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Data Analytics for Disease Management

Data Analytics for Disease Management

Healthcare IT advancements, especially electronic health records (EHRs), have made it easier to gather and store data, which, in turn, fuels population health initiatives and improves patient outcomes. The Agency for Healthcare Research and Quality highlights that using health IT tools can significantly enhance chronic disease management by promoting efficient care delivery, information-sharing, and patient education. However, selecting and adopting the right analytics tools remains challenging. Here are five essential data analytics tools that healthcare providers can leverage for effective chronic disease management.

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Healthcare IT and CrowdStrike

Healthcare IT and CrowdStrike

Learning from the CrowdStrike Outage: Enhancing Resilience and Incident Response Overview: In the wake of the CrowdStrike outage, businesses around the globe are focusing on restoring business continuity and bolstering their resilience for future incidents. On Friday, July 19, 2024, a faulty content update triggered crashes across approximately 8.5 million Windows devices, displaying the infamous blue screen of death. This affected a range of sectors, including hospitals and airlines. Although less than 1% of all Windows machines were impacted, the outage caused significant disruptions, particularly in healthcare. For instance, Mass General Brigham hospitals and clinics canceled all non-urgent visits on the day of the outage. Other major healthcare providers, such as Memorial Sloan Kettering Cancer Center, Cleveland Clinic, and Mount Sinai, also faced operational challenges. This incident was not a result of a cyberattack but rather a defective content configuration update to CrowdStrike’s Falcon threat detection platform. According to the company’s preliminary post-incident review, a bug in the content validator allowed the faulty update to pass through validation despite containing errors. “What we’re hearing is that the recovery is well underway. Most healthcare organizations I’ve been talking to are back up and running,” said David Finn, Executive Vice President of Governance, Risk, and Compliance at First Health Advisory, in an interview with TechTarget Editorial. “The scope was much smaller than some of the other issues we’ve seen in the recent past in healthcare, but the response was healthy. Still, I think there are a lot of lessons learned.” Health IT security experts suggest that this incident can serve as a valuable learning opportunity for improving future response and recovery strategies. Planning for the Inevitable “The bad thing is always going to happen,” Finn stated, drawing on his 40 years of experience in health IT security and privacy. “The trick is to plan for it, be prepared, and ensure your ability to recover and remain resilient.” Whether it’s a large-scale cyberattack, like the one at Change Healthcare in February 2024, or a global IT outage without malicious origins, healthcare organizations of all sizes must be ready to respond to a variety of incidents that could disrupt critical systems. Finn emphasized the importance of proactive due diligence and thorough incident response planning, particularly in identifying and addressing single points of failure. Preparing for potential operational challenges in advance can make all the difference when an incident actually occurs. “We have to change the way we think about deploying this stuff,” Finn added. “Software, fortunately or not, is written by human beings, and human beings will always make mistakes. It’s our job to protect against those kinds of mistakes.” The Importance of Resilience Cyber-resilience is essential for enabling organizations to quickly recover and restore operations. By understanding that incidents like the CrowdStrike outage are bound to occur, organizations can focus on building resilience to effectively manage such events. Finn highlighted the need for resilience and redundancy in response to incidents like the CrowdStrike outage. “I still trust CrowdStrike, but that trust doesn’t mean they’re going to be perfect every time,” Finn noted. Healthcare organizations responded quickly to the incident, despite the disruptions it caused. For instance, Mass General Brigham activated its incident command to manage its response, keeping clinics and emergency departments open for urgent cases. By Monday, July 22, they had resumed scheduled appointments and procedures. According to Erik Weinick, co-head of the privacy and cybersecurity practice at New York-based law firm Otterbourg, the CrowdStrike incident underscores the need for organizations to reassess their legal and technical risk protocols. “Although initial reports indicate that the incident was an accident, not an attack, organizations should use this incident as motivation to conduct information audits, penetration testing, update system mapping and software, including security patches, and remind users about best security practices like multifactor authentication and frequently changing difficult-to-guess passwords,” Weinick said. Essentially, organizations can leverage incidents like the CrowdStrike outage to strengthen their risk management strategies and enhance their cyber-resilience. Third-Party Risk Management Challenges Even with strict security controls in place, organizations are still vulnerable to risks from third-party vendors. As the interconnectedness of healthcare systems grows, so does the potential for third-party risks. The global IT outage highlighted the importance of third-party risk management and the associated challenges. In 2023 and 2022, some of the largest healthcare data breaches were caused by third-party vendors. “People probably did a lot of risk analysis around CrowdStrike, but I’ll bet no one ever asked what tools they use to produce their software,” Finn speculated. “Until we get standards in place for software development and certifications for software sold to critical infrastructure sectors, we’re going to have to dig a little deeper.” In response to the incident, CrowdStrike announced plans to enhance its software resilience and testing processes, including adding more validation checks to its Content Validator for Rapid Response Content to prevent the deployment of faulty content. The company also plans to conduct multiple independent third-party security code reviews to prevent similar incidents in the future. “On the legal front, organizations should review their vendor agreements to understand their obligations regarding privacy and data security, who their partners are working with, and what limitations exist on liability for incidents like the CrowdStrike outage,” Weinick advised. He also recommended checking business disruption insurance coverage and conducting tabletop exercises to rehearse business continuity and recovery procedures in the event of a systems outage. Key Takeaways The CrowdStrike outage reinforced essential IT and security considerations for organizations worldwide, particularly in the areas of resilience, third-party risk management, and incident response and recovery. By learning from this event, organizations can better prepare for future challenges and improve their overall cyber-resilience. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent

