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Autonomous Agents on the Agentforce Platform

Leveraging Agentforce

At Dreamforce 2024, Salesforce customers showcased the power of Agentforce by creating over 10,000 autonomous agents, each designed to address specific business challenges. The message was clear: “If you can describe it, Agentforce can do it.” By leveraging Agentforce, customers are able to create a flexible, on-demand digital workforce that operates without limitations, making it easy to build and deploy agents using familiar Salesforce tools and language. Why This Matters: Recent Salesforce research reveals that U.S. consumers often spend up to nine hours interacting with customer service to resolve a single issue. Moreover, 67% of consumers are frustrated when their issues aren’t resolved immediately and may abandon one-third of customer service interactions. This presents a massive opportunity to enhance the customer experience with AI-powered agents. “Piloting Agentforce made a noticeable difference during our busiest period — back-to-school season. We saw a 40% increase in case resolution, surpassing the performance of our old bot. Agentforce helps manage routine tasks, allowing our service teams to focus on more complex cases.” – Kevin Quigley, Director of Process Improvement, Wiley What’s New: Several new solutions are now available to all customers: Going Deeper: Agentforce is fully integrated into the Salesforce Platform, combining powerful data, AI, and the Salesforce Customer 360 ecosystem. This integration unlocks infinite agent capacity and proactive actions across all roles and channels, with full context on every customer interaction. Industry-Specific Examples: Agentforce’s flexibility allows it to serve various industries with tailored solutions: Customer & Analyst Quotes: “Agentforce is enhancing Saks’ ability to provide personalized customer support, automating routine tasks like order tracking, which allows our teams to focus on delivering a high-touch experience.” – Mike Hite, Chief Technology Officer, Saks Global “With Agentforce, OpenTable is automating routine tasks, saving time for our reps to focus on strengthening customer relationships and providing exceptional service to diners and restaurants worldwide.” – George Pokorny, Senior VP of Global Customer Success, OpenTable “By integrating Agentforce with Data Cloud and MuleSoft, we’re unlocking the full potential of our data, driving faster decisions and reimagining how we serve clients.” – Caroline Basyn, Chief Digital & IT Officer, The Adecco Group “Agentforce will revolutionize ezCater’s food management services, blending AI and human interaction to ensure seamless, personalized experiences for every customer.” – Erin DeCesare, CTO, ezCater Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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salesforce government digital transformation

Salesforce Drives Digital Transformation in Governmental Agencies

How Salesforce Drives Digital Transformation in Governmental Agencies in 2025 In the evolving digital age, government agencies face an increasing demand to modernize their services, improve citizen engagement, and deliver seamless digital experiences. These organizations require transformational technologies that not only streamline internal operations but also adopt a citizen-first approach. Salesforce emerges as a key enabler of this transformation, empowering government agencies with tools to build unified, transparent platforms while fostering efficiency and enhancing citizen interaction. Leveraging Salesforce Commerce Cloud and Salesforce CRM, agencies can overcome common challenges and embrace a more digitally enabled public sector. Let’s explore the pressing challenges government agencies face and how Salesforce provides practical, scalable solutions to address them. 1. Citizen Engagement and Accessibility: Bridging the Digital Divide Challenge: Citizens now expect government services to be as user-friendly and accessible as private-sector experiences. Lengthy response times, disconnected platforms, and inconsistent experiences across digital and physical touchpoints erode trust and hinder accessibility. Solution: 2. Data Security and Compliance: Safeguarding Citizen Trust Challenge: Handling sensitive citizen data requires robust security and strict compliance with regulations like GDPR, CCPA, and other local data privacy laws. Solution: 3. Legacy Systems and Integration: Modernizing Infrastructure Challenge: Legacy systems often limit agility, making it difficult to integrate new technologies and slowing the pace of digital transformation. Solution: 4. Budget Constraints: Implementing Cost-Effective Solutions Challenge: Budget limitations often hinder the adoption of new technologies, especially those requiring significant upfront investment. Solution: 5. Efficient Service Delivery: Streamlining Workflows Challenge: Paper-heavy, bureaucratic processes delay service delivery and frustrate both staff and citizens. Solution: 6. Data-Driven Decision-Making: Analytics for Informed Policies Challenge: Generating actionable insights from vast amounts of data is challenging, affecting policymaking and government efficiency. Solution: 7. Enhancing Collaboration: A Unified Workforce Challenge: Siloed departments hinder collaboration and reduce overall productivity, making it difficult to provide cohesive citizen services. Solution: 8. Real-Time Responsiveness: Meeting Citizen Expectations Challenge: Citizens expect real-time support and proactive communication from government agencies. Delays lead to frustration and diminished trust. Solution: Transforming Government Services with Salesforce Salesforce Commerce Cloud and Salesforce CRM are tailored to address public sector challenges in 2025. By leveraging these tools, government agencies can: Salesforce offers a clear path to a digitally empowered future, enabling government agencies to meet today’s demands while laying the foundation for innovation. Ready to Transform?If your agency is ready to embrace digital transformation, streamline operations, and enhance citizen services, Salesforce can help you get there. Let’s discuss how Salesforce solutions, supported by expert implementation, can drive meaningful change for your organization and your citizens. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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More Cool AI Tools

