Marketing Archives - gettectonic.com
The Power of Sales Automation
13Jun

The Power of Sales Automation

The Power of Sales Automation: Key Benefits & Tools Sales automation streamlines repetitive tasks, allowing sales teams to focus on high-impact activities while improving accuracy, scalability, and customer engagement. Here’s how automation transforms sales operations: Key Benefits of Sales Automation ✅ Increased EfficiencyAutomation eliminates manual tasks, enabling sales teams to work smarter—not harder—and prioritize strategic efforts like closing deals. ✅ Boosted ProductivityBy handling routine processes, automation frees up time for sales reps to engage in relationship-building and revenue-driving activities. ✅ Enhanced Customer ExperienceAutomated follow-ups, personalized messaging, and timely responses create a seamless and positive buyer journey. ✅ Reduced ErrorsMinimizes human mistakes in data entry, follow-ups, and reporting, ensuring more reliable sales operations. ✅ Accurate ForecastingReal-time data and AI-driven insights improve sales predictions, helping teams make smarter decisions. ✅ Effortless ScalabilityGrow your sales operations without proportionally increasing overhead, making expansion more cost-effective. Common Sales Automation Tasks 🔹 Lead GenerationAutomated tools identify and qualify leads through social media, web forms, and AI-driven prospecting. 🔹 Email MarketingPersonalized drip campaigns nurture leads and keep prospects engaged at every stage. 🔹 Sales Call SchedulingAI-powered schedulers book meetings and send reminders, reducing back-and-forth emails. 🔹 Data ManagementCRM automation ensures customer records stay updated, improving sales team efficiency. 🔹 Quote GenerationInstant, customized quotes speed up the sales cycle and reduce manual work. 🔹 Sales ForecastingAI analyzes trends and historical data to predict future performance with greater accuracy. Top Sales Automation Tools 📌 CRM SystemsThe backbone of sales automation, centralizing customer data and streamlining workflows (e.g., Salesforce, HubSpot). 📌 Sales Engagement PlatformsAutomate outreach with sequenced emails, calls, and follow-ups (e.g., Outreach, SalesLoft). 📌 Lead Generation ToolsAI-powered solutions to find and qualify prospects (e.g., LinkedIn Sales Navigator, ZoomInfo). 📌 Email Marketing SoftwareDesign and deploy automated campaigns (e.g., Mailchimp, ActiveCampaign). 📌 AI-Powered Sales AssistantsAdvanced tools that predict customer needs, personalize interactions, and automate complex tasks (e.g., Conversica, Gong). The Future of Sales: Smarter, Faster, More Efficient Sales automation isn’t just about cutting costs—it’s about empowering teams to sell more effectively. By leveraging AI and automation, businesses can enhance productivity, improve customer relationships, and scale operations seamlessly. Is your sales team ready to automate? Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 13, 2025in Data, Salesforce0 Comments
Marketing Cloud Next
11Jun

Marketing Cloud Next

Marketing Cloud Next: The Dawn of Agentic Marketing Redefining Marketing in the AI Era Salesforce has unveiled Marketing Cloud Next — the world’s first full-funnel agentic marketing platform that transforms every customer interaction into an intelligent, two-way conversation. This isn’t just an upgrade; it’s a paradigm shift from static campaigns to dynamic, AI-driven engagement ecosystems. New UI New Functionality B2B and B2C on the same platform Built on core Why This Changes Everything “75% of marketers use AI, but only 32% see real impact. Agentic marketing closes this gap.” How Agentic Marketing Works The Old Way vs. The New Way Traditional Marketing Agentic Marketing Manual campaign builds AI assembles full campaigns from briefs One-way communications Dynamic two-way conversations Siloed channels Unified customer journey orchestration Post-campaign analytics Real-time autonomous optimization Generic personalization 1:1 micro-segmentation Example: An AI agent detects a high-value lead browsing pricing pages at 2 AM. It: Key Innovations in Marketing Cloud Next 1. Create: Campaigns at the Speed of Thought “P&G reduced campaign launch time from 3 weeks to 4 hours in beta tests.” 2. Engage: Always-On Conversations 3. Qualify: Smarter Lead Management 4. Optimize: Autonomous Performance The Technology Behind the Revolution Agentforce AI Architecture Real-World Impact Case Study: Global Retailer By the Numbers Getting Started Availability Migration Path “Early adopters see ROI in <90 days by focusing on high-friction processes first.” The Future of Marketing is Agentic With Marketing Cloud Next, Salesforce isn’t just adding AI features — it’s rearchitecting marketing around autonomous collaboration. This is the end of:❌ Spray-and-pray campaigns❌ Siloed channel strategies❌ Post-mortem analytics And the beginning of:✅ Self-optimizing customer journeys✅ Frictionless cross-team coordination✅ Real-time revenue impact visibility Ready to transform your marketing? Join the waitlist for exclusive early access. Contact Tecctonic on the form below. #MarketingInnovation #AI #Salesforce #CustomerExperience #DigitalTransformation Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 11, 2025in Data, Google, Marketing Cloud Next, Salesforce, Technology0 Comments
Analytics tools like Einstein Analytics can identify patterns and trends in patient data, helping healthcare providers optimize workflows and improve the effectiveness of care delivery.
09Jun

