Tectonic Archives - gettectonic.com

21Jul

Salesforce Service Cloud Explained

Service Cloud by Salesforce serves as a customer relationship management (CRM) tool designed to support a business’s customer service team. It facilitates customer-company communication through channels such as email support, live chat, or phone, assisting customer agents in locating and resolving customer issues. Salesforce Service Cloud Details Consider your recent interactions with a business using live chat or creating a support ticket – chances are, they were utilizing a system like Service Cloud. Service Cloud is a powerful customer service platform designed to streamline and enhance customer support processes. Customer service holds the key to uplifting brand value in today’s fast-paced business world. Supplementary Products: Digital Engagement, Service Cloud Einstein, Service Cloud Voice, Customer Lifecycle Analytics, Salesforce Surveys Response Pack. SFDC Service Cloud is built to make the delivery of service easier for your agents. It is one of the most popular customer service solutions devised by Salesforce. The tools of the Service Cloud offer businesses a 360-degree view of their customers and allow them to deliver faster, smarter, and more customized experiences. They can build a connected knowledge base and manage case interactions. And enable live agent chat- all from the comfort of one platform. Depending on the previous activity data of the customers, you can have personalized interactions with them. And also upsell your services or products. Salesforce Clouds Salesforce provides six major types of clouds: Sales Cloud, Marketing Cloud, Commerce Cloud, Service, Experience Cloud, and Analytics Cloud. There are nine other types of clouds in Salesforce for specific applications and industries, including a new Vaccine Cloud for managing COVID tests and vaccines. The ever-evolving Salesforce ecosystem is growing to meet all your business needs. Tectonic is please to announce Salesforce Service Cloud Implementation Solutions. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 21, 2022in Data, Salesforce, Salesforce Service Cloud

15Jul

Healthcare Technology Solutions

Healthcare institutions have the golden opportunity to enhance the technology systems implemented over the past few pandemic years, particularly in the realm of virtual rounding—where clinicians utilize collaboration technologies to interact with patients remotely. This approach gained significant traction during the pandemic and is now poised for further growth and refinement. Healthcare Technology Solutions. Healthcare technology solutions refer to the use of technology to improve both healthcare delivery and outcomes. These solutions encompass a wide range of technologies from electronic health records to wearable devices to mobile applications. Many believe the solution to better healthcare is data and collaboration. The right software can help. Healthcare Technology Solutions Here are ways to maximize the impact of virtual rounding specifically in your healthcare organization: Devices: Collaboration Software: Telehealth Peripherals: Electronic Medical Records: Patient Experience APIs: Asset Tracking: Business Intelligence: Mobility Management: Whether your organization requires healthcare technology hardware, software, or cloud-based solutions, Tectonic is well-equipped to expedite the implementation process with numerous healthcare implementations under our belt. Five Exciting and emerging healthcare technology solutions coming in 2023 and beyond: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 15, 2022in Salesforce Development Services, Salesforce Government Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Public Sector Solutions