Salesforce Expands Partnership with AWS

Salesforce Expands Partnership with AWS: AI and Marketplace Integration Salesforce (NYSE: CRM) is making significant strides in its partnership with Amazon (NASDAQ: AMZN), unveiling an expanded collaboration at AWS. Customers can now purchase Salesforce products directly through the AWS Marketplace, paying with AWS credits. This integration aims to simplify access to Salesforce offerings, enhance data integration capabilities, and leverage generative AI tools. Key Announcements: Marc Benioff, Chair and CEO of Salesforce, highlighted the importance of this milestone: “We’re bringing together the No. 1 AI CRM provider and the leading cloud provider to deliver a trusted, open, integrated data and AI platform. With these enhancements to our partnership, we’re enabling all of our customers to be more innovative, productive, and successful in this new AI era.” AWS CEO Adam Selipsky echoed these sentiments, emphasizing how the partnership will enable joint customers to “innovate, collaborate, and build more customer-focused applications.” Strategic Benefits: Revenue-Sharing Structure: Like app stores, Amazon will take a percentage of Salesforce’s revenue generated through AWS Marketplace. Despite this, the potential growth in sales and efficiency gains may outweigh the costs. Market Reaction: Following the announcement, both Salesforce and Amazon shares experienced a boost in premarket trading, signaling investor optimism about the partnership’s potential. This expansion reinforces Salesforce’s strategy of aligning with major cloud providers to meet growing demand for AI-driven, integrated data platforms. As this collaboration evolves, it is poised to drive significant value for businesses navigating the AI and data revolution. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Ushering in the Era of AI-Driven Workforces

Agentforce: Ushering in the Era of AI-Driven Workforces “Agentforce is redefining what’s possible in business and beyond, ushering in a new era of AI abundance and limitless workforces that augment every employee, build deeper customer relationships, and drive unprecedented growth and profitability.”— Marc Benioff, Salesforce CEO Key Features and Takeaways Out-of-the-Box AI Agents Agentforce introduces pre-built, customizable agents that are deployable with low-code or no-code tools, working tirelessly across any channel. Its first generally available solution, the Agentforce Service Agent, surpasses traditional chatbots by handling a diverse range of tasks—from simple inquiries to complex scenarios. Key capabilities include: Seamless Integration with Salesforce Platform Agentforce eliminates the complexity of building AI solutions from scratch. Unlike other platforms that demand intricate data integration and custom automation, Agentforce is fully embedded within the Salesforce ecosystem. With Agentforce, businesses can: Always-On Automation Agentforce operates independently of human intervention. Agents can be triggered by changes in data, predefined business rules, or pre-built automations, ensuring uninterrupted workflows. This blend of autonomous operation and human collaboration creates a symbiotic relationship between people and AI, enhancing productivity and customer satisfaction. A Competitive Edge in the AI Space Salesforce emphasizes that Agentforce goes beyond chatbots and copilots, setting a new benchmark for enterprise AI. In a strategic swipe at competitors, Marc Benioff likened rival offerings—like Microsoft’s Dynamics 365 AI agents—to “Clippy 2.0,” critiquing their inaccuracies and risks of corporate data leaks. By contrast, Agentforce builds on Salesforce’s proven Einstein AI platform, ensuring reliability, scalability, and secure integration. Redefining Customer Success Agentforce isn’t just about automation—it’s about driving outcomes. By enabling businesses to automate complex processes, deepen customer relationships, and scale operations, it paves the way for limitless growth in the age of AI. Ready to transform your workforce? With Agentforce, the future of AI-driven business is already here. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Microsoft Copilot as “Repackaged ChatGPT”

