Salesforce Marketing Cloud Archives - Page 4 of 13 - gettectonic.com
Get to Know Ampscript
01Oct

Get to Know Ampscript Marketing Cloud

October 1, 2023in Email Marketing, Salesforce Marketing Cloudby get-admin

AMPscript is Marketing Cloud Engagement’s proprietary scripting language designed for advanced dynamic content in emails, landing pages, SMS, and push messages. While incorporating basic programming concepts, AMPscript is user-friendly and accessible even to non-coders, enabling the creation of highly personalized and dynamic content. Its purpose is to expand Marketing Cloud Engagement functionality to facilitate one-to-one

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Google 360 Analytics Dashboard in Marketing Cloud
13Sep

Salesforce Audience Insights

September 13, 2023in Einstein Salesforce AI, Marketing Automation, Salesforce Customer 360, Salesforce Customization Services, Salesforce Einstein, Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising, Salesforce Marketing Cloud Intelligence, Salesforce Sales Cloudby get-admin

Salesforce Audience Insights By Tectonic’s Marketing Consultant, Shannan Hearne Salesforce Marketing Cloud is so much more than just an email sending platform. This insight explores how it can power your advertising.; Marketing Cloud offers robust audience segmentation capabilities, empowering marketers to effectively segment their customer base. The integration of AI through Audience Insights enhances this

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Salesforce Success Story
12Sep

Case Study: Large Faith-Based Religious Entity/Nonprofit-Salesforce Marketing Cloud/Nonprofit Success Pack

September 12, 2023in customer stories salesforce, Salesforce for Nonprofits, Salesforce Marketing Cloud, Salesforce Nonprofit Cloud, Salesforce Success Storiesby get-admin

Undergoing a profound revitalization and restructuring process that combines six existing Provinces into a single, unified Province that will better serve the organization and its constituents’ needs. nonprofit salesforce marketing cloud success pack

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salesforce marketing cloud interaction studio
03Aug

Marketing Cloud and Einstein

August 3, 2023in Einstein Salesforce AI, Marketing Automation, Salesforce Einstein, Salesforce Marketing Cloud, Salesforce Marketing Cloud Intelligenceby get-admin

AI has emerged as an effective solution to tackle the challenges arising from the sheer volume and rapidity of data in the marketing landscape. This article delves into some cutting-edge functionalities presented by Einstein within the Salesforce Marketing Cloud, showcasing how these features empower marketers to enhance performance and streamline their workflows. Einstein for Marketing

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Contact Builder is responsible for aggregating customer data from multiple source into a single customer view, known as the contact model in marketing cloud. For more information refer to the official documentation. Audience Builder is a segmentation tool, that abstracts the traditional SQL process for building segments and allows marketers to build segments by dragging and dropping them. For more information, please refer to the the documentation. Contact Builder has been moved to the Audience Builder tab
31Jul

Audience Builder Contact Builder

July 31, 2023in Marketing, Salesforce Marketing Cloudby get-admin

Contact Builder, formerly known as Audience Builder, is a robust tool within Marketing Cloud designed to manage data associated with contacts, referred to as ‘people’ records. This platform provides access to both demographic and behavioral information, which is organized into ‘attribute groups’ (such as abandoned carts), ‘events,’ and ‘populations,’ allowing for efficient segmentation of data.

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