12Jul

Tectonic Salesforce Customization

Mastering Salesforce Customization with Tectonic As an official Salesforce Consulting Partner, Tectonic brings nearly two decades of experience in delivering Salesforce configuration and customization services. Our team includes over 80 Salesforce Certified Consultants dedicated to providing tailored solutions for nonprofits and membership associations. We specialize in customizing, configuring, and implementing Salesforce solutions to meet specific client needs. Our services range from configuring core functionality to expanding scope with AMS implementations like Fonteva, across various Salesforce clouds. The Benefits of Salesforce Customization Salesforce customization offers a more engaging, personalized user experience for your member community, customers, or partners and a more streamlined, profitable platform for your team. Salesforce Customization Services Leverage the full potential of Salesforce with Tectonic’s customization and configuration services. Our Salesforce Customizations and Configurations As an official Salesforce Consulting Partner, Tectonic has extensive experience delivering Salesforce configuration and customization services, supported by a team of Salesforce Certified Consultants. We work with nonprofits and membership associations to customize, configure, and implement Salesforce solutions tailored to their specific requirements. Our services include configuring core functionality, expanding scope with AMS implementations like Fonteva, and working with various Salesforce clouds: Our Workspace Salesforce is continually evolving, and so are we. Tectonic’s workspace is our R&D arena where we experiment with next-gen technologies and solutions to ensure our clients receive cutting-edge configurations. Tech Stack Integration Salesforce is the central hub of an entire ecosystem. We deploy proven AppExchange products to extend your Salesforce platform and integrate existing components of your tech stack into one holistic system. Device Optimization Experience design drives our Salesforce configurations. With the trend towards smart devices, we ensure your Salesforce platform delivers a seamless experience on any device. Code Review We maintain a strict code review process to ensure your Salesforce platform is robust and reliable, preventing breakdowns during critical processes like membership renewals or webinar bookings. Documentation With a highly configured Salesforce platform, documentation is essential. We maintain and deliver comprehensive documentation throughout the process, from gathering requirements to implementing your Salesforce solution. The Benefits of Salesforce Customization Drive Member Engagement Tailoring your Salesforce platform to your members makes it more intuitive and engaging. We configure custom elements like personalized Experience Cloud pages and registration flows that align new users with the right organization. Increase Revenue Salesforce customization enhances user experience, leading to improved sales and a stronger revenue pipeline. Features like visibility of cart abandonment, Stripe integration, and streamlined payment processing bolster revenue. Enable Greater Efficiency A customized platform doesn’t have to be complex. We help replace your legacy CRM and AMS, streamline essential processes, and simplify managing and updating the system. Tectonic’s Customization Projects For over a decade, we’ve helped nonprofits and membership organizations support their missions and engage their communities with Salesforce. Working with Tectonic Customizing Salesforce requires the right support. Tectonic is a trusted tech partner with deep platform expertise. We know when to use Salesforce flows or configure with code and can navigate common pitfalls. We follow best practices for developing Salesforce functionality and support IT teams through complex transitions or deliver proofs of concept to architecture review boards. Delivery and Integration Our standardized delivery model ensures efficient, consistent integration of new solutions based on our extensive experience. We guide you through building and transitioning to your new Salesforce platform while supporting ongoing growth and data management on your current CRM. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 12, 2022in Salesforce Managed Services

11Jul

What is Salesforce and Why is it so Popular?

What is Salesforce and Why is it so Popular? Salesforce, a software company specializing in Customer Relationship Management (CRM), has emerged as a dominant force in business technology since its establishment in 1999. It encompasses both a software package and a complete ecosystem designed to enhance and modernize various business processes. The widespread popularity of Salesforce can be attributed to its all-encompassing CRM solutions, user-friendly interface, cloud-based platform, scalability, and the robust ecosystem it has fostered. Offering comprehensive tools for managing customer data, automating processes, analyzing data and insights, and creating personalized customer experiences, Salesforce extends its reach to various solutions such as customer service, marketing automation, commerce, app development, and more. What sets Salesforce apart is its highly customizable platform, allowing users to tailor CRM according to specific requirements. Renowned for its flexibility, Salesforce offers a plethora of customizable features and functionalities, making it stand out in the business technology landscape. Many companies opt for Salesforce due to its role as a customer relationship management solution, effectively bringing together companies and customers. Positioned as an integrated CRM platform, Salesforce provides all departments, including marketing, sales, commerce, and services, with a unified view of each customer. This capability to foster collaboration and coherence across diverse business functions contributes to the widespread adoption of Salesforce by numerous companies. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 11, 2022in Data, Marketing Automation, Salesforce, Technology

