Understanding your organization’s goals is critical to selecting the right platform. Whether it’s improving patient outcomes or bringing groundbreaking therapies to market, Salesforce offers the tools you need to succeed.
In need of help to implement requisite configuration updates to establish a usable data model for data segmentation that supports best practices utilization of Marketing Cloud features including Contact Builder, Email Studio and Journey Builder.
Einstein Copilot for Healthcare – Salesforce has introduced a new AI-powered healthcare assistant within its CRM system, marking its latest move to expand into the healthcare industry. As AI development accelerates, tech giants like Microsoft, Google, Amazon Web Services, and Salesforce are capitalizing on the opportunity to integrate AI and cloud technologies into healthcare to streamline administrative and operational tasks. Salesforce’s healthcare-specific AI tool, Einstein Copilot, is a conversational assistant that leverages an organization’s private data to provide relevant responses. Einstein Copilot enables healthcare providers and care teams to digitally capture and summarize information from both clinical and nonclinical sources, update patient records, and automate manual workflows. Key Features of Einstein Copilot Providers can use Einstein Copilot to generate patient summaries that include medications, diagnoses, social determinants, assessments, clinical service requests, and care gaps. A care manager can also ask the assistant to find an in-network provider based on location, specialty, and insurance coverage, and auto-fill referral forms using natural language prompts. The AI assistant can also trigger workflows for tasks such as sending referrals, scheduling appointments, and updating care plans. Salesforce expects Einstein Copilot to be HIPAA-compliant by summer 2024, with Copilot: Health Actions slated for general availability in winter 2024. Digitizing Health Assessments Salesforce is adding a feature called Assessment Generation that allows healthcare organizations to digitize standardized health assessments. These can be automatically populated into Salesforce Health Cloud, filled out electronically, and tracked for progress over time. Reducing Administrative Waste Salesforce cites research from McKinsey & Co. showing that administrative costs account for nearly a quarter of U.S. healthcare spending, with a potential savings of up to $320 billion. By integrating AI and CRM tools, Salesforce aims to reduce the operational burden on healthcare providers and improve patient outcomes. Amit Khanna, Senior Vice President and General Manager for Health at Salesforce, highlighted the value of these innovations: “These new data, AI, and CRM features reduce the administrative and operational burden for healthcare providers, leading to better outcomes for patients. With Salesforce’s trusted AI, healthcare organizations excited about generative AI—but wary of clinical and security concerns—can confidently integrate these innovations into their workflows.” Early Adopters and Impact Healthcare providers including Baptist Health South Florida and HarmonyCares are already leveraging Salesforce to personalize patient interactions and create unified patient views. HarmonyCares, which operates across 14 states with over 150 primary care providers, has used Salesforce’s AI-driven field service platform to streamline patient scheduling. The company reported a 50% increase in self-scheduling efficiency since adopting the platform and plans to expand its use of Salesforce Health Cloud for care management and engagement. Kristin Darby, Chief Information Officer at HarmonyCares, emphasized the benefits of AI in healthcare: “AI will dramatically improve our ability to quickly synthesize patient needs and preferences, enabling us to offer a more personalized experience with greater accuracy.” However, the integration of AI in healthcare is not without skepticism. A recent survey revealed that 69% of individuals are uncomfortable with AI being used to diagnose them, though more than half are open to its use in nonclinical tasks like scheduling and billing. Salesforce’s Healthcare Journey Salesforce first launched Health Cloud in 2015 to help providers manage patients by aggregating data from electronic medical records, devices, and wearables. In 2022, the company expanded this offering with Customer 360 for Health, a unified platform that combines real-time data from Data Cloud, Einstein AI, and automation tools like Flow to streamline processes such as prior authorizations, intake, and patient scheduling. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Case Study: Salesforce Advanced Forcsting and Streamline Operations Yields Big Change and Bigger Results
Independent Publisher of Evidence-Based Guidance Integrates with Salesforce Health Cloud to Enhance Chronic Disease Care SEATTLE, Aug. 27, 2024 /PRNewswire-PRWeb/ — MCG Health, a member of the Hearst Health network and a leader in evidence-based clinical guidance, announces a new integration with Salesforce Health Cloud. This partnership aims to improve the management of patients with chronic conditions and those transitioning to different care settings, such as ambulatory care, recovery facilities, or home care. The integration combines Salesforce Health Cloud, the leading AI-powered CRM, with MCG Health’s trusted, evidence-based guidelines to support better patient outcomes. “This integration deepens our collaboration with MCG and delivers greater return on investment for our Health Cloud customers by emphasizing patient-focused and evidence-based disease management,” said Amit Khanna, Senior Vice President