As the vacation ownership industry grows, focus on innovation, personalization, and partnerships sets Salesforce apart. By leveraging Salesforce and Tableau, the company ensures its systems, teams, and customer experiences evolve to meet the expectations of modern travelers, delivering on its promise of unforgettable vacations.
Dux-Soup Unveils Salesforce Integration to Enhance LinkedIn Lead Generation Dux-Soup, a leader in LinkedIn automation solutions, has announced a new integration with Salesforce, the world’s top customer relationship management (CRM) platform. This integration empowers businesses to scale their lead generation and sales efforts, offering greater efficiency and improved client engagement in less time. With the new integration, users can manage all outreach activities directly through Dux-Soup and Salesforce without needing to access LinkedIn. Campaigns are initiated within Salesforce, and all engagement data is automatically synced to the CRM. This provides companies with a streamlined process to track, nurture, and convert LinkedIn leads within a unified platform. Key Features Include: Will van der Sanden, Founder of Dux-Soup, stated, “For businesses aiming to scale their lead generation and sales, this integration unlocks new efficiencies and enhances engagement with potential clients. Our goal is to simplify and optimize the user experience, turning LinkedIn connections into real opportunities. With Salesforce integration, users can manage LinkedIn outreach more effectively than ever before.” Scott Wright, Head of Sales at Dux-Soup, added, “Integrating Dux-Soup with Salesforce is a game-changer for sales teams. It allows sales professionals to manage LinkedIn data, connections, and outreach all within Salesforce, creating a seamless workflow that helps them focus on building relationships and driving results.” This Salesforce integration is available to all Dux-Soup Turbo and Cloud users, further enhancing the LinkedIn automation tool’s capabilities. An online demo will be held on December 10th at 4:00 PM GMT, and visitors to the B2B Marketing Expo at Excel on November 27 and 28 can learn more at stand H64. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
NetSuite Bets on Strategic Growth and Embraces Collaboration with Salesforce Growing on All Fronts At SuiteWorld 2024, the theme, “All Systems Grow,” reflected a pivotal moment for NetSuite. While the event lacked groundbreaking announcements, it showcased a fulfillment of past promises and a notable strategic shift toward openness and collaboration. Oracle and NetSuite are now welcoming competitors as partners, signaling a move toward interoperability that could redefine their market positioning. With over 40,000 customers, NetSuite continues its strong growth in the ERP space, particularly among SMBs. The company’s Q3 sales surged 20% year-over-year, underlining its momentum in the mid-market. Beyond traditional ERP capabilities, NetSuite’s expanded suite of solutions positions it as more than just an ERP provider. Delivering on AI Innovations While there were no splashy acquisitions, NetSuite made significant strides by rolling out 170 new modules and features, many leveraging AI. These enhancements blend predictive AI and generative AI to increase accuracy and user productivity. These updates aim to elevate both the platform’s quality and the efficiency of its users. Redwood Design: A Transformative User Experience NetSuite is adopting Oracle’s Redwood design language, promising a more intuitive and user-friendly interface. While Redwood is not new, its phased rollout within NetSuite is a significant step forward. Notable Additions: SuiteProcurement and Salesforce Integration SuiteProcurement: NetSuite’s new procurement automation solution integrates directly with Amazon Business and Staples Business Advantage, automating ordering, invoicing, approvals, and deliveries. Plans are underway to expand vendor support, offering broader applicability in the future. Salesforce Partnership: NetSuite’s most significant announcement was its strategic partnership with Salesforce, enabling real-time data exchange between the platforms. Evan Goldberg, NetSuite’s founder and EVP, explained the rationale:“It’s up to the customer to decide what software they want to use.” The partnership reflects NetSuite’s commitment to addressing customer needs, with more SaaS integrations expected in the future. Expanding Field Service Management (FSM) NetSuite’s Field Service Management (FSM) capabilities, acquired last year, are now better integrated into its platform. While development progress has been slower than anticipated, significant enhancements are expected in the coming year, leveraging Oracle technology to extend FSM’s functionality across industries. And Field Service Management is available in Salesforce, as well. Positioned for Continued SMB Growth NetSuite’s investments are yielding results, as demonstrated by its rapid growth and deeper integration of Oracle technology. The NetSuite Analytics Data Warehouse and Enterprise Performance Management are driving adoption among existing users, showcasing the platform’s scalability. NetSuite’s ability to quickly integrate Oracle updates into its infrastructure gives it a competitive edge, ensuring customers benefit from the latest innovations without delays. With its robust feature set, AI-powered tools, and strategic partnerships like the one with Salesforce, NetSuite has strengthened its position as a go-to ERP platform for SMBs. Its consistent 20% year-over-year growth indicates a bright future, making it an increasingly attractive option for mid-market businesses. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Firmable Launches Salesforce Integration to Enhance CRM Workflows Firmable has unveiled its latest integration with Salesforce, further expanding its CRM ecosystem to support over 20,000 Salesforce users across Australia. By embedding its extensive Australian dataset directly into Salesforce, Firmable empowers businesses to optimize workflows, improve productivity, and elevate their sales and marketing efforts. This integration adds to Firmable’s suite of CRM solutions, which also includes compatibility with platforms like HubSpot, making its rich dataset an integral part of daily business operations. Key Benefits of the Firmable-Salesforce Integration A Comprehensive Solution for Australian Businesses Firmable’s integration with Salesforce brings unparalleled ease of use and precision to CRM workflows. By embedding its rich Australian data into everyday tools, businesses can streamline lead generation, enhance customer engagement, and boost sales effectiveness. 🔔🔔 Follow us on LinkedIn 🔔🔔 Ready to transform your sales and marketing strategies? Firmable is now available for trial or purchase at firmable.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Healthcare IT advancements, especially electronic health records (EHRs), have made it easier to gather and store data, which, in turn, fuels population health initiatives and improves patient outcomes. The Agency for Healthcare Research and Quality highlights that using health IT tools can significantly enhance chronic disease management by promoting efficient care delivery, information-sharing, and patient education. However, selecting and adopting the right analytics tools remains challenging. Here are five essential data analytics tools that healthcare providers can leverage for effective chronic disease management.
managing healthcare data is complex and resource-intensive. Health informatics addresses this challenge by merging health data with IT systems to streamline healthcare operations and analytics.
Automate LinkedIn Outreach with We-Connect’s New Salesforce Integration Sales and marketing teams can now streamline their LinkedIn outreach and lead management efforts with We-Connect’s powerful new integration for Salesforce, the world’s leading CRM platform. We-Connect, the premier LinkedIn automation tool, has officially launched its native integration with Salesforce, enabling seamless synchronization of contact data, campaign metrics, and outreach activity. This integration provides sales and marketing teams with a unified platform to manage all LinkedIn outreach efforts directly within Salesforce’s familiar interface. Transforming LinkedIn Outreach for Sales and Marketing Teams Traditionally, LinkedIn outreach happens outside CRM systems, leaving teams without a clear way to track campaign effectiveness. Sales reps often resort to manual searches on LinkedIn rather than leveraging data already housed in their CRM. The We-Connect and Salesforce integration revolutionizes this process by: Key Features of the Integration A Game-Changer for Outreach Efforts “Our new Salesforce integration brings LinkedIn outreach into a single, unified platform,” said Gary Egan, Product Manager at We-Connect. “With this integration, sales and marketing teams can stay aligned, act on real-time insights, and scale their outreach efforts like never before.” By consolidating LinkedIn activities within Salesforce, teams can better measure campaign performance, maintain a consistent buyer journey, and boost efficiency—all while leveraging Salesforce’s powerful CRM capabilities. For more details, visit the We-Connect Salesforce Integration page. About We-Connect Founded in 2018, We-Connect is the leading LinkedIn automation tool for sales, marketing, recruiting, and business professionals. Its advanced features help users automate LinkedIn interactions, connect with the right people, and generate high-quality leads effortlessly. We-Connect empowers professionals to build meaningful relationships, drive growth, and achieve their business goals with efficiency and precision. Learn more about how We-Connect transforms LinkedIn outreach at We-Connect.io. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Optimizing your sales commission process through automation can create significant efficiencies, reduce errors, and increase team satisfaction across the organization. Sales commission software provides the real-time data and transparency that today’s sales, finance, and revenue operations (RevOps) teams need to keep pace with business growth. Here are four key benefits of implementing automated commission software: 1. Real-Time Visibility into the Commission Process Sales commission software offers instant access to commission data for reps, managers, and executives. This real-time visibility empowers sales reps to stay focused on high-value deals, knowing their commission data is accurate and transparent. Sales managers can use metrics like quota attainment and earned commissions to track team performance and motivate reps effectively. Automating commission tracking also streamlines end-of-month reporting for finance and RevOps, eliminating the need for manual calculations. And with transparent, accessible data, sales reps can trust the accuracy of their earnings without having to double-check formulas or request manual verifications—freeing them to focus on closing more deals. 