Salesforce Engagement

22Mar

B2B Marketers Drive Cross-Channel Engagement with Account Based Marketing

Eighty percent of marketers affirm that their organization takes the lead in spearheading customer experience initiatives across the entire business landscape, orchestrating collaborative efforts spanning marketing, sales, service, and commerce. Cross-channel engagement abm metrics help to measure success. High-performing marketers, in particular, leverage invaluable cross-departmental metrics to gain deeper insights into the intricacies of the customer experience. Cross-channel Engagement ABM Given the rising expectation of B2B customers for a seamless and personalized journey cutting across various departments, 89% of B2B marketers employ an account-based marketing (ABM) platform to deliver a cohesive end-to-end experience. However, the success of ABM campaigns hinges on intricate, comprehensive, data-driven marketing strategies that marketers have yet to fully establish. A notable 31% of B2B marketers identify the challenge of sharing a unified view of customer data across business units, while 62% of business buyers express that communication often feels like interactions with separate departments rather than a cohesive company. Among the cross-department metrics being closely monitored are commerce metrics, service metrics, sales metrics, finance metrics, and IT metrics. These metrics play a crucial role in shaping a holistic understanding of the customer experience . Thereby facilitating coordinated efforts across diverse business functions. Discover high-intent opportunities and build a pipeline of your best potential prospects. Prioritize sales outreach to those accounts visiting your website that show intent (3rd party). Those who are in your ICP and aren’t currently in the pipeline with our ABM Connected Website. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

March 22, 2024in Salesforce

Salesforce Marketing Cloud for Nonprofits

07Dec

Email Marketing and Communication Tools for Nonprofits

by Tectonic’s Marketing Consultant, Shannan Hearne I want to help you unlock the potential of email marketing for nonprofits with its myriad benefits, offering an effective avenue to engage supporters, boost donations, and showcase your organization’s impact on its mission. This insight is all about the significance of email marketing, essential strategies for success, various email types, and key performance indicators (KPIs) to gauge success. Email marketing remains an efficient and cost-effective means of connecting with supporters compared to traditional direct mail. It provides a unique channel for impactful communication, offering diverse benefits beyond its analog counterpart. You can have maximum reach for minimum investment, guaranteeing a great ROI. One advantage of nonprofit email marketing is the wealth of accessible data and its availability in you Salesforce for Nonprofits instance. Harnessing this data allows swift decision-making and optimization of live campaigns. Leveraging this information facilitates the creation of relevant and engaging content, resulting in a personalized experience that strengthens the bond between supporters and your organization. Strategies for Nonprofit Email Marketing: Types of Emails for Nonprofits to Send: Measuring Email Marketing Success: Understanding and implementing these key strategies, coupled with the right tools like Salesforce for Nonprofits, can better monetize your email marketing campaigns. Personalizing supporter experiences, measuring impact, and fostering community relationships contribute to the collective success of your nonprofit mission. If you need to add Salesforce for Nonprofits to your organization, plan nonprofit marketing campaigns, or implement an email marketing platform like Salesforce Marketing Cloud or Account Engagement, contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Why Your Company Isn’t Like a Baseball Team Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder Read more

December 7, 2023in Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Nonprofit Cloud

