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Generative AI Replaces Legacy Systems
15Oct

Generative AI Replaces Legacy Systems

Generative AI Will Overtake Legacy Stack Vendors With the rise of generative AI, legacy software vendors like Appian, IBM, Salesforce, SAP, Pegasystems, IFS, Oracle, Software AG, TIBCO, and UIPath are becoming increasingly obsolete. These vendors represent the old guard, clinging to outdated business process automation systems, while the future clearly belongs to AI-driven innovation. Back in the early 2010s, discussions around dynamic processes—self-assembling workflows created by artificial intelligence—were already gaining traction. The vision was to bypass the need for traditional process mapping or manually designing new interfaces. Instead, AI would dynamically generate processes in response to specific tasks, allowing for far greater flexibility and adaptability. However, business rules within BPMS (Business Process Management Systems) often imposed constraints that limited decision-making flexibility. Today, this vision is finally within reach. Many traditional stack vendors are scrambling to integrate generative AI into their offerings in a desperate bid to remain relevant. But the truth is, generative AI renders these vendors largely unnecessary. For instance, Pegasystems, like many others, now incorporates generative AI into its software, but users are still bound to old workflows and low-code development systems. The reliance on building processes, regardless of AI assistance, keeps them stuck in the past. Across the board—whether it’s ERP, CRM, or RPA—vendors such as Salesforce, SAP, and IFS remain tethered to their outdated systems, even though they possess all the necessary data, both structured and unstructured, to benefit from a simpler, AI-powered approach. All that’s needed is a generative AI layer on top to handle tasks like customer complaints. Consider a customer complaint scenario: traditionally, a complaint is processed through a defined workflow, often requiring the creation of expensive, custom SaaS solutions. But what if an LLM (Large Language Model) could handle this instead? The LLM could analyze the complaint, extract key information, assess urgency through sentiment analysis, and generate a custom workflow on the fly. It could even generate backend code in real-time to process refunds or update databases, all without relying on legacy front-end systems. The LLM’s ability to create and execute dynamic workflows eliminates the need for static business processes. The AI generates temporary code and UI elements to handle a specific interaction, then discards them once the task is complete. This shifts the focus away from traditional, bloated enterprise systems and towards dynamic, JIT (Just-In-Time) interactions that are tailored to each individual customer. The efficiency gains are not in cutting jobs but in eliminating the need for costly, antiquated software and lengthy digital transformation programs. Generative AI doesn’t require massive ERP or CRM implementations, and businesses can converse directly with customer data through AI, bypassing the need for complex system integrations. Master Data Management, which once consumed millions of dollars and years of effort, is now positioned to become a simple, AI-powered solution. Enterprises already have well-structured and clean data, and adding a generative AI layer could remove the need for integrating or syncing legacy systems. The era of major vendors selling AI-enhanced solutions built on top of decaying software stacks is coming to an end. The idea of using generative AI as the foundation for a new business operating system, without the need for bloated, legacy software, is increasingly appealing. With the global workflow automation market projected to grow to .4 billion by 2030, the future clearly belongs to AI-driven solutions. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 15, 2024in Artificial Intelligence, Data, Enterprise, Generative AI, Salesforce
Salesforce Agentforce Integration
07Oct

