Topic Profiles in Salesforce Marketing Cloud Social Studio

Salesforce Marketing Cloud Social Studio

17Jul

Topic Profiles in Salesforce Marketing Cloud Social Studio

July 17, 2021in Marketing Automation, Salesforce Marketing Cloud

Follow these recommended practices to optimize your topic profiles in Social Studio effectively:

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Validate Your Data:
- After adding keywords, review the results to ensure relevance and minimize irrelevant posts.
- Monitor brand discussions and adjust the topic profile accordingly.
Enhance Keyword Proximity:
- Use the proximity feature by adding “~” before finalizing keywords.
- Adjust proximity using the slider, with a maximum setting of 20 words apart.
- For instance, setting proximity to 5 means both keywords must appear within 5 words of each other in the same post.
Avoid Generic Keywords:
- Prevent off-topic posts by avoiding generic keywords or abbreviations.
- Specify keywords with modifiers, like using “Healthcare IT” instead of just “IT.”
Improve Load Times:
- Limit the number of keywords to 60 or less in a topic profile.
- Avoid overusing “DOES NOT CONTAIN” keywords (keep them under 30).
- Refrain from using short, common keywords or exclusion words like “and,” “the,” or “it.”
Utilize Source Groups:
- Set up source groups at the tenant level and make them public for organization-wide use.
Apply Filters:
- Refine topic profiles by filtering regions, languages, and media types.
Regularly Audit Your Topic Profiles:
- Minimize the number of profiles by auditing their use cases to prevent duplication.
- Reuse topic profiles for limited use cases and deactivate those no longer needed.

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