July, 2021 - gettectonic.com
Salesforce Marketing Cloud Advertising Studio
27Jul

Advertising Studio Salesforce Marketing Cloud

Advertising Studio in Salesforce Marketing Cloud excels at re-engaging inactive users, uncovering new prospects, and achieving success in contemporary advertising. Here are the key benefits and workings of Advertising Studio: Benefits of Advertising Studio: Similar to other products in Salesforce’s suite, Marketing Cloud Advertising Studio provides seamless cross-platform data access and robust data security. With Advertising Studio, you can: Before diving into the details, it’s crucial to grasp the overarching functionality of Advertising Studio. How Advertising Studio Works: Advertising Studio establishes a secure API connection to ad accounts, allowing the feeding of customer data for building advertising audiences. The process involves: Connecting Marketing Cloud and an ad network requires authorization from a Marketing Cloud user who is also an admin on the ad accounts. If this admin is not an Advertising Studio user, alternative solutions involve providing login credentials or ad account access, potentially using remote screen sharing services if needed. Setting Up Salesforce Advertising Studio: While the setup may seem intricate initially, Salesforce experts can guide users through the process successfully. Principal Components of Ad Studio (Salesforce): Salesforce Marketing Cloud Studios, such as Advertising Studio, manage content and specific marketing channels, while Builders, like Journey Builder, handle data and campaign automation. Advertising Studio emerges as a comprehensive solution for marketers, offering cross-channel advertising and effective data management capabilities. Content updated August 2023. Like2 Related Posts Salesforce Data Studio Data Studio Overview Salesforce Data Studio is Salesforce’s premier solution for audience discovery, data acquisition, and data provisioning, offering access Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Integration of Salesforce Sales Cloud to Google Analytics 360 Announced In November 2017, Google unveiled a groundbreaking partnership with Salesforce, outlining their commitment to develop innovative integrations between Google Analytics Read more Overlooked Costs of a Salesforce Implementation Let’s look at some frequently overlooked Salesforce costs. The goal is to provide businesses and decision-makers with a comprehensive understanding Read more

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July 27, 2021in Salesforce Marketing Cloud, Salesforce Marketing Cloud Advertising
Implications for the DMP Landscape
24Jul

Implications for the DMP Landscape

Salesforce Sunsets Audience Studio: Implications for the DMP Landscape Salesforce recently announced the discontinuation of Audience Studio, their Data Management Platform (DMP) acquired five years ago as Krux. This move raises questions about the future of DMPs in the evolving digital landscape. Implications for the DMP Landscape. Current State of DMPs Understanding the context and future of DMPs requires examining their current functionality and limitations: Inherent DMP Limitations Salesforce’s decision to sunset their DMP highlights several critical limitations inherent to the technology: DMP Strengths Despite these limitations, DMPs still offer value in certain areas: Uncertain Future of DMPs The future of DMPs is uncertain as they primarily serve media optimization reliant on third-party cookies. While evolution in the post-cookie world is possible, it requires significant changes in technology and adtech provider support. Advantages of CDPs CDPs address many of the shortcomings of DMPs and offer several advantages: Challenges and Future Developments The quest for a comprehensive view of the customer journey remains challenging due to data silos within major platforms like Google, Facebook, and Amazon. However, emerging technologies like Google’s Federated Learning of Cohorts (FLoC) offer potential solutions for privacy-preserving data sharing. Strategies for Marketers Marketers need to focus on building first-party data sets and quantifying their value. This involves: Transitioning from DMP to CDP For brands transitioning from DMPs to CDPs, selecting the right CDP is crucial. Key features to look for include: Conclusion The discontinuation of Salesforce’s Audience Studio reflects broader trends and challenges within the DMP category. As the digital landscape evolves, CDPs are emerging as a more effective and future-proof solution for managing and leveraging customer data. Brands must adapt by investing in robust CDP solutions that offer comprehensive, customer-centric data management and engagement capabilities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 24, 2021in Salesforce Data Cloud, Salesforce Optimization
Nonprofit
20Jul