Salesforce Agentforce Integration

The rise of AI-powered solutions is transforming customer service, support, and automation. For organizations such as nonprofits, national associations, and large enterprises, delivering seamless customer experiences has become crucial. Salesforce’s Agentforce, a next-generation conversational AI tool, plays a vital role in this transformation. Designed to elevate customer support and interaction, Agentforce provides an intelligent and scalable solution for integrating AI chatbots into content management systems (CMS) like WordPress, Drupal, and HubSpot. Salesforce Agentforce Integration. In this detailed feature review, we will dive into the extensive capabilities of Salesforce Agentforce, analyzing its role as a conversational tool, its technical requirements, and the benefits it provides for nonprofits, national associations, and businesses. We’ll also compare its applications across various CMS platforms like Drupal, WordPress, and HubSpot, exploring its potential as a powerful AI assistant for website automation and customer interaction. Salesforce Agentforce: A Technical Perspective Salesforce Agentforce is an advanced AI-driven conversational assistant that seamlessly integrates into the Salesforce environment. By tapping into Salesforce CRM’s vast data resources, Agentforce serves as an intelligent interface, automating everything from initial customer inquiries to more personalized interactions. Utilizing natural language processing (NLP) and machine learning, it continually refines responses and scales interactions, making it an indispensable tool for organizations aiming to enhance customer service workflows. Agentforce integrates smoothly with Salesforce Service Cloud, automating both live chat support and chatbot responses. Additionally, it can connect with third-party platforms, including popular CMS solutions like WordPress, Drupal, and HubSpot, allowing organizations to centralize customer service operations in one interface. Core Features and Technical Architecture of Agentforce Natural Language Understanding (NLU) and Processing (NLP) Agentforce’s NLP capabilities are its backbone, allowing it to understand complex human language and respond contextually. This empowers it to manage initial inquiries as well as more sophisticated support requests. Agentforce’s NLU also enables it to work across different languages, dialects, and industry-specific terminology, making it particularly valuable for global organizations and national associations serving diverse audiences. Machine Learning for Continuous Improvement Agentforce’s machine learning feature enhances its ability to improve accuracy and understanding over time. Each interaction helps the chatbot evolve, making it more effective at delivering relevant, real-time responses. This model integrates directly with Salesforce’s data infrastructure, giving Agentforce access to historical data and interactions to offer highly personalized, context-aware answers. Deep Integration with Salesforce CRM As a Salesforce-native tool, Agentforce can harness CRM data in ways other AI tools cannot. By accessing customer histories, purchase data, and previous interactions, it creates personalized experiences that build customer trust. Nonprofits and associations can use this data to improve donor or member interactions, offering targeted support and outreach. Agentforce can also be tailored to retrieve specific datasets, such as an individual’s support history or ongoing service case updates. Cross-Platform Flexibility and API Integration Agentforce offers flexible APIs that enable integration with third-party systems, including CMS platforms like WordPress, Drupal, and HubSpot. This flexibility ensures that AI-powered chatbots can be deployed on organizational websites, providing a seamless experience for customers, donors, and members alike. Whether it’s a nonprofit using Drupal or a business on WordPress, Agentforce acts as the central hub for support and engagement, offering fluid interactions on top of your CMS. HubSpot users can further leverage Agentforce’s marketing features to align lead generation with personalized, chat-based interactions. Use Cases for Agentforce in Nonprofits, National Associations, and Businesses Nonprofit Organizations For nonprofits managing donor, volunteer, and beneficiary relationships, Agentforce offers scalable, automated support: National Associations National associations can use Agentforce to handle high volumes of inquiries from members and professionals: Businesses For service-based enterprises, Agentforce is essential for customer service: Salesforce Agentforce and CMS Integration: WordPress, Drupal, and HubSpot WordPress and Salesforce Agentforce Integration For WordPress users, Agentforce offers customizable chatbot widgets that enhance customer engagement, handle ecommerce inquiries, and integrate with WooCommerce for product support. Drupal and Agentforce Integration Drupal’s modular architecture allows Agentforce to automate membership management, provide multilingual support, and distribute content for nonprofits and associations. HubSpot and Agentforce Integration HubSpot users benefit from Agentforce’s ability to automate lead nurturing, sales and marketing workflows, and customer support, all while keeping HubSpot and Salesforce CRM data synchronized. Tectonic and Salesforce Agentforce Integration At Tectonic, we understand that adopting AI-powered solutions like Salesforce Agentforce is only the first step toward delivering exceptional customer experiences. We specialize in crafting, training, and implementing tailored AI chatbot solutions that enhance engagement, streamline processes, and drive growth, all while seamlessly integrating with your current website or mobile app. As a full-service digital strategy firm, Tectonic excels in integrating advanced tools like Salesforce Agentforce into platforms like WordPress, Drupal, and HubSpot, ensuring your automation strategies are executed with precision. From custom chatbot implementations to comprehensive digital strategy services, our team is dedicated to optimizing your website for engagement and lead generation. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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October 7, 2024in Agentforce Platform, AI Tools, Data, Enterprise, Salesforce, Salesforce Service Cloud
Salesforce ERP Integration
29Sep

