February, 2022 - gettectonic.com
Salesforce Data Cloud

Enable Real-Time Decision Making With Unified Data

Goal You use business metrics to guide prioritization of data efforts. Your teams build data sources to address the most critical business questions. Enable real-time decision making with unified data. What it looks like Data owners and business owners form a cross-functional team to identify or create key data sources. Ensure that your data sources align to one or multiple parts of a business process. Use a data lake to centralize, secure, process, and organize large amounts of data so that teams across your entire company can access the unified data they need from a single location. Next, identify critical decision points. Use your data sources to inform these points, explore and model potential outcomes, and measure the impact. Generate insights on crucial business processes. Aggregate data from business processes most impacted by key performance metrics.  Unify your leadership team with data. Structure a workflow where each data owner, business stakeholder, and process expert all have a single view of the data and are assigned to oversee a different, crucial business process.  Audit your data use. Work with leadership teams to identify relevance of existing data sources, and resolve gaps in knowledge to create a complete and unified view of your data. Enable Real-Time Decision Making with Unified Data Build data sources to support key decision points. Support key decision points with data analytics and unified data.  Run experiments with unified data. Achieve incremental improvements by adjusting different factors in multiple experimental trials. Identify new drivers of improved performance. Monitor changes and measure the impact on business success. Enable real-time decision making with unified data. Track ROI following business improvements. Analyze business impact with key performance metrics.  Offer your teams a single view of the data. Support performance reviews with data visualization to ensure that your team members’ accomplishments are acknowledged and rewarded.  Collect data from process changes. Document all stages of business transformation, and make data associated with process changes available to teams across your company to guide their decisions. Like1 Related Posts CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Capture Initial Traffic Source With Google Analytics To ensure the proper sequencing of Tags, modify the Tag sequencing in the Google Analytics preview Tag settings. The custom Read more Snowflake and Salesforce with Embed Snowflake has deepened its partnership with investor Salesforce by introducing two tools that seamlessly connect their cloud-native systems. Snowflake and Read more

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salesforce marketing cloud interaction studio

Marketing Cloud Builders

Marketing Cloud by Salesforce has a wide family of builder studios. Marketing Cloud Builders create the content that runs your marketing automation. Explore the various ‘Builders’ within Marketing Cloud. With each serving a distinct purpose. Notable examples include Journey Builder for campaign automation, Audience Builder → Contact Builder for data management, Content Builder for crafting emails and landing page templates, and Analytics Builder for generating standard reports. Marketing Cloud ‘Builders’ Overview: Journey Builder (AKA. Marketing Cloud Engagement): This tool provides an exceptional campaign automation experience. By visually mapping out the ‘journey‘ that contacts will travel through your marketing touchpoints. Segment contacts into targeted audiences using paths. Utilize a sidebar with various entry sources, activities (e.g., sending SMS), and flow controls. Audience Builder → Contact Builder: Manage data related to contacts (referred to as ‘people’ records in Marketing Cloud). This builder grants access to demographic and behavioral information, It is organized into ‘attribute groups’ (e.g., abandoned carts), ‘events,’ and ‘populations’ that can then be segmented. Content Builder: Create emails and landing page templates, including reusable and interactive content blocks. BrandBuilder: Customize the appearance of your Marketing Cloud account by uploading your company logo and changing the default color scheme. In Enterprise 2.0, multiple brands can be created and assigned to different Marketing Cloud business units. Analytics Builder → Standard Reports: With Analytics Builder built-in Marketing Cloud gain reporting to create insights into email campaigns. Learn more about web and mobile analytics, contact behavior, administrator monitoring, and more. These insights are valuable for setting marketing goals and refining customer journeys. Note: Support/updates for the Discover Reporting Tool are scheduled to end in April 2022. Analytics Builder → Datorama Reports for Marketing Cloud: Introduced in the January 2021 Marketing Cloud release, Datorama reports replace the Discover Reporting Tool. These reports, available as an app in Marketing Cloud with a Datorama account created in the background, offer pre-built dashboards, making campaign and journey reporting more straightforward. Builders can utilize items created in the studios (e.g., Journey Builder using activities from Automation Studio), and studios can leverage items created in the builders (e.g., Email Studio using content blocks from Content Builder). The interplay between builders and studios contributes to the flexibility of the Marketing Cloud product suite, although it may pose a challenge to fully comprehend. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Data and cleansing salesforce