Salesforce CEO Marc Benioff Criticizes Microsoft Copilot as “Repackaged ChatGPT” Salesforce CEO Marc Benioff took aim at Microsoft’s Copilot AI offerings during Salesforce’s latest quarterly earnings call, dismissing them as a rebranding of OpenAI’s generative AI technology. “In many ways, it’s just repackaged ChatGPT,” Benioff asserted. He contrasted this with Salesforce’s platform, emphasizing its unique ability to operate an entire business. “You won’t find that capability on Microsoft’s website,” he added. Benioff highlighted Agentforce, Salesforce’s autonomous AI agent product, as a transformative force for both Salesforce and its customers. The tool, available on Salesforce’s support portal, is projected to manage up to half of the company’s annual support case volume. The portal currently handles over 60 million sessions and 2 million support cases annually. Agentforce Adoption and Partner Involvement Salesforce COO Brian Millham outlined the significant role of partners in driving Agentforce adoption. During the quarter, global partners were involved in 75% of Agentforce deals, including nine of Salesforce’s top 10 wins. More than 80,000 system integrators have completed Agentforce training, and numerous independent software vendors (ISVs) and technology partners are developing and selling AI agents. Millham pointed to Accenture as a notable example, leveraging Agentforce to enhance sales operations for its 52,000 global sellers. “Our partners are becoming agent-first enterprises themselves,” Millham said. Since its general availability on October 24, Agentforce has already secured 200 deals, with thousands more in the pipeline. Benioff described the tool as part of a broader shift toward digital labor, claiming, “Salesforce is now the largest supplier of digital labor.” Expanding Use Cases and Market Impact Agentforce, powered by Salesforce’s extensive data repository of 740,000 documents and 200–300 petabytes of information, supports diverse use cases, including resolving customer issues, qualifying leads, closing deals, and optimizing marketing campaigns. Salesforce has committed to hiring 1,000–2,000 additional salespeople to expand Agentforce adoption further. Benioff positioned Salesforce as the leading enterprise AI provider, citing its 2 trillion weekly transactions through its Einstein AI product. He claimed Salesforce’s unified codebase provides a competitive edge, unlike rival systems that run disparate applications, potentially limiting AI effectiveness. “This is a bold leap into the future of work,” Benioff said, “where AI agents collaborate with humans to revolutionize customer interactions.” AI Growth Across Salesforce Products AI-driven growth extended beyond Agentforce to other Salesforce products: Millham noted that AI-related $1 million+ deals more than tripled year over year. Financial Highlights For Q3 FY2024, Salesforce reported: Looking ahead, Salesforce expects Q4 revenue between $9.9 billion and $10.1 billion, representing 7%–9% year-over-year growth. The company raised its full fiscal year revenue guidance to $37.8–$38 billion, an 8%–9% increase. Industry and Product Insights Salesforce’s growth was driven by its core clouds and subscription services, with health, life sciences, manufacturing, and automotive industries performing particularly well. However, retail and consumer goods saw slower growth. While subscription revenue for MuleSoft and Tableau decelerated, Salesforce’s broader portfolio continued to deliver robust performance. Benioff concluded by emphasizing the transformative potential of Salesforce’s AI ecosystem: “This is the next evolution of Salesforce—an intelligent, scalable technology that’s no longer tied to workforce growth.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Agentforce to the Team

