Get-Tectonic - gettectonic.com - Page 5
Tectonic-Ensuring Salesforce Customer Satisfaction
29Aug

Tectonic Acquires Sakonet

7 Mile Advisors Acts As The Exclusive Sell-Side Advisor To Sakonent In Their Acquisition By Tectonic-Tectonic Acquires Sakonet Sakonent, a Chicago-based premier CRM consultancy and provider of integrated approach to automating big data, analytics, marketing automation tools in the cloud, was acquired by Tectonic, a Denver-based technology services company. Terms of the transaction were not disclosed. Tectonic’s more than 150 employees around the world are experts in creating scalable big data, analytics, marketing automation and CRM solutions on platforms such as Salesforce.com, Oracle, Microsoft, Teradata, Hadoop, Hbase, Python, Blackbaud and others, anchored by powerful off-shore delivery centers. The company will be headquartered in Denver, Colorado with offices in Chicago, Illinois and around the world. Sakonent’s CEO, Darius Vaskelis, and COO, Akif Rahman, join Tectonic in key leadership roles. “For the last five years, Sakonent has emphasized that business process and user adoption come first, technology second,” said Vaskelis. “We could not be more thrilled to join Tectonic and take insight to action automation to the cloud.” About Sakonent Sakonent is a next gen CRM consultancy founded in 2009 headquartered in Chicago. They’re proud to have been on the most recent Inc 5000 fastest growing companies list, and to have been profiled in Gartner’s report on Salesforce.com CRM service providers alongside the largest world-class global systems integrators. Additionally, in partnership with Blackbaud, Microsoft, Oracle and other CRM technology providers, the firm implements, integrates and manages sales, marketing and customer service systems for joint clients across the globe. Visit www.sakonent.com About Tectonic Tectonic is a leading technology and business services company serving mid-sized business to enterprise customers with a focus on Insight to Action automation in the cloud. Insight to Action is the intersection of big data, analytics, marketing automation and CRM that provides an integrated approach to automating customer interaction. Headquartered in Denver, the company prides itself on working with innovators in informed customer interaction. Visit www.gettectonic.com About 7 Mile Advisors: 7 Mile Advisors is a boutique investment bank which enables clients to increase and unlock enterprise value. 7 Mile serves clients worldwide by addressing the transactional and strategic opportunities faced by middle-market companies, boards, and financial sponsors. The firm provides customized mergers & acquisitions, private placement and restructuring services. All securities transactions are executed by 7M Securities, LLC, member FINRA / SIPC. Tectonic Acquires Sakonet Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 29, 2022in Salesforce
Industry Cloud
09Aug

Tectonic’s Salesforce Industry Experience

Tectonic’s Salesforce Industry Experience spans 16+ years of work focused on certain industry areas. Tectonic has worked in all of the following industries implementing and customizing Salesforce: Put Tectonic’s Industry Experience to work for your organization. Our industry and Salesforce expertise will have you up and running in no time. Casino Case Study Government Case Study Healthcare Payer Case Study Tectonic’s Salesforce Industry Experience Implementing Salesforce can be complex. Getting it wrong can be costly. From 5 to 5000 users, across Sales, Service and Marketing clouds, Tectonic has the process and patterns to help you plan, design and implement your solution right the first time. Whether this is your first Salesforce implementation or expansion of users or additional clouds, we can guide you from inception to delivery. Misalignment of your business needs and your system configuration create low adoption and usage rates that erode your Salesforce ROI. Tectonic’s technology professionals use our proven industry expertise and collaborate with business partners to deliver business value. From minor tweaks and retraining to reimplementation, we assess your situation and execute a customized solution to meet your needs. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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August 9, 2022in Mulesoft, Salesforce, Salesforce Managed Services
Image
24Jul

