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MuleSoft Direct for Industry Cloud

Announcing MuleSoft Direct for Salesforce Industry Clouds

MuleSoft provides the easy-to-use tools you need to automate your way to higher productivity and lower costs.  Announcing MuleSoft Direct for Salesforce Industry Clouds! Salesforce and MuleSoft have introduced a groundbreaking connectivity solution, MuleSoft Direct for Industry Clouds, designed to expedite project delivery and foster innovation within specific industries. This solution empowers both business and IT professionals to swiftly implement industry-standard integration use cases, enhancing critical business operations. The initial rollout of MuleSoft is now accessible for Salesforce Communications Cloud and Energy & Utilities Cloud. Key Significance: In the post-pandemic landscape, the demand for quicker and more efficient project delivery is paramount. Industries face increased pressure to adopt interoperability standards such as Fast Healthcare Interoperability Resources (FHIR), Banking Industry Architecture Network (BIAN), and TeleManagement Forum (TM Forum). MuleSoft Direct for Industry Clouds addresses these demands by delivering turnkey connectivity solutions tailored for specific industries, streamlining the integration of systems and data. Leverage pre-built solutions in industry standard for business critical operations to accelerate time to value. Innovation Highlights: With MuleSoft Direct, industry-leading connectivity is accelerated in the following ways: MuleSoft Direct for Salesforce Industry Clouds MuleSoft Direct simplifies connectivity by offering pre-built industry-specific use cases that cater to unique and complex business requirements. Use cases for Communications and Energy & Utilities include validating addresses and services during quoting and ordering, submitting new orders to order management systems, and streamlining billing processes. Future Steps: MuleSoft Direct solutions are set to expand to Health Cloud and Financial Services Cloud in the coming year, addressing integration needs related to Prior Authorization and fee reversals. There are plans to onboard additional industries in the future. Perspective from Salesforce and MuleSoft: “MuleSoft helps you automate any system and connect to any data, anywhere,” emphasizing the embedding of modern, industry-compliant connectivity and automation into industry clouds. Liam Doyle, SVP, Product Management, Mulesoft Jujhar Singh, EVP & GTM, Salesforce Industries, emphasized the significance of MuleSoft Direct in accelerating the implementation of industry cloud solutions, pre-building and packaging critical connectivity use cases to hasten customers’ time to value. Connectivity made easy for… Health Cloud Speed up Prior Authorization and power patient 360 initiatives with FHIR integrations directly in Health Cloud. Financial Services Cloud Modernize legacy systems to deliver digital-first experiences with BIAN integrations directly in Financial Services Cloud. Communications Cloud Streamline service and order operations with TM Forum integrations directly in Communications Cloud. Energy & Utilities Cloud Expedite key service processes with packaged billing and pricing integrations directly in Energy & Utilities Cloud. Consumer Goods Cloud Implement key initiatives like trade promotion management faster with pre-built integrations directly in Consumer Goods Cloud. Media Cloud Enhance key media & entertainment operations with pre-built integrations directly in Media Cloud. If you’re a beginner in data integration tools, this could be a reason why Mulesoft may not be right for you. It has a vast number of integrations and capabilities that can make it difficult for beginners to use. Contact Tectonic today for assistance. Content updated January 2024. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more PII Explained Personal Identifiable Information (PII) is defined as: Any representation of information that permits the identity of an individual to whom Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