Salesforce ERP Integration

Unlock the Power of Salesforce and ERP Integration Salesforce is known worldwide for its unmatched capabilities as a CRM platform. But when integrated with an ERP system, the potential multiplies. Together, they create a cohesive environment where workflows are streamlined, financial processes are optimized, decision-making is enhanced, and customer relationships are improved—all within one unified system. However, you might have questions like: How does ERP integration with Salesforce work? or What are the benefits of this integration? Let’s jump in and answer all your questions! What is ERP and Its Benefits? ERP (Enterprise Resource Planning) is software that integrates multiple business functions into a single platform. It enables you to manage key processes like human resources, accounting, sales, inventory, compliance, and order management. What makes ERP systems unique is the shared database that gives all employees access to the same real-time information across departments. While different from a CRM platform, ERP can be integrated with Salesforce to further boost business efficiency and productivity. Key benefits of an ERP system include: How Do Salesforce and ERP Work Together? Salesforce focuses on managing customer relationships, sales, marketing, and service operations. In contrast, ERP systems handle core business processes like finance, human resources, and supply chain management. When Salesforce and ERP are integrated, they create a seamless data flow between both systems. This integration synchronizes key data, like transactions and customer information, providing unified visibility across departments. It enhances efficiency and delivers better customer experiences by offering personalized services. Why Integrate Your ERP with Salesforce? While Salesforce helps manage customer relationships, integrating it with an ERP system offers additional advantages: Types of Salesforce – ERP Integrations There are various ways to integrate Salesforce with an ERP, depending on your business needs: Choosing the Right ERP to Integrate with Salesforce Not sure which ERP system is right for your Salesforce integration? Consider the following factors: ERP Systems Compatible with Salesforce Salesforce’s flexibility allows it to integrate with most ERP systems, including Sage Intacct, Sage X3, Sage 300, Sage 100, Sage 50 US, and Acumatica, among others. This flexibility ensures you can find the right ERP for your business operations. Key Functionalities with Salesforce – ERP Integration Here are some essential features you can expect from Salesforce and ERP integration: Best Practices for Seamless Integration To ensure a smooth Salesforce and ERP integration, follow these best practices: Conclusion Integrating an ERP system with Salesforce CRM can transform your business by unlocking new levels of productivity, efficiency, and growth. As your integration partner, Tectonic offers expertise in Salesforce and third-party ERP systems. Ready to streamline your operations and boost performance? Contact us today to start your ERP-Salesforce integration journey! Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 29, 2024in Data, Enterprise, Salesforce, Salesforce Implementation Services, Salesforce Managed Services, Salesforce Manufacturing Automotive Energy
Salesforce Data Cloud and Zero Copy
28Sep