Digital Marketing Roadmap

Digital transformation is becoming a mantra in business, but how do you embark on this journey? What is the goal? What does it look like? Begin with a digital marketing roadmap. What is the roadmap for digital marketing? A digital marketing roadmap lays out your major areas of focus and ensures iterations stay grounded in that strategy. As you build your digital marketing roadmap, remember the goal is to facilitate: Alignment: A strategy-driven roadmap rallies the team around the work that needs to be done. What are the four phases of digital marketing? Awareness – Content focused on educating your audience. Evaluation – Customers determine whether they need your product. Conversion – Reasons to buy your product. Delight – Keeping your audience engaged. The initial draft is likely straightforward, conceived by visionaries in your organization, outlining the roadmap’s initial steps: This initial draft is a good start but needs refinement before presentation to management for buy-in. The key is to make metrics SMART, following the framework proposed by management theorist Peter F. Drucker: Now, let’s transform the draft into a presentation-worthy strategic roadmap: Strategic Plan Vision Statement: Provide a seamless omnichannel customer experience to become the number 1 seller of our industry. This refined roadmap is more achievable, being both measurable and time-bound. For added effectiveness, consider SMARTER goals, where “E” stands for engagement evaluator and “R” stands for reward. Have an evaluator determine goal achievement and showcase how it impacts the organization in the long run. What are the 5 key elements of digital marketing? The five most important elements of a digital campaign consist of mobile considerations, organic search, social media marketing, content marketing and lead nurturing. All of these elements combined make up a cohesive digital marketing strategy. What is 4Ps vs the 4Cs of digital marketing? 4Ps is Product, Price, Place, and Promotion. On other hand 4Cs is Customer Value, Cost, Conveniece, and Communication. 4Ps is more company centered in other hand 4Cs is more customer focused. Note: For expert assistance with your assessment and strategic roadmap, contact your account executive at Tectonic to explore how our Salesforce team can assist with your planning. Once completed, revisit and tweak your roadmap to ensure customer experience is at its core and goals are SMARTER. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 24, 2022in Salesforce
Salesforce
14Jun

Salesforce Quickstarts

What are Salesforce Quickstarts from Tectonic? A Salesforce Quickstart Package is a streamlined implementation process designed for companies seeking swift implementation of Salesforce. This limited engagement focuses on crucial planning, decision-making, standard and custom configurations, and essential user and admin training. It is tailored for small to medium-sized businesses aiming for a prompt Salesforce deployment, covering sales, marketing, service, and more. Who is it for? Key Benefits What you’ll receive . Partner Assistance in Implementing Salesforce with Quickstart A Salesforce consulting partner, like Tectonic, can assist in assessing needs, configuring Quickstart packages, providing training and support, adopting best practices, and optimizing the Salesforce environment. Tectonic offers ready-to-launch Quickstart packages and Accelerators, ensuring faster system fulfillment, cost reduction, secure scaling, and enhanced customer experience. Salesforce Quickstarts – now referred to as Salesforce Implementation Solutions Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 14, 2022in Salesforce
pardot change its name
06Jun

Pardot AddThis

Pardot AddThis, is an analytics tool for tracking the contents shared through any of the social media has been maintained in this tool. AddThis share buttons, targeting tools and content recommendations help you get more likes, shares and followers and keep them coming back. Pardot’s AddThis feature’s primary functionality for emails is to allow prospects to share your content through their own social media accounts (ex: Tweet a link to an online version of your email). However, the AddThis feature can be tweaked to add links to your company’s social media sites (Twitter, Facebook, LinkedIn pages). These social media images are the same icons that many companies like to include in emails to encourage their prospects or clients to follow them on various social media sites. For example, you could include a link to encourage your prospects to become a fan of your company’s Facebook page. Oracle has made the decision to discontinue the AddThis service effective May 31, 2023. Consequently, the Account Engagement AddThis connector will be removed, and the Add Social Media Button on emails will no longer be available, as it relied on the AddThis service. It will be helpful if Salesforce adds this Feature. Replacement options for Pardot AddThis include: Content updated June 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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June 6, 2022in Salesforce
Salesforce the Pioneer of CRM
24May

Salesforce – The Pioneer of CRM

Salesforce was one of the pioneers in offering a cloud-based CRM solution. This means that users can access the platform anywhere, anytime, with an internet connection. Not only does this reduce technical debt in terms of IT software management, but it saves technical debt in hardware as well. This cloud-based design enables teams to collaborate effectively from different locations, increasing efficiency and productivity. Salesforce – The Pioneer of CRM. The platform provides a highly customizable solution that allows you to tailor CRM to your specific requirements and is renowned for its flexibility, offering users a wide range of customizable features and functionalities. The key aspect of Salesforce’s flexibility is its extensive customization options. Salesforce – The Pioneer of CRM Salesforce services allow businesses to use cloud technology to better connect with partners, customers, and potential customers. Using the Salesforce CRM, companies can track customer activity, market to customers, and many more services. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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May 24, 2022in Salesforce, Salesforce Optimization
Salesforce Manufacturing Cloud
29Apr