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AI Assisting Nursing

AI Assisting Nursing

Leveraging AI to Alleviate the Documentation Burden in Nursing As the nursing profession grapples with increasing burnout, researchers are investigating the potential of large language models to streamline clinical documentation and care planning. Nurses play an essential role in delivering high-quality care and improving patient outcomes, but the profession is under significant strain due to shortages and burnout. AI Assisting Nursing could lessoning burnout while improving communication. What role could Salesforce play? The American Nurses Association (ANA) emphasizes that to maximize nurses’ potential, healthcare organizations must prioritize maintaining an adequate workforce, fostering healthy work environments, and supporting policies that back nurses. The COVID-19 pandemic has exacerbated existing challenges, including increased healthcare demand, insufficient workforce support, and a wave of retirements outpacing the influx of new nurses. Tectonic has nearly two decades of experience providing IT solutions for the health care industry. Salesforce, as a leader in the field of artificial intelligence, is a top tool for health care IT. AI Assisting Nursing In response to these growing demands, some experts argue that AI technologies could help alleviate some of the burden, particularly in areaTes like clinical documentation and administrative tasks. In a recent study published in the Journal of the American Medical Informatics Association, Dr. Fabiana Dos Santos, a post-doctoral research scientist at Columbia University School of Nursing, led a team to explore how a ChatGPT-based framework could assist in generating care plan suggestions for a lung cancer patient. In an interview with Healthtech Analytics, Dr. Santos discussed the potential and challenges of using AI chatbots in nursing. Challenges in Nursing Care Plan Documentation Creating care plans is vital for ensuring patients receive timely, adequate care tailored to their needs. Nurses are central to this process, yet they face significant obstacles when documenting care plans. AI Assisting Nursing and Salesforce as a customer relationship solution addresses those challenges. “Nurses are on the front line of care and spend a considerable amount of time interacting closely with patients, contributing valuable clinical assessments to electronic health records (EHRs),” Dr. Santos explained. “However, many documentation systems are cumbersome, leading to a documentation burden where nurses spend much of their workday interacting with EHRs. This can result in cognitive burden, stress, frustration, and disruptions to direct patient care.” The American Association of Critical-Care Nurses (AACN) highlights that electronic documentation is a significant burden, consuming an average of 40% of a nurse’s shift. Time spent on documentation inversely correlates with time spent on patient care, leading to increased burnout, cognitive load, and decreased job satisfaction. These factors, in turn, contribute to patient-related issues such as a higher risk of medical errors and hospital-acquired infections, which lower patient satisfaction. When combined with the heavy workloads nurses already manage, inefficient documentation tools can make care planning even more challenging. AI Assisting Nursing and Care Plans “The demands of direct patient care and managing multiple administrative tasks simultaneously limit nurses’ time to develop individualized care plans,” Dr. Santos continued. “The non-user-friendly interfaces of many EHR