Salesforce Data Cloud and Zero Copy

As organizations across industries gather increasing amounts of data from diverse sources, they face the challenge of making that data actionable and deriving real-time insights. With Salesforce Data Cloud and zero copy architecture, organizations can streamline access to data and build dynamic, real-time dashboards that drive value while embedding contextual insights into everyday workflows. A session during Dreamforce 2024 with Joanna McNurlen, Principal Solution Engineer for Data Cloud at Salesforce, discussed how zero copy architecture facilitates the creation of dashboards and workflows that provide near-instant insights, enabling quick decision-making to enhance operational efficiency and competitive advantage. What is zero copy architecture?Traditionally, organizations had to replicate data from one system to another, such as copying CRM data into a data warehouse for analysis. This approach introduces latency, increases storage costs, and often results in inconsistencies between systems. Zero copy architecture eliminates the need for replication and provides a single source of truth for your data. It allows different systems to access data in its original location without duplication across platforms. Instead of using traditional extract, transform, and load (ETL) processes, systems like Salesforce Data Cloud can connect directly with external databases, such as Google Cloud BigQuery, Snowflake, Databricks, or Amazon Redshift, for real-time data access. Zero copy can also facilitate data sharing from within Salesforce to other systems. As Salesforce expands its zero copy partner network, opportunities to easily connect data from various sources will continue to grow. How does zero copy work?Zero copy employs virtual tables that act as blueprints for the data structure, enabling queries to be executed as if the data were local. Changes made in the data warehouse are instantly visible across all connected systems, ensuring users always work with the latest information. While developing dashboards, users can connect directly to the zero copy objects within Data Cloud to create visualizations and reports on top of them. Why is zero copy beneficial?Zero copy allows organizations to analyze data as it is generated, enabling faster responses, smarter decision-making, and enhanced customer experiences. This architecture reduces reliance on data transformation workflows and synchronizations within both Tableau and CRM Analytics, where organizations have historically encountered bottlenecks due to runtimes and platform limits. Various teams can benefit from the following capabilities: Unlocking real-time insights in Salesforce using zero copy architectureZero copy architecture and real-time data are transforming how organizations operate. By eliminating data duplication and providing real-time insights, the use of zero copy in Salesforce Data Cloud empowers organizations to work more efficiently, make informed decisions, and enhance customer experiences. Now is the perfect time to explore how Salesforce Data Cloud and zero copy can elevate your operations. Tectonic, a trusted Salesforce partner, can help you unlock the potential of your data and create new opportunities with the Salesforce platform. Connect with us today to get started. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 28, 2024in Data, Google, Salesforce, Salesforce Data Cloud, Snowflake
Integrate Digital Delivery and Human Connection
27Sep

Integrate Digital Delivery and Human Connection

Salesforce’s latest data reveals a complex challenge for banks: while digital excellence is now essential for customer satisfaction, a fully digital experience risks alienating customers who value human connections at critical moments. Banks often feel torn between scaling digital capabilities and preserving the personal touch that fosters customer loyalty. How can they strike the right balance?

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September 27, 2024in Data, Salesforce, Salesforce Financial Cloud, Salesforce Financial Services Solutions
Mapping Data Salesforce to Canva
26Sep

Mapping Data Salesforce to Canva

Mapping Data Fields in Salesforce for Canva Integration Salesforce administrators can map data fields from a brand template to Salesforce objects, enabling data from Salesforce to automatically populate placeholders in Canva designs. This feature is available exclusively for Canva Enterprise users and integrates with Salesforce Professional, Enterprise, or Unlimited editions. Mapping Data Salesforce to Canva. Steps for Mapping Data Fields in Salesforce: Pre-requisites: The following are the steps to set up field mapping using the Canva for Salesforce app. Step 1: Sync Brand Templates Before mapping fields, you need to sync brand templates from Canva to Salesforce. Here’s how: Step 2: Create a Template Mapping Template mapping connects data fields from a Salesforce object to placeholders in a Canva brand template, allowing Salesforce data to autofill the design. You need to create a separate template mapping for each Salesforce object. Unmapped Fields: You don’t have to map every field. If a field is unmapped, the placeholder in the Canva template will remain unchanged in the final design. Additional Information: Connecting Data Source Apps to Canva for Autofill You can connect data sources like Salesforce to Canva to autofill elements in your designs. Here’s a brief overview of how to connect and use Salesforce data: Creating Brand Templates for Salesforce To use Canva for Salesforce to generate sales collateral, brand designers must first create and publish a brand template. These templates include data fields that act as placeholders for Salesforce data. Mapping Data Salesforce to Canva With this setup, Salesforce admins can easily map data fields and auto-generate designs based on Salesforce data. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 26, 2024in Data, Enterprise, Salesforce
Matching Record Check
26Sep