Zulekha Healthcare Group Accelerates Digital Transformation with Salesforce

Dubai, UAE – Zulekha Healthcare Group, one of the UAE’s largest private healthcare networks, is taking a major leap in digital innovation by adopting Salesforce Health Cloud and Marketing Cloud to enhance patient care and operational efficiency. A Legacy of Healthcare Excellence Founded in 1964, Zulekha Healthcare Group operates:🏥 Two multidisciplinary hospitals (Dubai & Sharjah)🏨 Two medical centers & five pharmacies⚕️ 285+ beds, 300+ doctors, and 600+ nursing staff🩺 30+ specialized medical disciplines The group also runs a smart medical fitness center, offering visa-related health assessments, vaccinations, and occupational health certifications—serving both residents and visitors in the UAE. Why Salesforce? Driving the Future of Patient-Centric Care With ambitious expansion plans, Zulekha sought a scalable, AI-powered CRM to: ✔ Unify patient data – Consolidating interactions from in-person visits, calls, emails, and messaging into a single 360° patient profile✔ Enhance engagement – Delivering personalized, automated communications via Marketing Cloud✔ Reduce missed appointments – Improving adherence to care plans through smarter scheduling and reminders✔ Boost operational efficiency – Streamlining workflows by integrating with existing ERP & EMR systems Leadership Perspectives: A Digital-First Vision Taher Shams, Managing Director, Zulekha Healthcare Group, emphasized: “Our mission is to make healthcare more accessible through innovation. Salesforce’s AI-driven solutions will help us elevate patient experiences, optimize operations, and reinforce our commitment to the UAE’s healthcare leadership.” Amit Khanna, SVP & GM, Salesforce Health, added: “Personalized care starts with deeper patient insights. We’re proud to partner with Zulekha and explore how AI can further enhance engagement and treatment outcomes.” The Road Ahead: AI, Growth & Seamless Care The integration positions Zulekha to leverage predictive analytics, automation, and AI—paving the way for:🔹 Smarter patient outreach🔹 Data-driven treatment plans🔹 Expansion across the UAE By embracing cloud-based, intelligent healthcare, Zulekha is setting a new standard for patient-first, digitally empowered care in the region. About Zulekha Healthcare GroupA pioneer in UAE healthcare, Zulekha Healthcare Group has served communities for nearly 60 years, offering specialized treatments, cutting-edge technology, and compassionate care across its network. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 9, 2025in Data, Life Sciences Cloud, Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Technology0 Comments
salesforce agentforce rapid deployment
05Jun