Nonprofit Marketers Focus on Data and Innovation

A primary focus on internal data and tools will help nonprofits solve their larger challenges of making decisions and collaborating to provide a better constituent experience. Nonprofit Marketers Focus on Data and Innovation to accomplish this. Nonprofits are prioritizing unifying data sources so that information can be shared across the organization. This makes sense, as without access to data, innovation is difficult. Innovation was their #3 priority and the #1 challenge. Coming in #4 on the priorities list was improving the use of technology, which was #2 for large organizations, and is foundational to every other priority. Aside from the two top internal challenges around innovating and collaboration, the majority focused on a cohesive journey and real-time engagement to keep ahead of rapidly shifting supporter expectations. You can combine these top challenge and priority areas into a plan that helps you make data-driven decisions and drive innovation to improve every part of your cause marketing experience. Although these areas aren’t always linear, each relates, beginning with tools, data, and collaboration internally, so that you can engage with and measure the stakeholder experience externally. Nonprofit Marketers Focus on Data and Innovation with Video Marketers have widely adopted video as the top currently used tactic, however are shifting with trending formats. For example, 42% of nonprofits are planning to adopt Social GIFs and Memes, which was the least currently used response, but particularly popular with the younger generations. Highly personal user-generated content is the second highest increase, with 39% planning to use, followed by influencer marketing, leveraging highly networked individuals to be advocates for their mission. Given that, it makes sense that the top 5 increases in use of channels is video, social, and ads, followed by digital content and nonprofit’s website. Events too are gradually making a return, however, with the rapid shift to virtualized events marketers made in 2020, virtual events are only expected to increase by 6% in 2022. Supporter Communications are Core to their Experience 6 in 10 respondents in the Nonprofit Experience Index survey had supported or benefited from charitable services in the first half of 2021, with 9 in 10 all saying the organization met or even exceeded their expectations. Email was by far the #1 communication channel preferred, however responding to the statement that “The communications I received from the nonprofit were personalized for me”, only 33.6% agree, and 6.4% strongly agree. Additionally, certain people think that nonprofits ask too much of them — 19% say that the organization asks too often for money and 16% say they are asked too often to volunteer. However, similar proportion (18%) would like to be asked to give more often and one quarter to volunteer more (25%). This provides an opportunity for nonprofits to meet people on the channels they prefer, and use data to time and personalize content. Although email still remains a top preferred channel for constituents, this preference shifts per demographic and individual, with increasing numbers each year preferring other channels. Contact Tectonic today for assistance obtaining your free Public Sector/Nonprofit Salesforce org. Content updated November 2023. Like1 Related Posts 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more Mapping Your Customer Journey Creating a customer journey map is a crucial undertaking for businesses aiming to improve the customer experience and foster long-term Read more Marketing Automation Marketing automation is software tool that handles routine marketing tasks without the need for human action. Common marketing automation workflows Read more

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July 20, 2021in Marketing Automation, Salesforce for Nonprofits
Einstein Opportunity Scoring Boosts Sales
19Jul

