ROI Archives - gettectonic.com

19Mar

Top AI Tools Shaping Business Success

Top AI Tools Shaping Business Success in 2024 In the dynamic world of business, staying ahead means embracing the latest technologies. Artificial Intelligence (AI) is no longer just a buzzword—it’s a transformative force that helps businesses operate more efficiently, make smarter decisions, and enhance customer experiences. As we move through 2024, the AI tool ecosystem is rapidly expanding, offering innovative solutions to automate tasks, gain deep insights, and improve customer engagement. Below, we explore the top AI tools that are shaping the future of business. StoryChief is a comprehensive content marketing platform that simplifies the creation and distribution of content through AI. From ideation to optimization, it leverages machine learning to help businesses generate high-quality, engaging content at scale. Key Features: Pricing: Plans start with a free tier, with paid options ranging from $40 to $500 per month. Developed by OpenAI, ChatGPT is a versatile language model capable of generating human-like text. It excels in content creation, customer support, and data analysis. Key Use Cases: Pricing: API access with usage-based pricing. Perplexity AI is an advanced search engine that provides accurate, summarized answers to complex queries using natural language processing (NLP). Key Features: Pricing: Free version available, with Pro version at $20/month offering enhanced features. Zapier connects over 5,000 apps, enabling automation of repetitive tasks across your tech stack with AI-powered tools that simplify complex automations. Key Features: Pricing: Free plan available for up to 100 tasks per month; paid plans start at $19.99/month. Grammarly is an AI-driven writing assistant that enhances the quality of written communication, ensuring clarity, conciseness, and error-free content. Key Features: Pricing: Free version available; Premium plans start at $12/month for individuals and $25/user/month for businesses. Typeframes simplifies video creation with AI, turning scripts or images into professional-quality videos with animations, transitions, and voiceovers. Key Features: Pricing: Plans start at $29/month, with higher-tier options available. Chatbase enables businesses to build intelligent chatbots and virtual assistants that handle a wide range of customer service inquiries. Key Features: Pricing: Free plan available with limited message credits; paid plans start at $19/month. Secta is an AI-powered headshot generator that creates professional-quality headshots from user-submitted photos, ideal for businesses needing polished profile pictures. Key Features: Pricing: Pay-as-you-go at $49 per headshot session. Voicenotes is an AI-driven transcription tool that converts voice memos into concise summaries and action items, perfect for capturing important information efficiently. Key Features: Pricing: Free plan available; paid plans start at $10/month, with lifetime payment options. Notion AI enhances the popular Notion productivity platform with AI-powered writing assistance, content summarization, and database management. Key Features: Pricing: Available as an add-on at $10 per user per month, with discounts for annual plans. Choosing the Right AI Tools for Your Business Selecting the right AI tools involves considering several factors: By evaluating these aspects, you can effectively leverage AI to enhance efficiency, drive growth, and maintain a competitive edge in 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

March 19, 2024in Salesforce

16Mar

AI Success is a Team Sport

The contemporary workplace is currently experiencing a profound transformation. The Future of Jobs Report from the World Economic Forum predicts that AI will replace approximately 85 million jobs by 2025, while concurrently generating around 97 million AI-related jobs. AI Success is a Team Sport and will require hiring and training people. This significant shift necessitates a reevaluation of work dynamics, introducing new roles that involve collaboration between “humans, machines, and algorithms.” Amidst this transformative period, AI provides opportunities for organizations to reimagine existing roles, offer upskilling opportunities, and design innovative positions to meet evolving needs. For leaders in the data domain, the crucial task is to assess which jobs could benefit from AI. This requires a thorough understanding of organizational tasks, skills, and strategic goals, complemented by a scalable change management process to accommodate the growth of AI initiatives. To pinpoint relevant jobs, the following steps can be taken: Despite 67% of global business leaders considering the use of generative AI, an equal number of IT leaders acknowledge a skills gap among their employees. “I think most business leaders have a good sense of what the key jobs are inside their organizations. Of those key jobs, what are the good candidates for AI? I think it’s important for any executive—data or not—to understand what they are and plan accordingly.” SOLOMON KAHN DATA LEADERSHIP COLLABORATIVE The implementation of AI necessitates a specialized team, encompassing roles from project managers to domain experts. The composition of the team depends on the project’s complexity, scope, budget, and overall strategic objectives. But to be sure, AI Success is a Team Sport. Key roles for AI initiatives include: AI acts as a disruptor to traditional business practices, and this disruption is viewed positively. The bonuses far outweigh the challenges. The new generation of user-friendly AI technologies, such as generative AI, has moved beyond the hype cycle, offering applications that generate personalized offers and automated chatbots capable of solving complex customer support issues. In this era powered by AI, data leaders play a pivotal role in driving transformative change. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