systems exacerbate this challenge, making it difficult to capture all aspects of a patient’s condition, including physical, psychological, social, cultural, and spiritual dimensions.” To address these challenges, Dr. Santos and her team explored the potential of ChatGPT to improve clinical documentation. “These negative impacts on a nurse’s workday underscore the urgency of improving EHR documentation systems to reduce these issues,” she noted. “AI tools, if well designed, can improve the process of developing individualized care plans and reduce the burden of EHR-related documentation.” The Promises and Pitfalls of AI Developing care plans requires nurses to draw from their expertise to address issues like symptom management and comfort care, especially for patients with complex needs. Dr. Santos emphasized that advanced technologies, such as generative AI (GenAI), could streamline this process by enhancing documentation workflows and assisting with administrative tasks. AI tools can rapidly process large amounts of data and generate care plans more quickly than traditional methods, potentially allowing nurses to spend more time on direct and holistic patient care. However, Dr. Santos stressed the importance of carefully validating AI models, ensuring that nurses’ clinical judgment and expertise play a central role in evaluating AI-generated care plans. “New technologies can help nurses improve documentation, leading to better descriptions of patient conditions, more accurate capture of care processes, and ultimately, improved patient outcomes,” she said. “This presents an important opportunity to use novel generative AI solutions to reduce nurses’ workload and act as a supportive documentation tool.” Despite the promise of AI as a support tool, Dr. Santos cautioned that chatbots require further development to be effectively implemented in nursing care plans. AI-generated outputs can contain inaccuracies or irrelevant information, necessitating careful review and validation by nurses. Additionally, AI tools may lack the nuanced understanding of a patient’s unique needs, which only a nurse can provide through personal, empathetic interactions, such as interpreting specific cultural or spiritual needs. Despite these challenges, large language models (LLMs) and other GenAI tools are generating significant interest in the healthcare industry. They are expected to be deployed in various applications, including EHR workflows and nursing efficiency. Dr. Santos’ research contributes to this growing field. To conduct the study, the researchers developed and validated a method for structuring ChatGPT prompts—guidelines that the LLM uses to generate responses—that could produce high-quality nursing care plans. The approach involved providing detailed patient information and specific questions to consider when creating an appropriate care plan. The research team refined the Patient’s Needs Framework over ten rounds using 22 diverse hypothetical patient cases, ensuring that the ChatGPT-generated plans were consistent and aligned with typical nursing care plans. “Our findings revealed that ChatGPT could prioritize critical aspects of care, such as oxygenation, infection prevention, fall risk, and emotional support, while also providing thorough explanations for each suggested intervention, making it a valuable tool for nurses,” Dr. Santos indicated. The Future of AI in Nursing While the study focused on care plans for lung cancer, Dr. Santos emphasized that this research is just the beginning of

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Healthcare IT Lessons from CrowdStrike