Einstein Opportunity Scoring Boosts Sales

Your business thrives on seizing the right opportunities to drive more deals. Identifying these pivotal sales chances is crucial for prioritizing and capitalizing on prospects to secure successful outcomes. Enter Einstein Opportunity Scoring Boosts Sales. Enter Salesforce’s Einstein Opportunity Scoring system, designed to gauge the likelihood of an opportunity’s success, ranging from scores of 1 to 99, powered by artificial intelligence analysis. These scores offer a clear indication of each opportunity’s potential, empowering you to prioritize effectively and maximize your business’s deal closure rates. So, how does this innovative system function? In today’s digital age, Salesforce’s Einstein Opportunity Scoring leverages AI to analyze past opportunities, scrutinizing both closed-won and closed-lost instances to identify key factors influencing scores. These factors encompass various opportunity details, historical data, and product information, culminating in accurate scoring models refreshed every few hours to ensure precision. Moreover, you have the flexibility to customize your scoring model to align with specific business needs, modifying criteria by adding or removing records or custom fields. This adaptability extends further with regular scoring model updates every 10 days, reflecting the dynamic nature of the business landscape. Accessing this feature is simple—users with a Sales Cloud Einstein license can leverage Einstein Opportunity Scoring. And even if you lack this specific license or the Sales Cloud Einstein product suite, fret not, as this feature gradually rolls out to all customers, irrespective of license status. What advantages does Opportunity Scoring offer your business? Firstly, the opportunity scorecard presents a comprehensive overview of each deal, highlighting positive and negative influencing factors, aiding in focused deal analysis. Additionally, the system offers actionable suggestions for score improvement, ensuring optimal deal management. Furthermore, Opportunity Scoring aids in opportunity tracking, preventing deal slippage, and facilitating informed decision-making. Sales representatives can leverage low opportunity scores to seek guidance from sales managers, ultimately boosting deal conversion rates. To maximize the effectiveness of Einstein Opportunity Scoring, continuous improvement is key. Ensure proper opportunity segregation, timely entry of opportunities, and accurate data updates to enhance scoring accuracy and increase deal success rates. In instances where scores may not appear, reasons could range from initial feature setup time to opportunity closure or admin exclusion. Meeting specific data requirements, including closed-won and closed-lost opportunities, and regular updates, ensures robust scoring outcomes. In conclusion, harness the power of Salesforce’s Einstein Opportunity Scoring to unlock valuable insights and predictive capabilities, driving sales success and propelling your business forward. For further insights into Einstein Opportunity Scoring, explore our blogs section for comprehensive information. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 19, 2021in Einstein Insights, Salesforce, Salesforce Einstein
Salesforce Marketing Cloud Social Studio
17Jul

Topic Profiles in Salesforce Marketing Cloud Social Studio

Follow these recommended practices to optimize your topic profiles in Social Studio effectively: Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 17, 2021in Marketing Automation, Salesforce Marketing Cloud
Salesforce
16Jul

Approval Process Salesforce

Approval processes take automation one step further, letting you specify a sequence of steps that are required to approve a record. An approval process automates how records are approved in Salesforce. An approval process specifies each step of approval, including from whom to request approval and what to do at each point of the process. Users can’t see which approval process is triggered when they click Submit for Approval. Familiarize users on the criteria for each approval process and what each approval process does. If the record doesn’t meet the entry criteria or if they’re not an allowed submitter for any approval processes, Salesforce displays an error. Terminology Approval Actions An approval action occurs when all required approvers approve a step. Approval Process An approval process automates how records are approved in Salesforce. An approval process specifies each step of approval, including from whom to request approval and what to do at each point of the process. Approval Request An approval request is an email, Salesforce app notification, Lightning Experience notification, or Chatter post. The approval request notifies the recipients that a record was submitted for them to approve. Approval Steps Approval steps define the chain of approval for a particular approval process. Each step determines: The first step specifies what to do if a record doesn’t advance to that step. Later steps specify what happens if an approver rejects the request. Assigned Approver The assigned approver is the user responsible for responding to an approval request. Delegated Approver A delegated approver is someone appointed by an assigned approver as an alternate for approval requests. Email Approval Response Email approval response lets users respond to approval requests by replying to an email notification. Initial Submission Actions An initial submission action occurs when a user first submits a record for approval. By default, the record is locked. Final Approval Actions Final approval actions occur when all required approvals are obtained. Final Rejection Actions A final rejection action occurs when an approver rejects the request and it moves to the final rejection state. Outbound Message An outbound message sends information to a designated endpoint, like an external service. You can configure outbound messages from Setup. Configure the external endpoint and use SOAP API to create a listener for the messages. Process Instance A process instance represents one instance of an approval process. A new process instance is created each time a record is submitted for approval. Process Instance Node A process instance node represents an instance of an approval step. The system creates a process instance node each time a record enters a step in an approval process. The system doesn’t create a process instance node when the record doesn’t meet the step criteria, or the approval process instance is completed without entering the step. Recall Actions A recall action occurs when a submitted approval request is recalled. By default, the record is unlocked. Record Locking Record locking prevents users from editing a record, regardless of field-level security or sharing settings. By default, Salesforce locks records that are pending approval. Only admins can edit locked records. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 16, 2021in Salesforce, Salesforce Development Services, Salesforce Managed Services, Salesforce Sales Cloud
Quest to be Data-Driven
14Jul