March 16, 2024in Salesforce Einstein

03Mar

Demand Generation Web Use Cases for Personalization

Utilize effective personalization techniques adopted by businesses in online campaigns to stimulate demand generation. The term “demand generation” has somewhat faded from the marketing lexicon due to the emphasis on analytics, AI, and metrics for lead conversion. However, where does personalization fit into the broader scope of demand generation? Demand generation web use cases for personalization. Personalization plays a pivotal role in various aspects of demand generation: In lead nurturing, personalization is equally vital: Moreover, personalization is instrumental in lead acquisition efforts by delivering relevant experiences to all of your prospects. To effectively implement personalization, real-time insights into individual behaviors and interactions are essential. A comprehensive personalization solution should unify data from various channels and systems, enabling seamless cross-channel personalization. This includes “stitching” together anonymous and known user profiles, integrating data with complementary systems like CRMs and marketing platforms, and facilitating real-time omni-channel personalization. The key to successful personalization lies in understanding and addressing each individual’s unique needs and preferences. By adopting a customer-centric approach and setting clear objectives aligned with business goals, organizations can leverage personalization to enhance customer experiences, boost conversion rates, and drive measurable business growth. To execute a successful personalization strategy, organizations must: By following these steps and continuously optimizing personalization efforts, organizations can build stronger customer relationships, drive business growth, and maximize marketing ROI. Website personalization serves as the starting point for many companies embarking on their personalization journey. This entails ensuring that returning visitors encounter pages tailored to their previous experiences or recent purchases. It can also involve presenting new customers with product recommendations based on their current browsing session. The return on this initial investment can be substantial, with many companies witnessing a significant increase in conversion rates, sometimes by as much as 50% or more. For instance, a site converting 2% of visitors might see that figure rise to 3%, a dream scenario for digital marketers. Moreover, this boost in conversion rates can have far-reaching effects across marketing programs, leading to a reduction in overall customer acquisition costs. Tectonic now offers Personalization Implementation Solutions. The next stage in personalization maturity involves integrating a customer’s web and email experiences. This seamless connection between two major channels for customer engagement brings organizations closer to achieving an omni-channel personalization experience. Timely and relevant follow-up messages after a customer’s website visit or purchase can deepen relationships and enhance lifetime value without significant additional marketing expenditure. Finally, the ultimate goal is to extend personalization across all channels, ensuring consistent and tailored experiences wherever customers interact with your brand. However, achieving this can be challenging due to fragmented customer data across multiple channels, teams, and systems. An effective personalization solution should consolidate and synthesize this cross-channel information by maintaining unified customer profiles and enabling real-time omni-channel personalization. Testing is a crucial aspect of successful personalization efforts, allowing organizations to optimize campaigns and maximize engagement, conversions, and revenue. A robust personalization solution should facilitate A/B testing, measuring lift over control, evaluating impacts against specific goals, and filtering results by segment. Effective website personalization lays the foundation for broader personalization efforts across channels. By seamlessly integrating web and email experiences and extending personalization to all touchpoints, organizations can deliver tailored experiences that drive engagement, loyalty, and ultimately, business growth. By Tectonic’s Salesforce Marketing Platform Architect Shannan Hearne Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

March 3, 2024in Data, Einstein Insights, Generative AI, Salesforce, Salesforce Einstein, Salesforce Marketing Cloud, Salesforce Optimization, Salesforce Sales Cloud

Salesforce CRM for AI driven transformation

29Feb

AI’s Impact on Email Marketing

On February 27, 2024, Salesforce queried a group of Trailblazers regarding AI’s impact on Email Marketing by Guilda Hilaire. Sharing the thoughts in this insight. Salesforce asked marketers in the Trailblazer Community for their predictions on generative AI in email marketing, how they plan to use it, and more. AI’s Impact on Email Marketing. It’s not a stretch to say generative AI in email marketing is a big-time topic. You’ve probably heard something about how the tool is transforming the field: “Say hello to generative AI, the game-changing technology redefining how brands connect with their audiences through email campaigns.” But what do marketers want to know about generative AI and email marketing? Salesforce asked the best and coolest experts we know: our Marketing Trailblazer Community. They shared how they plan to use generative AI for email marketing and the impact they believe the technology will have on efficiency and effectiveness, job security, and more. How will generative AI impact email marketing in the next 2-5 years? “Increased productivity and saving time are the two major values of generative AI. In the next two to five years, generative AI will help create content quickly — in the form of text, video, and images. It can also create multiple variations of this content and speed up A/B testing to target different customer groups. Email marketing is most impactful when we can deliver 1-on-1 personalized messages.” Buyan Thyagarajan, Principal, Eigen X Time savings and productivity aren’t the only things AI will impact. “In the next two to five years, the tool will help businesses make better decisions for their email marketing campaigns. I believe most of the campaign process, from lead generation to final customer message, will be led by generative AI.” Lumbet Bitini, Senior Marketing Cloud Consultant, Merkle DACH “I think generative AI is already having an impact on the ability to create content for A/B testing. In the next 2-5 years, I expect to see it go beyond generating first-draft copy and become a strategic tool for high-level campaign planning based on accumulated performance and industry data. But, there will always be a need for human creativity to cut through the noise.” Ed Gray, Delivery Team Manager & Marketing Practice Lead, Arkus, Inc. Generative AI increases both your reach and your breadth of content. “People who adapt and adopt generative AI can create content on many more topics. Even if the tool isn’t being used verbatim, the current versions do a good job. It can increase personalization at scale, improve engagement, reduce costs, and improve ROI. However, there could be consequences too if we aren’t careful. The fundamentals of email marketing may be less understood as we start to skip the sweat, tears, and hard learnings.” Mike Creuzer, Pardot Partnerships & API Integrations Lead, Sercante Are you already using generative AI? If so, how? Can you share some examples? “My A/B testing improved 10x using generative AI in my email marketing. Instead of testing only subject lines, I can also test user behavior, allowing me to be more strategic with every send. Along with content, I also use AI in the design process. It helps me select images and colors that best resonate with my target audience. Finally, AI also optimizes my send time, ensuring these audiences receive my messages at the time they are most likely to open.” Taylor Baker, Marketing Consultant/Owner, Resilient Innovation “I’ve used generative AI as an assistant, not as a copywriter. In practice, I use it to outline the message I want to write — then I add my personal touch to the content. It’s a great way to get a “second opinion” and ensure all key angles are covered. For example, I recently wrote an article about building a MarTech stack. I asked ChatGPT to give me a list of subcategories and their definitions. This gave me a good wireframe to write my content. I see this as an opportunity to drive marketers toward more empathetic and thoughtful content. In this sense, generative AI can help us be more efficient and drive us to become better at what we do.” Timo Kovala, Managing Marketing Architect, Capgemini Finland Whether using it or testing it or evaluating it, AI is in the email marketing arena. “Right now, we’re testing it in the background as it is too early to adopt it into our daily processes officially. We are actively building up use cases, examples, and studies on it so we can fully embrace it in the future.” Greg Gifford, Director, DM Engineering, Merkle “Our team tested a few tools.” We used it to write subject lines for email nurture paths. The results were okay, but I’m sure they’ve improved since then. I will say it was helpful to have those suggestions to lean on. We have also done some test pilots with social media using some tone options.” Shonica Mitchell, Global Marketing Automation & Community Manager, BrightDrop How can this technology improve your job as an email marketer? “Generative AI could help me move faster, create more personalization, and push out more content. Today, this process is lengthy and requires multiple layers of approval. I could see a decrease in our turnaround time. Accuracy and trust are imperative for email marketing to realize its full potential. Marketers need to be able to rely on AI’s accuracy of data, information, and content and trust that there is no bias in the data or content being served up by the tool.” Shonica Mitchell, Global Marketing Automation & Community Manager, BrightDrop “Using detailed prompts generated by AI that include the appropriate data about the lead or customer I am trying to target can positively impact my KPIs — including higher open rates, improved click-through rates, and increased conversion rates. Email marketers can create more engaging and impactful campaigns, ultimately driving better results, fostering stronger relationships, and sharing personal impact with stakeholders.” Sadaf Sabet, Marketing Automation Specialist, Gallagher What needs to happen for generative AI to achieve its full potential