21Aug

Introducing Salesforce Sales Cloud Unlimited

You might have caught wind of the latest addition to the Sales Cloud family – the “Unlimited” edition. In this exploration, we’ll delve into the core functionalities of Sales Cloud Unlimited, a robust offering designed to elevate day-to-day sales tasks within the Salesforce environment and boost overall productivity. Sales Cloud Unlimited is all about aiding your sales team with selling digitally across all channels. Sales Cloud Unlimited, also known as UE, stands as the ultimate solution for a comprehensive seller experience in Salesforce. Tailored for organizations of all sizes seeking an end-to-end solution, this edition is presented as a unified offering that benefits both Salesforce Admins and users. It encompasses a range of options to enhance and optimize the user experience, incorporating built-in AI capabilities across all business processes. While the Unlimited edition has been available for some time, the newly introduced Unlimited+ edition bundles additional products such as Sales Planning, Revenue Intelligence, and Slack, expanding the range of offerings. Sales Cloud Unlimited primarily focuses on enhancing the in-CRM seller experience, while Unlimited+ takes a step further by diversifying the included products. Sales Cloud Unlimited’s key objective is to support sales teams in conducting digital transactions across all channels, while empowering sales managers with efficient coaching capabilities. The platform offers a dream scenario for seamless collaboration, presenting an all-encompassing solution. The key features of Sales Cloud Unlimited fall into four main categories: Notable features within Sales Cloud Unlimited include Einstein GPT for Sales, Data Cloud, Pipeline Inspection, Einstein Conversation Insights, Einstein Relationship Insights, and Sales Engagement. These features aim to provide advanced AI capabilities, unify data sources, enhance deal analysis, automate conversation insights, streamline relationship research, and optimize sales team engagement. With salesforce unlimited edition, the businesses can build unlimited custom apps and tabs to tailor Salesforce as per their convenience and business requirements. Salesforce Unlimited edition, with its comprehensive features, presents new levels of platform flexibility to manage and share information on demand. Salesforce admins and users can explore functionalities like Einstein GPT for Sales, which leverages generative AI for email generation and call summaries. The Data Cloud unifies disparate data sources, and Pipeline Inspection offers a unified view of deals with granular filtering and insights. Einstein Conversation Insights automatically transcribes and highlights key parts of customer calls, while Einstein Relationship Insights streamlines information gathering about accounts and key players. Sales Engagement, including High Velocity Sales, ensures timely interactions with customers through tailored conversation journeys, syncing with major email providers. The Buyer Assistant, powered by Einstein, transforms website onboarding experiences, allowing control and customization of lead creation, routing, and conversation management. Sales Cloud Unlimited is a comprehensive and valuable investment, providing rapid returns in user satisfaction, efficiency, and leveraging the Salesforce platform for diverse business processes. Salesforce Admins benefit from understanding the bundled products, as Sales Cloud Unlimited addresses common business challenges with out-of-the-box solutions. What are the limits of Salesforce Unlimited Edition? At the same time, an org can’t have more than 3,000 custom objects, regardless of the source or namespace of those objects. For example, in Unlimited Edition: 2,000 custom objects created, 1,000 custom objects installed by packages. Soft-deleted custom objects and their data count against your limits. According to the Sales Cloud pricing page, Unlimited+ is currently the most expensive of the available editions. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more

August 21, 2023in Salesforce Data Cloud, Salesforce Einstein, Salesforce Sales Cloud

