Salesforce - gettectonic.com - Page 48
Salesforce Education Cloud for Educational Challenges
24Mar

Salesforce Education Cloud for Educational Challenges

Educational institutions today confront a multitude of complex challenges, ranging from disjointed information systems to the need for agility in meeting evolving educational demands. Salesforce Education Cloud presents a unified solution aimed at overcoming these obstacles by enhancing operational efficiencies, boosting student engagement, and ensuring compliance with ever-changing educational standards. Below is an in-depth examination of the prevalent challenges faced by educational institutions and the tailored solutions provided by Salesforce Education Cloud. Key Challenges in the Education Sector Salesforce Education Cloud: Tailored Solutions for Education Salesforce Education Cloud addresses these challenges through a suite of customized features and tools designed to streamline operations, enhance student services, and promote effective communication. Real-World Impact of Salesforce Education Cloud Implementation of Salesforce Education Cloud yields transformative benefits across educational institutions: Conclusion Salesforce Education Cloud offers a comprehensive solution to the diverse challenges faced by educational institutions. By integrating this robust platform, schools, colleges, and universities can enhance operational efficiency, improve student outcomes, and cultivate a collaborative educational environment. Institutions seeking to explore the benefits of Education Cloud or enhance their existing systems are encouraged to consult with a Salesforce Education Cloud Consultant for tailored guidance and implementation strategies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 24, 2024in Salesforce, Salesforce Education Cloud, Salesforce Education Solutions, Salesforce Einstein
Create a Service Provider Portal in PSS
23Mar

Create a Service Provider Portal in PSS

Develop a provider portal for certified service providers to manage constituent referral requests, track service delivery, update their information, and collaborate with agencies and constituents effectively. Create a Service Provider Portal in PSS to easily track and manage referral requests. Caseworkers often lack direct insight into the progress of constituents’ benefits and their interactions with service providers, relying on providers to keep them informed. Conversely, providers struggle to maintain updated credentials, contract renewal status, and other information for agencies. To tackle these challenges, establish a portal to aid service providers in managing and monitoring their services while granting agencies and constituents real-time visibility into provider data and processes. This collaborative platform fosters efficient and transparent partnerships. While Public Sector Solutions does not offer a custom template, any Experience Cloud site template, such as the Build Your Own (LWR) template, can be utilized to create the portal for service providers. With the Provider Management for Partner permission set, providers gain access to Provider Management objects and features. Consider the following access-related requirements for the portal: Create a Service Provider Portal in PSS Service providers can leverage the portal in various ways, including: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 23, 2024in Public Sector Solutions, Salesforce Experience Cloud
Salesforce Success Story
21Mar

Case Study: Healthcare Health Cloud Marketing Cloud Large Childrens Hospital

Large children’s hospital needs a usable data model and enhanced security to deliver excellent patient outcomes. Healthcare Health Cloud Marketing Cloud Large Childrens Hospital. Industry: Healthcare Client is a large children’s hospital with pediatric healthcare offering acute care. Problem: Implemented : Our solution? Results: In order to improve operations, provide physician-facing services, and move data—including PHI and PII—to the cloud, we have assisted healthcare providers in overcoming these obstacles. Salesforce offers all-inclusive solutions specifically designed to meet the demands of payers (insurance companies) and providers (healthcare organizations). Better health outcomes, more operational effectiveness, and increased patient engagement are the goals of these solutions. Salesforce solutions for the health and life sciences are tailored to the particular requirements of the medical industry. Salesforce offers digital transformation technology for health and life sciences industries. If you are considering a Salesforce healthcare implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 21, 2024in Salesforce, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Marketing Cloud, Salesforce Sales Cloud, Salesforce Shield, Salesforce Success Stories
Learning AI
21Mar

The New Age of Compliance with AI

How can small businesses ensure compliance? Business in the New Age of Compliance with AI can be challenging. While larger corporations often allocate resources for extensive research and development to maintain compliance, smaller businesses may lack the means to conduct thorough due diligence. In such cases, it becomes crucial for them to pose the right questions to vendors and technology partners within their ecosystem. Even as Salesforce takes strides in creating trustworthy generative AI solutions for its customers, these customers also engage with other vendors and processors. It is imperative for them to remain vigilant about potential risks and not rely solely on trust. Salesforce and Tectonic suggest that smaller companies should inquire about: For smaller companies, depending on the due diligence of third-party service providers becomes essential. Evaluating privacy protocols, security procedures, identification of potential harms, and safeguarding measures are critical aspects that demand close attention. In this New Age of Compliance with AI everyone is responsible. Choosing an AI savvy Salesforce partner like Tectonic protects you and your company. The Einstein Trust Layer is your insurance that you are doing artificial intelligence right. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 21, 2024in Einstein 1 Platform, Generative AI, Salesforce, Salesforce Einstein
Introducing the New Nonprofit Cloud
20Mar