February 29, 2024in Data, Generative AI, Marketing Automation, Salesforce, Salesforce Einstein, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Technology

20Feb

Salesforce Pro Suite

Revolutionizing CRM: Introducing Salesforce Pro Suite In today’s dynamic business technology landscape, Salesforce has established itself as a leader in customer relationship management (CRM) solutions. The launch of Salesforce Pro Suite marks a significant milestone in their mission to empower businesses with cutting-edge tools designed to optimize operations, enhance customer engagement, and drive growth. This article explores the features, benefits, and potential of Salesforce Pro Suite, showcasing why it stands out as a transformative solution for businesses of all sizes. What is Salesforce Pro Suite? Salesforce Pro Suite is a comprehensive collection of integrated tools and services designed to augment the capabilities of Salesforce’s CRM platform. Tailored for modern businesses—from startups to large enterprises—it incorporates advanced functionalities such as artificial intelligence (AI), automation, and data analytics to boost productivity, foster collaboration, and facilitate informed decision-making. Unlock growth and deepen customer relationships with Pro Suite—the all-in-one CRM suite with marketing, sales, service, and commerce tools that scale with your business. Get the flexibility to automate tasks and customize your CRM to fit your specific needs with Pro Suite. Key Features of Salesforce Pro Suite Benefits of Salesforce Pro Suite Use Cases of Salesforce Pro Suite What Can You Do with Pro Suite? Conclusion Salesforce Pro Suite represents a significant advancement in CRM technology, offering a comprehensive suite of tools that cater to the diverse needs of modern businesses. By harnessing AI, automation, and advanced analytics, Pro Suite empowers organizations to optimize operations, enhance customer engagement, and make informed, data-driven decisions. Whether you’re a small startup or a large enterprise, Salesforce Pro Suite provides the scalability, flexibility, and security required to thrive in today’s competitive landscape. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

February 20, 2024in Artificial Intelligence, Data, Enterprise, Salesforce, Technology

08Feb

What is a Co-Marketing Cloud?

The Rise of Co-Marketing Clouds: Supercharging Partner Campaigns A co-marketing cloud is transforming how brands collaborate on marketing initiatives. This powerful platform serves as a centralized command center for managing joint campaigns with partners, enabling businesses to: Why Co-Marketing Clouds Are Game-Changers 🔹 Unified Campaign ManagementA single dashboard controls all co-marketing efforts—from content creation to performance tracking—eliminating chaotic email threads and spreadsheets. 🔹 Smart Data IntegrationThe platform automatically aggregates performance metrics across email, social, ads, and more, providing a holistic view of what’s working (and what’s not). 🔹 AI-Powered OptimizationAdvanced algorithms analyze campaign data to:✅ Recommend high-performing content variations✅ Identify ideal audience segments✅ Predict optimal send times and channels 🔹 Efficiency at ScaleAutomated workflows handle repetitive tasks like:• Partner approvals• Asset sharing• Compliance checks Real-World Example: SOCi’s Co-Marketing Solution Companies like SOCi specialize in co-marketing clouds for multi-location brands, helping them: The Bottom Line Co-marketing clouds turn partner collaborations from logistical nightmares into growth accelerators. By combining centralized control with AI-driven intelligence, these platforms help brands unlock the full potential of joint marketing—with less hassle and better results. “It’s like having a marketing co-pilot for every partnership initiative.” For businesses investing in partnership marketing, a co-marketing cloud isn’t just helpful—it’s becoming essential infrastructure. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