15Mar

Salesforce Account Engagement

With Salesforce’s rebranding of Pardot to Marketing Cloud Account Engagement, there has been some confusion between Salesforce account engagement as a platform and account engagement as a score. We aim to provide clarification. The Account Engagement Overview dashboard offers a holistic view of marketing metrics from an account-centric perspective, organizing data by account rather than leads, channels, or products. By default, the dashboard displays information for the top engaged accounts over the last two weeks. What is account engagement? Account engagement refers to how effectively you engage with a specific account as a whole, aiming to build a relationship and secure or retain them as a client. In the realm of social media management, the term “account engagement” is often used to gauge audience interaction via likes, shares, comments, reactions, etc. For example, “Our Facebook account engagement has increased by 10% in the last quarter.” This represents just one aspect of the term. In B2B marketing, an “account” typically denotes a business or organization currently engaged or of interest. Within an account, there may be multiple contacts, such as Marketing Managers and Business Development Managers. Engagement Index The engagement index serves as a metric to monitor engagement levels among application users and website visitors. It incorporates factors like visit information, user actions, key performance indicators (KPIs), and segment data within a specified business cycle. Establishing an Engagement Index This metric is designed to measure the extent of involvement from both site visitors and application users. It considers factors such as visit information, user actions, KPIs, and membership in specific segments, all tracked throughout a defined business cycle. Utilizing the Engagement Index Once configured and synchronized, you can access and review user and account engagement scores in the Personalization interface. Engagement Score Usage After setting up and syncing your engagement score, you can view user and account engagement scores in Personalization. Engagement Score Components Your engagement score comprises key components: Basis for the Engagement Score The engagement score is based on previous visits and decays over time. If a visitor hasn’t visited your site for an entire business cycle, the score decreases. If no visit occurs for two business cycles, the score drops to zero. Account Engagement Score This score reflects the engagement level of an account based on email open rates, clickthroughs, and form submissions. Weighting factors amplify the importance of critical engagement interactions. Using Account Engagement with Salesforce Integrate Account Engagement with Salesforce to streamline sales and marketing efforts. Features like Engagement History, Sales Emails and Alerts, and the Salesforce connector bring data, assets, and actions together. Connecting Account Engagement and Salesforce Set up the Salesforce connector to share data across systems. Track Prospect Engagement in Salesforce Utilize Engagement History to track valuable engagement data within Salesforce. Account Engagement in Lightning Experience Operate sales and marketing side by side on a single platform with the Account Engagement Lightning app. Sales Emails and Alerts Enable marketing to share content with sales reps using Sales Emails and Alerts. Generate Leads with Account Engagement Landing Pages and Forms Leverage Account Engagement to create tailored landing pages and forms for lead generation. What Does “Account Engagement” Actually Mean? The recent renaming of Pardot to Marketing Cloud Account Engagement has sparked discussions about potential confusion between the term “account engagement” as a marketing phrase and its representation in the Salesforce platform. What is Account-Based Marketing (ABM)? Account-Based Marketing (ABM) is akin to account engagement but on a more intense level. ABM focuses on specific high-value target accounts, emphasizing a growth strategy that nurtures relationships with ideal decision makers over an extended period. Salesforce’s Reasoning Salesforce’s decision to rename Pardot to Marketing Cloud Account Engagement was driven by the tool’s primary use for winning business accounts, particularly in longer sales cycles and nurture activities associated with B2B transactions. The platform renaming aligns with the tool’s capability to support high-value, sales team-led products or services, making it a powerful solution for account-based engagement in the evolving landscape of B2B transactions. So the Account Engagement score can be generated based on data from essentially every Salesforce Cloud, including Salesforce Marketing Cloud Account Engagement. The Account Engagement score is a measure. The Account Engagement platform is a marketing automation tool. Authored by Tectonic’s Marketing Consultant, Shannan Hearne. Content updated March 2024. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more