Technology for a Human-Centric Impact: Introducing the New Nonprofit Cloud

In times of disaster or need, it’s not technology that distributes supplies or ensures access to fundamental rights—it’s people. Nonprofits, whether large or small, work alongside individuals, partner organizations, government agencies, healthcare providers, volunteers, and staff to drive community and planetary improvements. From large-scale disaster responses to community food drives, real change and impact come from collaborative efforts, not isolated actions. Introducing the New Nonprofit Cloud for today’s NGOs. Salesforce’s vision for nonprofits has always been to empower impact makers with the best technology. Technology should be a critical enabler that brings people and organizations together, scaling those moments of impact. Breaking Down Barriers for Greater Impact Salesforce aims to simplify operations for the nonprofit sector by breaking down information silos within organizations and among local or global partners. Achieving greater impact collectively requires collaboration with stakeholders, information sharing, and effective data utilization. Salesforce collaborated with partners and nonprofit peers to address four key priorities: Introducing the New Nonprofit Cloud With these priorities in mind, Salesforce has announced a new vision for Nonprofit Cloud—a suite of nonprofit technology solutions built specifically for the sector. For the first time, instead of layering nonprofit applications on top of the platform, Salesforce is building directly into the core, unlocking innovation across all Salesforce industries. The new Nonprofit Cloud aims to address all goals in a single solution. For over two decades, Salesforce has worked with its community and partner ecosystem to deliver purpose-built packages on top of the Salesforce platform. Together, they have built more than 14 software packages, anchored by the Nonprofit Success Pack (NPSP), which is used by thousands of organizations. Salesforce will continue to support existing offerings like NPSP, Nonprofit Cloud Case Management, the Program Management Module, and more. Today, we have the thrill of Introducing the New Nonprofit Cloud However, Salesforce is now offering a new solution to nonprofit organizations with reimagined program management, case management, outcomes, marketing engagement, and fundraising in one package. The next generation of Nonprofit Cloud, available today, focuses on delivering programs and case management, leveraging the full power of the Salesforce platform. Fundraising and outcomes will be integrated into this solution later this year. Faster and Easier Access to Nonprofit Technology Supporters measure organizations by their impact, and the goal is to focus on driving that impact, not piecing together data from different systems. This new approach provides a faster and more unified way to drive impact by consolidating stakeholder experiences from across organizations and partners. The new Nonprofit Cloud unifies programs, fundraising, engagement, and outcomes, giving easier and faster access to innovations from across all of Salesforce. This connection to Salesforce’s portfolio of best-in-class solutions enhances the ability to make data-driven decisions swiftly, focusing on what works and where changes are needed. Greater Cross-Sector Impact – Introducing the New Nonprofit Cloud The new Nonprofit Cloud is designed for whole-person care. By building Nonprofit Cloud directly into the Salesforce platform, it’s easier to adopt technology used in other industries, such as Health & Life Sciences and the Public Sector. This integration reflects how jobs are actually done—working with program participants, their families, governments, healthcare organizations, and other nonprofits to ensure everyone achieves their goals. This fosters better cross-sector engagement and impact for all served. Impact is Driven by Everyone Behind every relationship, person, or program is data. When these data points are combined, they can be learned from, validated, and traced throughout the process. With the reimagined Nonprofit Cloud, Salesforce is building every component with outcomes in mind, partnering with the customer community to determine critical data to capture. This simplifies outcome measurement, reduces the need for heavy customization, and standardizes the process. Introducing the New Nonprofit Cloud Starting with programs and case management, available today, Salesforce will soon add outcomes, engagement, and fundraising, connecting them to all future innovations. The Power of Us Program Salesforce remains committed to giving 1% of equity, product, and employee time back to its communities through the Power of Us program, which grants qualified nonprofit and educational organizations 10 free technology licenses. The new Nonprofit Cloud innovation will be included. Salesforce will also continue to support existing licenses and paid nonprofit offerings, including the Nonprofit Success Pack (NPSP). This new approach for the nonprofit sector has been successfully used by other industries within Salesforce for years. Salesforce is dedicated to continuing investment in best-in-class nonprofit technology to help achieve significant and lasting impact. Connect with Salesforce Ready to implement Salesforce Nonprofit Cloud to streamline operations and amplify impact? Connect with Salesforce experts for more information. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 20, 2024in Salesforce Nonprofit Cloud
End of Support for Workflow Rules and Process Builder
20Mar