Matching Record Check

Salesforce Matching Record Check in Flow Create Element: Summer ’24 Update With the Summer ’24 Release, Salesforce introduced a new feature allowing users to check for matching records when using the Create element in Flows. This enhancement provides more control over record creation, especially when dealing with potential duplicates. Single Record Creation with Matching Check When a matching record is identified, you have the following options: If multiple matching records are found, you can choose to: It’s important to note that the definition of a “matching record” in this context is not tied to Salesforce’s traditional matching and duplicate rules. Instead, it is determined by the criteria you set within the Create element. You can specify multiple criteria lines and combine them using AND or OR logic. For example, a match could be identified if both the phone number and last name match the values in the record you’re creating. Use Cases for Single Record Creation and Matching Check This feature can be used to create or update various types of records, such as contacts or leads. It is particularly useful in scenarios where duplicate records need to be avoided, like adding campaign members or public group members. Salesforce typically throws an error if a Flow attempts to add a member who already exists, but this new feature allows you to handle such cases more gracefully. Limitations: Creating Multiple Records with Matching Check: Winter ’25 Update With the Winter ’25 Release, Salesforce extended this functionality to handle collections of records within the Create element. When working with multiple records, you can specify the field to identify existing records: You can also decide what happens if a record creation or update fails: This feature is particularly useful for scenarios like importing leads from an external marketing tool or syncing billing and payment activities from an accounting platform. It mimics the upsert functionality found in other data import tools. Limitations: This enhancement offers more flexibility and control when managing records in Salesforce, ensuring that your data remains clean and accurate while avoiding potential errors in automated processes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 26, 2024in Data, Salesforce
Collaborative Business Intelligence
20Sep

Collaborative Business Intelligence

Collaborative Business Intelligence: Connecting Data and Teams In today’s data-driven world, the ability to interact with business intelligence (BI) tools is essential for making informed decisions. Collaborative business intelligence (BI), also known as social BI, allows users to engage with their organization’s data and communicate with data experts through the same platforms where they already collaborate. While self-service BI empowers users to generate insights, understanding the data’s context is critical to avoid misunderstandings that can derail decision-making. Collaborative BI integrates BI tools with collaboration platforms to bridge the gap between data analysis and communication, reducing the risks of misinterpretation. Traditional Business Intelligence Traditional BI involves the use of technology to analyze data and present insights clearly. Before BI platforms became widespread, data scientists and statisticians handled data analysis, making it challenging for non-technical professionals to digest the insights. BI evolved to automate visualizations, such as charts and dashboards, making data more accessible to business users. Previously, BI reports were typically available only to high-level executives. However, modern self-service BI tools democratize access, enabling more users—regardless of technical expertise—to create reports and visualize data, fostering better decision-making across the organization. The Emergence of Collaborative BI Collaborative BI is a growing trend, combining BI applications with collaboration tools. This approach allows users to work together synchronously or asynchronously within a shared platform, making it easier to discuss data reports in real time or leave comments for others to review. Whether it’s through Slack, Microsoft Teams, or social media apps, users can receive and discuss BI insights within their usual communication channels. This seamless integration of BI and collaboration tools offers a competitive edge, simplifying the process of sharing knowledge and clarifying data without switching between applications. Key Benefits of Collaborative Business Intelligence Leading Collaborative BI Platforms Here’s a look at some of the top collaborative BI platforms driving innovation in the market: Conclusion Collaborative BI empowers organizations by improving decision-making, democratizing data access, optimizing data quality, and ensuring data security. By integrating BI tools with collaboration platforms, businesses can streamline their operations, foster a culture of data-driven decision-making, and enhance overall efficiency. Choosing the right platform is key to maximizing the benefits of collaborative BI. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 20, 2024in Data, Google, Salesforce, Technology
Cross Cloud Zero-Copy Data
15Sep