Healthcare IT Lessons from CrowdStrike

Post-Outage Recovery and Lessons from the CrowdStrike Incident Following the CrowdStrike outage on July 19, 2024, companies globally have been working to restore business continuity and enhance their resilience for future incidents. The outage, caused by a faulty content update, led to crashes on approximately 8.5 million Windows devices, affecting hospitals, airlines, and other businesses. Although less than 1% of all Windows machines were impacted, the incident caused significant disruptions, including appointment cancellations at hospitals. For instance, Mass General Brigham canceled all non-urgent visits on the day the outage began. Other healthcare organizations, such as Memorial Sloan Kettering Cancer Center, Cleveland Clinic, and Mount Sinai, also faced operational challenges. The cause of the outage was a defective content configuration update to CrowdStrike’s Falcon threat detection platform, not a cyberattack. A bug in the content validator allowed the faulty update to bypass validation, as noted in CrowdStrike’s preliminary post-incident review. David Finn, Executive Vice President of Governance, Risk, and Compliance at First Health Advisory, shared with TechTarget Editorial, “The recovery is well underway, and most healthcare organizations are back up and running. While the scope was smaller compared to other recent incidents in healthcare, the response was effective. There are valuable lessons to be learned.” Preparing for Future Incidents Finn, with 40 years of experience in health IT security, emphasized that incidents are inevitable. “The challenge is to plan, prepare, and be able to recover and stay resilient,” he stated. Whether facing a major cyberattack like the February 2024 Change Healthcare incident or an IT outage without malicious intent, healthcare organizations must be ready for various cyber incidents affecting critical systems. He highlighted the importance of thorough due diligence and incident response planning. Addressing potential operational challenges in advance and planning for cybersecurity events or IT failures will prove beneficial when an incident occurs. “We need to rethink how we deploy software,” Finn added. “Human errors will always happen, and it’s our job to protect against those mistakes.” Building Cyber-Resilience Cyber-resilience is crucial for quickly recovering and resuming operations. Organizations should anticipate incidents and focus on building resilience. Finn noted, “While I still trust CrowdStrike, trust does not guarantee perfection. Resilience and redundancy are vital.” Healthcare organizations responded swiftly to the CrowdStrike incident, with Mass General Brigham activating its incident command to manage the situation. The organization ensured that clinics and emergency departments remained open for urgent health concerns and resumed scheduled appointments and procedures by July 22. Evaluating Risk and Updating Protocols Erik Weinick, co-head of the privacy and cybersecurity practice at Otterbourg, urged organizations to use the CrowdStrike incident as an opportunity to reevaluate their risk management protocols. “Even if the incident was accidental, organizations should conduct information audits, penetration testing, update system mappings, and reinforce security practices like multifactor authentication and strong password policies.” Addressing Third-Party Risk The outage underscored the importance of managing third-party risks. The interconnectedness of healthcare systems amplifies these risks, as evidenced by some of the largest healthcare data breaches in recent years originating from third-party vendors. Finn suggested that while organizations may conduct risk analyses on vendors like CrowdStrike, they should also inquire about the tools used in software development. “We need standards and certifications for software used in critical infrastructure sectors,” he said. In response to the incident, CrowdStrike committed to enhancing its software resilience by adding more validation checks and conducting independent third-party security code reviews. Weinick advised reviewing vendor agreements, updating business disruption insurance coverage, and conducting tabletop exercises to rehearse business continuity and recovery procedures for all potential disruptions. Overall, the CrowdStrike outage highlighted critical IT and security considerations, emphasizing the need for resilience, effective third-party risk management, and robust incident response and recovery plans. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce and Healthcare