Tectonic and Agentforce

Salesforce Agentforce is revolutionizing how businesses deliver personalized and always-available support through powerful, autonomous AI agents. To fully capitalize on this innovative tool, understanding both your business needs and the Salesforce ecosystem is essential. With extensive experience in Salesforce and developing customized AI solutions, Tectonic is well-positioned to help businesses and government agencies visualize a working proof of concept for adopting Agentforce. Together, Tectonic will help companies develop AI agents tailored to their industry, providing 24/7 support for both employees and customers, regardless of location. At Dreamforce 2024, Salesforce unveiled Agentforce, one of the most anticipated AI releases of the year. Built on Salesforce’s advanced AI technology, Agentforce is poised to transform business operations. While Salesforce is known for its exciting announcements, it’s often challenging to discern how these new products apply to your business. So, let’s get past the hype. What does Agentforce really offer, and how can Tectonic help your company take advantage of it today? Key Use Cases for Agentforce CX Agent (Internal Usage) The Customer Experience (CX) Agent is an AI-powered solution designed to enhance customer interactions across various channels. Tectonic’s implementation focuses on providing human agents the information they need from numerous data sources to respond to customer inquiries, resolving issues, and guiding users through processes. By ensuring seamless communication and support, businesses can elevate the overall customer experience and foster loyalty. Customer Service (External Customer Usage) Agentforce transforms customer service operations by deploying AI agents that handle common inquiries, troubleshoot issues, and provide information 24/7. Tectonic’s implementation allows organizations to reduce wait times and enhance service quality, freeing human agents to tackle more complex problems. This shift not only improves operational efficiency but also leads to higher customer satisfaction levels. How Your Business Can Leverage Agentforce Agentforce isn’t just about adding AI—it’s about improving efficiency and reducing the burden on employees. The challenge lies in integrating these AI agents effectively into existing processes. That’s where Tectonic steps in. With a focus on helping businesses quickly realize the value of Agentforce, Tectonic can help you implement a Proof of Concept (POC) to demonstrate how AI could impact operations, whether it’s improving customer service or enhancing sales. Why Start Now? Agentforce’s release has captured the attention of businesses eager to adopt cutting-edge AI technology. However, turning Agentforce into a game-changer requires a practical approach: Availability for these POCs is limited, so now is the time to act if you’re interested in testing Agentforce. This opportunity allows businesses to see firsthand how AI agents can improve efficiency, productivity, and customer experience. How to Get Started Tectonic’s team can walk you through potential use cases and demonstrate how autonomous agents can boost customer service, empower sales teams, optimize marketing, and more. If you’re ready to take the next step, reach out to one of Tectonic’s experts to see how Agentforce can transform your business. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 5, 2025in Agentforce Platform, Data, Salesforce, Technology0 Comments
AI Agents and Open APIs
05Jun

The Future of AI Agents

The Future of AI Agents: A Symphony of Digital Intelligence Forget simple chatbots—tomorrow’s AI agents will be force multipliers, seamlessly integrating into our workflows, anticipating needs, and orchestrating complex tasks with near-human intuition. Powered by platforms like Agentforce (Salesforce’s AI agent builder), these agents will evolve in five transformative ways: 1. Beyond Text: Multimodal AI That Sees, Hears, and Understands Today’s AI agents mostly process text, but the future belongs to multimodal AI—agents that interpret images, audio, and video, unlocking richer, real-world applications. How? Neural networks convert voice, images, and video into tokens that LLMs understand. Salesforce AI Research’s xGen-MM-Vid is already pioneering video comprehension. Soon, agents will respond to spoken commands, like:“Analyze Q2 sales KPIs—revenue growth, churn, CAC—summarize key insights, and recommend two fixes.”This isn’t just about speed; it’s about uncovering hidden patterns in data that humans might miss. 2. Agent-to-Agent (A2A) Collaboration: The Rise of AI Teams Today’s AI agents work solo. Tomorrow, specialized agents will collaborate like a well-oiled team, multiplying efficiency. Human oversight remains critical—not for micromanagement, but for ethics, strategy, and alignment with human goals. 3. Orchestrator Agents: The AI “Managers” of Tomorrow Teams need leaders—enter orchestrator agents, which coordinate specialized AIs like a restaurant GM oversees staff. Example: A customer service request triggers: The orchestrator integrates all inputs into a seamless, on-brand response. Why it matters: Orchestrators make AI systems scalable and adaptable. New tools? Just plug them in—no rebuilds required. 4. Smarter Reasoning: AI That Thinks Like You Today’s AI follows basic commands. Tomorrow’s will analyze, infer, and strategize like a human colleague. Example: A marketing AI could: Key Advances: As Anthropic’s Jared Kaplan notes, future agents will know when deep reasoning is needed—and when it’s overkill. 5. Infinite Memory: AI That Never Forgets Current AI has the memory of a goldfish—each interaction starts from scratch. Future agents will retain context across sessions, like a human recalling notes. Impact: The Bottom Line The next generation of AI agents won’t just assist—they’ll augment human potential, turning complex workflows into effortless collaborations. With multimodal perception, team intelligence, advanced reasoning, and infinite memory, they’ll redefine productivity across industries. The future isn’t just AI—it’s AI working for you, with you, and ahead of you. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 5, 2025in AI Tools, Data, Generative AI, Generative AI Tools, Salesforce0 Comments
AI evolves with tools like Agentforce and Atlas
01Jun