End of Support for Workflow Rules and Process Builder

Every month Salesforce announces retirement and sundowning of products and features. For long-time Salesforce power users, this one feels like the end of an era. Salesforce has announced the end of support for Workflow Rules and Process Builder in 2025. Scheduled Paths are a replacement for Scheduled Actions in Process Builder and Time-Based Workflow Rules. And they even have some new and improved features like support for minutes! Flows can now call other sub-flows, a much-longed-for replacement for Process Builder’s ability to call Flows. End of Support for Workflow Rules and Process Builder Salesforce will no longer be supporting Workflow Rules and Process Builder on December 31, 2025, and we recommend that you migrate your automation to Flow Builder by that time. Have you taken advantage of all the powerful features of Flow? Not yet? Have no fear, and go with the Flow! We’ve curated a comprehensive guide of resources to take you from zero to hero on your journey with us to migrate your organization from Workflow Rules and/or Process Builder onto the newer and more powerful engine of Flow! Why move to Flow? What’s happening with Workflow Rules and Process Builder? Salesforce is starting the process of moving away from Workflow Rules and Process Builder, and transitioning to the more feature-rich functionality of Flow. You’re also probably wondering why Salesforce is retiring Workflow Rules and Process Builder. Salesforce wants to focus development on a modern, extensible, low-code automation solution in Flow Builder, which led to retire the previous features. What does this change mean for me?  If you have active Workflow Rules or Process Builder processes running after 2025, they will no longer receive customer support or bug fixes. What action can I take? We recommend implementing a plan to migrate any active rules or processes to Flow Builder before the deadline. Depending on the complexity of your org, this migration may take a significant amount of time and testing, so we recommend starting now. To assist in the migration process, we have a Migrate to Flow tool and extensive support resources available. What happens if I don’t take action? After December 31, 2025, Workflow Rules and Process Builder may continue to function and execute existing automation, but customer support will not be available, and bugs will not be fixed. How do I identify affected users? You can identify whether you have active workflow rules by going to Setup | Process Automation | Workflow Rules and sorting the Active column for checkmarks. You can identify whether you have active Process Builder processes by going to Setup | Process Automation | Process Builder and sorting the Status column for Active. If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements. What does the transition to Flows entail? The transition is set to take place in multiple phases. The first phase began with the Winter ’22 release, wherein the ability to create net-new Workflow Rules was turned off. In Summer ‘23 release the ability to create net-new processes in Process Builder will be disabled. In the last phase, Workflow Rules and Process Builder will go away entirely, and any platform automation will be leveraging Flow. This phased approach will allow administrators ample time to transition to Flow with as minimal effort as possible. What changed in the Winter ’22 release? As of Winter ’22, we’ve blocked the creation of Workflow Rules. You can still activate, deactivate, and edit any existing Workflow Rules. To test and create Workflow Rules for use in managed packages, developer orgs still allow you to create Workflow Rules. Process Builder has remained unaffected during this period. For new automation, use Flow. Link to Release Notes What changed in the Summer ’23 release? Starting in Summer ’23, Salesforce began blocking the creation of Process Builder Processes. Much like workflow rules above, you can still activate, deactivate, and edit any existing Processes. For new automation, use Flow. How can existing Workflow Rules & Processes be transitioned to Flow? A tool called “Migrate to Flow” allows you to covert existing Workflow Rules & Processes to Flow in an org, at the click of a button. More information about this tool can be found here. There are a few considerations to keep in mind as we roll out this tool. If your organization relies heavily on existing Workflow Rules or Process Builder, please consider starting the migration process today using the Migrate to Flow tool, rather than when the deadline approaches. This will also allow you to test the migrated Flows in small batches to ensure your organization’s needs are adequately met. How can I get started in Flow? For those with limited exposure to Flows, tinkering in a trailhead playground, demo org, or other non-production org is a great way to explore the capabilities of Flows. Once ready, admins can try creating any new automation needed in their organization in Flows rather than in Process Builder. Trailhead – The best place to start! Build Flows with Flow BuilderRecord-Triggered FlowsAutomate Your Business Processes with Salesforce Flow Automation Home Page – Watch videos, read blog posts, or explore other Trailhead offerings related to Flows. Trailhead Community Topics – Join the discussion!#Flow#Automation What about feature parity between Workflows/Processes and Flows? During the last few releases, many of the biggest parity gaps between Workflow Rules/Process Builder and Flow have been addressed already, including: Additionally, more and more gaps are being addressed with each new release. What about Approval Processes, Email Alerts, and other functionality operating on the workflow engine? There are no plans to retire any of these auxiliary features; however, each of them can be leveraged through flow (or Flow Orchestrator, in the case of approval processes), without the need to use processes or workflow rules at all. Flow Trailhead – Click Here Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read