Overwhelming Amounts of Data and the Opportunity For Cleaning Salesforce

Business leaders face an ongoing challenge in dealing with overwhelming volumes of data, which is expected to increase by an average of 22% over the next year, according to over two-thirds of analytics and IT leaders. The growth spans various sources, including third-party data and device data. Managing the increasing and diverse data sources necessitates more effort to standardize data, exacerbating the challenge of data harmonization—standardizing data from different sources. Overcoming this challenge presents a differentiation opportunity, as 65% of customers expect companies to adapt experiences to their changing needs. However, 80% of business leaders find personalization difficult to scale, making mature data management capabilities a crucial competitive advantage. Data and cleansing Salesforce data are an imperative. Salesforce Data Cleaning Tips: Ways to Maintain Salesforce Data Integrity: “Dirty data” in Salesforce—missing, duplicate, or outdated data—can lead to challenges such as long sales cycles, stalled deals, inaccurate forecasts, poor customer experiences, and churn. Data and cleansing Salesforce solutions address all the challenges that bad, dirty, and incorrect data create. Methods Ensuring Data Integrity: Managing Data Quality in Salesforce: Data Cleaning Definition: Data cleaning is the process of identifying and removing corrupt or imprecise records from a database, often stored in a CRM system as customer or prospect information. Benefits of Regular Data and Cleansing Salesforce: Data and cleansing salesforce Content updated April 2023. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce

Salesforce Developer and DevOps Acronyms

Here is a helpful glossary of Salesforce developer terms you will often here in relation to Salesforce Development. Acronym Meaning Defintion ALM Application Lifestyle Management “How changes and enhancements are rolled out to Salesforce instances. Having a solid ALM process ensures the org continues to work properly and delivers the most value to end-users. Within the ALM process there are three separate development models: change set development, org development, and package development.” (source) API Application-Programming Interface An intermediary that allows two systems to be integrated together. APIs enable us to make two systems “talk” to each other, to successfully exchange data when and how we expect. Salesforce has multiple types of APIs, depending on what your integration requirements are. BYOK Bring Your Own Key When setting up Salesforce Shield, you can use Salesforce’s encryption keys, or bring your own if you already have a key management infrastructure in place. CI/CD Continuous Integration/Continuous Deployment/Continuous Delivery A software development practice that refers to different automated processes. Continuous integration (or “CI”) is about automatically moving work items along a release pipeline, through environments for combining and testing packages, before promoting them to production. Continuous deployment is about immediately deploying changes to a downstream environment in your release pipeline as soon as a change or work item has been approved and merged into version control. Continuous delivery is the ultimate goal of CI/CD. It’s a culture or way of working (rather than a type of workflow), which is about releasing added value and new functionality to your end-users as soon after the completion of the development or customization work as possible. CLI Command Line Interface A text-based user interface (UI) used to view and manage files. The Salesforce CLI simplifies development and building automation by:Aggregating all the tools you need to perform commands against your Salesforce org.Synchronizing source to and from scratch org.Creating and manage orgs.Creating and executing tests.Creating and installing packages. COOP Cross-Origin Opener Policy “Shield your custom Visualforce pages from external attacks. When you enable COOP, each top-level custom Visualforce page opens in a new browsing context group. This process prevents direct access between other browser tabs and your Visualforce page and the page’s content.” (source) CPU Central Processing Unit A common computing term that refers to the component that processes instructions based on software and user input. In Salesforce terms, you’ll hear “Apex CPU”. The Salesforce platform imposes a CPU usage governor limit to any given execution context, which is approximately 10 seconds. It means that Apex Code, declarative tools, or a combination in a transaction, must not exceed a ~10-second limit. DML Data Manipulation Language “Provides a straightforward way to manage records by providing simple statements to insert, update, merge, delete, and restore records.” (source) DOC DevOps Center Salesforce DevOps Center is the place to manage releases and to give low-code and pro-code development team members a single set of configuration and code to work with bringing closer collaboration. DORA DevOps Research and Assessment “Research program…that seeks to understand the capabilities that drive software delivery and operations performance. DORA helps teams apply those capabilities, leading to better organizational performance.” – (source)DORA is centered around four metrics, of which testing software is the main component to reducing your change-failure rate. E2E Ecosystem to Ecosystem A test automation concept, E2E testing involves your entire IT stack, no longer testing in silos (one vendor at a time) as was traditionally the case. The complexities of modern-day hybrid cloud architecture can touch hundreds even thousands of upstream and downstream endpoints. ETL Extract, Transform, and Load A category of tools that extract data from one platform, transform the data’s format, and load it into another platform. They have a widely varying set of capabilities, and which you choose will depend on your integration or data migration challenges. GTL Guide Template Language GTL is a Marketing Cloud script language that “provides a declarative syntax used for creating personalized, dynamic, data-driven messages, as well as constructing cross-channel templates and layouts.” (source) GUI Graphical User Interface “A form of user interface that allows users to interact with electronic devices through graphical icons and audio indicators such as primary notation, instead of text-based user interfaces, typed command labels or text navigation.” (source) IDE Integrated Development Environment “For heavy development work, you need a professional IDE that offers features like integration with source control, syntax highlighting, auto-completion, debugger, offline editing, etc.” (source)Popular examples include Visual Studio Code and the Developer Console. ISTQB® International Software Testing Qualifications Board “Global certification scheme in the field of software testing.” (source)There are multiple certifications to progress through, from the foundation, to agile, core, or specialist pathways. LWC Lightning Web Component An updated web standards-based framework method for creating components on the Salesforce Platform. They are simpler to define and develop because they are in line with updated web standards (like CSS, HTML, and updated JavaScript without requiring a set framework). LWR Lightning Web Runtime Experience Cloud sites built using LWR templates “deliver unparalleled site performance and improve developer productivity…using the Lightning Web Components programming model.” (source) MEL Mule Expression Language “A lightweight, Mule-specific expression language that you can use to access and evaluate the data in the payload, properties, and variables of a Mule message.” (source) MVC Model–view–controller An application design model made up of three parts:Model = an entity representing data or activity.View = visualization of the state of the model.Controller = a facility for changing the state of the model. NACL Not Another Configuration Language NACL is the language Salto has developed especially for readability. Anyone who is familiar with Salesforce will be able to understand the logical display of the XML content in order to understand the purpose of a component, what changes are planned, and even dependencies. OData Open Data Protocol A set of best practices for building and consuming RESTful APIs. (source)Salesforce Connect calls out to external OData endpoints to surface data that’s stored in external objects. PD1 Platform Developer 1 The Platform Developer 1 certification is a

