Salesforce Marketing Cloud Archives - Page 3 of 10

23Jan

Case Study: Manufacturing-Plumbing Fixture-Sales/Service/Marketing Clouds and Pardot/Partner Community/Informatica Integration

One of the key players in plumbing fixture manufacturing adopts Salesforce platform to bring Consistency, Efficiency and Effectiveness into business processes throughout local and international operations. SAP and other systems were integrated with Salesforce to have consistent project quoting throughout the organization and provide exceptional after sales service to wholesalers and customers. salesforce sales service

18Jan

Spring ’24 Enhancements for Commerce and Marketing from Salesforce

Enhancements for Commerce and Marketing from Salesforce in Spring ’24. Content Creation for Engagement Marketing Cloud Save time using generative AI to create email content for subject lines and body copy, all while keeping the marketer in the loop. Data Cloud Advertising with LinkedIn Marketing Cloud Activate unified, first-party data profiles directly from within Data

January 18, 2024in Salesforce, Salesforce Commerce Cloud, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

Better Sales and Services with Salesforce Unlimited Edition

17Jan

Granular Data Center Overview

Granular Data Center Overview in Marketing Cloud Intelligence The Granular Data Center is an advanced feature tailored for ingesting detailed, raw data into the system. This data can reach a scale of hundreds of millions or even billions of rows due to its granularity. Unlike other data stream types, usage and pricing are based on

January 17, 2024in Marketing Automation, Salesforce Data Cloud, Salesforce Marketing Cloud

11Jan

Send Log Platform Updates

Salesforce announces send log platform updates in Email Studio. What Is a Send Log? A send log is a data extension that is created to store specific data about your email sends—beyond the information already stored in tracking. Standard tracking options in Marketing Cloud Engagement store email send performance based on a job ID (or

January 11, 2024in Salesforce Marketing Cloud

Salesforce Marketing Cloud Account Engagement

05Jan

Salesforce Marketing Cloud Engagement for Industries

Customer and stakeholder expectations for communication have reached unprecedented levels in 2024. Every message now demands personalization, targeting, and relevance to foster enduring and meaningful relationships. How can you ensure that you meet these heightened expectations and cultivate lifelong connections with your customers? With Salesforce Marketing Cloud Engagement for Industries. Enter Marketing Cloud Engagement for

January 5, 2024in Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy, Salesforce Marketing Cloud, Salesforce Sales Cloud

27Dec

How Do You Personalize the Customer Journey?

Delight your customers with personalized moments at every touchpoint of their journey. Personalize the Customer Journey whether B2B or B2C, whether product or service, whether lead warming or customer loyalty, every journey is better with personalization. Enhance customer satisfaction by delivering personalized experiences at every touchpoint of the customer journey, whatever the context, with products

December 27, 2023in Salesforce, Salesforce Data Cloud, Salesforce Einstein

11Dec

Case Study: Manufacturing-Salesforce Sales/Service/Experience/Marketing Clouds and Pardot

See how a well known, manufacturing giant that transforms how the world accesses their homes, communities, workplaces and businesses, standardized on the Salesforce platform. From the top of the funnel all the way through post sale and customer retention, Tectonic helped them realize the value in having nearly every interaction point, stem from Salesforce. As a

December 11, 2023in Salesforce, Salesforce Experience Cloud, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Optimization, Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Slack

Salesforce Marketing Cloud for Nonprofits

07Dec

Email Marketing and Communication Tools for Nonprofits

by Tectonic’s Marketing Consultant, Shannan Hearne I want to help you unlock the potential of email marketing for nonprofits with its myriad benefits, offering an effective avenue to engage supporters, boost donations, and showcase your organization’s impact on its mission. This insight is all about the significance of email marketing, essential strategies for success, various

December 7, 2023in Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Nonprofit Cloud

01Dec

Case Study: Manufacturing-Salesforce Sales/Service/Marketing Clouds

Before we stepped in, this company was grappling with a fragmented data environment. Their sales and service teams had to rely on countless spreadsheets, and as you can imagine, this was not only tedious but also prone to errors. This lack of a unified data source meant they were unable to provide a cohesive customer experience, with sales and service teams often operating in silos.