Quest to be Data-Driven

“Data-driven” is a business term that refers to the utilization of data to inform or enhance processes, decision making, and even the revenue model. The quest to be data-driven is afoot. In recent years, a data-driven business approach has gained a great deal of traction. It is true that every business deals with data — however, data-driven businesses systematically and methodically use data to power business decisions. Incorporating the notion of being a data-driven enterprise enriches the understanding of how data can profoundly impact business operations. Leveraging data not only offers valuable insights but also enhances adaptability, thereby sharpening the competitive edge of an organization. These insights serve as a foundation for making market predictions and adapting business strategies accordingly, often leading to revenue growth. While data may not provide solutions to all organizational challenges, embracing a data-driven approach lays a solid groundwork for achieving organizational goals. Data-driven contrasts with decision making that may be driven by emotions, external pressure, or instinct. So, what exactly constitutes a data-driven enterprise? It transcends mere number-crunching; it involves creating sustainable value for customers and innovating efficiently in the digital economy. Encouraging a data-driven approach across all facets of the business is paramount to success. Gaining data insights from data is invaluable. It allows organizations to reshape customer interactions, provided the data is accurate, accessible, and integrated into existing processes. However, many struggle to extract value from their data due to the complexity of transforming raw data into actionable insights. Understanding the hierarchy of data, information, and insights is crucial, as actionable insights drive data-driven success. Furthermore, adaptability emerges as a crucial factor in today’s rapidly evolving landscape. The ability to swiftly respond to changes and leverage data for informed decision-making is paramount. Data-driven insights serve as powerful tools for facilitating change and fostering agility, ensuring organizations remain competitive. Moreover, data serves as a catalyst for revenue generation through various business models such as Data as a Service (DaaS), Information as a Service (IaaS), and Answer as a Service (AaaS). By putting customer satisfaction at the forefront and leveraging data-driven insights, organizations can evolve their products proactively and drive growth. Building a data-driven enterprise involves a strategic approach encompassing nine key steps, including defining end goals, setting tangible KPIs, and fostering a data-driven culture across the organization. However, challenges such as deciding what to track, lack of tools or time for data collation, and turning data into meaningful insights may arise. Overcoming these challenges requires a cultural shift towards data-driven decision-making and the adoption of modern data architectures. Walking (or perhaps running) the data-driven journey with Tectonic involves connecting and integrating various data sources to ensure seamless data flow. By embracing a data-driven approach, organizations can unlock the full potential of their data, driving innovation, enhancing customer experiences, and achieving long-term success in today’s dynamic, rapidly evolving business landscape. Expanding upon this foundation, let’s go deeper into the transformative power of data-driven enterprises across various industry sectors. Consider, for instance, the retail industry, where data-driven insights revolutionize customer experiences and optimize operational efficiency. In the retail sector, understanding consumer behavior and preferences iscrucial to daily, quarterly, and annual success. By harnessing data analytics, retailers can analyze purchasing patterns, demographic information, and social media interactions to tailor marketing strategies and product offerings. For example, through personalized recommendations based on past purchases and browsing history, retailers can enhance customer engagement and drive sales. Moreover, data-driven insights enable retailers to optimize inventory management and supply chain operations. By analyzing historical sales data and demand forecasts, retailers can anticipate fluctuations in demand, minimize stockouts, and reduce excess inventory. This not only improves operational efficiency but also enhances customer satisfaction by ensuring products are readily available when needed. Furthermore, in the healthcare industry, data-driven approaches revolutionize patient care and treatment outcomes. Electronic health records (EHRs) and medical imaging technologies generate vast amounts of data, providing healthcare professionals with valuable insights into patient health and treatment efficacy. By leveraging predictive analytics and machine learning algorithms, healthcare providers can identify patients at risk of developing chronic conditions, enabling early intervention and preventive care. Additionally, data-driven approaches facilitate personalized treatment plans tailored to each patient’s unique medical history, genetic makeup, and lifestyle factors, improving treatment outcomes and patient satisfaction. In the manufacturing sector, data-driven strategies optimize production processes, enhance product quality, and reduce operational costs. By implementing Internet of Things (IoT) sensors and connected devices on the factory floor, manufacturers can collect real-time data on equipment performance, energy consumption, and production efficiency. Analyzing this data enables manufacturers to identify inefficiencies, minimize downtime, and proactively schedule maintenance to prevent costly equipment failures. Moreover, data-driven insights inform process improvements and product innovations, enabling manufacturers to stay competitive in an increasingly globalized market. The ultimately transformative impact of data-driven enterprises extends across various industry sectors, revolutionizing business operations, enhancing customer experiences, and driving innovation. By embracing a data-driven approach and leveraging advanced analytics technologies, organizations can unlock new opportunities for growth, efficiency, and competitive advantage in today’s data-loaded digital economy. Becoming data-driven requires harnessing the full potential of your data, transforming it into actionable insights, and iteratively refining your processes. Remember, data itself is not the ultimate goal but rather a powerful tool to drive informed decision-making and organizational growth. To establish a truly data-driven organization, consider the following nine steps: By following these steps, your organization can effectively harness the power of data to drive innovation, improve decision-making, and achieve sustainable growth in today’s data-driven landscape. Tectonic recognizes the challenges in the quest to be data-driven. We’ve launched a Data Cloud Salesforce Implementation Solution to help you. Content updated May 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s