How the Atlas Reasoning Engine Powers Agentforce

Autonomous, proactive AI agents form the core of Agentforce. But how do they operate? A closer look reveals the sophisticated mechanisms driving their functionality. The rapid pace of AI innovation—particularly in generative AI—continues unabated. With today’s technical advancements, the industry is swiftly transitioning from assistive conversational automation to role-based automation that enhances workforce capabilities. For artificial intelligence (AI) to achieve human-level performance, it must replicate what makes humans effective: agency. Humans process data, evaluate potential actions, and execute decisions. Equipping AI with similar agency demands exceptional intelligence and decision-making capabilities. Salesforce has leveraged cutting-edge developments in large language models (LLMs) and reasoning techniques to introduce Agentforce—a suite of ready-to-use AI agents designed for specialized tasks, along with tools for customization. These autonomous agents can think, reason, plan, and orchestrate with remarkable sophistication, marking a significant leap in AI automation for customer service, sales, marketing, commerce, and beyond. Agentforce: A Breakthrough in AI Reasoning Agentforce represents the first enterprise-grade conversational automation solution capable of proactive, intelligent decision-making at scale with minimal human intervention. Several key innovations enable this capability: Additional Differentiators of Agentforce Beyond the Atlas Reasoning Engine, Agentforce boasts several distinguishing features: The Future of Agentforce Though still in its early stages, Agentforce is already transforming businesses for customers like Wiley and Saks Fifth Avenue. Upcoming innovations include: The Third Wave of AI Agentforce heralds the third wave of AI, surpassing predictive AI and copilots. These agents don’t just react—they anticipate, plan, and reason autonomously, automating entire workflows while ensuring seamless human collaboration. Powered by the Atlas Reasoning Engine, they can be deployed in clicks to revolutionize any business function. The era of autonomous AI agents is here. Are you ready? Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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June 1, 2025in Agentforce Platform, Artificial Intelligence, Data, Enterprise, Generative AI, Salesforce0 Comments
Why Salesforce Release Management Matters
31May

Salesforce Summer ’25 Release

Salesforce Summer ’25 Release: Key Updates & What You Need to Know The Salesforce Summer ’25 Release is here—packed with AI-powered automation, critical deprecations, and game-changing enhancements to Flow, Agentforce, and approvals. Whether you’re an admin, developer, or business leader, these updates will impact how you work on the platform. Let’s break down the biggest changes. 1. The End of Legacy Automation Tools Salesforce is officially sunsetting older automation features, pushing users toward next-gen solutions. Key Deprecations: 2. Flow Gets a Major Upgrade Flow is now faster, more intuitive, and packed with new features—making it the go-to automation tool. New Enhancements: ✔ Redesigned Flow Builder – Faster loading, responsive layouts, and mobile/tablet previews.✔ Rich In-Line Email Editor – No more external templates! Format emails directly in Flow with merge fields, colors, and styling.✔ Debug Fault Paths – Test error-handling logic for more reliable automations.✔ Reusable Flow Templates – Save and reuse common flow patterns across your org. Biggest Game-Changer: Flow-Based Approvals Salesforce is phasing out classic approval processes in favor of Flow-based approvals (though the old tool isn’t retired yet). Why switch? Action Item: Start testing Flow-based approvals in sandbox. 3. Agentforce Gets Smarter & More Versatile Salesforce’s AI-powered Agentforce is expanding beyond customer service into HR, field service, and sales. Key Upgrades: 🔹 Embed LWCs in Chatbots – Users can now interact with buttons, calendars, and custom UIs inside chat.🔹 New HR & Employee Service Templates – Automate onboarding, time-off requests, and internal workflows.🔹 Field Service AI Upgrades – Agents now: Action Item: Explore Agentforce for internal use cases (HR, IT, field service). 4. Admin Productivity Boosters Salesforce is making permissions and user management easier than ever. New Admin Features: 🔸 Bulk Object Permissions in Object Manager – No more jumping between permission sets!🔸 Enhanced Permission Set Summaries – Now includes tab access, public groups, and queues.🔸 Improved User Access Reports – Track permissions during onboarding/offboarding. 5. Release Timeline & Checklist When is Summer ‘25 Rolling Out? Your Summer ‘25 Prep Checklist ✅ Migrate off Workflow Rules & Process Builder → Move to Flow.✅ Audit API integrations → Ensure they use v31+.✅ Test outbound messaging → Confirm it works with 20s timeout.✅ Pilot Flow-based approvals → Start rebuilding in sandbox.✅ Explore Agentforce upgrades → Test chat LWC embeds & Siri voice.✅ Simplify permissions → Use bulk object permissions. Need Help Navigating These Changes? Transitioning to Flow, Agentforce, or new APIs can be complex. Our Salesforce experts can help you: Contact us today to get release-ready! Final Thought Salesforce is doubling down on AI, automation, and modern UX. The message is clear: The future is Flow, Agentforce, and clean data. Start preparing now! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 31, 2025in Data0 Comments
30May