February 8, 2024in Data

Salesforce state of marketing 8th Report

07Feb

Insights from Salesforce’s 8th State of Marketing Report

Over the past few years, we’ve faced numerous challenges, prompting us to adapt our strategies and practices to navigate a swiftly changing and demanding environment. Companies globally are turning to their CMOs and marketing teams, relying on them to meet customers’ digital-first expectations, accomplish more with limited resources amid economic challenges, and comply with evolving data privacy laws in preparation for a cookieless future. Here are Insights from Salesforce’s 8th State of Marketing Report For marketers, it’s a new era, marked by significant transformation that necessitates a reimagining of how we engage with customers, personalizing every interaction. We must strive to achieve our budget and business objectives within an uncertain economic landscape and take a leadership role in upholding our values to contribute to a better, more equitable, and sustainable future. Salesforce has gathered insights from marketing leaders worldwide to comprehend how they are prioritizing their efforts in this transformative period. What did we uncover in this year’s “State of Marketing” report? Marketers and businesses are putting values at the forefront while embracing optimism and innovation. They are emphasizing extracting maximum value from existing tools and technologies while directing new investments toward crucial areas like automation and productivity. Satisfaction Levels 15% of all high performing companies are completely satisfied with their overall marketing performance and ROI. 18% of underperforming companies surveyed are moderately or less satisfied with their overall marketing performance. In the midst of an evolving world, customers are placing increasing importance on the concept of trust, with 88% acknowledging its heightened significance during times of change. CMOs are keenly attuned to this trend, as evidenced by “building trust” ranking among their top three priorities this year. Marketers are actively seeking to maximize their investments, and technology plays a central role in this endeavor, with inadequate utilization of tools and technologies identified as the foremost challenge and priority. ROI and Attribution A substantial portion of marketers also grapple with the challenges of marketing ROI and attribution, hindering their ability to showcase cost efficiency amidst market turbulence. In response to shifting consumer preferences, changing buying behaviors, and escalating customer expectations, marketers maintain a forward-looking stance, ranking “experimenting with new marketing strategies” as their second-highest priority. This pursuit of innovation is not only a grassroots effort but also emanates from leadership, as 91% of CMOs emphasize the imperative of continuous innovation to stay competitive. Amidst concerns about privacy and institutional distrust, the enduring task of building and preserving customer trust remains a perpetual priority and challenge. Stay tuned to Tectonic’s insights for more Insights from Salesforce’s 8th State of Marketing Report. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