Salesforce for Manufacturing and Salesforce Manufacturing Cloud

What is Salesforce for Manufacturing? Salesforce Manufacturing Cloud is a tailored CRM solution designed specifically for enterprise-level manufacturing companies. It offers out-of-the-box functionality with key features including demand and production forecasting, along with sales agreements. The platform aims to transform customer operations in manufacturing through the integration of Data, AI, CRM, and Trust. How Manufacturers Use Salesforce Manufacturing companies utilizing the Salesforce platform typically leverage it for managing various aspects directly from the platform. These include sales, customer service, partner and channel portals, marketing, and e-commerce. In some cases, certain applications may also integrate with third-party systems. What’s Included With Salesforce Manufacturing Cloud? Manufacturing Cloud encompasses various components to manage the complete business cycle, from customer inquiry to order visibility and demand forecasting accuracy. Key components include Rebate Management, Revenue Cloud, B2B Commerce, CRM Analytics, Slack, and MuleSoft Anypoint Platform. Salesforce Service Capabilities for Manufacturing Salesforce Field Service Expand Salesforce Field Service service offerings with warranty management, aftermarket parts programs, and predictive maintenance services. Channel Partner Visibility and Engagement Connecting Sales and Operations with Manufacturing Cloud Manufacturing Cloud helps connect sales and operations, driving forecast accuracy and visibility across the ecosystem. It includes components such as Experience Cloud, CRM Analytics, Rebate Management, Loyalty Management, Revenue Cloud, B2B Commerce, Marketing Cloud, Slack, and MuleSoft Anypoint Platform. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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April 29, 2022in Mulesoft, Salesforce, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Manufacturing Cloud, Salesforce Optimization
Salesforce and Healthcare
25Mar

Healthcare CRM to Enable Consumers and Build Trust

To transform the healthcare industry and enhance the experiences of all stakeholders requires the right tools. Making a paramount focus on building trust through personalization is imperative. Patients no longer desire to be perceived merely as a number or a chart. They seek a personalized treatment approach. Using the right healthcare CRM to enable trust with consumers makes good sense. The Goal of a Healthcare CRM This goal can be accomplished by seamlessly integrating electronic health records (EHRs) and claims data, establishing a 360-degree view of each healthcare consumer. A unique view of each consumer. Leveraging the capabilities of application programming interfaces (APIs), organizations can access comprehensive consumer information in real-time. By facilitating effective collaboration, informed care decisions, and the prevention of care gaps. The incorporation of state-of-the-art healthcare customer relationship management (CRM) platforms, equipped with AI and advanced analytics, can yield actionable insights. Insights that enhance interactions with patients and members. For instance, Community Health Choice (CHC) in Texas has embraced Salesforce’s Health Cloud, fully integrating clinical and claims data to create a holistic view of each patient, enabling the delivery of comprehensive care. What is a CRM system in healthcare? A healthcare CRM is a customer relationship management system designed specifically for use in the healthcare industry. Salesforce Health Cloud is a top choice to enable trust. CRM in healthcare not only stores patients’ contact information, it also gives a comprehensive overview of their medical history, appointments, and prescriptions. With a healthcare CRM system, you can customize your patient management plans so that each patient gets precisely the amount of care they need. A Healthcare CRM to Build Trust Connected experiences contribute to strengthening trust, increasing retention, and ultimately fostering improved health outcomes and business results for healthcare organizations. Implementing these strategies allows healthcare organizations to enhance the overall quality of care, providing a more positive experience for patients, providers, and other stakeholders. Salesforce is the right healthcare CRM to enable trust with your patients and community. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 25, 2022in Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud
Data and cleansing salesforce
22Feb

Overwhelming Amounts of Data and the Opportunity For Cleaning Salesforce

Business leaders face an ongoing challenge in dealing with overwhelming volumes of data, which is expected to increase by an average of 22% over the next year, according to over two-thirds of analytics and IT leaders. The growth spans various sources, including third-party data and device data. Managing the increasing and diverse data sources necessitates more effort to standardize data, exacerbating the challenge of data harmonization—standardizing data from different sources. Overcoming this challenge presents a differentiation opportunity, as 65% of customers expect companies to adapt experiences to their changing needs. However, 80% of business leaders find personalization difficult to scale, making mature data management capabilities a crucial competitive advantage. Data and cleansing Salesforce data are an imperative. Salesforce Data Cleaning Tips: Ways to Maintain Salesforce Data Integrity: “Dirty data” in Salesforce—missing, duplicate, or outdated data—can lead to challenges such as long sales cycles, stalled deals, inaccurate forecasts, poor customer experiences, and churn. Data and cleansing Salesforce solutions address all the challenges that bad, dirty, and incorrect data create. Methods Ensuring Data Integrity: Managing Data Quality in Salesforce: Data Cleaning Definition: Data cleaning is the process of identifying and removing corrupt or imprecise records from a database, often stored in a CRM system as customer or prospect information. Benefits of Regular Data and Cleansing Salesforce: Data and cleansing salesforce Content updated April 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 22, 2022in Salesforce
Sending Emails Through Salesforce
02Feb

What is CCPA?