and General Manager of Health at Salesforce. Enhanced Care Planning with Salesforce Health Cloud Salesforce Health Cloud’s Integrated Care Management (ICM) feature now incorporates MCG Health’s industry-leading, evidence-based guidelines for Chronic Care and Transitions of Care. This interactive integration simplifies and optimizes care planning for patients’ post-acute journeys. The solution includes tools for identifying patient needs related to social determinants of health (SDOH) and offers branching logic tailored to individual patient situations. This enhancement significantly reduces administrative burdens for hospital and health plan staff while supporting evidence-based care management for populations with chronic conditions and those needing transition management. Additionally, patient education materials from MCG Health can now be easily distributed from within Salesforce Health Cloud, providing patients with enhanced information on their diagnosis and treatment. “MCG’s collaboration with Salesforce Health Cloud provides a powerful, evidence-based tool for managing chronic disease,” said Jon Shreve, President and CEO of MCG Health. “Through this new integration, we can help Salesforce’s healthcare customers streamline their care planning and disease management programs. This solution enhances hospitals’ and health plans’ ability to adhere to evidence-based practices, improving clinical workflows and benefiting both healthcare organizations and, most importantly, patients.” A Strategic Partnership for Better Patient Outcomes “Salesforce is excited to partner with MCG to integrate their trusted, evidence-based guidance into Health Cloud, advancing the care of patients with chronic and complex diseases,” said Amit Khanna, Senior Vice President and General Manager of Health at Salesforce. “This integration strengthens our ongoing collaboration with MCG and delivers more value to our Health Cloud customers by focusing on patient-centered and evidence-based disease management.” Interested parties can request a demo from MCG via this link: Schedule a Demo. About MCG Health MCG Health, part of the Hearst Health network, provides unbiased clinical guidance that empowers healthcare organizations to deliver patient-centered care with confidence. MCG’s AI-driven technology, combined with clinical expertise, enables clients to prioritize and simplify their work. MCG’s world-class customer service ensures clients maximize the benefits of MCG solutions, resulting in improved clinical and financial outcomes. For more information, visit MCG Health. Salesforce, Health Cloud, and related marks are trademarks of Salesforce, Inc. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
As of 2022, 96% of hospitals were involved in some form of electronic public health data exchange, according to a blog post by the Office of the National Coordinator for Health Information Technology (ONC). Yet Barriers to Healthcare Data Exchange Despite this high engagement, barriers to effective data exchange remain. About three-quarters of hospitals reported facing at least one obstacle to public health reporting. The most frequent challenge was the perception that public health authorities (PHAs) could not receive information electronically. Additionally, hospitals cited technical complexities and exchange costs as significant barriers. ONC data also revealed lower rates of electronic public health reporting among small, rural, independent, and critical access hospitals. Similarly, office-based physicians encounter difficulties in public health data exchange due to limited EHR integration. The 2022 National Physician Health IT Survey indicated that less than half of primary care physicians (41%) used their EHR systems to access immunization data from outside their organizations. Several initiatives are underway to address these public health reporting challenges and improve interoperability between healthcare providers and PHAs: Additionally, a proposed rule from ONC seeks to enhance public health data exchange further. The Health Data, Technology, and Interoperability: Certification Program Updates, Algorithm Transparency, and Information Sharing (HTI-2) proposed rule builds on existing certification criteria by: According to the ONC blog, “Together, these efforts will help address persistent challenges to public health data sharing by investing in public health infrastructure, establishing a governing approach for nationwide health information exchange, and advancing standards to support seamless electronic exchange.” Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Empower Your Healthcare Team with Salesforce Health Cloud Equip your healthcare team with comprehensive 360-degree views that help connect and engage every patient, member, employee, and partner. Explore Salesforce Health Cloud Explore Health Cloud Understanding the capabilities of this platform is the first step to transforming your organization’s patient management. Let’s explore what Health Cloud offers to various types of healthcare organizations. Introducing Salesforce Health Cloud: A CRM Solution for Patient Management Over 600 companies, including industry leaders like Lilly, Pacific Clinics, United Healthcare, Progyny, Stanley Healthcare, and Humana, trust Salesforce Health Cloud for their patient management needs. As the healthcare industry rapidly evolves, effective patient information management is essential. This insight looks into Salesforce Health Cloud’s capabilities, features, integration options, and benefits, including its security architecture. What is Health Cloud? Salesforce Health Cloud is a cloud-based technology designed specifically for the healthcare