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Salesforce Integration

Salesforce Integrations Explained

Introducing Salesforce Integration – Fundamental Concepts Before diving deep into more the complex aspects, let’s explore the basics of Salesforce Integrations, encompassing three key areas: integration types, integration capabilities, and integration patterns. When we talk about integration, it means to create a connection between a specific Salesforce instance and another database, third party product, or system. The connection can be inbound, outbound, or bi-directional, and you may be connecting to another database, another Salesforce instance, or another cloud-based data source. What is Integration? Salesforce Integration involves bringing together two or more systems to streamline distinct processes, enabling the efficient management of information across various business processes that span multiple systems.  Salesforce Integration is a process of connecting two or more applications. This provides both a sharing of data between systems and end user improved efficiency. Enterprise systems use many applications, many or most of which are not designed to work with one another out of the box. How many integrations does Salesforce have? Salesforce has over 3,000 integrations available on its AppExchange marketplace alone. Apart from those, you can use: low-code and no-code integrations like Coupler.io or Zapier for data automation. Why is Integration Important with Salesforce? In our digital era, enhancing efficiency and customer experience is crucial for competitiveness and user adoption. Integration ensures that systems work seamlessly together by fostering a scalable and faster collaborative environment. How do you make Salesforce even better? Integrate it with the apps you already use. From productivity to marketing to collaboration and beyond, now you can connect your Salesforce to the other tools you need to run your business. MuleSoft is Salesforce’s integration and automation technology and offers connectivity solutions for all of your apps. What is an API? API, or Application Programming Interface, facilitates communication between two applications. It enables the smooth exchange of data, ensuring processes occur without interruptions. Different API types will be covered in the ‘Salesforce Integration Capabilities’ section. Types of Salesforce Integration Architectures Three integration architectures come with both their benefits and drawbacks: Salesforce Integration Capabilities Consider the following aspects for efficient Salesforce integration: Understanding integration involves recognizing its fundamental concepts, including types, architectures, and capabilities.  Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce and Calendly