Hotel CRM Solutions Salesforce

Salesforce CRM is a popular choice for hotel and hospitality businesses, offering a comprehensive platform for managing guest interactions, streamlining operations, and improving customer experience. It allows hotels to create a 360-degree view of each guest, personalize interactions, and automate tasks to enhance efficiency and profitability.  Here’s a deeper look at how Salesforce helps hotels: Benefits of Using Salesforce in Hospitality: Salesforce Solutions for Hospitality: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 30, 2025in Data, Google, Salesforce, Salesforce Hospitality Travel and Transportation0 Comments
ai agent interoperability
30May

AI Agents Interoperability

The Future of AI Agents: Why Interoperability is the Key to Unlocking True Automation The Challenge of Multi-Agent Collaboration AI agents like Agentforce can reason, act autonomously, and execute complex workflows—but can they work together seamlessly? Our previous exploration of agentic maturity revealed that reaching Level 4 (multi-agent orchestration) requires more than just advanced AI—it demands industry-wide standards for agents to discover, authenticate, and communicate across platforms. Without a common interoperability framework, the AI agent ecosystem risks fragmentation, limiting the potential for end-to-end automation in enterprise environments. Why Agent Interoperability Matters Customers operate in heterogeneous tech stacks, using diverse AI frameworks like: While Agentforce offers a powerful way to build agents, we recognize that interoperability is essential for true scalability. That’s why we partnered with Google and 50+ leading tech vendors to develop A2A—the industry’s first agent-to-agent interoperability protocol. Salesforce’s Contribution: The Agent Card We introduced the Agent Card—a lightweight JSON contract that defines an agent’s:✔ Capabilities✔ Identity & compliance tags✔ Trust Score Google adopted this concept as the keystone of the A2A protocol, ensuring seamless capability discovery and version negotiation between agents. The Business Case for Agent Interoperability An open agent-to-agent protocol enables: 1. Breaking Down Vendor Silos 2. Accelerating Time-to-Value 3. Strengthening Governance & Security The 10 Building Blocks of Agent Interoperability To enable scalable, trusted agent collaboration, we’ve defined a foundational framework: Building Block Function Agent Metadata Card A digital “business card” detailing an agent’s capabilities, identity, and technical specs. Identity & Authorization (RBAC) Ensures agents only access data and tools they’re permitted to use. Registry & Discovery A dynamic “address book” where agents register and find each other. Communication Patterns Standardized protocols for real-time and async interactions. Agent Trust Score Measures reliability, ethics, and compliance. State & Conversation Management Tracks ongoing interactions with a unique conversation ID. Multimodal Support Enables text, voice, image, and video interactions. Observability & Auditability Monitors performance, flags issues, and logs actions. Security & Compliance Encrypted data, PII masking, and threat detection. Scalability & Performance Handles surges in demand without slowdowns. Real-World Use Cases 1. Customer Service 2. Sales & Partnerships 3. Financial Services The Path Forward Agent interoperability isn’t just a technical challenge—it’s a strategic imperative for enterprises adopting AI at scale. By embracing A2A and open standards, businesses can:✅ Eliminate vendor lock-in✅ Reduce integration costs✅ Unlock seamless automation The future isn’t just AI agents—it’s AI agents that work together. How could agent interoperability transform workflows in your organization? Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 30, 2025in Agentforce Platform, Data, Enterprise, Google, Salesforce, Salesforce Data Cloud0 Comments
Marketing Cloud Intelligence
26May