February 7, 2024in Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

16Jan

Salesforce Developer Toolkit

Have you ever been overwhelmed by a complex project with numerous tasks and deadlines? I felt the same until I discovered Salesforce tools. One afternoon, a colleague introduced me to these tools, and everything changed. Suddenly, I could manage my work more effectively, collaborate better with my team, and consistently deliver outstanding results. Salesforce tools completely transformed the way I work. They showed me that with the right technology, teams don’t just meet expectations—they exceed them, driving better business performance. Let’s explore how Salesforce tools can lead to better development outcomes and help you stay ahead of the competition. Key Takeaways Understanding Salesforce Development Tools Diving into Salesforce development tools reveals how essential they are for boosting productivity and streamlining processes. Each tool plays a unique role in making Salesforce adaptable for developers. For instance, using the Salesforce Developer Edition allows me to test apps without real data, helping me create better solutions. Scratch Orgs provide a space to develop apps for specific needs, offering flexibility in my work. The Salesforce CLI simplifies managing and integrating different tools, enhancing my overall development workflow. By learning and mastering these tools, I’ve significantly improved my technical skills, gaining confidence to tackle various projects knowing I have the right tool for each task. Key Benefits of Using Salesforce Tools Salesforce tools have revolutionized how we work and engage with clients. One of the standout benefits is the clear visibility into customer data. This makes our interactions more personalized and effective, as everyone on the team has access to the necessary customer information. Team collaboration also becomes more seamless. Sharing vital information removes delays, streamlining the development process and ensuring we all work towards the same goals. Automation is another game-changer. It reduces manual tasks, allowing us to focus on high-value activities. Companies that embrace these tools often see improved sales and overall business performance. Salesforce Tools for Better Development The right tools can transform your development process. Salesforce tools enhance every aspect, from understanding customer needs to improving team collaboration. By making both teams and customers more visible, these tools lead to better strategies and outcomes. Improved Customer Visibility Customer insight is crucial to business success. Salesforce tools provide immediate access to customer data, enabling us to tailor services to meet their needs. I can now predict trends and respond quickly, enhancing the customer experience. This visibility also allows businesses to adjust plans rapidly, leading to faster improvements. Enhanced Collaboration Across Teams Collaboration is key to success. Salesforce tools enable seamless communication and information sharing across teams, reducing errors and making development smoother. As teams work more efficiently together, productivity rises, and customer satisfaction improves. These tools have fundamentally changed how my team operates, driving us toward our goals. Getting Started with Salesforce Tools When I began exploring Salesforce tools, I realized how crucial it was to understand the setup process. It’s not just about choosing the right tool—it’s about selecting one that aligns with your business needs. I spent considerable time researching and selecting the best tools for my organization, which resulted in smoother operations. Setting up accounts in an organized manner also prevented potential issues down the line. Training was equally important. I provided my team with comprehensive resources and hands-on experience with Salesforce tools. This approach ensured everyone was prepared to use the tools effectively and enhance our productivity. Salesforce Developer Toolkit For a Salesforce developer, the Salesforce Developer Toolkit is essential to improving workflow and productivity. Using the right tools significantly enhances both efficiency and output quality. Essential Tools for Every Salesforce Developer The toolkit includes indispensable tools like the Developer Console and Salesforce Extensions for Visual Studio Code. These make coding easier and allow for better testing and debugging. The Ant Migration Tool is invaluable for transferring project components, tracking changes, and deploying updates seamlessly. Streamlining Development Processes with Salesforce By utilizing the Salesforce Developer Toolkit, I’ve accelerated development processes. Integrated environments and robust command-line interfaces make app deployment faster. These tools enhance my coding efficiency, allowing me to deliver exceptional Salesforce apps to clients with speed and precision. Top Salesforce Tools to Consider When starting with Salesforce, it’s essential to identify the tools that best meet your needs. Salesforce Lightning, Salesforce CLI, and Workbench stand out for their powerful features and benefits. Salesforce Lightning Salesforce Lightning simplifies app development with its intuitive interface. Its drag-and-drop functionality enables quick assembly of components, allowing me to focus on adding value rather than technical complexities. Salesforce CLI For developers who prefer command-line interfaces, Salesforce CLI is an excellent choice. It automates tasks, improves workflow efficiency, and reduces errors, ultimately enhancing productivity. Workbench and the Ant Migration Tool Workbench is a versatile tool for managing data and running SOQL queries, making it a favorite among developers. The Ant Migration Tool ensures smooth metadata transfers between Salesforce environments, ensuring seamless development. Optimizing Salesforce Development Processes Optimizing development in Salesforce involves improving efficiency and productivity. Automated testing, for instance, simplifies repetitive tasks, allowing developers to focus on more complex challenges. Using scratch orgs for feature branches is another winning strategy. It enables developers to work on new features without affecting the main codebase—a must in fast-paced environments. Agile methodologies also transform development processes. Iterative practices ensure that workflows stay up-to-date with evolving requirements, and continuous feedback drives consistent improvement. Integrating Third-Party Tools with Salesforce When enhancing my Salesforce setup, I often consider third-party integrations. Salesforce AppExchange offers a variety of apps that can be tailored to fit specific business needs. This flexibility is invaluable. Salesforce API integration makes it easy to connect Salesforce with other apps, allowing for better data management and automation. By leveraging these integrations, I’ve enhanced workflows and improved efficiency across the board. Best Practices for Enhancing Salesforce Development Maximizing Salesforce development success depends on following best practices, such as leveraging automation and community resources. Automating Routine Tasks with Salesforce Tools Automation is central to my daily routine. Tools like Process Builder and Workflow automate repetitive tasks, saving time

January 16, 2024in Data, Salesforce, Technology

15Jan

Introduction to Marketing Cloud

Marketing Cloud, natively built on trusted AI + Data + CRM, enables you to make every moment count across the entire customer relationship. Introducing Matketing Cloud – Make every moment count with AI + Data + CRM Customers who implement marketing cloud see a 3X increase in ROI! Ask yur trusted first-party data any question about your customers, past conent, future campaigns, ROI, you name it and get an answer instantly. Save countless hours on everything from writing campaign briefs, to creating segments and content, to optimizing performance, with AI infused across the entire campaign lifecycle. And actually scale 1:1 personalization with the combination of AI-powered content creation and recommendations based on real-time customer profiles. Salesforce Marketing Cloud offers a comprehensive platform for managing customer journeys, automating marketing campaigns, and engaging customers across multiple channels, including email, mobile, social media, and web. Key highlights include data management, personalization, analytics, and integration with other Salesforce products. Highlights: 1. Customer Journey Management: 2. Multichannel Marketing: 3. Data Management and Personalization: 4. Analytics and Reporting: 5. Integration and Collaboration: 6. Key Features: Marketing Cloud Use Cases Make Every Moment Across the Customer Relationship Count Product Awareness Conversion Onboarding Engagement Retention Data Cloud Target lookalikes of your best customers Personalize ecommerce and sales experiences Create segments based on conversion data Determine best cross-sell and upsell offers Increase lift leveraging loyalty status Personalization Personalize website hero image and CTA based on visitor behavior Trigger an email when a product browsed has reduced in price Send survey to improved onboarding journey Use Journey Builder to trigger targeted messages Equip service agent directly in the CRM Engagement Deliver targeted ads via Google, Meta, Twitter or Snap Use AI to decide best message for each customer Send a welcome email or automated onboarding journey Build relationships with conversational marketing on WhatsApp Suppress ads to customer with open support ticket Account Engagement Journey after customer completes form, downloads whiepaper or attends webinar Engage with content and AI-powered lead scoring results in sales handoff Send a welcome email with touchpoints from sales and service Pre and post-event journesy for webinars with sales outreach Upsell and cross-sell journeys for existing customer Intelligence Create an AI-optimized meda plan Optimize the conversion funnel with a unified view of ad spend Optimize conversion at each stage of onboarding journeys Track customer engagement for continual optimization Leverage insights to create new loyalty campaigns And so many more uses with this fully customizable, data-driven suite of products! Contact Tectonic today to explore how Marketing Cloud can enhance your customer and prospect journeys. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

