Generative AI

Personalization With Customized AI-Driven Journeys

28Feb

Personalization With Customized AI-Driven Journeys

AI-Enabled Triggers for Guiding Customer Journeys – Personalization With Customized AI-Driven Journeys Initiate timely and relevant customer experiences that seamlessly lead individuals through their purchasing journey. Employ AI-powered decision-making to identify the most suitable next steps for customers, offering personalized suggestions based on real-time behavior, historical data, and business-specific datasets such as pricing and inventory.

February 28, 2024in Generative AI, Salesforce Marketing Cloud, Salesforce Personalization

How Einstein Assistant for Account Engagement Works

28Feb

How Einstein Assistant for Account Engagement Works

Einstein Assistant brings cutting-edge AI functionality to Salesforce’s Account Engagement, enhancing the creation of marketing assets like landing pages, forms, and emails by providing intelligent content recommendations. With the Spring ’24 release, these advanced AI features are now available in the Account Engagement Advanced and Premium editions, leveraging generative AI to streamline asset creation. Key

February 28, 2024in Generative AI

How Good is Our Data

22Feb

How Good is Our Data?

Generative AI promises to significantly reshape how you manage your customer relationships, but it requires data that is accurate, updated, accessible, and complete. Why is this important? You may do something differently this quarter than you did last quarter, based on the latest data. But if your data is outdated or incorrect, that’s what the

February 22, 2024in Generative AI, Salesforce Einstein

Exploring Google Vertex AI

21Feb

Vertex AI

Exploring Google Vertex AI Conversation — Dialogflow CX with Generative AI, Data Stores, and Generators Vertex AI Conversation, built on Dialogflow and Vertex AI, introduces generative conversational features that utilize large language models (LLMs) for natural language understanding, crafting responses, and managing conversation flow. These advancements streamline agent design and enhance the quality of interactions.

February 21, 2024in Data, Generative AI, Google, Technology

Marketing Cloud Growth Extends The Platform

20Feb

Marketing Cloud Growth Extends The Platform

Marketing Cloud Growth extends the platform capabilities to enhance your team’s marketing endeavors. It allows you to integrate multiple data sources with Data Cloud, create content using Digital Experiences, orchestrate complex customer journeys with Flow Builder, and optimize campaigns with Einstein AI. Required Editions: Available in Salesforce Enterprise and Unlimited Editions with Marketing Cloud Growth

February 20, 2024in Marketing Automation, Salesforce, Salesforce Data Cloud, Salesforce Einstein

Conversational Commerce

20Feb

Conversational Commerce

“Hey Siri, find the top-rated red saddle pads.” This simple command exemplifies how conversational commerce is revolutionizing the digital shopping experience. While Siri and Alexa are training us to talk to our technology, traditional chatbots teach us to ask our technology in natural language to do something. Now, customers can utilize chatbots, messaging apps, and

February 20, 2024in Generative AI, Salesforce Development Services, Salesforce Sales Cloud

Salesforce prompt builder

10Feb

Create Test and Refine Prompt Templates With Prompt Builder

Salesforce has introduced Prompt Builder, a revolutionary tool powered by generative AI, designed to enhance business tasks by seamlessly integrating prompts into workflows. This article delves into the core AI concepts underlying Prompt Builder, offering insights into creating, managing, testing, and refining prompt templates for optimal performance. Before digging into the intricacies of this new

February 10, 2024in Generative AI, Salesforce, Salesforce Einstein

Generative AI Terms Do I Need to Understand

09Feb

What Generative AI Terms Do I Need to Understand to Participate in AI Conversations?

You don’t need to be a software engineer, a data scientist, or a geek to understand gen AI or speak with authority about it with technical people. But business leaders should be able to think about AI holistically. Including benefits and risks, where it fits into the company’s culture, and mission. As well as what

February 9, 2024in Generative AI, Salesforce Einstein

AI Capability Maturity Model

30Jan

AI Capability Maturity Model

The AI Capability Maturity Model (AI CMM), devised by the Artificial Intelligence Center of Excellence within the GSA IT Modernization Centers of Excellence (CoE), functions as a standardized framework for federal agencies to evaluate their organizational and operational maturity levels. It is equally useful for private organizations in aligning them with predefined objectives. Instead of

January 30, 2024in Salesforce Einstein

Generative AI Glossary

27Jan

Key Questions to Ask About Generative AI Before Diving into the Gene Pool

As generative AI plays an increasingly significant role in shaping business decisions and reshaping customer relationships, leaders must grasp the potential. This means use cases, and risks associated with AI. The good, the bad, and the ugly. Questions to Ask About Generative AI gene pool. The journey begins with asking pertinent questions. Are you feeling

January 27, 2024in Generative AI, Salesforce Einstein

How to Implement AI for Business Transformation

15Jan

How to Implement AI for Business Transformation

Harnessing the Power of AI for Business Transformation The age of artificial intelligence (AI) is here. How to Implement AI for Business Transformation? Once a niche technology confined to research labs and the realm of science fiction, AI has now become a mainstream force. Today, an estimated 35% of businesses are leveraging AI to enhance

January 15, 2024in Artificial Intelligence, Data, Google, Technology

Salesforce Einstein AI Trust Layer

08Jan

Einstein AI Trust Layer Explained

The Einstein Trust Layer is a secure AI architecture. It is natively built into the Salesforce Platform. Designed for enterprise security standards the Einstein Trust Layer continues to allow teams to benefit from generative AI. Without compromising their customer data, while at the same time letting companies use their trusted data to improve generative AI

January 8, 2024in Salesforce Einstein

AI's Impact on the Workforce

07Jan

AI’s Impact on the Workforce

According to McKinsey, generative AI has the potential to contribute between $2.6 trillion and $4.4 trillion in value to the global economy across various industries, spanning banking, retail, high tech, healthcare, and life sciences. Its impact is expected to reach diverse professions, including customer operations, marketing and sales, software engineering, and research and development. The

January 7, 2024in Salesforce Einstein

Salesforce Einstein Commerce

03Jan

Salesforce Einstein Commerce

Elevate Your Commerce Store Experience with Commerce Einstein Transform your commerce store with the advanced capabilities of Commerce Einstein, which includes features like Goals and Recommendations, the Commerce Concierge bot, Smart Promotions, and SEO-optimized meta tags. Salesforce Einstein Commerce, Enhance Store Performance with Goals and Recommendations Achieve key performance objectives for your store such as

January 3, 2024in Generative AI, Salesforce, Salesforce Einstein

Cloud Based Business Solutions

02Jan

What Can’t Generative AI Do?

There is a tremendous amount of discussion about all the capabilities of generative AI, but once in a while it doesn’t hurt to look at the other side of the AI coin. The USC Library published a piece in October of 2023 that did just that. In addition to the identified limitations discussed below, generative

January 2, 2024in Salesforce Einstein

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