Marketing Strategies for Healthcare to Save Lives and Money

Healthcare marketers face the dual challenge of reducing costs and driving revenue, with the added responsibility of dealing with matters of life and death. Balancing these demands while prioritizing the well-being of patients and members requires a core focus on personalization in healthcare marketing strategies. Marketing Strategies for Healthcare can save lives and money. Despite the challenges, new technologies are ushering in stronger communications that benefit both healthcare organizations and those in need of care. Marketing Strategies for Healthcare Here are five ways a personalized healthcare marketing strategy can keep patients and members engaged and informed, spanning from acquisition to coordination: 1. Service Line Optimization: Service line optimization streamlines healthcare providers’ identification of the appropriate department for their patients. Thereby ensuring efficient and tailored care. This approach mirrors traditional multi-channel engagement and journey optimization. Simultaneously reaching patients through personalized messaging across various channels. Real-world Example: Ochsner Health utilized Salesforce Marketing Cloud to unify data sources and implement personalized email campaigns. Amazingly resulting in a 10% year-over-year increase in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. Key takeaway: Personalizing healthcare marketing strategies enhances patient care and reduces administrative burdens. 2. Personalized Outreach for Appointment Adherence: Appointment adherence is a significant challenge for healthcare providers, with 18% of patients no-showing for appointments. Painfully costing providers over $150 billion annually. Personalized patient journeys, utilizing Salesforce Marketing Cloud, ensure patients are prepared for procedures through tailored communications, reducing no-shows. And increasing patient satisfaction. Real-world Example: Memorial Hermann replaced a generic 44-page guidebook with personalized checklists and timely reminders, resulting in improved patient preparation and engagement. Key takeaway: Personalized outreach increases appointment adherence and patient preparedness. 3. Complete Customer View for Medicare Providers and Payers: Finding suitable Medicare coverage is a complex task for those approaching retirement. Personalization helps healthcare payers build relationships. By providing plan recommendations based on medical history and sending updated recommendations when members change providers. Key takeaway: Personalized outreach helps retain members by offering tailored recommendations and proactive engagement. 4. Personalization Creates Increased Member Satisfaction and Better Star Ratings: Maintaining high Medicare star ratings requires a year-round effort to drive better member experiences. Personalization, utilizing customer data and AI, prevents message fatigue by delivering relevant content, meeting members’ expectations, and solving their problems. Key takeaway: Personalization contributes to higher member satisfaction and improved star ratings. In the challenging landscape of healthcare marketing, the integration of personalization technologies emerges as a key strategy to enhance patient care, streamline operations, and achieve organizational goals. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more

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Salesforce and Healthcare

What is Healthcare Technology?

What is the role of healthcare technology? Healthtech companies play a crucial role in elevating patient care and outcome. Within the health and life sciences industry technology plays an important role. Leveraging innovative technologies and digital solutions, these companies contribute to the enhancement of diagnostic accuracy, treatment planning, and monitoring efficiency for healthcare providers. How is technology defined in healthcare? Healthtech encompasses a broad spectrum of technologies, including medical devices, information technology (IT) systems, algorithms, artificial intelligence (AI), cloud computing, and blockchain. The purpose is to provide support to healthcare organizations, facilitating improved services and patient care. CRM in healthcare not only stores patients’ contact information. It also gives a comprehensive overview of their medical history, appointments, and prescriptions. Using a healthcare CRM system, providers can customize their patient management plans so that each patient gets precisely the amount of care they need. How does HealthTech differ from MedTech? HealthTech is implemented through diverse technologies like wearables, applications, or databases. MedTech primarily involves medical equipment, prosthesis, and tools. Despite their distinct differences, both HealthTech and MedTech share a common goal of integrating technology into healthcare. What is healthcare management and technology? Health information management and healthtech professionals are engaged in comprehending healthcare dat. The intricacies of which require in-depth knowledge of the software and systems that govern its utilization. The convergence of these fields aims to enhance the quality of life for medical patients by integrating technology into healthcare practices. The global healthcare CRM market size was estimated at USD 14.3 billion in 2021 and is expected to reach USD 16.0 billion in 2022. The value is predicted to grow at a CAGR of 8.4% from 2022 to 2030. North America remained the largest market for medical CRM in 2021. Health Cloud is one of the Salesforce Industry Clouds: a solution tailored to meet the unique needs of specific industries. It combines the best of Salesforce’s CRM capabilities with advanced features tailored for healthcare providers, payers, medical device companies, and pharmaceutical manufacturers. What is a Hipaa compliant CRM? HIPAA regulations require this information be protected and kept confidential… A HIPAA-compliant CRM ensures that the information is handled securely and that the organization is in compliance with the law. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Case Study: Health Payer/Provider Onboarding/Network Growth After doing their initial Sales Cloud implementation and SAP integration over 12 years ago, this company was only leveraging Salesforce Read more

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