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Salesforce Genie

Salesforce Announces Genie

San Francisco – September 20, 2022 – Salesforce (NYSE: CRM), the global leader in CRM, today unveiled Salesforce Genie, a hyperscale real-time data platform that powers the entire Salesforce Customer 360 platform. With Genie, every company can turn data into customer magic, delivering seamless, highly personalized experiences across sales, service, marketing, and commerce that continuously adapt to changing customer information and needs in real time. Today, 71% of customers expect every interaction with a business to be personalized. However, data remains siloed and duplicative across most companies. Companies on average have 976 separate applications to run their business — that’s potentially 976 versions of a single customer, leading to disconnected digital experiences. Responding to customer needs in real time is more critical than ever, but is becoming more challenging as the amount of data created, captured, replicated, and consumed each year is expected to more than double by 2026. Companies must seamlessly connect digital and real-world customer interactions in order to provide the most relevant, personalized, and compelling experiences, in every moment. A sales rep can no longer rely on in-person communication to close a large deal — reps need real-time insights about every customer, based on real-time and historical data, to act on the most relevant information in the moment, every time. A service agent runs the risk of losing a valuable customer if they lack a complete, real-time view across every touchpoint — every agent needs a source of real-time customer truth. With real-time patient data, healthcare providers can deliver proactive guidance and care recommendations.  “Genie makes every part of Customer 360 more automated, intelligent, and real time.” DAVID SCHMAIER, PRESIDENT AND CHIEF PRODUCT OFFICER, SALESFORCE “Every business leader wants to take advantage of real-time data to create compelling, personalized customer experiences — milliseconds matter in this new digital-first world,” said David Schmaier, President and Chief Product Officer, Salesforce. “That’s why we built Genie, our most significant innovation ever on the Salesforce Platform. Genie makes every part of Customer 360 more automated, intelligent, and real time.” Salesforce Genie: Unify data to build a real-time customer graph and single source of truth As the heart of real-time Customer 360, Salesforce Genie ingests and stores real-time data streams at massive scale and combines it with Salesforce transactional data. Genie includes built-in connectors that bring in data from every channel (mobile, web, APIs), legacy data through MuleSoft, and historical data from proprietary data lakes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Mulesoft

Salesforce Mulesoft Explained

The pivotal acquisition of MuleSoft in 2018 marked a significant achievement for Salesforce, introducing a seamless approach to connecting with any system through an extensive array of pre-built connectors. The Anypoint platform, part of MuleSoft, offers a centralized cloud-based system for managing API connections, executing integrations, and overseeing monitoring and reporting. MuleSoft with its Anypoint platform, is equipped with a broad library of connectors that facilitate integration with Mainframes, ERP systems, and SaaS applications through well-established and templated solutions. Salesforce has recently unveiled Salesforce MuleSoft Composer, a user-friendly and lightweight version designed for administrators that seamlessly integrates within Salesforce. MuleSoft provides a diverse set of tools to build automations and integrations tailored to various enterprise use cases. Its API-led connectivity approach includes three categories of APIs: MuleSoft’s integration platform enables businesses to connect applications, data, and devices, while Salesforce, a cloud-based customer relationship management (CRM) platform, focuses on enhancing customer relationships. In the integration process, MuleSoft fetches data from a third-party system, transforms x, y, z data elements, converts the data to JSON, and inserts/upserts it into Salesforce objects. Salesforce then automates further data processing on the saved data, showcasing the synergy between the two platforms in streamlining and optimizing data workflows. Mulesoft will likely be a part of your Salesforce implementation if you are using any legacy or third-party products. Contact Tectonic today to explore Mulesoft for your Salesforce org. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Manufacturing Cloud