March 15, 2023in Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Sales Cloud

08Mar

Dialpad Powerdialer With Salesforce and Salesforce Engagement

Is Dialpad integrated with Salesforce? Dialpad Powerdialer With Salesforce and Salesforce Engagement. Dialpad offers various integration options with Salesforce, each with specific requirements. Let’s dive into the details of each integration option. Dialpad for Salesforce necessitates a Pro or Enterprise Dialpad plan type and is compatible with both Service and Sales Clouds. Dialpad’s Powerdialer feature within Salesforce empowers Sales Managers to generate and assign dial lists comprising Leads, Contacts, Opportunities, or Accounts. This capability streamlines the process, enabling representatives to automatically dial through these lists without having to access each record individually. Dialpad for Salesforce brings AI-powered workflows, native calling functionality, and real-time customer intelligence directly into Salesforce, enabling your teams to concentrate on driving more sales and enhancing customer satisfaction. Dialpad Powerdialer With Salesforce and Salesforce Engagement Requirements: Ensure you’re using the latest version of the Salesforce package to optimize the functionality of our robust features. This information is available below and on the Salesforce AppExchange. Lightning Classic Powerdialer Omnichannel High Velocity Sales Version V1.758 – Released 03/01/2024 Teams also require an Enterprise or Unlimited edition of Salesforce and/or an edition supporting API access. Which Salesforce integration suits my needs? Dialpad for Salesforce facilitates seamless connectivity and breaks down silos by integrating sales and service calls directly within Salesforce, enhancing engagement and agent productivity. Let’s explore the available integrations: CTI and Chrome Click-to-Call: Enables users to click numbers and initiate calls using Dialpad through Chrome and Salesforce. Salesforce Lightning: Dialpad’s native integration designed for Salesforce users on the Lightning platform. Salesforce Classic: Dialpad’s native integration tailored for Salesforce users on the classic Salesforce platform. Powerdialer: Allows Sales Managers to set up dial lists within Salesforce, comprising Leads, Contacts, Opportunities, or Accounts, and assign them to representatives. Representatives can automatically dial through these lists without accessing each record individually. *Exclusive to Ai Sales Users. High Velocity Sales: Enhances reps’ productivity by enabling calls to be triggered from a cadence and marking call tasks as complete afterward. *Exclusive to Ai Contact Center and Ai Sales users. Omnichannel: A comprehensive CX solution allowing Admins to manage and sync Agent statuses, simplifying prioritization within the Salesforce Omnichannel console. *Exclusive to Ai Contact Center and Ai Sales users. Salesforce1: This mobile Salesforce solution (available on Classic and Lightning) permits calls from the Salesforce mobile app to be routed to the Dialpad app. *Dialpad mobile app installation on your device is required for this integration. Frequently Asked Questions: What distinguishes Salesforce from Salesforce Lightning? Salesforce Lightning is a more contemporary version of Salesforce, offering a simplified user experience, advanced features, and optimized pages for managing sales and service processes. Does Dialpad retain Salesforce data? No, Dialpad does not store Salesforce activities. It solely conducts real-time fetches to display information using Salesforce APIs. In what languages are these integrations available? Dialpad’s Salesforce integrations are accessible in English and Japanese. Does Dialpad feature an autodialer? Set up your autodialer while scheduling a meeting. You’ll find a toggle for autodialing to participants. Activate this toggle, add your participants, and Dialpad Meetings takes care of the rest. Participants receiving the autodial will receive a 5-minute reminder via SMS. Dialpad’s integration with Salesforce Sales Engagement (formerly known as High Velocity Sales) enhances sales representatives’ productivity by initiating calls from a cadence and automatically marking call tasks as complete afterward. Additionally, representatives can customize their cadences based on dispositions logged through Dialpad. Let’s dig into Salesforce Sales Engagement and Dialpad. Who can access this feature? The integration between Dialpad and Salesforce Sales Engagement is available to Ai Sales and Ai Contact Center customers subscribed to the Pro and Enterprise plans with Salesforce Sales Engagement access. If you lack access to Salesforce Sales Engagement, kindly contact your Salesforce account manager to activate this feature. Salesforce administrators must install the Dialpad package and integrate it into Sales Engagement. Branching based on call dispositions To configure branching based on call dispositions, navigate to your Salesforce Setup settings. Go to High Velocity Sales. Enable “Define Call Outcomes for Branching” and map the Call Disposition values saved in Dialpad to relevant Call Outcomes in Salesforce. Click Save. Once branching is activated, select a rule to execute branching based on the Call Outcome as demonstrated below: Now, you can log a disposition through Dialpad to trigger branching based on the call outcome. Frequently Asked Questions Is this the same as High Velocity Sales? Yes, Salesforce rebranded High Velocity Sales to Sales Engagement. The product’s automation features now encompass customer engagement tracking, chatbots, cadences, and automated actions. The new name encompasses all tools for automating processes and strategically engaging with leads and customers, enabling sales teams to focus on selling. Do I need a special license for this integration? This integration is accessible on Pro and Enterprise plans for all Ai Sales and Contact Center customers. Note that High Velocity Sales may entail an additional license fee. For pricing details, please contact your Salesforce Account Manager. Can I use this integration with the Dialpad Desktop App or Web App? No, this integration operates exclusively within Salesforce High Velocity Sales with the Lightning dialer. Can I perform power dialing through call steps in a cadence? Currently, the integration only supports click-to-dial. Power dial mode is not supported. Why wasn’t my call step marked as complete? We transition the cadence to the next step only after logging the task. Please ensure that the task is logged before navigating away. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in

March 8, 2023in Salesforce

17Jan

What is Salesforce Communications Cloud?