Cross Cloud Zero-Copy Data

Simplifying Secure Data Access Across Clouds In today’s data-driven world, secure and prompt access to information is crucial. However, with critical analytics data spread across various cloud vendors, achieving this expediency can be challenging. Cross-cloud zero-copy data sharing doesn’t have to be complex. By leveraging your Autonomous Database, you can swiftly establish secure data sharing with your Salesforce CRM Data Stream in just seconds. This guide will walk you through the straightforward process of connecting your Salesforce CRM data to your Autonomous Database using the Salesforce CRM data connector type. Requirements for Salesforce Integration To connect Salesforce CRM data with your Autonomous Database, you’ll need the following: 1. Confirm Data Stream Configuration On the Data Streams Dashboard, verify the Data Stream Name, Data Connector Type, and Data Stream Status. 2. Set Up Your Autonomous Database Create Your Credentials: sqlCopy codeBEGIN DBMS_CLOUD.CREATE_CREDENTIAL( credential_name => ‘<your credential name>’, username => ‘<your salesforce log-in id>’, password => ‘<your salesforce password>’); END; / Create Your Database Link: sqlCopy codeBEGIN DBMS_CLOUD_ADMIN.CREATE_DATABASE_LINK( db_link_name => ‘<your database link name>’, hostname => ‘<your host>.my.salesforce.com’, port => ‘19937’, service_name => ‘salesforce’, ssl_server_cert_dn => NULL, credential_name => ‘<your credential name>’, gateway_params => JSON_OBJECT( ‘db_type’ value ‘salesforce’, ‘security_token’ value ‘<your security token>’)); END; / 3. Check Connectivity Details The HETEROGENEOUS_CONNECTIVITY_INFO view provides information on credential and database link requirements for external databases. For example: sqlCopy codeSELECT database_type, required_port, sample_usage FROM heterogeneous_connectivity_info WHERE database_type = ‘salesforce’; 4. Demonstration: Connecting to Salesforce Data Follow these steps to connect to your Salesforce CRM organization using the Salesforce Data Cloud Sales synthetic data in the Account_Home Data Stream: 5. Set Up Connectivity Using DBMS_CLOUD.CREATE_CREDENTIAL, create the necessary credentials to connect to Salesforce. Then, use DBMS_CLOUD_ADMIN.CREATE_DATABASE_LINK to establish the database link. Once configured, execute the SELECT statement against the ACCOUNT data to verify successful connection. 6. Utilize Zero-Copy Data Sharing With zero-copy data access to the Salesforce CRM Data Lake ACCOUNT object, you can: Conclusion As demonstrated, secure and efficient cross-cloud zero-copy data access can be straightforward. By following these simple steps, you can bypass cumbersome ETL operations and gain immediate, secure access to your Salesforce CRM data. This approach eliminates the overhead of complex data pipelines and provides you with real-time access to critical business data. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 15, 2024in Salesforce Data Cloud
Boostr and Salesforce
12Sep

Boostr and Salesforce

Boostr’s Automated OMS and Salesforce Media Cloud Aim to Deliver an AI-Powered Full-Service Advertising Management Solution NEW YORK, Sept. 12, 2024 /PRNewswire-PRWeb/ — Boostr, a leading advertising management platform for media companies, today announced that it’s teaming up with Salesforce, the #1 AI CRM, on a new integration that aims to transform the way media and entertainment companies manage their customer data and streamlines advertising sales operations. By integrating Boostr’s Order Management System (OMS) directly with Salesforce’s Media Cloud, together, the companies will provide mutual customers with faster time to value, better ROI, and more efficient ad campaign execution. Boostr’s OMS is reshaping media operations from proposal generation through planning, buying, reconciliation, and billing. By providing AI-powered proposal recommendations with Proposal-IQ, real-time inventory visibility, and more than 50 out-of-the-box workflow automations, Boostr’s OMS streamlines media operations for Ad Sales and Ad Ops teams. The goal of the collaboration is to provide mutual customers with a comprehensive end-to-end advertising sales solution for media companies of all sizes, including broadcasters selling across linear TV, digital, and streaming inventory, as well as retail media networks and digital publishers managing multiple sales channels. It will eliminate dual data entry by automating the opportunity-to-order process, providing delivery data back to Media Cloud and keep all master data in sync automatically across both platforms. “We’re excited to collaborate with Boostr to offer media & entertainment companies a comprehensive platform to help their teams simplify and automate converged advertising operations.” – Christopher Dean, SVP and GM for Communications, Media & Entertainment at Salesforce.Post this “We are thrilled to integrate with Salesforce’s Media Cloud on behalf of our mutual customers,” said Patrick O’Leary, CEO of Boostr. “This integration is a significant upgrade as Media Cloud and Boostr’s data model are highly aligned resulting in a more turnkey, faster time to value solution.” “In today’s increasingly fragmented advertising ecosystem, media and entertainment companies are looking to automate advertising sales and campaign management processes to enhance operational efficiency across their monetization streams,” said Christopher Dean, SVP and GM for Communications, Media & Entertainment at Salesforce. “We’re excited to collaborate with Boostr to offer media & entertainment companies a comprehensive platform to help their teams simplify and automate converged advertising operations.” For more information, please visit: http://www.boostr.com. Salesforce, Media Cloud, and others are trademarks of Salesforce, inc. *Disclaimer: Any unreleased services or features referenced here aren’t currently available and may not be delivered on time or at all. Customers should make their purchase decisions based upon features that are currently available. About Boostr:Boostr is the leading provider of advertising management platforms for publishers and media companies. Boostr’s unified platform streamlines sales, finance, ad ops, and RevOps workflows, enabling businesses to close deals faster, automate tasks, and gain real-time financial transparency. For more information about Boostr, go to http://www.boostr.com. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 12, 2024in Salesforce Media Cloud
Outlook Offline Access
12Sep