5 Ways Marketing Intelligence Transforms Campaign Performance and ROI

Struggling to prove marketing ROI? You’re not alone. Are you optimizing campaigns in real time—or just reacting to yesterday’s results? Can you confidently tie marketing spend to revenue, or are you relying on guesswork? If fragmented data, delayed insights, and wasted ad spend are holding you back, Salesforce Marketing Intelligence is the solution. This AI-powered analytics platform unifies your marketing data, automates optimizations, and delivers actionable insights—so you can boost performance, reduce waste, and maximize ROI. The Challenge: Turning Data into Revenue Today’s customer journey spans social, email, search, and more—but without clear insights, optimizing spend and proving impact is nearly impossible. Traditional analytics leave marketers with: Marketing Intelligence changes that. What Is Marketing Intelligence? Salesforce Marketing Intelligence is an AI-driven analytics solution that:✅ Unifies marketing data in real time✅ Automates optimizations with AI agents✅ Delivers actionable insights to improve ROI Built on Data Cloud, Tableau, and Einstein AI, it transforms raw data into smart, autonomous decisions—so you spend less time analyzing and more time executing high-impact strategies. 5 Breakthrough Innovations in Marketing Intelligence 1. AI-Powered Paid Media Optimization Autonomous agents analyze performance data 24/7, automatically: 2. Real-Time Performance Dashboard (Marketer Homepage) Get an instant, AI-summarized view of all campaigns—with alerts for underperforming ads and one-click optimizations. 3. AI Data Enrichment & Cleaning No more messy spreadsheets. AI standardizes and categorizes your data (e.g., grouping “Meta” and “Reddit” as “Social Channels”) for clearer insights. 4. 3-Click Data Integration Connect Google Ads, Meta, Shopify, CRM, and more in seconds with pre-built connectors—no coding needed. 5. End-to-End Attribution Tracking See the full customer journey—from first click to closed deal—with built-in first- and last-touch attribution. Marketing Intelligence in Action: A Retailer’s Success Story Your Garden Place (YGP), a sustainable home goods brand, used Marketing Intelligence to: Result: Higher conversions, lower wasted spend, and data-backed confidence in every decision. Stop Guessing. Start Optimizing. Marketing Intelligence eliminates the guesswork—giving you real-time insights, AI-driven optimizations, and closed-loop attribution—all on the Salesforce platform. Ready to transform your marketing performance? Reach out to Tectonic to explore Marketing Intelligence today. “A top priority for marketers is understanding performance in real time. Marketing Intelligence provides instant insights and autonomous actions—ensuring every dollar drives impact.”—Stephen Hammond, GM, Marketing Cloud Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 26, 2025in Data, Google, Marketing Intelligence, Salesforce0 Comments
Salesforce Data Cloud Hits $900M in Revenue
24May

Salesforce Data Cloud Hits $900M in Revenue

Salesforce Data Cloud Hits $900M in Revenue, Powering the Future of AI-Driven Business As AI evolves toward autonomous agents, unified data has become the backbone of enterprise intelligence—ensuring accuracy, compliance, and actionable insights. Without it, AI outputs grow unreliable, and compliance risks surge. Salesforce Data Cloud is addressing this challenge by unifying fragmented data sources, enabling smarter AI-powered experiences. The platform just hit a major milestone in FY25, reaching 0M in annual recurring revenue (ARR)—a testament to its rapid adoption. Why Data Cloud Stands Out Unlike traditional data solutions that require costly overhauls, Data Cloud enables real-time data activation with:✔ Zero-copy architecture (no data duplication)✔ 270+ pre-built connectors (Zendesk, Shopify, Snowflake, and more)✔ Unified structured & unstructured data processing Rahul Auradkar, EVP & GM of Unified Data Services and Einstein at Salesforce, explains: “Data Cloud is the leading data activation layer because it harmonizes data from any source—powering every AI action, automation, and insight. Our hyperscale capabilities, governance, and open ecosystem help enterprises break down silos, creating the foundation for trusted AI.” The Strategic Power of Unified Data Data Cloud acts as an intelligent activation layer, pulling data from warehouses, lakes, CRMs, and external systems to create a single customer view. This fuels: Insulet, a medical device company, leveraged Data Cloud to enhance customer experiences. Amit Guliani, acting CTO, says: “Unified data helps us move from insights to action—delivering personalized solutions that simplify life for people with diabetes.” Industry Recognition & Real-World Impact Salesforce Data Cloud has been named a Leader in the 2025 Gartner Magic Quadrant for Customer Data Platforms and praised by IDC, Forrester, and Constellation Research. Wyndham Hotels & Resorts uses it to transform guest experiences. Scott Strickland, Chief Commercial Officer, shares: “Data Cloud gives our agents a unified view of reservations, loyalty, and CRM data—letting us anticipate needs and personalize stays across thousands of properties.” The Future: Agentic AI Powered by Real-Time Data Data Cloud is the foundation for autonomous AI agents, enabling:🔹 Proactive workflows (agents triggered by customer behavior)🔹 Self-optimizing operations (automated risk detection, dynamic responses)🔹 Trusted governance (GDPR compliance, access controls, security) Adam Berlew, CMO at Equinix, notes: “Data Cloud is shifting our marketing strategy, enabling AI-powered personalization and automation at scale—key to our competitive edge.” Conclusion: AI Runs on Unified Data As businesses transition to AI-first models, Salesforce Data Cloud ensures:✅ Agents act autonomously with real-time, trusted data✅ Humans focus on strategy while AI handles routine tasks✅ Every interaction is hyper-personalized With $900M in ARR and rapid enterprise adoption, Data Cloud is proving to be the essential engine for the next wave of AI-driven business. Key Takeaways: Salesforce Data Cloud isn’t just unifying data—it’s powering the future of intelligent business. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 24, 2025in Agentic AI, Data, Enterprise, Salesforce, Salesforce Data Cloud, Snowflake0 Comments
Understanding Total Addressable Market
23May