Effective business communication is fundamental to success, playing a pivotal role in fostering robust customer relationships, promoting team collaboration, and driving revenue growth. Explore Salesforce Communications Cloud. In the current digital landscape, marked by rapid evolution in communication channels, businesses seek a comprehensive solution to streamline and enrich their communication processes. Consider Communications Cloud Explore Salesforce Communications Cloud—a groundbreaking offering from Salesforce, a leading provider of cloud-based solutions. Armed with a potent suite of tools and features, Communications Cloud empowers organizations to deliver personalized, seamless, and efficient communication experiences to both customers and employees. What is Salesforce Communications Cloud? Salesforce Communications Cloud stands as a comprehensive platform, enabling businesses to connect with customers, partners, and employees seamlessly across various channels. By consolidating communication channels such as email, SMS, social media, and voice into a unified platform, it facilitates the delivery of consistent and personalized communication experiences tailored to the target audience. Key Features of Salesforce Communications Cloud This platform boasts an array of features and tools that empower businesses to elevate their communication strategies. Some key features include: Benefits Implementing Salesforce Communications Cloud yields several advantages for businesses: Use Cases of Salesforce Communications Cloud The versatile applications of Salesforce Communications Cloud span various industries and business functions, including: Like Related Posts Nonprofit Marketers Invest in Technology to Support and Drive Strategy While the demand for the creativity of marketers remains steadfast, the evolving digital landscape of constituent engagement necessitates an increased Read more Salesforce Communications Cloud for Service Providers Salesforce’s Communications Cloud facilitates the delivery of digital-first journeys. With seamless order processes, offering time and cost savings while enhancing Read more Introducing Salesforce Communications Cloud Introducing Communications Cloud from Salesforce: Revolutionize your digital-first journeys and streamline order processes to save time, cut costs, and enhance Read more Salesforce FAQ Salesforce FAQ – Salesforce CRM: What is Salesforce CRM? Salesforce CRM (Customer Relationship Management) is a cloud-based platform for managing Read more

January 17, 2022in Salesforce Communications Cloud

20Aug

Nonprofit Marketers Invest in Technology to Support and Drive Strategy

While the demand for the creativity of marketers remains steadfast, the evolving digital landscape of constituent engagement necessitates an increased understanding of technology and automation among marketers. Although most marketers possess Customer Relationship Management (CRM) and Marketing Automation capabilities, a significant portion indicated that different departments use disparate CRM systems, leading to the creation of siloes. Nonprofit marketers invest in technology for increased engagement, success, and automation. Technology for Nonprofits Technology stands out as the second most influential factor shaping marketing strategy, trailing closely behind customer engagement. The digital realm has gained unprecedented importance, with 83% of respondents acknowledging that people’s preferences are reshaping their digital strategies. Meeting expectations is heavily dependent on digital capabilities, as stated by 82% of participants. Moreover, 79% of nonprofit marketers anticipate a more technology-driven approach post-pandemic compared to the pre-pandemic era. Collaboration emerges as the second-highest challenge for marketers this year, with enhancing collaboration ranking sixth on their list of priorities. A considerable 68% of nonprofit marketers find collaboration more challenging now than before the pandemic. The lasting impact of the pandemic on collaboration and communication methods is evident, with organizations acknowledging a permanent shift. Despite physical separation, marketers feel a heightened connection to managers, supporters, marketing colleagues, and partners, although this sentiment is less pronounced across different departments. 75% of nonprofits are implementing new remote work policies, slightly less than the 82% observed in corporations. Nonprofit Marketers Invest in Technology Marketers have recognized a significant shift during the prolonged period of varying shelter-in-place orders – employees can effectively work from anywhere with the right tools and processes. This shift, initiated in 2020 and 2021, is expected to persist, although its extent may vary by region. Nonprofit marketers are adapting by reassessing the tools used for connectivity, with 77% adopting new work collaboration technology due to the pandemic. Real-time and video conferencing apps remain the most widely used, while newer technologies like virtual whiteboards are gaining traction within nonprofits. Tectonic is please to announce our new Nonprofit Cloud Salesforce Implementation Solution. Content updated June 2024. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Consent Management Analytics and Data Quality Understanding Data Analytics Consent and Consent Management Why Consent Management is Crucial Consent Management Analytics and Data Quality. With laws Read more Mapping Your Customer Journey Creating a customer journey map is a crucial undertaking for businesses aiming to improve the customer experience and foster long-term Read more

August 20, 2021in Marketing Automation, Salesforce for Nonprofits, Salesforce Marketing Automation

B2B Marketers Drive Cross-Channel Engagement with Account Based Marketing

Email Marketing and Communication Tools for Nonprofits

Introducing Salesforce Sales Cloud Unlimited

Salesforce Account Engagement

Dialpad Powerdialer With Salesforce and Salesforce Engagement

What is Salesforce Communications Cloud?

Nonprofit Marketers Invest in Technology to Support and Drive Strategy

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