Outlook Offline Access

The upcoming Outlook app update will introduce offline access, allowing users to open the app without needing an internet connection, a feature previously unavailable. Offline access was limited to instances where the app was already running and lost its connection. Additionally, starting this December, the app will automatically synchronize calendars when transitioning between the classic and new versions of Outlook. Outlook Offline Access. Teams is also receiving several enhancements. In November, Android and iOS users will benefit from a new video feature called Cloud IntelliFrame. This technology improves the visibility of participants during video meetings by optimizing video framing, and will be available for mobile users joining meetings with Teams Rooms on Windows. For Teams users on laptops, Microsoft is introducing a feature that simplifies the use of shared meeting room devices. When a user connects their laptop to a Teams meeting room via USB, the tool will automatically detect the room’s audio settings. A pre-join screen will then prompt the user to connect, enhancing the BYOD (Bring Your Own Device) experience. This functionality supports various meeting room devices, such as screens and audio equipment, provided they are on a Microsoft-supported list. Mac users will also see improvements in Teams next month with Microsoft Edge. If Edge is set as the default browser and the feature is activated, web links from the Teams app will automatically open in the same profile used to log into Teams. This streamlines the process by eliminating the need for additional logins, making it quicker to access links from chats, channels, and other areas. Administrators can control this functionality through the “Choose Which Browser Opens Web Links” policy in Microsoft 365. Additionally, several new features for Microsoft 365, including updates to Microsoft Viva and SharePoint, will be rolling out soon. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 12, 2024in Salesforce
Salesforce and Ortoo Integration
06Sep

Salesforce and Ortoo Integration

Ortoo Launches Smart Actions: A Revolutionary Salesforce-Native App for AI Automation Ortoo, a leading provider of Salesforce productivity solutions, has unveiled its latest innovation, Smart Actions, now available on the Salesforce AppExchange. This groundbreaking Salesforce-native app allows businesses to seamlessly integrate AI automation into their Salesforce workflows, dramatically boosting efficiency and simplifying complex processes with a single click. Salesforce and Ortoo integration for Smart Actions. How do I sync Ortto activities to Salesforce? In your Ortto account, navigate to Data sources > Salesforce > Sync Ortto activities to Salesforce. Choose up to 5 activities. At Sync settings, select whether you wish to sync these Ortto activities as activities and/or as tasks. If you are syncing the Salesforce Task object to Ortto (selected at Salesforce fields): Smart Actions empowers companies to deploy AI and GPT-powered automations across sales, service, and support functions within Salesforce, eliminating the traditionally high costs associated with advanced AI tools. By integrating smoothly into the Salesforce ecosystem, Smart Actions enables businesses to automate manual tasks, personalize communications, and optimize workflows with unparalleled ease. Track and manage email conversations within Salesforce. AI-powered actions to streamline sales workflows. SEAMLESS SALESFORCE INTEGRATION “With Smart Actions, we’re making AI automation accessible to businesses of all sizes,” said Amy Grenham, Head of Marketing at Ortoo. “If you’ve ever built a custom GPT using OpenAI, creating a Smart Action will feel very familiar. Ortoo’s prompt builder allows you to set the context, specify the Salesforce fields to analyze, and determine where the output should go. This simplicity makes it incredibly easy to deploy AI-driven processes and transform operations within Salesforce.” Key Features and Practical Applications Real-World Applications of Smart Actions Get Started with Smart Actions Today Smart Actions is now available on the Salesforce AppExchange. Businesses can start using the app for free, with additional features available through a premium version. SmartActions is a 5 star product on the Salesforce AppExchange. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 6, 2024in Salesforce Implementation Services
Data Integration with AWS Glue
04Sep