The California Consumer Privacy Act of 2018 (CCPA) gives consumers more control over the personal information that businesses collect about them and the CCPA regulations provide guidance on how to implement the law. This landmark law secures new privacy rights for California consumers, including: In November of 2020, California voters approved Proposition 24, the CPRA, which amended the CCPA and added new additional privacy protections that began on January 1, 2023. As of January 1, 2023, consumers have new rights in addition to those above, such as: Businesses that are subject to the California Consumer Privacy Act have several responsibilities, including responding to consumer requests to exercise these rights and giving consumers certain notices explaining their privacy practices. The CCPA applies to many businesses, including data brokers. CPRA amends the California Consumer Privacy Act; it does not create a separate, new law. As a result, our office typically refers to the law as “CCPA” or “CCPA, as amended. Always consider CCPA when writing emails. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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February 2, 2022in Salesforce
Salesforce CPQ and Billing for Order-to-Cash
13Jan

Salesforce CPQ and Billing for Order-to-Cash

Maximize Order-to-Cash Efficiency with Salesforce CPQ and Billing – Salesforce CPQ and Billing for Order-to-Cash Is your business seeking a streamlined order-to-cash (OTC) process? Unlock the potential of Salesforce CPQ and Billing to revolutionize your OTC efficiency. Dive into the details below to discover how. Quick Insights: The OTC process encompasses everything from order initiation to cash receipt and reconciliation across multiple departments. Salesforce CPQ and Billing automate the entire OTC process, enhancing speed, efficiency, and accuracy.Understanding Order-to-Cash (OTC):Order-to-cash (OTC) encompasses the end-to-end journey of processing a customer order and translating it into revenue. From order placement to revenue recording, OTC involves various departments such as sales, credit, shipping, and finance, facilitating seamless information flow. Salesforce CPQ and Billing:A pivotal component of Salesforce Revenue Cloud, CPQ and Billing streamline sales and finance functions to optimize customer experiences. While CPQ automates the Configure, Price, Quote process, Billing handles invoicing, payment, and revenue recognition. Orders initiated in CPQ seamlessly transition to Billing for comprehensive backend processing. Benefits of Salesforce CPQ and Billing: Enhanced OTC and QTC processesImproved billing accuracyFlexible billing arrangements, especially for subscription-based productsAutomated billing for streamlined operationsAccurate forecasting and bolstered customer relationships CPQ Revenue Cloud Billing SalesforceLeveraging Salesforce CPQ and Billing:Harnessing the power of Salesforce CPQ and Billing transforms the OTC process into a well-oiled machine. By automating tasks and minimizing errors, it accelerates the OTC timeline and ensures smoother cash flow management. Efficiency Enhancements: Automatic order entry reduces errors and ensures inventory availability.Error-free invoices are generated and dispatched promptly, expediting invoicing and payment cycles.Swift payment processing, with automated matching and depositing, minimizes delays.Automated reconciliation in the general ledger optimizes revenue recognition, eliminating manual intervention and reducing administrative costs.Real-time data and reporting capabilities empower informed decision-making and facilitate precise forecasting and planning. Partner with Tectonic for OTC Optimization:Partner with Tectonic, the Salesforce experts, to seamlessly integrate Salesforce CPQ and Billing into your existing systems. Our tailored solutions optimize backend processes, driving sales growth, enhancing customer service, and maximizing lead conversion. Discover the power of Salesforce Managed Services to propel your company towards success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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January 13, 2022in Salesforce
Salesforce Integration and Mulesoft
13Dec