Salesforce has officially launched Agentforce

Agentforce goes beyond traditional chatbots and copilots, leveraging advanced reasoning to perform tasks like resolving customer issues, qualifying leads, and optimizing marketing campaigns—all without human intervention. Triggered by data changes, business rules, automations, or API signals, Agentforce executes actions independently. Companies like OpenTable, Saks, and Wiley are already harnessing Agentforce to enhance employee productivity, expand their workforce, and elevate customer experiences.

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Salesforce Strategies to Improve a Nonprofit

Salesforce Strategies to Improve a Nonprofit

Transforming Nonprofit Operations with Salesforce: Lessons from a Real-Life Success Story Actionable insights for nonprofits to streamline operations and amplify impact-Salesforce Strategies to Improve a Nonprofit Running a nonprofit is challenging enough without the added frustration of disjointed systems. Many nonprofits grapple with scattered databases, isolated email tools, and incompatible fundraising platforms, resulting in inefficiencies and operational headaches. When systems operate in silos, teams waste time on manual data entry and backtracking, which hinders program delivery and donor engagement—putting the mission at risk. Enter Salesforce Nonprofit Cloud, a transformative platform designed to centralize operations, improve donor communication, and provide actionable insights. With 93% of Salesforce users reporting positive ROI, the platform empowers nonprofits to focus on what matters most: driving impact. Salesforce can revolutionize nonprofit operations. Case Study: Supporting Families Through Salesforce Client: Children’s Organization for displaced children in Ukraine Mission: To help children separated from their families during the war in Ukraine by providing bilingual, family-narrated audiobooks and beautifully illustrated storybooks. Challenge:While Better Time Stories had a meaningful mission, their operational processes were a roadblock. Their delivery system struggled with: The Approach 1. Goals Set Results With these optimizations, Better Time Stories significantly improved delivery success: Continuous system support ensured seamless operations and enhanced the organization’s ability to meet its mission. Key Strategies for Nonprofits Using Salesforce 1. Automate Donation and Impact Tracking 2. Personalize Donor Journeys 3. Create Custom Workflows 4. Integrate Salesforce with Other Tools 5. Enable Advanced Reporting 6. Build Volunteer and Beneficiary Portals 7. Leverage AI for Strategic Decisions 8. Design Scalable Data Architecture 9. Conduct Regular Health Checks Conclusion Nonprofits need solutions that simplify operations and maximize impact. Salesforce Nonprofit Cloud offers the tools to centralize processes, enhance donor engagement, and drive mission-critical outcomes. By following these strategies and working with an experienced implementation partner, your nonprofit can achieve operational excellence and focus on delivering meaningful results. Ready to transform your nonprofit operations with Salesforce? Let’s make it happen! Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Agentforce Integration