10Jul

Guide to Salesforce Field Dependencies

Salesforce provides robust tools to optimize processes, streamline workflows, and ensure data accuracy. In this guide, we’ll explore how to set up Salesforce field dependencies, implement validation rules, and use formula fields to enhance data quality and maintain data integrity across your organization. Understanding Field Dependency Field dependency in Salesforce allows you to filter and display relevant options in one picklist based on the user’s selection in another picklist. It links a controlling field and a dependent field, where the controlling field determines which values are shown in the dependent field. This helps maintain data integrity by preventing irrelevant selections, ensuring accurate and consistent data. Benefits of Field Dependencies Here’s why field dependencies are a valuable asset in Salesforce: Popular Use Cases for Field Dependencies How to Set Up Field Dependencies Best Practices for Managing Field Dependencies Conclusion Salesforce field dependencies are a powerful feature for ensuring clean data, enhancing workflows, and improving user experience. By enabling context-specific data entry, they reduce errors and save time, boosting productivity across your organization. If you need expert assistance with Salesforce configurations, Tectonic, a trusted Salesforce consultant, can help. With deep expertise in Salesforce solutions, Tectonic ensures your workflows are optimized and your Salesforce environment is perfectly aligned with your business needs. Reach out today to unlock the full potential of Salesforce for your organization. Content updated October 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 10, 2022in Data, Salesforce

09Jul

Marketing Cloud Journeys and Automations

Creating Engaging Marketing Campaigns with Journeys and Automations in Marketing Cloud-Marketing Cloud Journeys and Automations In Marketing Cloud, design and automate campaigns that lead customers through their interaction with a brand. Execute various marketing and data management tasks promptly, triggered by specific actions, or on a scheduled basis. Addressing Email Client Privacy and Non-Subscriber Activity Certain email client providers are implementing privacy changes that can affect open metrics and calculations. At Salesforce, trust is paramount, and we prioritize privacy and security. In response to evolving digital landscapes, we aim to provide solutions that enable you to adapt and succeed. While email opens traditionally signal customer interest, evolving privacy options may diminish their reliability as engagement indicators. Leveraging Automation Studio Utilize Automation Studio to streamline email sends, queries, imports, and more within Marketing Cloud Engagement. Craft workflows, simple or intricate, to automate marketing and data management tasks based on your specified criteria. Harnessing Journeys and Messages Journey Builder, a pivotal campaign planning tool in Marketing Cloud Engagement, empowers you to design and automate campaigns guiding customers along their brand journey. At its core lies the journey, serving as your communication blueprint. Canvas activities within Journey Builder dictate communication methods and guide contacts through the journey. Contacts enter via entry sources, and the journey continuously evaluates them to progress to the next activity. Utilizing Behavioral Triggers Employ Marketing Cloud Engagement to target customers who abandon items or services before purchase. Configure the flow of behavioral data into data extensions for email sends and journeys, a strategy known as Behavioral Triggers. This approach leverages behavioral data to engage customers effectively throughout their journey. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 9, 2022in Data, Marketing Automation, Salesforce, Salesforce Marketing Cloud, Salesforce Optimization

07Jul

Pardot Lightning App

The introduction of the Pardot Lightning App marks a significant milestone in Pardot’s integration with the Salesforce platform. Salesforce’s long-standing goal has been to unite marketing and sales teams, which historically operated in silos. Pardot Lightning seamlessly integrates Pardot into the Salesforce Lightning Experience (LEX), affecting not only the user experience (UX) but also Pardot’s underlying infrastructure, including the data model. With the shift to the Pardot Lightning, all new Pardot features and enhancements are exclusive to the Lightning interface, following the discontinuation of Pardot-only logins. This transition is beneficial as Pardot Lightning leverages the broader capabilities of the Salesforce platform. What is the Pardot Lightning App? Pardot Lightning replaces Pardot’s “Classic” interface, aligning Pardot’s accessibility within Salesforce. Originally an independent product, Pardot’s interface evolved separately from Salesforce’s core platform prior to its acquisition. Pardot Lightning seamlessly integrates Pardot’s functionalities within Salesforce. Salesforce has heavily invested in the Lightning Experience to enhance productivity, boasting a significant return on investment (341%). Their mission aims to benefit end users during work, administrators during customization, and developers during building. Key Features of the Pardot Lightning App: Getting Started with the Pardot Lightning App: To implement the Pardot Lightning App, refer to the Pardot Lightning Implementation Guide for the latest steps and considerations: Integrating Pardot Functionality: Beyond the Pardot Lightning App, Pardot functionality can be embedded within Salesforce through various means: Pardot Lightning streamlines Pardot’s integration with Salesforce, offering enhanced capabilities and a unified user experience within the Lightning platform. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