Salesforce for Manufacturing and Manufacturing Cloud

Salesforce Manufacturing Cloud is a specialized CRM solution tailored for large-scale manufacturing enterprises. It comes equipped with essential features like demand and production forecasting, as well as sales agreements, aiming to revolutionize customer operations in manufacturing by integrating Data, AI, CRM, and Trust. Manufacturers using Salesforce typically utilize the platform to streamline various operations directly from one centralized location. This encompasses managing sales, customer service, partner and channel portals, marketing, and e-commerce. Additionally, some applications may seamlessly integrate with third-party systems. Starting with a unified digital experience powered by connecting all customer data across systems is crucial. Salesforce Manufacturing Cloud elevates performance for account teams by enhancing sales and distribution processes with collaborative, AI-driven quoting and pricing. It also orchestrates revenue management flow on a unified platform, enhancing efficiency and reducing revenue leakage. Salesforce Manufacturing Cloud includes several components to manage the entire business cycle, from customer inquiry to order visibility and demand forecasting accuracy. Key components encompass Rebate Management, Revenue Cloud, B2B Commerce, CRM Analytics, Slack, and MuleSoft Anypoint Platform. In terms of service capabilities, Salesforce offers solutions tailored for manufacturing companies. These include reimagining the customer service center to unify customer data, enhance satisfaction, and reduce cost through automation and AI. Intelligent field service optimizes scheduling, boosts technician productivity, and offers full asset visibility through mobility, AI, and remote support. Personalized self-service extends to customers and channel partners, managing field service appointments, while IoT integration enables proactive delivery of next-best actions. Salesforce Field Service extends service offerings with warranty management, aftermarket parts programs, and predictive maintenance services. For channel partner visibility and engagement, Salesforce enables designing and managing partner programs, accelerating recruitment, automating onboarding, and simplifying training. Marketing through the channel is amplified by extending campaigns and delivering marketing funds, making selling easier for partners through streamlined contracts, automated lead generation, and product configuration support. Faster and smarter partner service experiences are facilitated by providing seamless service, streamlining warranty claims, and offering visibility into the claims process. Overall, Salesforce Manufacturing Cloud bridges the gap between sales and operations, enhancing forecast accuracy and visibility across the ecosystem with components like Experience Cloud, CRM Analytics, Rebate Management, Loyalty Management, Revenue Cloud, B2B Commerce, Marketing Cloud, Slack, and MuleSoft Anypoint Platform. Tectonic is proud to introduce Manufacturing Cloud Salesforce Implementation Solutions. Content updated April 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Mulesoft

Mulesoft and Salesforce

The MuleSoft Anypoint integration platform is a comprehensive solution for API design and development, offering a unified approach. MuleSoft boasts support for nearly 300 connectors, encompassing databases, SaaS platforms, storage resources, and network services. MuleSoft and Salesforce power data connections. Benefits of Salesforce integration include a vast library of pre-built connectors for systems like Salesforce, SAP, Oracle, etc., streamlining data migration with out-of-the-box solutions. MuleSoft facilitates connecting Salesforce to both cloud and on-premises systems for seamless digital business transformation. MuleSoft’s RPA (Robotic Process Automation) allows teams to automate workflows across multiple systems, integrating RPA bots with Salesforce Customer 360, Anypoint Platform, and MuleSoft Composer. IT teams can effectively govern, monitor, and secure automation and integration built with APIs or bots using Anypoint Platform. MuleSoft serves as a CRM and ERP integration solution, leveraging Anypoint Connectors to establish connectivity with popular applications and services, simplifying integration through a single-platform solution. The popularity of MuleSoft is attributed to its industry-leading Salesforce integration solution, aligning complex integration needs with business goals. The platform is considered one of the best for connecting multiple applications and receiving real-time updates. Salesforce acquired the MuleSoft platform in 2018 to expand its product offerings swiftly, accessing MuleSoft’s customer base. The acquisition provided Salesforce with an integration platform and products like Anypoint Platform, MuleSoft Composer, and MuleSoft RPA. Developers Use the Salesforce Connector Developers can use the Salesforce Connector to create applications responding to common Salesforce events without writing complex code. Five common Salesforce integration patterns include Migration, Broadcast, Aggregation, Bidirectional Synchronization, and Correlation. Increase productivity and efficiency across your enterprise by integrating Salesforce with any cloud or on-premises system. MuleSoft provides amazing connectivity. Stay connected to your customers by learning how to integrate Salesforce Customer 360 to any data or system — delivering truly personalized, connected customer experiences. However, MuleSoft’s interface complexity may pose challenges for beginners in data integration tools. Tectonic, with extensive experience, can overcome this complexity and has successfully built Salesforce integrations with MuleSoft. Some notable MuleSoft customers include Dimension Data, Seiko Epson Corporation, Equinix, and IBM. For consulting and assistance with MuleSoft, contact Tectonic today. MuleSoft eBook MuleSoft integration ebook – download here. Like2 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce and Zendesk Integration Zendesk Connection Salesforce and Zendesk integration. Create a remote connection using the Zendesk connector to sync data from Zendesk to Read more Salesforce Inbox Explained Salesforce Inbox explained. Enhance the productivity of sales reps with Inbox features, enabling efficient management of every email message, whether Read more Public Sector Salesforce Solutions Public Sector Solutions revolutionize public service delivery through flexible and secure e-government tools supporting both service providers and constituents. Designing Read more

