MCG and Salesforce Health Cloud

Independent Publisher of Evidence-Based Guidance Integrates with Salesforce Health Cloud to Enhance Chronic Disease Care

SEATTLE, Aug. 27, 2024 /PRNewswire-PRWeb/ — MCG Health, a member of the Hearst Health network and a leader in evidence-based clinical guidance, announces a new integration with Salesforce Health Cloud. This partnership aims to improve the management of patients with chronic conditions and those transitioning to different care settings, such as ambulatory care, recovery facilities, or home care. The integration combines Salesforce Health Cloud, the leading AI-powered CRM, with MCG Health’s trusted, evidence-based guidelines to support better patient outcomes.

“This integration deepens our collaboration with MCG and delivers greater return on investment for our Health Cloud customers by emphasizing patient-focused and evidence-based disease management,” said Amit Khanna, Senior Vice President and General Manager of Health at Salesforce.

Enhanced Care Planning with Salesforce Health Cloud

Salesforce Health Cloud’s Integrated Care Management (ICM) feature now incorporates MCG Health’s industry-leading, evidence-based guidelines for Chronic Care and Transitions of Care. This interactive integration simplifies and optimizes care planning for patients’ post-acute journeys. The solution includes tools for identifying patient needs related to social determinants of health (SDOH) and offers branching logic tailored to individual patient situations. This enhancement significantly reduces administrative burdens for hospital and health plan staff while supporting evidence-based care management for populations with chronic conditions and those needing transition management. Additionally, patient education materials from MCG Health can now be easily distributed from within Salesforce Health Cloud, providing patients with enhanced information on their diagnosis and treatment.

“MCG’s collaboration with Salesforce Health Cloud provides a powerful, evidence-based tool for managing chronic disease,” said Jon Shreve, President and CEO of MCG Health. “Through this new integration, we can help Salesforce’s healthcare customers streamline their care planning and disease management programs. This solution enhances hospitals’ and health plans’ ability to adhere to evidence-based practices, improving clinical workflows and benefiting both healthcare organizations and, most importantly, patients.”

A Strategic Partnership for Better Patient Outcomes

“Salesforce is excited to partner with MCG to integrate their trusted, evidence-based guidance into Health Cloud, advancing the care of patients with chronic and complex diseases,” said Amit Khanna, Senior Vice President and General Manager of Health at Salesforce. “This integration strengthens our ongoing collaboration with MCG and delivers more value to our Health Cloud customers by focusing on patient-centered and evidence-based disease management.”

Interested parties can request a demo from MCG via this link: Schedule a Demo.

About MCG Health

MCG Health, part of the Hearst Health network, provides unbiased clinical guidance that empowers healthcare organizations to deliver patient-centered care with confidence. MCG’s AI-driven technology, combined with clinical expertise, enables clients to prioritize and simplify their work. MCG’s world-class customer service ensures clients maximize the benefits of MCG solutions, resulting in improved clinical and financial outcomes. For more information, visit MCG Health.

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