Pardot AddThis, is an analytics tool for tracking the contents shared through any of the social media has been maintained in this tool.

AddThis share buttons, targeting tools and content recommendations help you get more likes, shares and followers and keep them coming back.

Pardot’s AddThis feature’s primary functionality for emails is to allow prospects to share your content through their own social media accounts (ex: Tweet a link to an online version of your email). However, the AddThis feature can be tweaked to add links to your company’s social media sites (Twitter, Facebook, LinkedIn pages).

These social media images are the same icons that many companies like to include in emails to encourage their prospects or clients to follow them on various social media sites. For example, you could include a link to encourage your prospects to become a fan of your company’s Facebook page.

Oracle has made the decision to discontinue the AddThis service effective May 31, 2023. Consequently, the Account Engagement AddThis connector will be removed, and the Add Social Media Button on emails will no longer be available, as it relied on the AddThis service. It will be helpful if Salesforce adds this Feature.

Replacement options for Pardot AddThis include:

  • Sharethis
  • Outbrain
  • Taboola
  • Sprinklr
  • Shareaholic
  • Revcontent

Content updated June 2023.

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