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Salesforce Connect

Salesforce Connect

Salesforce Connect is a comprehensive integration tool, offering users access to external data through the utilization of external objects and three distinct adapters: cross-org, OData, and Apex custom adapter. This tool ensures seamless data integration across system boundaries, allowing users to view, search, and modify data stored outside the Salesforce org. For instance, if data resides in an on-premises enterprise resource planning (ERP) system, instead of duplicating it within the org, external objects facilitate real-time data access through web service callouts. Salesforce Connect Salesforce Connect, as a robust App Cloud integration service, empowers Salesforce application users to effortlessly interact with and manage data from external sources without leaving the native Salesforce environment. It enables fetching data from both on-premise applications and cloud-based sources. Users can establish connections to external data sources for all Salesforce org users through a single login account or create separate login accounts for individual users. This native Salesforce integration tool is designed to connect legacy databases, ERP systems, and various data sources to Salesforce. Unlike traditional methods involving data copying into the Salesforce org using ETL tools, Salesforce Connect maps external objects directly to data tables in external systems, providing on-demand and real-time access without unnecessary data duplication. It is particularly recommended when dealing with large volumes of data that shouldn’t be copied into the Salesforce org, requiring small amounts of data at any given time, or necessitating real-time access to the latest data. SFDC Connect and Lightning Despite external data storage, Salesforce Connect seamlessly integrates with the Lightning Platform, making external objects available for use in Salesforce tools, such as global search, lookup relationships, record feeds, and the Salesforce mobile app. These external objects can also be accessed through Apex, SOSL, SOQL queries, Salesforce APIs, and deployed via the Metadata API, change sets, and packages. For example, if you have product order information stored in an ERP system, SFDC Connect facilitates the creation of a lookup relationship between the customer object and the external object for orders. This enables the display of order-related lists on each customer record. Additionally, you can update orders directly from the related list on the customer record by configuring the external data source to allow writable external objects. Two Capabilities Two notable capabilities of Salesforce Lightning Connect include the ability to read/write from anywhere, allowing real-time interaction with external sources, and the provision of custom adapters for any web API, enabling developers to link Salesforce with various web APIs. SFDC Connect also offers connectors to connect multiple Salesforce orgs across the company. MuleSoft Contrasting SFDC Connect with MuleSoft, during real-time data retrieval, Salesforce enforces validation rules for incoming data, while MuleSoft applies necessary transformations, such as field mappings and conversions, to the datasets. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Public Sector Salesforce Solutions Public Sector Solutions revolutionize public service delivery through flexible and secure e-government tools supporting both service providers and constituents. Designing Read more Integration With Salesforce What is Salesforce Integration? Integration is the process of establishing connections between two or more applications within an enterprise system. Read more Salesforce Integrations How do you make Salesforce even better? Integrate it with all the third party apps you already use. From productivity Read more