Calendly and Salesforce Integration

The Salesforce integration helps you close deals faster than the competition by scheduling high-value leads on the spot. Calendly Routing works with your marketing forms and Salesforce records to qualify, route, and schedule meetings. Integration with Calendly provides extra power to your CRM. Salesforce and Calendly can be integrated using Zapier, Boomi, or other integration tools. When scheduling meetings with new prospects when using Calendly, right inside Salesforce create a new lead, contact or opportunity.  Or update an existing Salesforce record. Your reps will love using the Calendly integration to get back more selling time, and management will love that Salesforce data is always accurate without having to chase down their reps for updates. Instantly schedule leads that come in via marketing forms based on real time Salesforce assignment status, filtering by deal stage, territory, or other fields in Salesforce as needed. To map Calendly data to fields in Salesforce objects What is the purpose of Calendly Scheduling Integration? Calendly is a virtual availability and booking app used to schedule meetings, appointments, and events for individuals and organizations. Calendly takes the work out of updating Salesforce so you can sell more. With this powerful integration you get to marry your Salesforce calendar and tasks with your actual availability providing easier scheduling for your prospects and customers. For teams on Calendly’s Enterprise plan, keep data more manageable in Salesforce by syncing Calendly data for specific groups only, like your Sales group. All other meeting and user information stays in Calendly so you don’t have to worry about non-revenue team data in the CRM. Schedule meetings for your team without leaving your CRM using Calendly, and view your upcoming and past meetings from your activities. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Campaigns

Cool Things About Salesforce Campaigns

Salesforce Campaigns are pivotal Salesforce components for marketers, serving as a central repository for campaign recipients, engagement metrics, budget allocations, and ROI assessments. While initially appearing straightforward, diving deeper reveals their intricate integration within your Salesforce environment. Cool Things About Salesforce Campaigns you didn’t know you didn’t know. Cool Things About Salesforce Campaigns Harnessing the full potential of Salesforce Campaigns is critical for attribution and ROI, yet often overlooked. Drawing from insight as a Salesforce/Pardot Consultant during the introduction of Connected Campaigns, which established Salesforce Campaigns as the primary source of truth, the Tectonic team compiled key points to maximize their utility. Standard Object, Varied Applications Salesforce Campaigns represent a standard object available to all Salesforce customers, primarily utilized by marketing teams. However, Sales Development teams can also leverage them effectively. They offer a robust mechanism for tracking ROI, making them indispensable for initiatives involving budget allocations. Use Cases: Unleashing Potential: Best Practices Maximizing Efficiency: Advanced Techniques Final Insight Thoughts While Salesforce Campaigns may appear straightforward initially, their potential extends far beyond surface-level functionalities. By embracing best practices and leveraging advanced techniques, organizations can harness the full power of Salesforce Campaigns for enhanced tracking, reporting, and campaign management. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Formstack Salesforce integration

Formstack Salesforce Integration

Formstack stands out as the preferred online forms provider for Salesforce users seeking efficient data collection and management. Trusted by over 25,000 customers nationwide, Formstack helps streamline data collection, automate workflows, and save valuable time. Formstack Salesforce integration brings the power of Formstack to your Salesforce org. Incorporate automation for data collection, document generation, and signature capture directly within Salesforce. With Formstack. Forms for Salesforce not only enhances team efficiency by saving an average of 20 hours per week but also empowers users to concentrate on impactful work. A remarkable 90% of customers affirm that Formstack significantly contributes to accomplishing their tasks. With Formstack for Salesforce, you can eliminate data silos, boost productivity, and enhance the customer experience through dynamically prefilled forms, automated document generation, and streamlined digital signature collection—all seamlessly integrated within your Salesforce org. Leverage the integration to: Formstack Implementation Wondering if implementing Formstack requires advanced technical skills or professional support? Not at all, but if needed, Tectonic is ready to assist. Formstack is designed to elevate workplace productivity by enabling the automation of workflows from initiation to completion using digital forms, documents, and signatures. Formstack Salesforce integration Integrate Formstack with Salesforce effortlessly by downloading Formstack Documents from the AppExchange. Once your mappings are set up, you can automate document generation in various ways, whether triggered by a Formstack Forms submission or by adding a Documents button directly to your Salesforce layout. Formstack boasts a user-friendly interface with features like a drag-and-drop form builder, custom themes, form and payment integrations, session management, data routing, and customizable signing experiences. For any assistance, reach out to Tectonic today. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Lightning