July 7, 2022in Salesforce, Salesforce Marketing Cloud Account Engagement (Pardot)

26Jun

Case Study: Flexible CRM for High Growth Sales

Hospitality company needs to enhance their CRM capabilities to match the business with a Flexible CRM for High Growth Sales. Industry: Hospitality – High Tech Client is a hospitality company specialized in a new, modern mode of housing, making it easy to live well — wherever, whenever. Company has homes in over 30 cities across the U.S. and have hosted over 1 million nights of stays. Backed by Airbnb, Comcast, Bowery, and Initialized Capital, they’ve raised $90M in funding. Problem: Implemented : Our solution? Results: Salesforce offers customized solutions for the travel and hospitality industries, assisting companies in this field to provide outstanding client experiences, optimize workflows, and spur expansion. These solutions make use of the Salesforce Customer 360 platform to improve communication, organize data, and give visitors a customized experience. Salesforce offers digital transformation technology for travel, tourist, and hospitality industries. If you are considering a Salesforce hospitality implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 26, 2022in Salesforce, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Sales Cloud, Salesforce Success Stories

20Jun

Google Analytics 360 and Salesforce Marketing Cloud

Customers seek to engage with brands that understand and value them, offering personalized interactions. Google Analytics 360 and Marketing Cloud provide a full understanding of your customers. 67 percent express a willingness to pay more for an enhanced brand experience. However, 51 percent of consumers feel that brands are currently falling short in delivering this desired level of customer experience. Various challenges contribute to this, including disconnected data, outdated systems, disparate channels, and siloed departments. The solution to overcoming these obstacles lies in integration. Integration of Google Analytics 360 and Marketing Cloud is the fix! While the answer seems straightforward, the task of untangling data from multiple fragmented systems to create a unified and actionable view of the consumer is more complex. Salesforce and Google recognize this challenge and have joined forces to facilitate the seamless integration of cross-channel insights for marketers within the Salesforce Marketing Cloud and Google Marketing Platform. Empowering Marketers This integration offers several capabilities, empowering marketers to be more productive, analyze rich data in one place and create personalized messages. The ability to make informed marketing decisions is key for many. Key features include simplified setup, cross-channel analytics, content performance analysis, website optimization, marketing attribution, and audience activation. The simplified setup allows users to view Analytics 360 reports in one Marketing Cloud dashboard. The cross-channel analytics feature provides a comprehensive understanding of customer engagement metrics, integrating data from various sources, including web and advertising. Content performance analysis goes beyond open and click rates, offering insights into customer behavior after interacting with marketing content. Website optimization leverages Marketing Cloud engagement data to enhance web optimization tests and personalize the site experience based on a broader, cross-channel view of the consumer. Marketing attribution enriches attribution reports with Marketing Cloud engagement data for a more complete view of the channels and tactics leading to optimal results. Integration of Google Analytics 360 and Marketing Cloud Provides Simplification The integration also simplifies the process of providing additional marketing and channel engagement data to Google Marketing Platform for measurement and activation through auto-tagging of journeys. Additionally, for the first time, marketers can create audiences in Analytics 360 based on users’ web and app browsing behavior and directly share and activate them through additional Marketing Cloud channels like email, SMS, or push notifications. This coordination ensures a consistent and personalized customer journey across various channels. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 20, 2022in Google Analytics, Salesforce Marketing Cloud

19Jun

Case Study: Service Cloud Marketing Cloud Hospitality

Resort company builds loyalty and drives sales increase across all sites using data and segmentation. hospitality salesforce service marketing case study. Industry: Hospitality Located at the epicenter of Honolulu’s most exciting neighborhoods, resort offers guaranteed oceanfront panoramic views in guestrooms and luxury suites. The hotel also has its own golf course. Problem: Implemented : Technologies integrated : Our solution? Results: Tectonic has assisted customers in generating a live view of their visitors so they can pleasantly surprise and amuse them with customized service during every engagement. Salesforce offers customized solutions for the travel and hospitality industries, assisting companies in this field to provide outstanding client experiences, optimize workflows, and spur expansion. These solutions make use of the Salesforce Customer 360 platform to improve communication, organize data, and give visitors a customized experience. Salesforce offers digital transformation technology for travel, tourist, and hospitality industries. If you are considering a Salesforce hospitality implementation, contact Tectonic today. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 19, 2022in Data, Salesforce, Salesforce Hospitality Travel and Transportation, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Service Cloud, Salesforce Success Stories, Technology