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March 20, 2024in Salesforce
Custom Copilot Actions
18Mar

Custom Copilot Actions

How to Create a Custom Copilot Action Custom Copilot Actions allow you to extend Copilot’s functionality within Salesforce, enabling users to perform tasks specific to your business needs. By utilizing invocable Apex classes, autolaunched flows, and prompt templates, you can build custom actions tailored to your organization’s requirements. Extend your unified copilot with custom actions. Before You Begin: Steps to Create a Custom Copilot Action: Testing and Deployment: Understanding Einstein Copilot Einstein Copilot is Salesforce’s AI assistant designed to enhance productivity and user experience across various applications and departments. Admins can configure and deploy Copilots to empower users with AI capabilities, streamlining workflows and increasing efficiency. Out-of-the-Box Actions: In the Spring ’24 release, Einstein Copilot offers several out-of-the-box actions, including: Customization and Future Development: Admins can create custom actions to tailor Copilot’s capabilities to their organization’s specific requirements. Custom actions enable tasks such as updating records and integrating with external systems, enhancing productivity and efficiency. When you create a custom action, you build it on top of platform functionality you want to make available in Einstein Copilot, such as invocable Apex classes, autolaunched flows, or prompt templates. Adding custom actions lets you customize your copilot and get more mileage out of your current Salesforce platform capabilities. Access to a custom copilot action depends on the type of Salesforce action it references. For example, if a custom action was built using a flow, the custom action adheres to the permissions, field-level security, and sharing settings configured in the flow. Use Cases and Considerations: Typical Use Cases: Considerations: Building Custom Copilot Actions: Power of Custom Actions: Custom actions extend Copilot’s capabilities, offering a wide range of use cases and functionalities. Actions can be built using flows, prompts, or Apex, providing flexibility and customization options. Descriptive Instructions: Accurate descriptions of actions, inputs, and outputs are essential for Copilot’s understanding and execution. Clear instructions provide context and improve response accuracy. Best Practices: Einstein Copilot, coupled with custom actions, empowers organizations to optimize workflows and drive efficiency. By following best practices and leveraging the full potential of Copilot, Salesforce admins can enhance user experiences and unlock new levels of productivity. Explore these features within your organization to realize the benefits of Salesforce Einstein Copilot Custom Actions. Assign an action to your copilot from the Copilot Actions page, the record page for an action, or the Copilot Action Library tab of the actions panel in the Copilot Builder. Your copilot must be deactivated. To test your action and preview how the output appears in a copilot conversation, open the copilot in the Copilot Builder and start a preview conversation. Enter utterances that you expect to trigger your action, and then make adjustments to the copilot action instructions based on your results. What powers Einstein Copilot custom actions? By facilitating the flow of work through smart, AI-driven actions, Einstein Copilot enhances efficiency and decision-making. Here’s how organizations can harness its power through the design of custom actions, ensuring their operations are as streamlined and effective as possible. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 18, 2024in Mulesoft, Salesforce Einstein
Campaign Infuence in Salesforce
17Mar

What is Campaign Infuence in Salesforce?