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Salesforce CDP Innovations

Salesforce CDP Innovations

New Salesforce CDP Innovations: Smarter, Faster, and More Personalized Customer Interactions Salesforce has launched new innovations for its Customer Data Platform (CDP), designed to help businesses leverage first-party data for more personalized customer experiences. Leading brands like Bank of Montreal and convenience store retailer Casey’s are already using Salesforce CDP to create a unified source of customer truth, streamlining interactions and providing frictionless customer experiences. The world is gradually recovering from the pandemic, and consumer behavior is shifting as shops, hotels, restaurants, and other establishments reopen. While customers are eager to engage in the experiences they’ve missed, companies recognize that digital innovations, such as curbside pickup and direct-to-consumer websites, which fueled pandemic-era growth, are here to stay. As expectations for personalized, connected experiences grow—with 70% of customers demanding this—many businesses struggle to unify customer data across systems, teams, and devices. This data fragmentation makes it difficult to create a single source of truth for customers. Salesforce CDP: Built on the World’s Leading CRM Salesforce CDP solves this challenge by capturing, unifying, and activating customer data across various touchpoints to drive more personalized experiences. Today’s new CDP features make data smarter, more connected, and easier to activate securely. Built on Salesforce’s #1 CRM platform, the CDP unifies data from sales, service, marketing, loyalty, and commerce systems, creating a comprehensive single source of truth. Businesses can then leverage this unified view for personalized marketing, advertising, analytics, and relationship-building strategies that increase customer loyalty and revenue. New Innovations in Salesforce CDP Include: How Businesses Are Using Salesforce CDP Availability of New Features: This insight helped you learn more about these innovations and how Salesforce CDP can enhance customer engagement from anywhere. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Vaccine Cloud

Salesforce Vaccine Cloud

Vaccine Cloud for Providers helps to connect people with thousands of vaccination sites. A scalable workflow simplifies vaccine administration. Vaccine Cloud was built to play a central role in connecting vaccines to people equitably and efficiently. Vaccine Cloud will help health authorities, healthcare providers, and organizations more safely and efficiently manage vaccine programs at scale. With Vaccine Cloud, customers will be able to design, build, integrate, and manage their vaccine programs end-to-end, with a platform that is trusted, flexible, and can be deployed quickly. Vaccine Cloud provides solutions like Health Command Center, Vaccine Inventory Management, Vaccination Appointment Scheduling, Clinical Vaccine Administration, Vaccination Outcome Monitoring, Public Health Notifications, and Digital Health Credentials to help customers build and scale their vaccine administration management capabilities to address the next phase of this global pandemic. Work.com for Vaccines has now become Vaccine Cloud. Work.com for Vaccines was developed and launched to support public sector customers and their vaccination management needs. Work.com for Vaccines was critical in helping governments and public health agencies scale vaccine management and distribution as vaccines were waiting to be approved for use around the world. As authorized COVID-19 vaccines have become available, there is shifting demand for vaccine management technology that can address all the needs of customers at scale, not just across public sector but also among healthcare providers, retail pharmacies, businesses, nonprofits, educational institutions, and other organizations. Vaccine Cloud is our solution to address these growing needs across industries and organizations. Vaccine Cloud is a set of solutions aimed at addressing a variety of challenges that governments, healthcare providers and employers will face for vaccine administration. Vaccine Cloud includes capabilities across the Salesforce Customer 360 portfolio including technology powered by Tableau and MuleSoft that can be leveraged by our AppExchange ecosystem of partners to support vaccine administration needs, including: Salesforce has implemented technical and administrative security measures to protect our services and our customers’ data. We strongly encourage customers to follow security best practices and use available tools to strengthen the security of their Salesforce instance. Security does not start and end with Salesforce — it is a trusted partnership with our customers. Salesforce offers our customers controllable features that permit them to configure the security settings of their respective instances as they deem appropriate for the sensitivity of their data. Customers can implement features such as field-level security, profiles and permission sets, two-factor authentication, and IP whitelisting. For more information on the application security features Salesforce provides, please refer to this help article on Protecting Your Salesforce Organization. Salesforce designs products with privacy in mind, so that our products not only comply with our own legal obligations, but also can be used by our customers while they comply with their own legal obligations. Compliance is always a shared partnership between Salesforce and its customers, meaning that while Salesforce commits to complying with its own obligations, customers are responsible for ensuring that their use of our products is appropriate for their own legal requirements. To help customers meet their compliance goals, we have created a number of dedicated resources for customers to learn more about their obligations, such as Salesforce’s privacy website, which includes FAQs on local and industry-specific privacy laws, and additional resources, such as Data Protection Impact Assessments, to help enable customer success. Being a trusted advisor to our customers is a top priority for Salesforce. However, it remains the responsibility of each customer to get their own legal advice when implementing and using Salesforce products, including Work.com. It is important for customers to take into account their own particular use cases to ensure compliance with local healthcare laws, certification requirements, and any other applicable laws or guidance. Vaccine Cloud helps public health authorities, healthcare providers, and nonprofits quickly scale vaccine operations, from recipient registration and scheduling to inventory management and public health outreach. San Francisco — January 27, 2021 — Salesforce, [NYSE: CRM], the global leader in CRM, today announced Vaccine Cloud, technology to help government agencies, healthcare organizations, businesses, nonprofits and educational institutions more rapidly, safely and efficiently deploy and manage their vaccine programs. Today, international, federal, state and local agencies, healthcare providers and nonprofits worldwide are using Salesforce technology specifically for vaccine administration, including Northwell Health, Illinois’ Lake County, University of Massachusetts Amherst, Gavi, the Vaccine Alliance and more.  Now that safe and effective COVID-19 vaccines are available, every country, state and city is rapidly establishing vaccination programs to get shots in the arms of billions of people. However, many government agencies and healthcare organizations don’t have the technology infrastructure in place to handle the complexity, speed and scale necessary for vaccine administration, such as inventory and logistics management, getting people registered and scheduled for their vaccines, and recipient outreach and vaccine outcome monitoring. Governments are also partnering with private sector companies to help manage this mass vaccination effort, and these businesses need the same technology infrastructure to help deliver safe, efficient and effective vaccine administrations and programs. “The biggest challenge the world faces right now is orchestrating the distribution of billions of vaccine doses. Technology can play a critical role in ensuring it’s done efficiently, effectively, and equitably,” said Bret Taylor, President and COO of Salesforce. “We’re proud to be supporting organizations through their recovery and helping to protect people from the effects of COVID-19.” President Biden moves COVID-19 vaccine availability deadline for American adults to April 19; Salesforce Vaccine Cloud adds asynchronous bookings on more channels to meet surge. Salesforce on Thursday released a free update to Vaccine Cloud users that enables preregistration for COVID-19 appointments to meet a coming sign-up rush as most U.S. adults will be eligible for their shots April 19. The Salesforce vaccine distribution system, released in January, now can accept preregistrations for COVID-19 vaccinations. The site will notify people as appointments become available, and process them through a personalized, single-use link. The system also can create appointments and push notifications through multiple channels such as text and email, where before it was web-based. The asynchronous appointment bookings come as President Joe Biden