19Jun

Salesforce Integrations for Sales and Marketing Teams

What do Salesforce integrations entail? Salesforce Integrations for Sales and Marketing Teams. Salesforce integrations involve establishing connections between Salesforce and various third-party applications, ranging from marketing automation tools and customer service software to accounting programs. This seamless exchange of data between platforms serves to enhance Salesforce’s overall functionality. How extensive is Salesforce’s integration ecosystem? Salesforce boasts a robust integration ecosystem, with over 3,000 integrations available on its AppExchange marketplace. Beyond these, users can leverage: Salesforce Integrations for Sales and Marketing Teams While there isn’t a one-size-fits-all list of essential Salesforce integrations for sales and marketing, we’ve curated a selection of widely-used integrations across various categories: These integrations cater to diverse needs within sales and marketing, facilitating efficient data handling, analytics, communication, project management, and more. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 19, 2022in Google Analytics, Mulesoft, Salesforce Development Services, Salesforce Slack

18Jun

Salesforce for Hospitality

Transforming Hospitality with Salesforce CRM The hospitality industry, known for its expansive options and fierce competition, faces challenges from small hotels to globally recognized resorts. Beyond traditional amenities like clean rooms and Wi-Fi, evolving customer expectations demand highly personalized services for enhanced comfort and swift issue resolution. Salesforce CRM emerges aremains a tool for managing customer interactions and elevating the operations of various players in the hospitality sector. Leading establishments such as Quest Apartment Hotels, Carlson Hotels Worldwide, and HotelTonight harness the capabilities of Salesforce CRM to enhance their services. Salesforce for Hospitality Beyond the realm of hotels, the world’s most widely used CRM solution empowers the entire hospitality industry, encompassing transportation and travel, to deliver personalized and seamless customer experiences. Transportation companies leverage real-time query management and dynamic services to navigate the future of freight efficiently. Simultaneously, travel and hospitality entities utilize data-driven insights to tailor travel options, incorporate artificial intelligence for personalized recommendations, and establish connected guest services, ensuring unparalleled comfort and satisfaction. In essence, Salesforce CRM offers the hospitality industry unified customer views, heightened customer satisfaction and loyalty, invaluable analytics data, automation solutions, and prompt customer service. Its implementation accelerates industry efficiency, fostering innovation and driving continuous improvements in the realm of hospitality. Content updated September 2023. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 18, 2022in Salesforce Development Services, Salesforce Hospitality Travel and Transportation

14Jun

Salesforce Quickstarts

What are Salesforce Quickstarts from Tectonic? A Salesforce Quickstart Package is a streamlined implementation process designed for companies seeking swift implementation of Salesforce. This limited engagement focuses on crucial planning, decision-making, standard and custom configurations, and essential user and admin training. It is tailored for small to medium-sized businesses aiming for a prompt Salesforce deployment, covering sales, marketing, service, and more. Who is it for? Key Benefits What you’ll receive . Partner Assistance in Implementing Salesforce with Quickstart A Salesforce consulting partner, like Tectonic, can assist in assessing needs, configuring Quickstart packages, providing training and support, adopting best practices, and optimizing the Salesforce environment. Tectonic offers ready-to-launch Quickstart packages and Accelerators, ensuring faster system fulfillment, cost reduction, secure scaling, and enhanced customer experience. Salesforce Quickstarts – also referred to as Salesforce Implementation Solutions Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 14, 2022in Data, Enterprise, Salesforce