Understanding Total Addressable Market

Understanding Total Addressable Market (TAM): Calculation & Examples Calculating your Total Addressable Market (TAM) is the cornerstone of a strong growth strategy, ensuring all teams work toward the same goals. This metric represents your “blue sky” opportunity—the maximum revenue potential if you captured 100% of your market. Learn how to leverage TAM to refine your sales and business strategy. What Is Total Addressable Market (TAM)? TAM refers to the total demand for your product or service, measured either by the number of potential customers or the total revenue opportunity. It defines the full scope of your business opportunity. Why TAM Matters TAM vs. SAM vs. SOM: Key Differences While TAM represents the entire market, Serviceable Addressable Market (SAM) and Serviceable Obtainable Market (SOM) refine it into realistic targets: Example: From TAM to SOM Suppose you sell baseball bats in the U.S.: This breakdown helps prioritize growth strategies, such as expanding distribution or increasing production. How to Calculate TAM Basic Formula: TAM = Total Potential Customers × Average Revenue Per User (ARPU) Calculation Methods: TAM Calculation Examples 1. Software Company 2. Lemonade Stand 3. Pizzeria Expansion Common TAM Calculation Challenges & Solutions ✅ Overestimating TAM → Narrow focus using realistic customer segments.✅ Outdated Data → Re-evaluate TAM quarterly or annually.✅ Lack of Market Research → Use related industry data or pilot sales metrics. Using TAM in Strategic Planning Final Thoughts TAM helps quantify opportunities, prioritize investments, and scale effectively. Use sales planning tools to track progress and adjust strategies as markets evolve. By mastering TAM, you unlock data-driven growth—ensuring every business move aligns with real market potential. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 23, 2025in Data0 Comments
Agentic AI Race
22May