Agentforce at Work

Agentforce Salesforce Agentforce in Action: A Practical Example of Using Agents in Salesforce Autonomous Agents on the Agentforce Platform Agentforce represents a transformative shift in Salesforce’s strategy, poised to redefine how users engage with their CRM. By introducing both assistive AI—enhanced by generative AI for capabilities like summaries and sales emails—and autonomous AI, which empowers agents to automate actions without human oversight, Agentforce helps users operate more efficiently in Salesforce. Despite the excitement around Agentforce, most blogs and marketing materials focus on AI hype rather than practical applications. This insight focuses on illustrating how these tools work and the tangible value they can provide for your organization’s custom processes. Curious about setting up Agentforce agents using both out-of-the-box actions and custom actions? Let’s dive in. What is Agentforce? Agentforce is Salesforce’s conversational AI tool for CRM. In simple terms, it lets users “talk” to Salesforce. Powered by generative AI and the Atlas Reasoning Engine, Agentforce processes user input to perform tasks like summarizing data from objects, updating fields, and generating content such as emails or knowledge articles. This innovative tool is only at the beginning of its journey, likely setting the stage for a future where CRM interactions may evolve beyond traditional form-based interfaces to more intuitive chatbot-style engagement. Scenario: Managing Sales Pipeline Consider a salesperson with the daily objectives of tracking deals, managing pipeline opportunities, and identifying potential risks. Traditionally, this would require manually navigating numerous Salesforce objects, risking data inconsistencies and user errors. Agentforce’s assistive actions can streamline much of this, automating processes to identify key deals, summarize progress, and track deal risks across the pipeline. Let’s take a closer look at configuring a custom action for a pipeline summary. All powered by Salesforce Agentforce. Step-by-Step Guide to Configuring a Pipeline Summary Action Agentforce Use Cases: Getting Started Agentforce offers powerful tools for implementing AI-based functions within Salesforce, but to realize productivity gains, consider the following: Agentforce’s standard actions are a great starting point, providing immediate productivity impacts that can be enhanced as you customize actions to meet specific needs. For tailored guidance on integrating Agentforce, explore Tectonic’s Salesforce Agentforce Consulting Services. Tectonic’s expertise can support your organization in optimizing user experience, boosting productivity, and training users to responsibly leverage Agentforce’s capabilities across industries and channels. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Mulesoft

MuleSoft Empowering AI Agents

Empowering AI Agents with Real-Time Data: MuleSoft’s Full Lifecycle AsyncAPI Support MuleSoft has officially launched full lifecycle AsyncAPI support, providing organizations with the tools to connect real-time data to AI agents via event-driven architectures (EDAs). This integration empowers businesses to deploy AI agents that can autonomously act on dynamic, real-time events across various operations. MuleSoft Empowering AI Agents. AI Agents in Action with AsyncAPI The integration of Agentforce, Salesforce’s AI agent suite, with AsyncAPI takes automation to a new level. By utilizing real-time data streams, businesses can create AI agents capable of immediate, autonomous decision-making. Why AsyncAPI Matters Event-driven architectures are critical for real-time data processing, yet 43% of IT leaders struggle to integrate existing systems with their EDAs. AsyncAPI provides a scalable, standardized way to connect applications and AI agents, overcoming these challenges. Key Features of MuleSoft’s AsyncAPI Support Why It’s a Game-Changer for AI Agents AsyncAPI integration enables AI agents to function asynchronously within EDAs, meaning they can process tasks without waiting for updates. For example: Driving Innovation Across Industries Organizations in sectors like retail, IT, and financial services can leverage these capabilities: Expert Insights Andrew Comstock, VP of Product, Integration at Salesforce:“AI is reshaping how we think about modern architectures, but connectivity remains foundational. By supporting AsyncAPI, we’re empowering businesses to build event-driven, autonomous systems on a flexible and robust platform.” Maksim Kogan, Solution Architect, OBI Group Holding:“Integrating AsyncAPI into Anypoint Platform simplifies the developer experience and increases resilience, enabling real-time services that directly enhance customer satisfaction.” Availability MuleSoft’s full lifecycle AsyncAPI support is now available via the Anypoint Platform, with compatibility for Kafka, Solace, Anypoint MQ, and Salesforce Platform Events. Tools like Anypoint Code Builder and Anypoint Exchange further streamline the development process. MuleSoft Empowering AI Agents With full AsyncAPI support, MuleSoft unlocks the potential for AI agents to operate seamlessly within real-time event-driven systems. From improving customer experiences to enhancing operational efficiency, this innovation positions businesses to thrive in today’s fast-paced digital landscape. Learn more about empowering your AI agents with MuleSoft’s AsyncAPI capabilities today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Battle of Copilots

