resellers, ensuring consistent consumer engagement at scale presents a significant challenge. Distributed Marketing from Salesforce simplifies the process for brands to deliver uniform experiences across both corporate marketing and partner networks. Distributed Marketing empowers corporate marketers to extend their marketing initiatives to channel partners seamlessly. By providing partners with access to content and campaigns, corporate marketers can enhance marketing reach, address lead generation challenges, and mitigate inconsistent communication, ultimately driving consumer engagement and increasing channel ROI. Content updated February 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

August 15, 2022in Distributed Marketing, Salesforce

28Jul

Salesforce Distributed Marketing

Salesforce Distributed Marketing bridges the gap between corporate marketing, employees, channel partners, and your brand, ensuring consistent experiences across various networks. Corporate marketers can create and share collaborative, on-brand content in Marketing Cloud Engagement, which distributed teams like advisers and partners can access, personalize, and send directly from CRM experiences such as Sales, Service, Financial Services, or Experience Cloud. Distributed Marketing is facilitated through a managed package installed in your CRM environment, allowing you to integrate Distributed Marketing content blocks into your Marketing Cloud Engagement environment effortlessly. Leveraging the power of Marketing Cloud Engagement, all communications are streamlined, enabling teams to engage with their customer base reliably and efficiently. As a marketer utilizing Distributed Marketing, you can: For advisors, partners, or dealers utilizing Distributed Marketing, the benefits include: Before installing Distributed Marketing for Marketing Cloud Engagement, it’s essential to review the required products, licenses, and permissions. Guided setups are available to quickly activate new workflows for your teams, covering installation, configuration, and content management. Distributed Marketing setup involves utilizing Marketing Cloud Engagement journeys and Salesforce campaigns within Sales, Service, Financial Services, and Experience Clouds. After installation and authentication configuration, setting up Distributed Marketing includes creating entry event data extensions, profile attributes, content, sender profiles, and journeys, along with customizing the Campaign page layout. By managing settings, administrators can enhance CRM with Marketing Cloud Engagement content, enabling the delivery of relevant, on-brand content at every touchpoint. Additionally, Distributed Marketing allows the extension of powerful content to distributed teams, ensuring safe and efficient interaction. Enhancing Distributed Marketing functionality is essential to align with your company’s needs. Custom personalization interactions can be created to extend the message personalization flow, while the payload can be extended to include more data for journey decisions and content personalization. Overall, Distributed Marketing provides tools, workflows, and experiences to better serve and engage your entire customer base, ensuring consistent brand experiences across various touchpoints and networks. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 28, 2022in Distributed Marketing, Salesforce

Email Templates in Marketing Cloud

Connecting Account Engagement, Marketing Cloud, and Salesforce

Salesforce Distributed Marketing Content

Optimism Among Marketers

Salesforce Distributed Marketing

Recent Posts

Understanding the Causes of Disillusionment with Generative AI

Meta Joins the Race to Reinvent Search with AI

Google Prepares AI-Powered Jarvis Agent

Is the Future Agentic for ERP?

AI is Transforming Threat Detection

Contact Us

Be in touch today — and start your business on a path to success.

Category

Archives