2. Increased Productivity Across Teams Manually calculating commissions is both time-consuming and prone to errors, which can erode trust and impact productivity across sales, finance, and RevOps. Automating this process reduces human error and saves teams hours of administrative work, allowing them to redirect energy toward business-critical activities. Manual commission management can also limit scalability; each change in team structure or territory often requires a full recalibration in spreadsheets. With automated software, these adjustments are streamlined, allowing for seamless scalability and supporting growth without adding manual overhead. 3. Improved Accuracy in Commission Calculations Replacing unhappy sales reps is costly, and one common cause of dissatisfaction is inaccurate commission calculations. Studies show nearly 90% of spreadsheets contain errors, and in a process as complex as commission calculation, these errors can lead to mistrust and turnover. Automating commissions removes the risk of errors, helping keep reps happy and reducing friction between sales and finance. A reliable, accurate commission process means reps can trust the data, while finance teams can confidently manage compensation without chasing down mistakes. Few things negatively impact employee focus and loyalty than feeling cheated at payday. 4. Enhanced Access to Data and Actionable Insights Sales commission software does more than calculate earnings—it collects and organizes critical data on sales performance. With these insights, organizations can identify areas for improvement, analyze trends, and optimize their sales strategies. Transform Your Organization with Automated Commission Management Automating your sales commission process isn’t just about efficiency—it’s a powerful way to build trust, enable productivity, and make data-driven decisions that drive growth. By leveraging dedicated incentive compensation management tools, you can empower your teams, reduce operational burdens, and maximize the impact of your sales data. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Processing weekly payments can often become time-consuming, with organizations spending significant time just tracking payments post-invoice. Timely updates on payment processing have been a longstanding priority, particularly for companies needing flexible payment options to meet beneficiary needs. The integration of Stripe with Salesforce addresses these challenges, offering a streamlined, efficient solution. Salesforce and Stripe Integration. With a focus on faster processing, this integration enhances payment management, invoicing, and financial oversight. Here’s an overview of the benefits that Stripe and Salesforce integration brings to businesses. Key Benefits of Integrating Stripe with Salesforce Modern businesses demand efficient, seamless transactions. Here are some of the major advantages of combining Stripe and Salesforce: Why Businesses Should Consider Salesforce and Stripe Integration Having implemented this integration for various clients, we have seen how it supports efficient operations. Here are a few reasons why businesses should consider this approach: Simplify Payments with Salesforce and Stripe Integration The Stripe and Salesforce integration represents a transformative opportunity for businesses to improve operational efficiency and customer experience. Beyond a simple tool pairing, this integration paves the way for scalable, complex business operations. Successful integration, however, requires knowledgeable professionals who understand the nuances of customization to fit each organization’s unique needs. Reach out to experienced experts to optimize your integration and harness its full potential. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Mastering Opportunity Routing in Salesforce Flows While leads are essential at the top of the funnel, opportunities take center stage as the sales process advances. In Salesforce, the opportunity object acts as a container that can hold multiple contacts tied to a specific deal, making accurate opportunity routing crucial. Misrouting or delays at this stage can significantly impact revenue and forecasting, while manual processing risks incorrect assignments and uneven distribution. Leveraging Salesforce Flows for opportunity routing can help avoid these issues. Salesforce Flows and LeanData. What Is Opportunity Routing? Opportunity routing is the process of assigning open opportunities to the right sales rep based on specific criteria like territory, deal size, industry, or product type. The goal is to ensure every opportunity reaches the right person quickly, maximizing