Data Integration with AWS Glue

The rapid rise of Software as a Service (SaaS) solutions has led to data silos across different platforms, making it challenging to consolidate insights. Effective data analytics depends on the ability to seamlessly integrate data from various systems by identifying, gathering, cleansing, and combining it into a unified format. AWS Glue, a serverless data integration service, simplifies this process with scalable, efficient, and cost-effective solutions for unifying data from multiple sources. By using AWS Glue, organizations can streamline data integration, minimize silos, and enhance agility in managing data pipelines, unlocking the full potential of their data for analytics, decision-making, and innovation. This insight explores the new Salesforce connector for AWS Glue and demonstrates how to build a modern Extract, Transform, and Load (ETL) pipeline using AWS Glue ETL scripts. Introducing the Salesforce Connector for AWS Glue To meet diverse data integration needs, AWS Glue now supports SaaS connectivity for Salesforce. This enables users to quickly preview, transfer, and query customer relationship management (CRM) data, while dynamically fetching the schema. With the Salesforce connector, users can ingest and transform CRM data and load it into any AWS Glue-supported destination, such as Amazon S3, in preferred formats like Apache Iceberg, Apache Hudi, and Delta Lake. It also supports reverse ETL use cases, enabling data to be written back to Salesforce. Key Benefits: Solution Overview For this use case, we retrieve the full load of a Salesforce account object into a data lake on Amazon S3 and capture incremental changes. The solution also enables updates to certain fields in the data lake and synchronizes them back to Salesforce. The process involves creating two ETL jobs using AWS Glue with the Salesforce connector. The first job ingests the Salesforce account object into an Apache Iceberg-format data lake on Amazon S3. The second job captures updates and pushes them back to Salesforce. Prerequisites: Creating the ETL Pipeline Step 1: Ingest Salesforce Account Object Using the AWS Glue console, create a new job to transfer the Salesforce account object into an Apache Iceberg-format transactional data lake in Amazon S3. The script checks if the account table exists, performs an upsert if it does, or creates a new table if not. Step 2: Push Changes Back to Salesforce Create a second ETL job to update Salesforce with changes made in the data lake. This job writes the updated account records from Amazon S3 back to Salesforce. Example Query sqlCopy codeSELECT id, name, type, active__c, upsellopportunity__c, lastmodifieddate FROM “glue_etl_salesforce_db”.”account”; Additional Considerations You can schedule the ETL jobs using AWS Glue job triggers or integrate them with other AWS services like AWS Lambda and Amazon EventBridge for advanced workflows. Additionally, AWS Glue supports importing deleted Salesforce records by configuring the IMPORT_DELETED_RECORDS option. Clean Up After completing the process, clean up the resources used in AWS Glue, including jobs, connections, Secrets Manager secrets, IAM roles, and the S3 bucket to avoid incurring unnecessary charges. Conclusion The AWS Glue connector for Salesforce simplifies the analytics pipeline, accelerates insights, and supports data-driven decision-making. Its serverless architecture eliminates the need for infrastructure management, offering a cost-effective and agile approach to data integration, empowering organizations to efficiently meet their analytics needs. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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September 4, 2024in Salesforce

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