industry. It centralizes patient information, giving healthcare professionals a complete view of patient records, enabling more effective treatments and better patient care. Key Capabilities of Salesforce Health Cloud Salesforce Health Cloud is a robust platform offering key capabilities such as: Salesforce in the Healthcare Industry Salesforce is increasingly popular among healthcare organizations for several reasons: Salesforce Health Platform Features Salesforce Health Cloud offers three main sets of features: Salesforce Health Cloud Architecture The architecture of Salesforce Health Cloud includes: Salesforce Health Cloud Security Salesforce Health Cloud is designed to securely manage healthcare data, featuring: Revolutionizing Healthcare Delivery with Salesforce Health Cloud Salesforce Health Cloud is designed for healthcare organizations to automate processes and provide personalized patient care. Since its launch in 2016, Health Cloud has evolved to address the complexities of the healthcare industry, including the introduction of Customer 360 for Health, an AI-driven healthcare solution. Why Choose Salesforce Health Cloud? Salesforce Health Cloud connects healthcare teams to ensure that patients receive the right care, supported by multi-layered security to protect sensitive patient data. It integrates clinical and non-clinical patient data, streamlining workflows and enhancing patient satisfaction. Top Features of Salesforce Health Cloud Key features include Patient 360, Care Plans, Care Coordination, Health Timeline, and Einstein Analytics for Healthcare, among others. Salesforce has also introduced AI-powered innovations under the Patient 360 for Health initiative, enhancing patient care and operational efficiency. Integration with MuleSoft Salesforce Health Cloud’s integration with MuleSoft allows organizations to connect with existing healthcare systems, ensuring accurate and up-to-date patient information, unlocking the full potential of their data, and improving decision-making. Conclusion Salesforce Health Cloud is more than just a platform—it’s a comprehensive solution for managing doctor-patient interactions, recordkeeping, and delivering personalized care. By leveraging Health Cloud, healthcare organizations can transform patient experiences, streamline processes, and ensure data security and compliance, positioning themselves for a brighter future in healthcare. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Modernizing Public Health using Salesforce Client is the largest tribally-operated health care system in the United States, with almost 160 full-time providers and over 2,200 health services employees. Committed to improving patient access, this Tribal Nation has invested substantially in technology, building new facilities and expanding existing locations. The primary hospital and nine health centers are dedicated to providing world-class patient care. Salesforce Health Services Modernization “The Gadugi Portal and Salesforce technology is helping us get to our citizens quicker by streamlining the application process, and enabling us to have updated records that are online and easily accessible to our citizens to truly help them recover in their greatest time of need” Client Implemented – Case Study: Salesforce Health Services Modernization The Problem: The Solution: The Results: Ready to explore a Salesforce implementation with Health Cloud, MuleSoft, and Experience Cloud for your government or public sector entity? Contact Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Industries solutions shape Salesforce to the needs of your business, reducing the need for you to customize things yourself. Salesforce Industries summer 24 release notes. Consumer Goods Cloud streamlines delivery and distribution processes with Direct Store Delivery and Van Sales. Optimize service operations in the field with Field Service for Industries. Health Cloud integrates with Milliman Care Guidelines (MCG) to bring industry-standard assessments to Integrated Care Management. Loyalty Management gives marketing managers greater flexibility with Global Promotions Management. Manufacturing Cloud helps manufacturers streamline the process of recovering costs on defective parts from suppliers with Warranty Supplier Recovery. Salesforce for Education helps students plan their degrees better with Intelligent Degree Planning. We also have plenty of changes for Automotive Cloud, Salesforce for Nonprofits, Public Sector Solutions, Industries common features, and much more. Salesforce Industries Summer 24 Release Notes Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Large children’s hospital needs a usable data model and enhanced security to deliver excellent patient outcomes. Healthcare Health Cloud Marketing Cloud Large Childrens Hospital. Industry: Healthcare Client is a large children’s hospital with pediatric healthcare offering acute care. Problem: Implemented : Our solution? Results: In order to improve operations, provide physician-facing services, and move data—including PHI and PII—to the cloud, we have assisted healthcare providers in overcoming these obstacles. Salesforce offers all-inclusive solutions specifically designed to meet the demands of payers (insurance companies) and providers (healthcare organizations). Better health outcomes, more operational effectiveness, and increased patient engagement are the goals of these solutions. Salesforce solutions for the health and life sciences are tailored to the particular requirements of the medical industry. Salesforce offers digital transformation technology for health and life sciences industries. If you are considering a Salesforce healthcare implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Salesforce Enhancements to Health Cloud and the Financial Services Industry bring about big changes for Health Cloud and financial services solutions. Enhancements Home Health Enhancements Health Cloud Deliver connected health in the home with new slot broadcasting, intelligent medication management, and a self-service patient portal. Provider Relationship and Network Management Enhancements Health Cloud Process referrals faster with automated intake, guided flows, and fax-conversion. Simplify provider searches with filters for conditions, services, and geographic location. Advanced Therapy Management Enhancements Health Cloud Use e-signatures to maintain FDA compliance with a digital trail of custody. Interoperability Enhancements Health Cloud Accelerate healthcare interoperability with clicks, not code. Use real-time APIs for EMRs, embedded analytics, and bulk data ingestion to simplify integration. Personalized Financial Engagement Financial Services Unify terabytes of customer data across legacy and third-party systems into a single view. Ignite your personalization strategy at scale by using out-of-the-box calculated insights to create targeted segments and improve employee efficiency. Automation Templates Enhancements Financial Services Deliver self-service embedded into your digital banking solutions, move faster with an expanded library of prebuilt service process templates, and streamline transaction disputes with a dedicated data model and smart intake capabilities. Transaction Dispute Management Enhancements Financial Services Streamline complex dispute processes to drive faster resolution. Generate personalized email communications drafts using prompts based on relevant customer data. Eliminate the inefficiencies of switching between systems and reduce operational costs. Actionable Segmentation Enhancements Financial Services Build more advanced lists with Data Cloud and AI-driven Propensity Scores. Drive business outcomes with new actions like adding list members to a Sales Cadence. Salesforce Enhancements to Health Cloud and the Financial Services Industry Stay tuned to Tectonic’s Insights for more details and news from Salesforce. Salesforce Enhancements to Health Cloud and the Financial Services Industry Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Personalized Care & Communication: Salesforce Marketing Cloud for a Healthcare Provider As the elderly become more tech-savvy, they expect modern, efficient ways to communicate with healthcare providers. A regional Medicare provider in the Northeastern United States faced challenges with their outdated communication systems. Relying solely on paper mail, postcards, and phone calls, the organization struggled to connect with members, lacked visibility into the success of their campaigns, and experienced early turnover due to minimal engagement. These inefficiencies strained the customer experience and made it clear that modernization was overdue. To address these challenges, we implemented Salesforce Marketing Cloud to engage customers through email and SMS. Goals for the Project: Tectonic’s Role in the Transformation Tectonic designed and implemented a Salesforce Marketing Cloud solution that transformed how the provider communicated with its members. The solution enabled multi-channel, multi-language communications integrated with Salesforce Health Cloud via the Marketing Cloud Connector and additional systems like MuleSoft and Snowflake. To enhance SMS capabilities, the organization also integrated with Five9. Early collaboration with the provider’s Salesforce Health Cloud team enabled Tectonic to address outdated customer data issues, create safeguards for inaccurate information, and plan future strategies for seamless customer data collection. A custom preference center was also developed and translated into multiple languages. Overcoming Data Challenges Accurate customer data was a significant obstacle—only 60% of records included valid email or mobile phone numbers, with an even smaller percentage having both. Tectonic conducted multiple working sessions to develop strategic efficiencies and establish a foundational process for gathering and cleansing member contact information. Customized journeys were created to ensure messaging aligned with available communication channels. For example: Key Outcomes Tectonic’s efforts allowed the healthcare provider to modernize their communications, better analyze engagement data, and improve member interactions. The results exceeded expectations: Impact Across Departments This project not only improved member communication but also empowered internal departments—including Marketing, Customer Experience, Sales, and Retention—with easy-to-understand metrics. It laid the foundation for future campaigns, enhanced data accuracy, and fostered stronger member relationships. By leveraging Salesforce Marketing Cloud and Tectonic’s expertise, the healthcare provider transformed its operations to deliver personalized, timely communication and ensure lifelong member satisfaction. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Transforming Healthcare with Salesforce CRM For healthcare providers, adopting a CRM platform like Salesforce Health Cloud is invaluable for managing vast amounts of patient data effectively. Health Cloud empowers healthcare professionals to create personalized, one-to-one patient journeys, enabling a deep understanding of each patient’s needs, medical history, and preferences. This approach not only fosters a patient-friendly experience but also builds a strong rapport, ensuring that patients feel valued and understood. Health Cloud also facilitates seamless collaboration among healthcare providers across different departments. When patients require support from multiple professionals, the platform ensures coordinated, comprehensive care that considers their complete medical history. This collaborative approach strengthens patient trust and streamlines operations, demonstrating a provider’s commitment to patient-centered care. As healthcare organizations strive to meet rising patient expectations, Salesforce is at the forefront of driving transformative changes. Leveraging Salesforce cloud solutions allows providers to manage patient data efficiently, deliver higher-quality care, and turn industry challenges into opportunities for improvement. Salesforce CRM has significantly boosted patient engagement and satisfaction within the healthcare sector. By automating repetitive, manual tasks, Salesforce CRM enables healthcare professionals to devote more time to patient care. Tools like Patient Management Software foster innovation and address the evolving needs of healthcare. Organizations using Salesforce CRM can build stronger connections with patients, delivering personalized healthcare experiences that drive engagement. Leading healthcare companies, including Amgen Inc. and Aetna Inc., use Salesforce CRM to enhance patient interactions and improve healthcare delivery. Customizing Salesforce CRM provides access to detailed, up-to-date information on healthcare professionals, allowing organizations to target sales campaigns effectively and build relationships with key decision-makers in the industry. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Healthcare marketers face the dual challenge of reducing costs and driving revenue, with the added responsibility of dealing with matters of life and death. Balancing these demands while prioritizing the well-being of patients and members requires a core focus on personalization in healthcare marketing strategies. Marketing Strategies for Healthcare can save lives and money. Despite the challenges, new technologies are ushering in stronger communications that benefit both healthcare organizations and those in need of care. Marketing Strategies for Healthcare Here are five ways a personalized healthcare marketing strategy can keep patients and members engaged and informed, spanning from acquisition to coordination: 1. Service Line Optimization: Service line optimization streamlines healthcare providers’ identification of the appropriate department for their patients. Thereby ensuring efficient and tailored care. This approach mirrors traditional multi-channel engagement and journey optimization. Simultaneously reaching patients through personalized messaging across various channels. Real-world Example: Ochsner Health utilized Salesforce Marketing Cloud to unify data sources and implement personalized email campaigns. Amazingly resulting in a 10% year-over-year increase in CRM-driven appointments and a 34% year-over-year increase in CRM-based revenue. Key takeaway: Personalizing healthcare marketing strategies enhances patient care and reduces administrative burdens. 2. Personalized Outreach for Appointment Adherence: Appointment adherence is a significant challenge for healthcare providers, with 18% of patients no-showing for appointments. Painfully costing providers over $150 billion annually. Personalized patient journeys, utilizing Salesforce Marketing Cloud, ensure patients are prepared for procedures through tailored communications, reducing no-shows. And increasing patient satisfaction. Real-world Example: Memorial Hermann replaced a generic 44-page guidebook with personalized checklists and timely reminders, resulting in improved patient preparation and engagement. Key takeaway: Personalized outreach increases appointment adherence and patient preparedness. 3. Complete Customer View for Medicare Providers and Payers: Finding suitable Medicare coverage is a complex task for those approaching retirement. Personalization helps healthcare payers build relationships. By providing plan recommendations based on medical history and sending updated recommendations when members change providers. Key takeaway: Personalized outreach helps retain members by offering tailored recommendations and proactive engagement. 4. Personalization Creates Increased Member Satisfaction and Better Star Ratings: Maintaining high Medicare star ratings requires a year-round effort to drive better member experiences. Personalization, utilizing customer data and AI, prevents message fatigue by delivering relevant content, meeting members’ expectations, and solving their problems. Key takeaway: Personalization contributes to higher member satisfaction and improved star ratings. In the challenging landscape of healthcare marketing, the integration of personalization technologies emerges as a key strategy to enhance patient care, streamline operations, and achieve organizational goals. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Guide to Creating a Working Sales Plan Creating a sales plan is a pivotal step in reaching your revenue objectives. To ensure its longevity and adaptability to Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more
Citizen Engagement for Tribes Salesforce Tribal Government MuleSoft Experience Cloud Health Cloud Public Sector Solutions (PSS) Health Cloud Experience Cloud Tribal Nation Solutions MuleSoft Marketing Cloud salesforce tribal government mulesoft Industry: Tribes – Government & Healthcare PROBLEM: SOLUTION: Implementation of Salesforce Public Sector Solutions (PSS), Health Cloud, Experience Cloud, Marketing Cloud & MuleSoft: RESULTS: Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more