December 1, 2023in Salesforce, Salesforce Experience Cloud, Salesforce Implementation Services, Salesforce Manufacturing Automotive Energy, Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot), Salesforce Sales Cloud, Salesforce Service Cloud, Salesforce Success Stories

20Nov

Loan Origination Salesforce

Salesforce Loan Origination: Unlocking Efficiency and Growth Implementing a CRM is a deal-changing decision for any retail mortgage brokerage. In a digital landscape dominated by loan origination platforms like Ellie Mae Encompass, Nortridge, Calyx, and Fiserv, staying lean and nimble is crucial. Understanding how to leverage Salesforce with your loan origination system (LOS) lays the

November 20, 2023in Salesforce

08Nov

MC Personalization Tips and Tricks

Salesforce Marketing Cloud Personalization, formerly Interaction Studio, offers incredible power for personalization. MC Personalization Tips and Tricks below will help you level up your game. Einstein Recipes: Enhancements and Challenges Multiple Dimensional Variations for Products in Einstein Recipes Einstein Recipes offer powerful and flexible tools for creating recommendations. However, the fourth step, Variations, falls short

November 8, 2023in Salesforce Development Services, Salesforce Financial Services Solutions, Salesforce for Nonprofits, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Personalization

catch initial traffic source with Google Analytics

15Oct

Integrate Google Analytics 4 and Salesforce Marketing Cloud

Connecting Google Analytics 4 Properties to Salesforce Marketing Cloud Now, Google Analytics 4 properties can seamlessly integrate with Salesforce Marketing Cloud using the Sales Marketing Cloud interface. This integration is available for both GA4 standard and 360 properties, extending to users who previously utilized a similar setup with Universal Analytics 360. The significance of this

October 15, 2023in Google Analytics, Salesforce, Salesforce Marketing Cloud

11Oct

Case Study: Financial Services-Community Bank-Marketing Cloud/Customer 360

“The Tectonic team showed strong knowledge of the SFMC platform. They listened to our specific needs and use cases and crafted a customized and creative approach to meet our needs. They were reliable and communicative throughout the entire project.”

October 11, 2023in Salesforce Financial Services Solutions, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Success Stories

09Oct

Case Study: Largest Native American Tribe in the US-Citizen Engagement for Tribes-Salesforce Public Sector Solutions (PSS)/Health Cloud/Experience Cloud/Marketing Cloud and Mulesoft

Citizen Engagement for Tribes Salesforce Tribal Government MuleSoft Experience Cloud Health Cloud Public Sector Solutions (PSS) Health Cloud Experience Cloud Tribal Nation Solutions MuleSoft Marketing Cloud salesforce tribal government mulesoft Industry: Tribes – Government & Healthcare PROBLEM: SOLUTION: Implementation of Salesforce Public Sector Solutions (PSS), Health Cloud, Experience Cloud, Marketing Cloud & MuleSoft: RESULTS: Like1

October 9, 2023in Mulesoft, Salesforce Experience Cloud, Salesforce Government Cloud, Salesforce Health Cloud, Salesforce Marketing Cloud, Salesforce Public Sector Solutions, Salesforce Success Stories

05Oct

Salesforce Marketing Cloud vs Salesforce Account Engagement

Understanding Salesforce Marketing Cloud (Exacttarget) compared to Salesforce Account Engagement (Pardot), and their differences. Distinguish between Pardot and Marketing Cloud with these highlights: Salesforce Marketing Cloud Engagement (Marketing Cloud formerly ExactTarget) Salesforce Marketing Cloud Account Engagement (formerly named Pardot) The answer to all the above questions is no. Salesforce Account Engagement and Marketing Cloud – two equally powerful

October 5, 2023in Salesforce Marketing Cloud, Salesforce Marketing Cloud Account Engagement (Pardot)

Salesforce Marketing Cloud

Case Study: Manufacturing-Plumbing Fixture-Sales/Service/Marketing Clouds and Pardot/Partner Community/Informatica Integration

Spring ’24 Enhancements for Commerce and Marketing from Salesforce

Granular Data Center Overview

Send Log Platform Updates

Salesforce Marketing Cloud Engagement for Industries

How Do You Personalize the Customer Journey?

Case Study: Manufacturing-Salesforce Sales/Service/Experience/Marketing Clouds and Pardot

Email Marketing and Communication Tools for Nonprofits

Case Study: Manufacturing-Salesforce Sales/Service/Marketing Clouds

Loan Origination Salesforce

Integrate Google Analytics 4 and Salesforce Marketing Cloud

Case Study: Financial Services-Community Bank-Marketing Cloud/Customer 360

Case Study: Largest Native American Tribe in the US-Citizen Engagement for Tribes-Salesforce Public Sector Solutions (PSS)/Health Cloud/Experience Cloud/Marketing Cloud and Mulesoft

Salesforce Marketing Cloud vs Salesforce Account Engagement

Recent Posts

Auto-Enablement of the new Maps experience in October

UKI Trust in AI

Salesforce Data Cloud Pioneer

Salesforce Workday Partnership

Sensitive AI Knowledge Models

Category

Archives

Salesforce Marketing Cloud

Recent Posts

Category

Tags

Archives

Subscribe to our mailing list. Join our mail list to receive our newsletter