Salesforce Lightning Apps and The Utility Bar

Ever considered having a static section in Salesforce for essential items like training links, flows, external links, visualforce pages, phone dialer, and more? Look no further – enter the Salesforce Lightning ‘Utility Bar.’ This insight provides a quick introduction to the utility bar, detailing how to set up and make the most of this handy tool.  If you would like to incorporate the utility bar in your salesforce org, Tectonic can help. What Is a Salesforce Utility Bar? Think of the utility bar as a utility belt for Salesforce. These are items you want readily accessible at any point in Salesforce. Irrespective of the page you’re on, as long as you’re within the same app, you’ll encounter this “specialized Lightning page.”  How to Set Up the Utility Bar? Setting up a utility bar is a straightforward process. Here are brief descriptions of the items which could be featured in your utility bar: Now armed with practical use cases and an understanding of the possibilities, jot down your ideas and start experimenting in a Salesforce sandbox. Have users test your proof of concept (POC) and iterate until it meets your requirements.  If you are unsure where to start, contact Tectonic today. Keep in mind that the utility bar is configured per app, not per user. For unique user requests, consider creating a custom Visualforce page Sor screen flow. Additionally, note that the utility bar is exclusive to desktop use, with no mobile support as of now. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Datorama analytics builder

Datorama Salesforce

What is Datorama Salesforce? Datorama is a channel and partner agnostic platform that can help marketing organizations in 6 specific ways: Build a single source of all data, at enterprise scale — augmented with Data Lake and CDP. What is the purpose of Datorama Salesforce? Datorama takes all your raw marketing data and connects and unifies it through a better unified data model. Byeliminating siloed data. You can easily retrieve constantly changing data sources into automated dashboards and reports, too.  And in real time. What are the benefits of Datorama? Datorama solves many of the major integration challenges of combining and analyzing data from multiple media platforms. Through native data connectors and TotalConnect. It allows you to visually present your analysis to your audience in a more appealing way. Are Datorama and Tableau the same thing? Datorama is tailored towards marketing analytics and provides real-time insights into marketing success with AI-powered insights. Tableau is a more versatile tool that can connect and visualize data from various sources. Tableau can provide a comprehensive view of business performance through personalized visualization and allow users to explore data in real-time with interactive dashboards. U.S. sales and marketing software company Salesforce signed an agreement to acquire Datorama. Datorama was an Israeli cloud-based artificial intelligence marketing platform. Datarama Salesforce is now known as Marketing Cloud Intelligence. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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salesforce queues for case management

Creating Salesforce Queues for Effective Case Management

Enhancing Support Management through Case Queues: A Practical Example Salesforce Queues for Case Management put the cases in front of the proper teams in multiple Salesforce industry solutions. Scenario: Sunshine Electronics, a leading electronics retailer, is committed to refining its customer support procedures by effectively handling incoming cases and inquiries. The company aims to ensure that cases are directed to the suitable support teams based on their complexity and nature. Additionally, there is a focus on streamlining the process for managing general inquiries. Solution: In response to the requirements of Sunshine Electronics, the following solution has been implemented: Establishing Case Queues: Sunshine Electronics has created two case queues, namely “Technical Support Tier 1” and “Technical Support Tier 2.” These queues serve the purpose of managing technical support cases based on their complexity levels. “Technical Support Tier 1” is dedicated to handling less complex cases, while “Technical Support Tier 2” deals with more advanced or challenging cases. Both queues are linked to the Case object and have designated email addresses for receiving notifications related to case updates. Assigning Queue Members: Qualified members of the support team are strategically assigned to the appropriate case queues based on their expertise in handling technical support inquiries. The system administrator ensures that the right team members are added to both the “Technical Support Tier 1” and “Technical Support Tier 2” queues, ensuring that each queue possesses the necessary expertise for efficient case resolution. Introduction of the General Inquiry Queue: To efficiently manage non-technical inquiries and general customer questions, Sunshine Electronics has introduced a dedicated “General Inquiry” queue. This queue is specifically tailored to address inquiries that do not require technical support. It is associated with the Case object and possesses a designated email address for receiving notifications related to general inquiries. Sarah Johnson, a knowledgeable team member, is designated as the sole member of the “General Inquiry” queue. Salesforce Queues for Case Management By implementing these case queues and corresponding assignment rules, Sunshine Electronics has successfully streamlined its case management process. Cases are automatically directed to the appropriate queues based on their complexity and nature, allowing for efficient handling by the designated support teams. The introduction of the “General Inquiry” queue ensures prompt responses to non-technical inquiries, contributing to improved response times, proper case allocation, and enhanced customer satisfaction for Sunshine Electronics. Content updated October 2023. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Marketing Cloud Account Engagement and Salesforce Campaigns The interplay between Account Engagement and Salesforce Campaigns often sparks confusion and frustration among users. In this insight, we’ll demystify Read more

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