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July 14, 2021in Salesforce Data Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Hospitality Travel and Transportation, Salesforce Manufacturing Automotive Energy
Integration
12Jul

Migrate to Salesforce

How is data migrated to Salesforce? You can migrate data by importing or inserting records from another Salesforce legacy source, organization, or other external source into a new target organization. It’s important to import object data in a particular order to maintain record relationships. Salesforce Data Migration Tools. The tools that perform data migration are of the ETL type (extract, transform and load) and there are a wide variety available. Some are suitable for beginners or non-programmers, while others may be preferred by developers. How long does Salesforce migration take? Based on our previous experiences, the typical timeframe for a Salesforce data migration process ranges from 20 days to approximately 2.5 months. Automated data migration tools are available to import and export data between different Salesforce orgs. How difficult is Salesforce data migration? In the grand scheme of things migration is a more challenging project and will vary greatly depending on the format, accuracy, and size of the data source or sources. What are the phases of Salesforce data migration? The three general phases of the migration project are preparation, migration, and user acceptance testing. Preparation is the most critical step. First off you have to develop a data migration plan complete with timelines, dependencies, and milestones. Preparation of the data and cleansing and mapping to Salesforce are topics for an entire additional article. Then the migration itself begins and everyone involved must be aware of any downtime this could create. Finally once the data has been migrated to Salesforce you have to ensure it is transferred correctly and check it for accuracy. You can migrate data by importing or inserting records from another Salesforce legacy source organization or other external source into a new org as well. If this primer has you concerned about your Salesforce data migration project, contact Tectonic today. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 12, 2021in Salesforce
Event Monitoring in Salesforce
08Jul

Event Monitoring in Salesforce

Leveraging Salesforce event monitoring is crucial for ensuring compliance with regulatory requirements and internal policies. By diligently tracking user activity, you can showcase your commitment to safeguarding sensitive data and upholding compliance standards. Event Monitoring, among the various tools offered by Salesforce to bolster data security, empowers you to delve into the granular details of user activities within your organization, referred to as events. This tool allows you to review information about individual events or observe trends, swiftly identifying abnormal behavior and securing your company’s data. The comprehensive scope of Event Monitoring encompasses various event types, including logins, logouts, web clicks in Salesforce Classic (URI), web clicks, performance metrics, and errors in Lightning Experience and the Salesforce mobile app (Lightning), Visualforce page loads, API calls, Apex executions, and report exports. These events are stored in event log files generated when an event occurs, accessible for viewing and downloading after 24 hours. The availability of event types and file retention duration depends on your Salesforce edition. Event Monitoring serves diverse purposes, such as monitoring data loss, detecting anomalous user behavior, and optimizing organizational performance. For instance, it can help uncover instances where a departing sales representative might have downloaded sensitive reports and shared them with a competitor, preventing potential revenue loss. Beyond identifying misconduct, Event Monitoring aids in increasing adoption by highlighting areas in your organization that may require additional attention. For example, it can reveal how users interact with newly introduced Visualforce pages, enabling you to gauge user engagement and make informed decisions for redevelopment or adoption efforts. Additionally, Event Monitoring assists in optimizing performance by providing insights into the causes of slow page performance. Whether attributed to network issues or application configuration, Event Monitoring aids in pinpointing the root causes and facilitating prompt resolution. Access to all event types is available through the EventLogFile object, LoginEvent object, Transaction Security, and the Event Monitoring Analytics App. To unlock the full potential of Event Monitoring, consider adding it as an add-on through your Salesforce sales representative or Account Executive. Content updated February 2024. Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 8, 2021in Salesforce
Salesforce
05Jul