Salesforce Implementation Partner

Tectonic’s certified consultants are ready to assist with your Salesforce project and provide ongoing support. We offer a range of services, including Salesforce implementation, development, administration, integration, and training. Our implementation services cover configuration, customization, migration, integration, and support across various industries. An implementation partner is an organization licensed by Salesforce to help users select and implement CRM solutions. These partners specialize in specific industries, use cases, and drive Salesforce adoption rates. Essentially, they are organizations reviewed and approved by Salesforce to implement CRM solutions successfully. For a complete implementation, you may need a project manager, a Salesforce consultant, and possibly Salesforce developers. However, not all companies have internal resources for this, especially when just starting out. An implementation partner, typically a certified consulting services firm, is knowledgeable about the product and can help with a successful software implementation. Salesforce Implementation Process Salesforce implementation is the process of rolling out its core product, the CRM system, to centralize key business activities and communication. To find a Salesforce implementation partner, the AppExchange Salesforce site is a valuable resource. It provides a list of partners in your local area, along with reviews and partner levels. Choosing an implementation partner with technical knowledge and the ability to support other key systems is crucial. The partner should develop solid data integration solutions with third-party service providers and effectively manage the implementation process. The Right Resource Right Now There are instances when a Salesforce Implementation Partner is the right resource strategy for large-scale projects requiring a team of 10+ consultants. An experienced implementation partner understands stakeholder buy-in, effective communication, and the importance of engaging the right individuals at different points in the process. Working With a Salesforce Implementation Partner Working with an implementation partner provides access to a team of Salesforce experts, including admins, business analysts, and executive sponsors. This team guides you through every step of the implementation process, ensuring accountability and managing the overall timeline and budget. Salesforce implementations typically take multiple months, absorbing your team’s bandwidth focused on building the business. Bringing in experts reduces implementation time and allows your team to focus on their strengths. Critical success factors for Salesforce implementation include a well-defined strategy aligned with business goals, user training, effective data migration, proper customization, ongoing support, user adoption, clear communication, and a commitment to continuous improvement. Salesforce categorizes consulting partners into four levels (Base, Ridge, Crest, Summit) based on evaluations each quarter, indicating their Trailblazer consulting partner score. Trailblazer score measures a partner’s contribution against the goals set by Salesforce in four main categories: customer success, innovation, growth and impact (formerly called lead). This score can reach a maximum of 1000. The Consulting Trailblazer scorecard is updated daily; however, your tier is calculated on a quarterly basis. When you are ready to explore a Salesforce Implementation Partner, contact Tectonic. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 13, 2021in Salesforce, Salesforce Implementation Services
Salesforce Loyalty Management
10Dec

Evolving Loyalty Programs

The world of shopping has evolved, bringing about changes in customers’ expectations from their favorite brands. Likely no one is more aware of this than retailers. With this transition has come evolving loyalty programs as well. Shoppers demand more than generic experiences. They seek personalized attention, aiming to be recognized as individuals rather than mere numbers or member IDs. This shift offers brands a unique opportunity to restructure their loyalty programs, infusing a more human touch into the customer experience. By leveraging technology and data to craft tailored, personal experiences for its customers any business can rise above the competition. In a market where 73% of customers actively seek distinct and personalized interactions, brands are urged to move beyond transactional loyalty and cultivate emotional connections. Evolving Loyalty Programs: The traditional reliance on points for purchases as the sole measure of engagement is becoming outdated. Modern consumers desire acknowledgment and rewards that extend beyond mere monetary rewards. Likewise, brands require actions from customers beyond transactions in this digital world. Brands that incentivize actions such as app downloads, writing reviews, or social media promotion are aligning with this contemporary mindset. Shoppers are even willing to share personal information in exchange for exclusive benefits. For retailers, the crux lies in offering a blend of rational and emotional benefits within their evolving loyalty programs. Personalized experiences are paramount, and consumers are willing to go the extra mile for them. 88% of consumers view a company’s experience as crucial as its products and services, brands are compelled to concentrate on building relationships at every touchpoint. Case in Point: Schuh’s Approach: Schuh, a prominent fashion footwear retailer, understood the significance of embedding loyalty into all customer interactions. Through the implementation of a flexible loyalty management program, they adeptly cater to customer needs, understanding their purchasing behavior to deliver more personalized experiences. Critical Considerations for Retailers with Evolving Loyalty Programs: Retailers need to evaluate the value proposition of their loyalty programs for both customers and business. Questions arise regarding ease of customer engagement, the program’s transcendence beyond a mere transactional experience, and its integration with operational facets. The future of customer loyalty lies in delivering experiences that surpass mere transactions, and brands embracing this paradigm will emerge as the thriving entities. A Strategic Solution with Tectonic and Salesforce: To seamlessly incorporate a loyalty program into the business model, Tectonic offers expertise in leveraging Salesforce. This strategic alliance can empower brands to create and implement loyalty programs that align with the evolving expectations of today’s customers. Thus fostering lasting and meaningful connections. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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December 10, 2021in Salesforce

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