Battle of Copilots

Salesforce is directly challenging Microsoft in the growing battle of AI copilots, which are designed to enhance customer experience (CX) across key business functions like sales and support. In this competitive landscape, Salesforce is taking on not only Microsoft but also major AI rivals such as Google Gemini, OpenAI GPT, and IBM watsonx. At the heart of this strategy is Salesforce Agentforce, a platform that leverages autonomous decision-making to meet enterprise demands for data and AI abstraction. Salesforce Dreamforce Highlights One of the most significant takeaways from last month’s Dreamforce conference in San Francisco was the unveiling of autonomous agents, bringing advanced GenAI capabilities to the app development process. CEO Marc Benioff and other Salesforce executives made it clear that Salesforce is positioning itself to compete with Microsoft’s Copilot, rebranding and advancing its own AI assistant, previously known as Einstein AI. Microsoft’s stronghold, however, lies in Copilot’s seamless integration with widely used products like Teams, Outlook, PowerPoint, and Word. Furthermore, Microsoft has established itself as a developer’s favorite, especially with GitHub Copilot and the Azure portfolio, which are integral to app modernization in many enterprises. “Salesforce faces an uphill battle in capturing market share from these established players,” says Charlotte Dunlap, Research Director at GlobalData. “Salesforce’s best chance lies in highlighting the autonomous capabilities of Agentforce—enabling businesses to automate more processes, moving beyond basic chatbot functions, and delivering a personalized customer experience.” This emphasis on autonomy is vital, given that many enterprises are still grappling with the complexities of emerging GenAI technologies. Dunlap points out that DevOps teams are struggling to find third-party expertise that understands how GenAI fits within existing IT systems, particularly around security and governance concerns. Salesforce’s focus on automation, combined with the integration prowess of MuleSoft, positions it as a key player in making GenAI tools more accessible and intuitive for businesses. Elevating AI Abstraction and Automation Salesforce has increasingly focused on the idea of abstracting data and AI, exemplified by its Data Cloud and low-level UI capabilities. Now, with models like the Atlas Reasoning Engine, Salesforce is looking to push beyond traditional AI assistants. These tools are designed to automate complex, previously human-dependent tasks, spanning functions like sales, service, and marketing. Simplifying the Developer Experience The true measure of Salesforce’s success in its GenAI strategy will emerge in the coming months. The company is well aware that its ability to simplify the developer experience is critical. Enterprises are looking for more than just AI innovation—they want thought leadership that can help secure budget and executive support for AI initiatives. Many companies report ongoing struggles in gaining that internal buy-in, further underscoring the importance of strong, strategic partnerships with technology providers like Salesforce. In its pursuit to rival Microsoft Copilot, Salesforce’s future hinges on how effectively it can build on its track record of simplifying the developer experience while promoting the unique autonomous qualities of Agentforce. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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AI All Grown Up