13Jun

Druva – Salesforce Data Backup and Recovery

Introducing Druva: Your Comprehensive Salesforce Data Management Solution. Druva – Salesforce Data Backup and Recovery Druva presents a comprehensive data management solution tailored specifically for Salesforce users. By seamlessly integrating data protection, sandbox seeding, and archiving functionalities, Druva streamlines tedious tasks, ensuring enhanced data security, improved efficiency, and reduced ownership costs. Why Opt for Druva with Salesforce? Where Does Druva Store Backups? Druva securely backs up your data in the cloud hosted by Amazon Web Services (AWS), leveraging AWS’s robustness and stringent security standards to guarantee the safety and confidentiality of your backup data. Key Features of the Druva Platform: Explore Druva with a Free POC: Every Salesforce platform is unique, which is why Druva offers a free Proof of Concept (POC) allowing you to test against your data with full access to their support team, providing confidence in the platform’s capabilities. Druva’s Data Protection Platform: Druva’s Software-as-a-Service (SaaS) platform offers data protection across data centers, cloud applications, and endpoints. Securely backup and recover data with the scalability and simplicity of the public cloud, paying only for what you use, and enhance data governance with search and analytics capabilities to unlock the full potential of your data. FAQs: Druva offers a robust and secure solution for Salesforce data management, ensuring reliable backup, efficient recovery, and streamlined operations. With its user-friendly interface and advanced features, Druva empowers organizations to focus on their core objectives while ensuring the integrity and security of their critical data. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 13, 2022in Salesforce

Salesforce Marketing Cloud Advertising Studio

12Jun

Salesforce Advertising Studio Platforms

Are you looking to take your advertising and marketing campaigns to new heights? Look no further than Salesforce Advertising Studio. In this insight, we will provide an overview of Salesforce Advertising Studio and its crucial role in driving successful advertising and marketing endeavors. Engage prospects across every channel. Connect third-party webinar, survey, and SMS apps directly to your marketing programs. Trigger webinar and event registrations, survey sends, and SMS sends in your automated journeys. Connect engagement data, like third-party webinar, survey, and SMS data, for easy segmentation and campaign maintenance. One of the key advantages of Salesforce Advertising Studio is its seamless integration with other Salesforce platforms such as Customer 360 and Marketing Cloud. This integration allows businesses to harness the power of unified customer data, enabling highly personalized and targeted advertising campaigns. By leveraging the wealth of insights and information stored within Customer 360 and Marketing Cloud, advertisers can create more impactful and relevant messaging that resonates with their audience. An upscale solution of Salesforce Marketing Cloud (SFMC), Advertising Studio helps marketers digitize their efforts at scale and target the right audiences to reach business goals effectively. It allows you to create unique experiences for customers while displaying ads to your target audience. Leverage Salesforce Advertising Studio to effortlessly plan and execute advertising campaigns across multiple channels. This powerful tool provides marketers with efficient features for designing personalized ads, creating compelling content, scheduling campaigns, and automating processes. Furthermore, Advertising Studio smoothly integrates with popular advertising networks and platforms, such as Facebook, Google Ads, Instagram, and Twitter. Benefits Of Advertising Studio Marketing Cloud Advertising helps you engage and advertise to your customers and prospects. Use it to coordinate campaigns with social, mobile, sales, and customer service efforts and enhance your email marketing goals with advertising. You can engage with existing customers, find new prospects with lookalikes, and re-engage inactive users within the customer journey across digital advertising. NOTE: Salesforce Advertising Studio is now called Marketing Cloud Advertising. Use Marketing Cloud Advertising to: Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat. Use Advertising Audiences to: You can also configure audiences to refresh automatically. If you discontinue your Ad Studio license, you must delete all audiences and authorized accounts. As a Marketing Cloud Advertising customer with a Marketing Cloud Intelligence license, you have access to deeper audience and campaign analytics with Audience Insights for Marketing Cloud Advertising. The application is available in the Marketing Cloud Intelligence Marketplace. Advertising Studio is now called Marketing Cloud Advertising. During this transition, you may see references to Advertising Studio. To empower your advertising with Marketing Cloud Advertising, contact Tectonic today. Content updated November 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

June 12, 2022in Marketing Automation, Salesforce Marketing Cloud Advertising

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Case Study: Flexible CRM for High Growth Sales

Salesforce Integrations for Sales and Marketing Teams

Salesforce for Hospitality

Salesforce Quickstarts

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