Campaign Influence is a tool designed to allocate success attribution to influential campaigns, with two available versions: Campaign Influence 1.0 for Salesforce Classic, and Customizable Campaign Influence for both Classic and Lightning Experience. Campaign Infuence in Salesforce. Customizable Campaign Influence in Salesforce facilitates revenue attribution through standard and custom models, which can be updated manually or automatically. This data can be added to related lists and reports, enabling sales representatives to comprehend the impact of campaigns on their opportunity pipelines. With Campaign Influence, you can link an opportunity to multiple campaigns, but each opportunity can only have one primary campaign influencing the campaign rollup summary fields on the related campaign. Campaign Influence considers every campaign member, regardless of their member status. Customizable Campaign Influence relies on the Campaign object, the Opportunity object, and a Campaign Influence junction object. To tag an opportunity to a campaign in Salesforce, navigate to the opportunity record, find the Campaign Influence related list, click “New,” enter a campaign name, and specify the attribution percentage in the “Influence (%)” field. A parent campaign in Salesforce aggregates values from all its child campaigns, irrespective of the user’s sharing settings. Admins can customize which fields are visible in the Campaign Hierarchy related list to limit user visibility. Campaigns in Salesforce are versatile and are used creatively by nonprofit and higher education organizations to group people for specific actions and result tracking. Active campaigns in Salesforce allow adding contacts and leads, while inactive ones do not, but member reports cannot be run for inactive campaigns. Influence refers to attributing success percentage to influential campaigns, whereas attribution identifies the source where revenue originates. Key factors influencing a successful marketing campaign include understanding the target audience, personalization, effective communication, and innovative elements. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 17, 2024in Salesforce, Salesforce Sales Cloud
What is Einstein Used for in Salesforce?
14Mar

What is Einstein Used for in Salesforce?

Salesforce Einstein is an AI-powered platform that can be used in various ways to enhance customer experiences and streamline business operations: SalesSalesforce Einstein can help sales teams better understand customers, improve conversion rates, and close deals more quickly. For instance, it can generate sales call summaries, draft emails using customer data, and provide real-time predictions. Customer ServiceEinstein helps customer service agents resolve cases faster and provide customers with relevant information during interactions. MarketingSalesforce Einstein enables marketers to create personalized experiences and send the right content to the right customer at the right time. ITSalesforce empowers IT teams to embed intelligence across the business and create smarter apps for customers and employees. CommerceSalesforce assists retailers by recommending the best products to each customer. Salesforce also includes features to protect data privacy and security, such as the Tectonic GPT Trust Layer, which provides AI bias detection, data security, and regulatory compliance. Salesforce Einstein is the first all-inclusive AI for CRM. It’s an integrated set of AI technologies that makes the Customer Success Platform smarter and brings AI to Salesforce users everywhere. Salesforce is the only comprehensive AI for CRM. It is: Tectonic and Salesforce allow businesses to become AI-first, providing the ability to anticipate customer needs, improve service efficiency, and enable smarter, data-driven decision-making. Sales teams can anticipate next opportunities and exceed customer needs,Service teams can proactively resolve issues before they occur,Marketing teams can create predictive journeys and personalize experiences like never before,IT teams can embed intelligence everywhere and create smarter apps. AI that works for your business.Drive business productivity and personalization with predictive AI, generative AI, and agents across the Customer 360 platform. Create and deploy assistive AI experiences natively in Salesforce, allowing your customers and employees to converse directly with Agentforce to solve issues faster and work smarter. Empower service reps, agents, marketers, and others with AI tools safely grounded in your customer data to make every customer experience more impactful. What is Salesforce Einstein?As of 2024, this groundbreaking AI-based product remains a leader in the CRM industry since its release in 2016. It combines a range of AI technologies, including advanced machine learning, natural language processing (NLP), predictive analytics, and image recognition, enabling businesses to improve productivity and sustain growth. Salesforce AI BenefitsThe most significant benefits of AI are the time and efficiency gains it offers to business processes. By automating tasks, employees can focus on more strategic work. Additionally, automating repetitive tasks reduces errors and enhances operational efficiency. Saleesforce provides robust reporting features that generate valuable insights to support decision-making, helping businesses understand customer needs and identify opportunities. From a customer perspective, Salesforce ensures more meaningful and personalized experiences through advanced NLP capabilities and machine learning to better understand customer behavior. Salesforce AI FeaturesSalesforce is a feature-rich platform that leverages AI’s capabilities in Natural Language Processing, Machine Learning, and image processing. Some of the key features include: Salesforce PricingCosts depend on the required features and the size of the business. Pricing starts at $50 per user per month, with potential increases based on the specific capabilities needed. Salesforce Tectonic ChallengesAlthough Salesforce Tectonic offers numerous benefits, companies may face challenges during integration, such as aligning it with existing systems and ensuring proper training for employees to maximize its use. How to Prepare for Salesforce Tectonic IntegrationUsing an implementation partner like Tectonic can help ensure seamless integration. A partner will assess your current Salesforce setup, recommend the right features, and guide you through the integration process. ConclusionSalesforce is a cutting-edge platform that empowers businesses to transform operations with comprehensive AI capabilities. It provides tailored solutions for sales, service, marketing, and commerce teams, enabling better customer interactions, data-driven decision-making, and increased productivity. With the right implementation partner like Tectonic, businesses can seamlessly integrate and leverage Tectonic to stay ahead in a competitive landscape. Content updated November 2024. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 14, 2024in AI Tools, Data, Generative AI, Salesforce, Salesforce Einstein
Customized Conversational AI Assistant
11Mar