January 15, 2024in Data, Google, Marketing Intelligence, Salesforce, Salesforce Marketing Automation, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Marketing Cloud Advertising, Salesforce Personalization

11Jan

Improve Customer Experiences with Trusted AI

Improving customer experiences is your top priority, but 68% of agents say balancing customer service speed with quality is difficult. Let’s discover how we can improve customer experiences with trusted AI. We’re in a new era of service: FROM TO Manual Support Generative Experiences Disparate Platforms Connected Channels Static Processes AI-Powered Flows Operational Summaries Intelligent Data Reimagine Contact Center Salesforce Field Service Power the future with trusted AI + Data Every business wants to capitalize on the AI Opportunity To drive growth, productivity, and customer success Customer Service AI Available Today It starts by connecting all of your customer data from any appor device with Out-of-the-box connectors. We have Service Cloud for Every Business and every industry. No matter what growth stage your business is in. Einstein 1 Service Edition is our newest edition and includes the bes of Salesforce for Service. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

January 11, 2024in Data, Salesforce, Salesforce Contact Center, Salesforce Data Cloud, Salesforce Manufacturing Automotive Energy, Salesforce Optimization, Salesforce Service Cloud

10Oct

The State of Loyalty

You’ve likely seen the headlines proclaiming “Loyalty is dead,” reflecting declining customer and brand loyalty, exacerbated by post-pandemic shifts and uninspiring loyalty programs. As of 2022, active participation in loyalty programs has dropped, indicating a disconnect between consumer expectations and program offerings. The State of Loyalty. The issue lies with outdated and repetitive loyalty programs that fail to evolve with consumer needs. Many programs offer little beyond basic incentives like points or discounts, which no longer suffice in a saturated market where every brand seems to offer a similar scheme. Modern consumers demand mutual loyalty: personalized interactions, anticipation of needs, and alignment with personal values. To meet these expectations, companies are redefining loyalty success. A significant 82% plan to increase investment in loyalty programs, focusing on deeper connections that foster lasting customer loyalty. Redefining Loyalty: Permanence: Brands strive to maintain a permanent position in consumers’ minds, becoming their default choice in a competitive landscape. Forgiveness: Strong existing trust allows brands to recover from mistakes without losing loyal customers. Championship: Beyond advocacy, customers champion brands by recommending them to their closest networks, cementing their personal reputation with the brand’s reliability. Loyalty Model Options: Four baseline models—Transactional, Experiential, Experience-led, and Perpetual—guide loyalty strategies, each offering unique outcomes based on customer engagement and program design. Transactional Loyalty: Rewards based on purchases, enhancing customer lifetime value, purchase frequency, and brand preference. Experiential Loyalty: Emotional connections through personalized experiences, enhancing spending and earned media ROI. Experience-led Loyalty: Anticipating customer needs through enhanced interactions across the customer journey, fostering efficiency and scalability. Perpetual Loyalty: Seamless integration into daily life, aligning brand purpose with customer values, and overcoming operational challenges through targeted design and personalization. Operational Considerations: Successful loyalty strategies require alignment across vision, investment, and operational capabilities, spanning experience, data, technology, organization, process, and monetization. Key Recommendations: Conclusion: Building a successful loyalty strategy requires a comprehensive understanding of customer dynamics and a commitment to adaptability. Beyond mere programs or platforms, true loyalty inspires enduring customer actions—commitment, advocacy, and forgiveness—that reflect a brand’s ability to co-create value with its customers. Explore diverse loyalty models to meet these evolving consumer demands and secure lasting brand loyalty in today’s dynamic market. Content updated March 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