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Salesforce Einstein Automate Explained

Salesforce Einstein Automate Explained

Introducing Einstein Automate, a comprehensive workflow automation solution by Salesforce, empowering individuals and businesses to boost productivity. With AI-infused bots, flows, and components, the new Flow Orchestrator transforms intricate processes into dynamic, industry-relevant experiences. Moreover, the new MuleSoft Composer for Salesforce enables every member of an organization to seamlessly integrate data from multiple systems into Salesforce, without the need for writing code. Leveraging pre-built resources from AppExchange and OmniStudio further accelerates the implementation of automation initiatives. Recognizing the digital imperative faced by organizations today, Einstein Automate offers automation capabilities tailored for every business function and industry. This solution enables individuals across companies to construct intelligent workflows and integrate data across systems effortlessly, using clicks instead of code. The Flow Orchestrator, a low-code workflow development tool, empowers users to compose workflows automating complex, multi-user processes and approvals. AI-generated next steps and recommendations expedite projects and processes, identifying bottlenecks and streamlining operations. Discover over 700 automation solutions on the new Einstein Automate collection page on Salesforce AppExchange, including solutions for robotic process automation (RPA), Einstein Bots, Flow Templates, Actions and Components, MuleSoft Connectors, Process Libraries, and partner solutions. These pre-built solutions allow organizations to implement automation quickly, without the need to build from scratch. OmniStudio provides businesses with no-code tools and pre-built guided experiences to deliver digital-first and industry-specific experiences to customers across multiple devices and channels. With features like dynamic, guided screen flows and the ability to gather data from any document, image, or legacy system, OmniStudio enhances user experience and boosts productivity. Einstein Next Best Action automatically presents recommendations and flow actions to users, while Einstein Recommendation Builder enables personalized recommendations. With updates across various features like Article Answers, External Services, and Model Sharing, Salesforce continues to enhance the capabilities of its automation tools, ensuring seamless integration and improved efficiency across the platform. Content updated August 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Health Cloud Brings Healthcare Transformation