the chance to close the deal. Opportunity routing also helps prioritize high-potential deals, improving pipeline efficiency. Challenges of Manual Routing Manual opportunity routing can lead to several challenges: Benefits of Automating Routing with Salesforce Flows Using Salesforce Flows for opportunity routing offers many benefits: Setting Up Opportunity Routing in Salesforce Flows Here’s an outline for setting up opportunity routing in Salesforce: Managing Complex Salesforce Flows Opportunity routing in Salesforce Flows is powerful, but managing complex sales environments can be challenging: How LeanData Enhances Opportunity Routing LeanData extends Salesforce routing capabilities with advanced, no-code automation and auditing features: Salesforce Flows and LeanData Whether using Salesforce Flows or LeanData, the goal is to optimize time to revenue. While Salesforce Flows offer a robust foundation, organizations without dedicated admins or developers may face challenges in making frequent updates. LeanData provides greater flexibility and real-time automation, helping to streamline the routing process and drive revenue growth. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Set Up Salesforce and Slack Integration for Sales Elevate and Salesforce Channels To use Sales Elevate or Salesforce channels in Slack, establish a connection between Salesforce and Slack. This setup allows your team members to access these features seamlessly. You can map Salesforce accounts to corresponding Slack accounts to ensure the right individuals access the right tools. Note: You must have Salesforce Admin permissions to complete the setup in Salesforce. Prepare Your Salesforce Org Before connecting Salesforce and Slack, complete the following steps in Salesforce: Step 1: Create and Configure a Salesforce Integration User An Integration User ensures proper permissions and prevents disconnection if your personal Salesforce account is deactivated or updated. Step 2: Allow the Integration User to Bypass SSO If your organization uses single sign-on (SSO), you’ll need to bypass it for the Integration User to complete authentication. Step 3: Assign Permissions to the Integration User Grant the Integration User access to Salesforce objects and fields used in Slack. Connect Slack to Salesforce With your Integration User ready, connect your Salesforce org to Slack. You can connect up to 25 Salesforce orgs to Slack. Step 1: Request a Connection in Slack Step 2: Approve the Connection in Salesforce Step 3: Activate the Connection in Slack Manually Map Member Accounts If you opt out of automatic mapping, you can manually map accounts: Remove Member Mapping Salesforce Admins can remove and reset member mappings: Assign Access to Salesforce Tools in Slack Manage access to Sales Elevate and Salesforce channels by assigning the Slack Elevate User permission set in Salesforce: This configuration streamlines collaboration, giving your team access to powerful Salesforce tools directly in Slack. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Telemynd Integrates CharmHealth EHR with Salesforce to Scale Nationwide Care Telemynd, a leading behavioral health practice, has integrated its CharmHealth electronic health record (EHR) system with the Salesforce CRM platform to expand its services nationwide. This integrated tech stack enhances patient experiences, personalizes care, and streamlines clinical workflows across the organization. At the 2024 CharmHealth user conference, Charmalot2024, Roger Murray, Vice President of Product & Marketing at Telemynd, and Venky Chellappa, Vice President of Sales & Marketing at CharmHealth, discussed the partnership’s impact on scaling Telemynd’s operations. Key Takeaways: Partnership Rooted in Pandemic Response The partnership between Telemynd and CharmHealth began during the COVID-19 pandemic, when Telemynd needed to quickly expand its telehealth services. CharmHealth’s technology facilitated this growth, allowing Telemynd to deliver mental health services to thousands of patients across the U.S. through telehealth. “We were figuring it [telehealth] out together,” said Murray, reflecting on how both teams adapted to the rapid changes. Today, Telemynd delivers over 60,000 hours of care annually, serving both military and civilian patients nationwide. Seamless Integration: CharmHealth and Salesforce CharmHealth’s adaptable EHR platform was designed with integration in mind, allowing Telemynd to combine the strengths of Salesforce and CharmHealth. “Salesforce helps us maintain a positive user experience for patients and providers,” explained Murray. “But we wanted to continue using our CharmHealth EHR. We worked to make the interfaces between the two systems bidirectional for a seamless experience.” All clinical activities, including charting, notes, and revenue cycle management (RCM), take place in CharmHealth, while patient engagement, follow-ups, and outcomes reporting happen through Salesforce. The integration was achieved by enabling the necessary APIs for a smooth flow of information. Chellappa emphasized the collaboration’s success: “We made a commitment to Roger and his team to support them. When they succeed, we succeed.” Mutual Growth Through Partnership This collaboration has extended beyond Salesforce integration, with many solutions developed for Telemynd influencing CharmHealth’s broader product development. Though the API functionality remains proprietary to Telemynd, the insights gained have driven improvements to CharmHealth’s EHR platform. Murray highlighted the strength of the partnership, noting, “The same engineering team at CharmHealth has worked with us for years. Their commitment to our growth has been invaluable.” As a result of this partnership, Telemynd has rapidly expanded its reach, showcasing how mental health services can be scaled effectively. Both companies credit their ongoing collaboration and open communication as key drivers of their mutual success. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Unlock the Power of Salesforce and ERP Integration Salesforce is known worldwide for its unmatched capabilities as a CRM platform. But when integrated with an ERP system, the potential multiplies. Together, they create a cohesive environment where workflows are streamlined, financial processes are optimized, decision-making is enhanced, and customer relationships are improved—all within one unified system. However, you might have questions like: How does ERP integration with Salesforce work? or What are the benefits of this integration? Let’s jump in and answer all your questions! What is ERP and Its Benefits? ERP (Enterprise Resource Planning) is software that integrates multiple business functions into a single platform. It enables you to manage key processes like human resources, accounting, sales, inventory, compliance, and order management. What makes ERP systems unique is the shared database that gives all employees access to the same real-time information across departments. While different from a CRM platform, ERP can be integrated with Salesforce to further boost business efficiency and productivity. Key benefits of an ERP system include: How Do Salesforce and ERP Work Together? Salesforce focuses on managing customer relationships, sales, marketing, and service operations. In contrast, ERP systems handle core business processes like finance, human resources, and supply chain management. When Salesforce and ERP are integrated, they create a seamless data flow between both systems. This integration synchronizes key data, like transactions and customer information, providing unified visibility across departments. It enhances efficiency and delivers better customer experiences by offering personalized services. Why Integrate Your ERP with Salesforce? While Salesforce helps manage customer relationships, integrating it with an ERP system offers additional advantages: Types of Salesforce – ERP Integrations There are various ways to integrate Salesforce with an ERP, depending on your business needs: Choosing the Right ERP to Integrate with Salesforce Not sure which ERP system is right for your Salesforce integration? Consider the following factors: ERP Systems Compatible with Salesforce Salesforce’s flexibility allows it to integrate with most ERP systems, including Sage Intacct, Sage X3, Sage 300, Sage 100, Sage 50 US, and Acumatica, among others. This flexibility ensures you can find the right ERP for your business operations. Key Functionalities with Salesforce – ERP Integration Here are some essential features you can expect from Salesforce and ERP integration: Best Practices for Seamless Integration To ensure a smooth Salesforce and ERP integration, follow these best practices: Conclusion Integrating an ERP system with Salesforce CRM can transform your business by unlocking new levels of productivity, efficiency, and growth. As your integration partner, Tectonic offers expertise in Salesforce and third-party ERP systems. Ready to streamline your operations and boost performance? Contact us today to start your ERP-Salesforce integration journey! Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Salesforce and SnapLogic integrations couldn’t be easier with the Tray platform’s robust Salesforce and SnapLogic connectors, which can connect to any service without the need for separate integration tools. Salesforce provides customer relationship management service software, and has a complementary suite of enterprise applications as well. These are focused on customer service, marketing automation, analytics, and application development. It is the market leader in CRM solutions. The latest Salesforce connector v8.7 exposes the v46.0 of Salesforce’s REST API. More information can be found on their primary API documentation (v1) site. Encountering issues while authenticating with Salesforce, especially during the integration of a third-party app like Tray, may result from Salesforce blocking the application. Salesforce’s default settings or specific organizational security policies can automatically block third-party apps that administrators have not pre-authorized. This is a standard precaution to prevent unauthorized access. Steps to Unblock an App in Salesforce: Use cases In each of these examples, Lead Scoring and Prioritization Objective: Automatically score and prioritize leads based on their attributes and activities. Steps: This example leverages AI for lead classification while combining it with traditional data processing for a comprehensive lead scoring system. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