AI All Grown Up

If you thought Salesforce had fully embraced AI, think again. The company has much more in store. AI All Grown Up and Salesforce is the educator! Alongside the announcement of the new Agentforce platform, Salesforce has teased plans to offer free premium instructor-led courses and AI certifications throughout 2025, reflecting a bold commitment to fostering AI skills and expertise. We’ve talked quite a bit over the last year about the need for AI education, and lo and behold here comes Salesforce to the rescue! AI All Grown Up Ah, they grow up so fast. Once just a baby cradeled in our arms with endless possibilities and potential. It was just like a year or so ago we heard of ChatGPT. Prior to that most people’s main exposure to artificial intelligence was their smart phones, which today we realize weren’t reall that smart. Generative, predictive and agentic AI have barreled down the pipeline increasing our vocabulary, and understanding, of what artificial intelligence can do. From generative content to sounds and images, AI continued to amaze us. Then predictive AI did our calculations faster than we could have imagined. Then agentic AI did nearly everything imaginable. AI All Grown Up. Like a very proud mentor of the process, I want to talk about Salesforce’s major contribution. Addressing the AI Skills Gap: Salesforce’s $50 Million Investment As the veritable plethora of AI tools rapidly expands, Salesforce is taking proactive steps to address the growing AI skills gap by investing $50 million into workforce upskilling initiatives. The company aims to ensure that businesses and individuals are prepared to utilize their new wave of AI tools effectively. While the full details have yet to be released, Salesforce has revealed that its premium AI courses and certifications will be made available for free via Trailhead by the end of 2025. This could mean certifications such as AI Associate and AI Specialist, which currently cost $75 and $200 respectively, may soon be offered at no cost. Gratis. Free, Salesforce has also mentioned “premium instructor-led training,” sparking speculation that AI-focused, instructor-led Trailhead Academy courses could become accessible to everyone in the Salesforce ecosystem. Expanding AI Education with Global AI Centers Salesforce’s AI upskilling push is part of a broader initiative to establish “AI Centers” across the globe. Following the opening of its first center in London in June, Salesforce is planning to launch additional AI hubs in cities like Chicago, Tokyo, Sydney, and even a pop-up center in San Francisco. These centers will host in-person premium courses and serve as gathering spaces for industry experts, partners, and customers. This initiative benefits not only the Salesforce ecosystem by increasing AI knowledge where expertise is scarce, but also aligns with Salesforce’s strategy of bringing AI-driven solutions to market through new products like Copilot Studio, Data Cloud, and the newly launched Agentforce platform. Agentforce: Salesforce’s Third Wave of AI On August 28, 2024, Salesforce introduced Agentforce, a suite of autonomous AI agents that marks a significant leap in how businesses engage with customers. Described as the “Third Wave of AI,” Agentforce goes beyond traditional chatbots, providing intelligent agents capable of driving customer success with minimal human intervention. What is Agentforce? Agentforce is a comprehensive platform designed for organizations to build, customize, and deploy autonomous AI agents across various business functions, such as customer service, sales, marketing, and commerce. These agents operate independently, accessing data, crafting action plans, and executing tasks without needing constant human oversight. It is like Artificial Intelligence just graduated highschool and is off to a world of new adventures and growth opportunities at college or university! Key Features of Agentforce: The Technology Behind Agentforce At the core of Agentforce is the Atlas Reasoning Engine, a system designed to mimic human reasoning. Here’s how it works: Customization Tools: Agent Builder Agentforce provides tools like Agent Builder, a low-code platform for customizing out-of-the-box agents or creating new ones for specific business needs. With this tool, users can: The Agentforce Partner Network Salesforce’s partner ecosystem plays a key role in Agentforce’s versatility, with contributions from companies like AWS, Google, IBM, and Workday. Together, they’ve developed over 20 agent actions available through the Salesforce AppExchange. As proud parents we watch our Artificial Intelligence child venture into the world making friends along the way. Learning social skills. Benefits and Impact of Agentforce Early Adopters and Success Stories Several companies are already benefiting from Agentforce: Availability and Pricing of Salesforce’s AI All Grown Up Agentforce for Service and Sales will be generally available on October 25, 2024, with some components of the Atlas Reasoning Engine launching in February 2025. Pricing starts at $2 per conversation, with volume discounts available. The Future of AI and Work Salesforce’s ambitious vision is to empower one billion AI agents with Agentforce by the end of 2025. This reflects their belief that the future of work will involve a hybrid workforce, where humans and AI agents collaborate to drive customer success. AI All Grown Up and We Couldn’t Be Prouder Our amazing AI child has graduated college and ventured out into the workforce. Agentforce vs. Einstein Bots: What’s the Difference? Conclusion Agentforce represents a major leap forward in AI-powered customer engagement. By providing autonomous, intelligent agents capable of managing complex tasks, Salesforce is positioning itself at the forefront of AI innovation. As businesses continue to explore ways to improve efficiency and customer satisfaction, Agentforce could redefine how organizations interact with customers and streamline their operations. If this is the Third Wave of AI, what will the fourth wave bring? Written by Tectonic’s Solutions Architect, Shannan Hearne Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business

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