Health Cloud Brings Healthcare Transformation

Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series of industry clouds: Salesforce Health Cloud. This new cloud CRM offering aims to become a catalyst for positive change in the healthcare industry, shifting focus from traditional critical care to a more holistic patient-centric approach. Salesforce identifies a gap in existing systems, which are heavily centered around electronic medical record (EMR) systems designed primarily for billing rather than comprehensive patient care. Health Cloud Brings Healthcare Transformation by bringing a patient-focused tool kit to medical care. Industry Transformation The healthcare sector is reorienting itself around health outcomes rather than billing outcomes. Joshua Newman, a former primary care doctor and current Chief Medical Officer and General Manager of Salesforce Health Care and Life Sciences, elaborated on this transformation in a recent blog post: “Because of the Affordable Care Act and new outcome-based reimbursements, healthcare providers are treating patients like customers for the first time. This shift is beneficial for patients as it places patient relationships — not records or revenue-cycle management systems — at the center of care delivery.” This shift is echoed by industry leaders like Jeroen Tas, CEO of Philips Healthcare Informatics Solutions and Services, who described the transformation in healthcare as connecting previously unlinked data to make it actionable and improve patient outcomes. Key Components of Salesforce Health Cloud Set to be available from February 2016, Salesforce Health Cloud is built on the Salesforce Service Cloud platform and includes: How Health Cloud Brings Healthcare Transformation Building on Experience Health Cloud benefits from having a qualified physician at the helm, enhancing its industry relevance. Salesforce has leveraged the experience of long-term health customers such as Centura Health, DJO Global, Radboud University Medical Center, and the University of California, San Francisco, in designing the solution. Exploiting Scale Salesforce is targeting its industry cloud solutions at volume market opportunities, aiming for solutions that both clinicians and patients can interact with. This aligns with the broader strategy outlined in the Financial Services Cloud launch. Working with Partners Pre-built integrations into EMR and other data sources are key components of the Healthcare Cloud, facilitated by ecosystem integration partners Mulesoft and Persistent Systems. Philips provides connectivity to medical devices and applications leveraging its HealthSuite digital platform. Integration partners are delivering services for implementation, connectivity, and content management. Showcasing the Platform Salesforce is emphasizing the proactive approach to healthcare demanded by a new generation of ‘digital native’ consumers. Research indicates that 71% of millennials want doctors to provide a mobile app for health management, and 63% are interested in sharing data from wearables with their doctors. However, getting healthcare professionals to adopt new technologies like Chatter is a significant step forward, as noted by Newman. Health Cloud Brings Healthcare Transformation The rapid succession of industry cloud announcements from Salesforce suggests that the public sector and life sciences clouds might also debut before Dreamforce, which starts in two weeks. Both the Health Cloud and Financial Services Cloud signify Salesforce’s commitment to driving substantial transformations in their respective industries. These initiatives represent big bets on radical change rather than incremental improvements, positioning Salesforce as a key player in the ongoing evolution of industry-specific cloud solutions. Learning that your industry is targeted by a Salesforce industry cloud can be likened to the traditional Chinese curse of living in interesting times, signaling impending significant changes. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Alphabet Soup of Cloud Terminology As with any technology, the cloud brings its own alphabet soup of terms. This insight will hopefully help you navigate Read more

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