Agentforce was the highlight of the week in San Francisco during Salesforce’s annual Dreamforce conference—and for good reason! Agentforce Advances Copilot and Prompt Builder and that is truly exciting. Agentforce represents a groundbreaking solution that promises to transform how individuals and organizations interact with their CRM. However, as with any major product announcement, it raises many questions. This was evident during Dreamforce, where admins and developers, eager to dive into Agentforce, had numerous queries. Here’s an in-depth look at what Agentforce is, how it operates, and how organizations can leverage it to automate processes and drive value today. Agentforce Advances Copilot and Prompt Builder Many Dreamforce attendees who anticipated hearing more about Einstein Copilot were surprised by the introduction of Agents just before the event. However, understanding the distinctions between the legacy Einstein Copilot and the new Agentforce is crucial. Agentforce Advances Copilot and Prompt Builder. Agentforce Agents are essentially a rebranding of Copilot Agents but with an essential enhancement: they expand the functionality of Copilot to create autonomous agents capable of tasks such as summarizing or generating content and taking specific actions. Here are some key changes in terminology: Just like Einstein Copilot, Agents use user input—an “utterance”—entered into the Agentforce chat interface. The agent translates this utterance into a series of actions based on configurable instructions, and then executes the plan, providing a response. Understanding Agents: Topics A key difference between Einstein Copilot and Agentforce is the addition of “Topics.” Topics allow for greater flexibility and support a broader range of actions. They organize tasks by business function, helping Agents first determine the appropriate topic and then identify the necessary actions. This topic layer reduces confusion and ensures the correct action is taken. With this structure, Agentforce can support many more custom actions compared to Copilot’s 15-20, significantly expanding capabilities. Understanding Agents: Actions Actions in Agentforce function similarly to those in Einstein Copilot. These are the tasks an agent executes once it has identified the right plan. Out-of-the-box actions are available right away, providing a quick win for organizations looking to implement standard actions like opportunity summarization or sales emails. For more customized use cases, organizations can create bespoke actions using Apex, Flows, Prompts, or Service Catalog items (currently in beta). Understanding Agents: Prompts Whenever an LLM is used, prompts are necessary to provide the right input. Thoughtfully engineered prompts are essential for getting accurate, useful responses from LLMs. This is a key part of leveraging Agent Actions effectively, ensuring better results, reducing errors, and driving productive agent behavior. Prompt Builder plays a crucial role, allowing users to build, test, and refine prompts for Agent Actions, creating a seamless experience between generative AI and Salesforce workflows. How Generative AI and Agentforce Enhance CRM GenAI tools like Agentforce offer exciting enhancements to Salesforce organizations in several ways: However, these benefits are realized only when CRM users adopt and adapt to AI-assisted workflows. Organizations must prioritize change management and training, as most users will need to adjust to this new AI-powered way of working. If your company has already embraced AI, then you are halfway there. If AI hasn’t been introduced to the workforce you need to get started yesterday. Getting Started with Agentforce With all the buzz around Dreamforce, it’s no surprise that many organizations are eager to start using Agentforce. Fortunately, there are immediate opportunities to leverage these tools. The recommended approach is to begin with standard Agent actions, testing out-of-the-box features like opportunity summarization or creating close plans. From there, organizations can make incremental tweaks to customize actions for their specific needs. We have all come to expect that just as quickly as we include agentic ai into our processes and flows, Salesforce will add additional features and capabilities. As teams become more familiar with developing and deploying Agent actions, more complex use cases will become manageable, transforming the traditional point-and-click Salesforce experience into a more intelligent, agent-driven platform. Already I find myself asking, “is this an agent person or an ai-agent”? The day is coming, no doubt, when the question will be reversed. Tectonic’s AI Experts Can Help Interested in learning more about Agentforce or need guidance on getting started? Tectonic specializes in AI and analytics solutions within CRM, helping organizations unlock significant productivity gains through AI-based tools that optimize business processes. We are excited to enable you to enable Agentforce to Advance Copilot and Prompt Builder By Tectonic’s Solutions Architect, Shannan Hearne Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more