Customized Conversational AI Assistant

Create and Customize a Conversational AI Assistant for CRM Einstein Copilot is your all-in-one CRM AI assistant, seamlessly integrated into every Salesforce application. It empowers teams to accelerate tasks with intelligent actions, deploy conversational AI with built-in trust, and easily scale a unified copilot across your organization. Customized Conversational AI Assistant. Einstein 1 Studio Customize and Enhance AI for CRM:Einstein 1 Studio allows you to tailor Einstein Copilot to your specific business needs. Configure actions, prompts, and models to create a personalized AI experience. Users can interact with the AI using natural language, making task execution more intuitive and efficient. Copilot Builder Expand Einstein Copilot with Advanced Features:Enhance Einstein Copilot by integrating actions with familiar Salesforce platform features like Flows, Apex code, and Mulesoft APIs. Convert workflows into copilot actions and test these interactions within a user-friendly interface, enabling you to monitor and refine your copilot’s performance. Prompt Builder Accelerate Employee Task Completion:Design prompt templates that quickly summarize and generate content, helping employees complete tasks faster. Create prompts that draw from CRM data, Data Cloud, and external sources to make every business task more relevant. Develop prompts once and deploy them across Einstein Copilot, Lightning pages, and flows. Model Builder Integrate and Manage AI Models:Incorporate your predictive AI models and large language models (LLMs) within Salesforce through the Einstein Trust Layer. Utilize no-code ML models in Data Cloud, and manage all your AI models from a centralized control platform, ensuring seamless operation and integration. Deploy Trustworthy AI Leverage Generative AI with Built-In Safeguards:Einstein Copilot is designed to ensure the privacy and security of your data, while improving result accuracy and promoting responsible AI use across your organization. Built directly into the Salesforce Platform, the Einstein Trust Layer offers top-tier features and safeguards to ensure your AI deployments are trustworthy. “The combination of AI, data, and CRM allows us to help busy parents solve the ‘what’s for dinner’ dilemma with personalized recipe recommendations their family will love.”— Heather Conneran, Director, Brand Experience Platforms, General Mills Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 11, 2024in Generative AI, Mulesoft
Public Cloud Infrastructure with Hyperforce
09Mar

Public Cloud Infrastructure with Hyperforce

Drive Expansion in New Territories-Public Cloud Infrastructure with Hyperforce Hyperforce offers rapid activation of a new local presence in regions where public cloud infrastructure is available. Through partnerships with public cloud providers, Hyperforce unlocks opportunities for expansion in new geographies worldwide. Enhance Regional Performance Regional cloud solutions ensure quicker in-country performance and reduced distances between end users and data centers, leading to an overall improved user experience. Manage Critical Workloads Securely Hyperforce provides a global infrastructure that ensures high availability for your cloud workloads. Utilizing a multi-availability zone (AZ) distribution model, Hyperforce offers redundancy in case of major failures in one of the zones. Access the Latest Salesforce Innovations Quickly Infrastructure as code facilitates easily repeatable deployments, accelerating the developer experience. The Salesforce Platform is engineered to deliver secure and scalable products with enhanced agility. Practical Applications Local Data Storage Compliance: Fulfill evolving industry and regional regulations with in-country data storage options. Comprehensive Data Protection: Ensure data security with enhanced controls and end-to-end encryption, regardless of storage location. Scalable Workload Management: Grow your business on adaptable infrastructure designed to scale alongside your needs. Confident Migration: Maintain compatibility with existing custom apps and integrations built on Salesforce, ensuring a seamless transition. Empowering Future Growth with Hyperforce Discover How Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 9, 2024in Hyperforce
Leverage AI and Machine Learning in Your Data Warehouse
08Mar