October 10, 2023in Salesforce Optimization, Salesforce Sales Cloud

20Sep

Salesforce and Email Marketing

Companies today have various channels available to connect with customers, yet a well-crafted, timely email continues to be a powerful tool. Our recent study revealed that 93% of respondents consider email as their primary channel for engaging with companies. In a world where competition for attention and clicks is fierce, it’s imperative to continuously evolve your email marketing strategy. Salesforce and email marketing are Tectonic’s preferred choice. And should be yours, too. Despite this, many companies still rely on outdated, generic tactics that result in disinterested customers reaching for the deadly unsubscribe button. If your metrics are struggling, and desired results are elusive, it might be time to reevaluate your email marketing strategy for areas of improvement. Understanding Email Marketing and its Significance Email marketing is a direct marketing form that uses messages to promote products or services, share thought leadership pieces, or engage with your audience. A well-thought-out email marketing strategy delivers valuable information, empowering customers to make informed purchasing decisions. Clear and concise messages position your company as helpful rather than intrusive or sales-oriented. As the email campaign progresses, an authentic trust connection develops between your brand and customers. Email marketing facilitates conversions and revenue by providing quality information aligned with customer goals. As digital experiences expanded with the rise of social media and mobile apps, email marketers now leverage tools like AI and automation to deliver more effective messages at optimal times. Impact of Marketing Automation and AI on Email Marketing Marketing automation has shifted businesses away from traditional email approaches towards more personalized communication. Enhanced data collection and management enable emails to address the specific wants and needs of individual customers, making personalization a critical tool. AI within marketing automation platforms augments capabilities, offering more targeted and personalized experiences. In email marketing, automation focuses on streamlining workflows, nurturing leads, and optimizing campaign management. AI employs advanced algorithms and machine learning for data analysis, enhancing personalization, optimizing subject lines, generating dynamic content, determining optimal send times, and providing predictive analytics. The combination of marketing automation and AI results in highly targeted and effective email marketing campaigns. Benefits of Automation in Email Marketing Effective email marketing relies on marketing automation platforms, facilitating the scaling of lead management activities, campaign coordination, and lead nurturing and scoring. These platforms make segmentation and personalization feasible on a large scale, delivering highly targeted and relevant messages, resulting in increased engagement and conversions. Personalized messaging, facilitated by AI’s advanced algorithms and machine learning, stands out as one of the most significant benefits of email marketing. Marketers can analyze extensive data, delivering highly tailored and relevant email content to individual recipients, ultimately enhancing conversion and customer satisfaction. With a flexible and customizable email marketing strategy, businesses can achieve various marketing and sales goals, including building customer relationships, boosting brand awareness, generating and nurturing leads, marketing products and services, and promoting content and useful resources. Is Email Marketing Easy? In short, yes, it can be, provided it is set up properly. While optimizing email marketing campaigns may take time, starting with a personalized strategy and utilizing tools like marketing automation and AI can simplify the process. Establishing a foundation centered on segmentation, personalization, and automation is crucial for success. Tectonic deploys email marketing platforms that make email marketing easier. Our training, consulting, and ongoing support set you up for email marketing success. Email Marketing Best Practices Consider the following high-level email marketing best practices: Costs Involved with Email Marketing The cost of email marketing varies based on business size, audience size, and the number of emails sent monthly. While costs fluctuate with business cycles, the return on investment (ROI) for email marketing is notably high, averaging $36 for every dollar spent. Email Marketing Types Experts categorize email marketing into five common types: Interactive emails, in particular, boost engagement, potentially leading to a 300% increase in click rates. Salesforce and Email Marketing Tools An excellent email marketing tool empowers end-to-end Salesforce campaign management, from writing copy and designing templates to acquiring subscribers, managing leads, segmenting audiences, and analyzing campaign performance. Choosing the right tool involves considering factors like ease of use, integration with customer data systems, and compatibility with existing business tools. In Salesforce the two primary choices are Salesforce Marketing Cloud and Salesforce Marketing Cloud Account Engagement. Salesforce can also be integrated with many other tools from Gmail to Marketo to Hubspot to MailChimp. Getting Started with Email Marketing To initiate an email marketing program in your company, Tectonic suggests you follow these steps: The right email marketing tool, coupled with a well-structured strategy, empowers businesses to execute successful campaigns, foster customer engagement, and achieve high returns on investment. Contact Tectonic today to discuss the best Salesforce email marketing tool for your business. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

September 20, 2023in Data, Google, Laws, Marketing Automation, Salesforce, Salesforce Marketing Cloud

17Sep

Sales Enablement in an AI World

The New Era of AI-Driven Sales Enablement The era of AI-driven sales is upon us. More than 60% of sales and service professionals believe that generative AI will enhance their ability to serve customers effectively. AI-powered tools are already transforming the sales landscape by automating routine tasks and boosting productivity, ultimately driving sales and improving customer experiences. Sales Enablement in an AI World. AI is set to completely reshape the sales function, including the way we train and educate sales teams. Traditional Sales Enablement Historically, organizations have relied on generic sales enablement programs that provided “set it and forget it” content to the entire sales force, regardless of the specific challenges individual sellers faced. While some training was tailored to specific roles, personalizing content at scale was not feasible. Organizations generally expected sellers to learn the same foundational content at the same pace and in the same manner. Enterprises invested significantly in these programs but had little ability to measure the impact of their investments. ROI was often assessed based on whether sales team members completed training courses, rather than on their ability to apply new learnings to close deals. It’s no surprise that sales reps often viewed enablement as a box to check off in the process, not a path to growth. Thanks to AI, that perspective is changing. AI-Powered Enablement in Action AI and data are revolutionizing sales enablement by delivering more personalized and effective training and helping organizations understand the true impact of their investments. Companies can now monitor and adjust enablement programs in real time, using metrics like win rates, pipeline generation, average contract value (ACV), and customer satisfaction to continually refine their programs and drive business results. AI allows sales reps to access enablement programs seamlessly within their daily workflows. It facilitates hyper-personalization by aligning training with an individual’s past performance, strengths, and areas for growth. Organizations can adopt a data-driven approach to identify the challenges individual sellers face and automatically provide personalized guidance to boost productivity and help close specific deals. The Groundwork for AI-Powered Enablement Companies are understandably eager to reap the benefits of AI, but their approach must be thoughtful, outcome-focused, and powered by a robust data strategy. Effective AI-powered sales enablement requires well-connected and organized data. A strong data strategy helps organizations understand what works and what doesn’t in their sales processes. Data enables companies to identify the most effective sales tactics and share these insights with their teams—from targeting the prospects most likely to buy, to crafting compelling offers for specific individuals, to listening for cues that help overcome objections. Companies must adopt a values-driven, human-first approach to integrating AI into their sales and enablement processes. Leaders should proactively communicate that AI is not a replacement for the human connections that drive sales. Instead, AI supports salespeople by offering real-time feedback to refine sales pitches, follow-up notes, and perform mundane tasks, thereby giving sales teams more time and resources to excel in understanding customer pain points, presenting solutions, and building trust. To thrive in this AI-powered world, organizations must invest in both AI technology and the continued development of their people, especially the teams directly impacting the bottom line. Sales Enablement in an AI World isn’t the future. It is here. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