The Evolution Beyond AI Agents

The Evolution Beyond AI Agents: What Comes Next? The Rapid Progression of AI Terminology The landscape of artificial intelligence has undergone a remarkable transformation in just three years. What began with ChatGPT and generative AI as the dominant buzzwords quickly evolved into discussions about copilots, and most recently, agentic AI emerged as 2024‘s defining concept. This accelerated terminology cycle mirrors fashion industry trends more than traditional technology adoption curves. Major players including Adobe, Qualtrics, Oracle, OpenAI, and Deloitte have recently launched agentic AI platforms, joining earlier entrants like Microsoft, AWS, and Salesforce. This rapid market saturation suggests the industry may already be approaching the next conceptual shift before many organizations have fully implemented their current AI strategies. Examining the Staying Power of Agentic AI Industry analysts present diverging views on the longevity of the agentic AI concept. Brandon Purcell, a Forrester Research analyst, acknowledges the pattern of fleeting AI trends while recognizing agentic AI’s potential for greater staying power. He cites three key factors that may extend its relevance: Klaasjan Tukker, Adobe’s Senior Director of Product Marketing, draws parallels to mature technologies that have become invisible infrastructure. He predicts agentic AI will follow a similar trajectory, becoming so seamlessly integrated that users will interact with it as unconsciously as they use navigation apps or operate modern vehicles. The Automotive Sector as an AI Innovation Catalyst The automotive industry provides compelling examples of advanced AI applications that transcend current “agentic” capabilities. Modern autonomous vehicles demonstrate sophisticated AI behaviors including: These implementations suggest that what the tech industry currently labels as “agentic” may represent only an intermediate step toward more autonomous, context-aware systems. The Definitional Challenges of Agentic AI The technology sector faces significant challenges in establishing common definitions for emerging AI concepts. Adobe’s framework describes agents as systems possessing three core attributes: However, as Scott Brinker of HubSpot notes, the term “agentic” risks becoming overused and diluted as vendors apply it inconsistently across various applications and functionalities. Interoperability as the Critical Success Factor For agentic AI systems to deliver lasting value, industry observers emphasize the necessity of cross-platform compatibility. Phil Regnault of PwC highlights the reality that enterprise environments typically combine solutions from multiple vendors, creating integration challenges for AI implementations. Three critical layers require standardization: Without such standards, organizations risk creating new AI silos that mirror the limitations of legacy systems. The Future Beyond Agentic AI While agentic AI continues its maturation process, the technology sector’s relentless innovation cycle suggests the next conceptual breakthrough may emerge sooner than expected. Historical naming patterns for AI advancements indicate several possibilities: As these technologies evolve, they may shed specialized branding in favor of more utilitarian terminology, much as “software bots” became normalized after their initial hype cycle. The automotive parallel suggests that truly transformative AI implementations may become so seamlessly integrated that their underlying technology becomes invisible to end users—the ultimate measure of technological maturity. Until that point, the industry will likely continue its rapid cycle of innovation and rebranding, searching for the next paradigm that captures the imagination as powerfully as “agentic AI” has in 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 22, 2025in Agentic AI, Artificial Intelligence, Data, Enterprise, Generative AI, Salesforce, Technology0 Comments
Salesforce prompt builder
19May

Mastering Agentforce

Mastering Agentforce: How to Supercharge Salesforce with AI-Powered Prompts Unlocking the Power of Agentforce Salesforce’s Agentforce is transforming how businesses automate marketing and sales—using generative AI to handle repetitive tasks, respond to prospect behavior in real time, and drive smarter strategies with less effort. But to fully leverage Agentforce, you need to master prompt engineering—the art of crafting effective AI instructions. (Don’t let the term “engineering” intimidate you—it simply means writing clear, structured prompts!) AI Prompts 101: The Key to Personalized Automation An AI prompt is a detailed instruction that guides Salesforce’s large language model (LLM) to generate relevant, business-specific responses. Why Prompts Matter Introducing Salesforce Prompt Builder Prompt Builder is Agentforce’s central hub for creating, managing, and applying reusable prompt templates across your AI Agents. How It Works 3 Types of Prompt Templates Step-by-Step: How to Use Prompt Builder 1. Get Access 2. Open Prompt Builder 3. Craft Your Prompt Every effective prompt should include:✅ Who’s involved? (Roles, relationships, data)Example: “You are a marketer named {!user.firstname} writing to {!account.name}, a potential customer.” ✅ Context (Tone, style, language)Example: “Write a professional yet conversational email in British English.” ✅ Goal (What should the AI accomplish?)Example: “Persuade {!account.name} to book a 15-minute intro call.” ✅ Constraints (Word limits, data boundaries)Example: “Keep under 300 words. Avoid jargon and unsupported claims.” 📌 Pro Tip: Draft prompts in a separate doc first for easy editing. 4. Test & Refine Before going live:✔ Verify responses match your goals & brand voice.✔ Check for bias, errors, or inconsistencies.✔ Fine-tune by adding more context or rephrasing. 5. Deploy Activate your prompt for use in: Why This Changes Everything With Agentforce + Prompt Builder, Salesforce users can:🚀 Scale hyper-personalized outreach without manual work.🤖 Automate repetitive tasks while maintaining brand consistency.📈 Drive higher ROI with AI that adapts to real-time data. Ready to transform your Salesforce automation? Start engineering smarter prompts today! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

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May 19, 2025in Data, Generative AI, Salesforce0 Comments

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