Exploring Machine Learning with Salesforce

Machine Learning (ML) falls into three main categories: Supervised Learning, Unsupervised Learning, and Reinforcement Learning. Let’s dive into some issues and considerations that might leave you wondering if it’s even worth starting! Not embracing what Professor Stuart Russell called “the biggest event in human history” may be short-sighted. Don’t worry, Salesforce can help. Salesforce and Machine Learning Salesforce has a 20-year history of making complex technologies business-friendly. This extends to Machine Learning, integrating ML capabilities throughout the Salesforce Customer 360 suite, which includes solutions for Marketing, Commerce, Sales, Service, and Analytics, among others. Machine Learning in Action with Salesforce Marketing Imagine you’re in a marketing role. You want to predict the likelihood that a customer will engage with your campaigns to maximize effectiveness. Supervised Learning can help here by predicting subscriber engagement (opens, click-throughs, conversions) using historical data (90 days of engagement metrics). For example, using predictive Engagement Scoring, a Salesforce customer in the travel industry achieved a 66% drop in unsubscribe rates and a 13% revenue increase. You also want to ensure prospective customers can quickly find relevant products. Unsupervised Learning can personalize product assortments throughout the shopper journey by analyzing buying patterns, site browsing tendencies, and relationships between search terms and products. Using AI-powered Predictive Sort, businesses have seen a 9.1% increase in revenue per visitor and a 3.8% increase in conversion rates. Sales For sales teams handling many opportunities, predicting the quality of each Opportunity can help prioritize efforts. Supervised Learning, using historical data of at least 200 Closed/Won and 200 Closed/Lost Opportunities, can provide a prioritized list of Opportunities to maximize revenue potential. A large Salesforce customer in the consumer goods sector increased win rates by 48% by focusing on the best Opportunities. Service Post-sale customer support is crucial. Service agents need to address challenging cases efficiently. Supervised Learning can recommend articles to resolve current cases based on historical data from at least 1000 cases with knowledge base articles. A large electronics company using Salesforce AI-powered solutions saved 5 hours per agent per week, enhancing productivity. Simplifying Complex Technology Salesforce’s rich history of making complex technology accessible allows businesses to realize ML benefits without needing specialized knowledge. Traditional ML involves multiple steps like data collection, transformation, sampling, feature selection, model selection, score calibration, and integrating results. Salesforce simplifies this with a customizable data model, automated feature engineering, and automatic model building and selection. For example, in model selection, Salesforce runs a “model tournament” to choose the best model with varying hyper-parameters, ensuring the most accurate model is selected without requiring user intervention. Conclusion Salesforce abstracts the complexity of ML behind user-friendly interfaces, making it easier for businesses to leverage powerful technology. Whether it’s predicting customer engagement, personalizing shopping experiences, prioritizing sales opportunities, or enhancing customer support, Salesforce’s ML capabilities can drive significant business value. Discover more about how Salesforce can transform your approach to Machine Learning and help you achieve your business goals. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 8, 2024in Data, Technology
Workflow Rules & Process Builder End of Support
07Mar

Workflow Rules And Process Builder End of Support

Publish Date: Mar 5, 2024 Description Salesforce will no longer be supporting Workflow Rules and Process Builder on December 31, 2025, and we recommend that you migrate your automation to Flow Builder by that time. Workflow Rules & Process Builder End of Support You’re also probably wondering why we’re retiring Workflow Rules and Process Builder. Salesforce wants to focus development on a modern, extensible, low-code automation solution in Flow Builder, which led us to retire the previous features. What does this change mean for me? If you have active Workflow Rules or Process Builder processes running after 2025, they will no longer receive customer support or bug fixes. What action can I take? We recommend implementing a plan to migrate any active rules or processes to Flow Builder before the deadline. Depending on the complexity of your org, this migration may take a significant amount of time and testing, so we recommend starting now. To assist in the migration process, we have a Migrate to Flow tool and extensive support resources available. What happens if I don’t take action? After December 31, 2025, Workflow Rules and Process Builder may continue to function and execute existing automation, but customer support will not be available, and bugs will not be fixed. How do I identify affected users? You can identify whether you have active workflow rules by going to Setup | Process Automation | Workflow Rules and sorting the Active column for checkmarks. You can identify whether you have active Process Builder processes by going to Setup | Process Automation | Process Builder and sorting the Status column for Active. If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements. To read about the Salesforce approach to retirements, read our Product & Feature Retirement Philosophy. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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March 7, 2024in Salesforce

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