September 17, 2023in Generative AI, Salesforce Sales Cloud

25Aug

Choosing the Right Vector Index

Finding the Needle in the Digital Haystack: Choosing the Right Vector Index Imagine searching for a needle in a vast digital haystack of millions of data points. In AI and machine learning, selecting the right vector index is like equipping yourself with a magnet—it transforms your search into a faster, more precise process. Whether you’re building a recommendation system, chatbot, or Retrieval-Augmented Generation (RAG) application, the vector index you choose significantly impacts your system’s performance. So how do you pick the right one? Let’s break it down. What Is Similarity Search? At its core, similarity search is about finding items most similar to a query item based on a defined metric. These items are often represented as high-dimensional vectors, capturing data like text embeddings, images, or user preferences. This process enables applications to deliver relevant results efficiently and effectively. What Is a Vector Index? A vector index is a specialized organizational system for high-dimensional data. Much like a library catalog helps locate books among thousands, a vector index enables algorithms to retrieve relevant information from vast datasets quickly. Different techniques offer varying trade-offs between speed, memory usage, and accuracy. Popular Vector Indexing Techniques 1. Flat Index The Flat Index is the simplest method, storing vectors without alteration, like keeping all your files in one folder. 2. Inverted File Index (IVF) The IVF improves search speed by clustering vectors, reducing the number of comparisons. 3. Product Quantization (PQ) PQ compresses high-dimensional vectors, reducing memory requirements and speeding up calculations. 4. Hierarchical Navigable Small World Graphs (HNSW) HNSW offers a graph-based approach that excels in balancing speed and accuracy. Composite Indexing Techniques Blending techniques can help balance speed, memory efficiency, and accuracy: Conclusion Choosing the right vector index depends on your specific needs—speed, memory efficiency, or accuracy. By understanding the trade-offs of each indexing technique and fine-tuning their parameters, you can optimize the performance of your AI and machine learning models. Whether you’re working with small, precise datasets or massive, high-dimensional ones, the right vector index is your key to efficient, accurate searches. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

August 25, 2023in Data

11Aug

Multi-Channel Campaigns

Leveraging Salesforce for Multi-Channel Campaign Management with Tectonic In today’s dynamic marketing landscape, businesses need to connect with their audience across multiple channels—email, social media, web, and beyond. Managing these campaigns effectively can feel like juggling too many balls at once, especially when aiming to maintain consistent messaging, track performance, and maximize ROI. That’s where Salesforce, paired with expertise from Tectonic, makes all the difference. Salesforce simplifies multi-channel campaign management, helping businesses stay organized, boost engagement, and achieve measurable results. Let’s dive into how this powerful platform, supported by Tectonic’s expertise, takes campaign management to the next level. The Challenge Marketing teams often face obstacles like: The Solution: Streamlined Multi-Channel Campaign Management Salesforce, with Tectonic as your trusted partner, transforms the complexity of multi-channel campaigns into a streamlined and effective process. By integrating channels, automating workflows, and delivering real-time insights, businesses can engage their audience and achieve exceptional results. 1. Centralized Campaign Planning Salesforce Marketing Cloud provides a centralized platform for planning and managing campaigns across channels—email, SMS, social media, and paid ads—all from one dashboard. This unified view ensures messaging and branding stay consistent while fostering seamless collaboration across teams. Tectonic enhances this process by ensuring your Salesforce environment is optimized for your specific needs. 2. Personalized Messaging at Scale Salesforce’s AI-powered tools, such as Einstein AI, analyze customer data to craft personalized content for every audience segment. These tools allow businesses to create tailored emails, ads, and social media posts that resonate with specific groups. With Tectonic’s guidance, you can implement personalization strategies that drive engagement and conversions to new heights. 3. Real-Time Performance Tracking Salesforce consolidates campaign performance data into a single platform, providing real-time metrics like open rates, click-through rates, social engagement, and conversions. Customizable dashboards allow your team to monitor results at a glance, enabling quick adjustments for maximum impact. Tectonic can help design these dashboards for clarity and actionable insights. 4. Automation for Efficiency Managing multi-channel campaigns involves countless tasks, but Salesforce automates processes such as scheduling, triggering emails, and personalizing messaging based on user behavior. By streamlining these repetitive tasks, your team can focus on creativity and strategy. Tectonic’s expertise ensures these automations are tailored to fit your business workflows perfectly. 5. Seamless Integration Across Channels Salesforce integrates with platforms like Google Ads, Facebook, LinkedIn, and Instagram, consolidating data into one ecosystem. This eliminates the need for manual data collection, saving time and improving accuracy. Tectonic ensures these integrations are set up seamlessly, so you can focus on running impactful campaigns. Strategies for Success with Salesforce Why Tectonic + Salesforce? Tectonic combines deep Salesforce expertise with a keen understanding of marketing challenges to help you fully unlock the platform’s potential. Together, Salesforce and Tectonic empower businesses to achieve more efficient, impactful, and ROI-driven campaigns. Ready to revolutionize your multi-channel marketing strategy? Let Tectonic guide you to Salesforce success. Content updated December 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Service Cloud with AI-Driven Intelligence Salesforce Enhances Service Cloud with AI-Driven Intelligence Engine Data science and analytics are rapidly becoming standard features in enterprise applications, Read more

August 11, 2023in AI Tools, Data, Google, Salesforce, Salesforce Marketing Cloud

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