Adstudio Salesforce

Activate customer data in Salesforce to power digital advertising and manage ad campaigns with Adstudio. Enhance new customer acquisition with lookalikes, re-engage inactive customers, and align advertising with every channel. Manage ad campaigns at scale powered by customer data in Salesforce. Launch ads directly from Journey Builder and manage end-to-end lead generation. What does Salesforce AdStudio do? Advertising Studio. Activate customer data in Salesforce to power digital advertising and manage ad campaigns. Enhance new customer acquisition with lookalikes, re-engage inactive customers, and align advertising with every channel. Is advertising studio part of Marketing Cloud? Advertising Studio is now Marketing Cloud Advertising. Is Salesforce used for digital marketing? Salesforce Marketing Cloud is a digital marketing platform that automates marketing. Spotify also has a tool known as adstudio. Don’t confuse the two. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 5, 2021in Salesforce
Salesforce and Project Management
02Jul

Salesforce and Project Management

First of all, we need to begin this section by clarifying that Salesforce is not primarily intended as a project management system. While the cloud-based CRM platform is great at supporting your sales team, it was not designed as a project management solution. Salesforce and Project Management still go hand in hand. That being said, Salesforce CRM does offer some features, extensions, and workarounds that can help with project management within a sales context. However, since Salesforce was not designed with project managers in mind, that means that it lacks many features that are standard issue in more dedicated project management tools. This means that, if you have extensive, complex project management needs, then even the workarounds might not be enough to make Salesforce meet your requirements. Salesforce is also mostly intended to be used by sales teams, making cross-functional collaboration with other teams like marketing and finance very difficult. How is Salesforce used in project management? Reports and Dashboards Project managers need access to holistic project views to make sure things are staying on track. Salesforce provides a powerful drag-and-drop report and dashboard builder that enables them to easily organize the data they need to see. At this point, you are probably asking yourself why you wouldn’t use a separate project management platform in addition to the Salesforce solution. Why SFDC for Project Management? One of the big advantages of managing projects inside Salesforce is ensuring that all your projects, accounts, opportunities, cases, and so on remain linked and synced in real time. Using a single system also cuts down on errors and reduces duplicate work, leading to greater efficiency and accuracy. With these benefits in mind, we’ll dedicate the rest of this guide to walking you through how you can use Salesforce in a project management capacity despite its limited capabilities. How to use Salesforce for project management While SFDC project management capabilities are limited, they do cover some core functions, including task notifications and internal communications tools. Salesforce also offers a marketplace for additional software apps, like Mission Control, that can boost its project management capabilities considerably. Task notifications Fortunately, the Salesforce platform allows project managers to activate task notification so that sales reps get automatic reminders. In Salesforce Classic, this takes the form of email notifications when an incomplete task is assigned to one user by another; notifications are not sent when you assign a task to yourself. If you have Salesforce Lightning Experience—which features an updated UI and more functionality compared to Salesforce Classic—you can set reminders and enable notifications on your to-do list items. This makes Salesforce Lightning Experience function a bit more like a project management tool and keeps your account teams on track. To ensure your project team members receive reminders about upcoming tasks in Salesforce Lightning, have them check to see if Universal Notification Service (UNS) is enabled. UNS should be enabled by default, but if you’re going to rely on Salesforce for more task management duties, it’s not a bad idea to look. Like most CRM solutions, Salesforce supports simple to-do lists. These are helpful for keeping track of what you need to do, but they aren’t necessarily meant to replace the task management features typical of project management software. AppExchange marketplace One of the best—and indeed, one of the only—ways to use Salesforce for project management is to add on tools from third-party developers found in the AppExchange marketplace. Doing a simple search returns over 300 project management app results, some of which you’ll recognize depending on what project management methodology you follow. This is a great way to integrate the project management software solutions you already use, but there’s no need to worry if you don’t use a project management app for your business system. Plenty of developers make apps just for Salesforce, though they usually come at an additional cost. For instance, Milestone PM was created to help users make Salesforce project templates with ease, while Mission Control offers complete project management capabilities within Salesforce That being said, if you only want a way to make Gantt charts in Salesforce, for instance, it will probably be less expensive to pay for a third-party Salesforce integration on AppExchange than to buy a standalone project management solution for every team member who needs access. Providing positive customer relationships and maintaining productive project management practices should go hand in hand. As such, considering the merits of a CRM project management solution is something any enterprise would be wise to do. Finding the right CRM for project management There’s no denying that Salesforce is one of the leading CRMs in the world, and it represents best-in-class sales software in many ways. However, Salesforce can fall short if you are looking for a platform that can be used beyond just sales. Native features like task notifications and the Slack app provide some project management capabilities. Integrating third-party productivity apps like Mission Control can also mitigate some of that lack of other project management features in Salesforce. However, some teams may benefit from looking into a different CRM with more native project management features. Quickbase, Inc.Quickbase helps customers see, connect and control complex projects that reshape our world. Whether it’s raising a skyscraper or coordinating vaccine rollouts, the no-code software platform allows business users to custom fit solutions to the way they work – using information from across the systems they already have. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment

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July 2, 2021in Salesforce, Salesforce Slack
Salesforce Attribution
01Jul

Deep Links Explained

Attribution for Marketing If your attribution data or campaign levels from your deep link URL are not available, it is likely due to a setup problem. Check that device ID parameters and campaign parameters (as applicable) are not being cut off due to encoding errors in fallbacks or callbacks. For instance, there are no spaces in the deep links URL or invalid characters. How do I test a deeplink URL? By using Android Debug Bridge (ADB) shell commands one can test the deep link flow. It is used to verify if the link navigates to the correct section of your app. This command starts the ADB shell with the VIEW action and specifies the deep link URL to be tested. What is deep link attribution? Deep linking and attribution are important functionalities for a growing business. Deep links seamlessly get you to the content you want in the app. Attribution helps us understand which activity (such as marketing or sharing) drives you to that content. Deep linking is an extension of attribution. A common misconception that exists in the market is that attribution and deep linking are somehow separate ideas. Deep linking is the extension or usage of attribution data. Let’s go through a basic example of how it works to illuminate the tech. In the explanation previously, we talked about how a user may click a link or an ad: The attribution vendor then points the user to the appropriate app store to download the app. Can you deeplink a QR code? When Apple users scan your deep link QR code, they’ll be directed to the desired resource within your iOS app, and Android users will experience the same. Driving people straight to your in-app special offer or appointment page is just a scan away. Is deep linking illegal without permission? There is no law or court ruling prohibiting deep linking. However, businesses dislike deep links because: linked-to sites can lose income since their revenues are often tied to the number of viewers who pass through their home page, and. What is deep link analysis used for? Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience. What are examples of Deeplinks? For example, if the deep link is “myapp://path/to/page?pageid=1”, the device will open the app whenever a user clicks a link that starts with “myapp://”. If the app is already installed on the device it is opened and the reset of the link is parsed to direct the user to the desired page. What is the deep linking concept? Deep links are a type of link that send users directly to an app instead of a website or a store. They are used to send users straight to specific in-app locations, saving users the time and energy locating a particular page themselves – significantly improving the user experience. What is a deep link URL structure? How deep links appear. Deep links are usually made up of two parts: a scheme and a host and path. App URIs, which are reformatted deep links, include a 3rd part: the app package ID. Your URL may also include a tracking parameter. What is the difference between link and deeplink? In product development, we want that our users visit a certain screen of the application directly via links. This will have a better user experience and save the time of users. Deep links are the links that take users to specific content in the application. Are deep links safe? Any existing deep links (including App Links) can potentially increase the app attack surface. This includes many risks ↗ such as link hijacking, sensitive functionality exposure, etc. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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July 1, 2021in Salesforce

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