Salesforce integration offers compatibility with a wide array of business tools, and this insight article from Tectonic zeroes in on the most advantageous integrations tailored for your sales teams. Salesforce Integrations for Sales Users encompass various areas from contract management tools to lead enrichment and marketing automation platforms, the focus is on enhancing the efficiency
Understanding Salesforce Marketing Cloud (Exacttarget) compared to Salesforce Account Engagement (Pardot), and their differences. Distinguish between Pardot and Marketing Cloud with these highlights: Salesforce Marketing Cloud Engagement (Marketing Cloud formerly ExactTarget) Salesforce Marketing Cloud Account Engagement (formerly named Pardot) The answer to all the above questions is no. Salesforce Account Engagement and Marketing Cloud – two equally powerful
Cloud First Strategy vs. Cloud-Only: Understanding the Different Strategies A Cloud-First strategy entails the adoption of cloud technologies for all new applications, platforms, and infrastructure. It prioritizes the use of cloud computing services. Even over traditional legacy IT systems. This approach emphasizes the integration of cloud computing technologies as the primary method for delivering IT
Salesforce Unveils Einstein 1: Enhancing Productivity and Fostering Customer Trust through Data, AI, and CRM-Einstein 1 Unveiled In September, Salesforce introduced the Einstein 1 Platform, a groundbreaking advancement that merges the capabilities of Salesforce Data Cloud with Einstein AI. This innovative platform harnesses a trusted metadata framework, enabling companies to effortlessly connect data and build
Salesforce Inbox features increase sales reps’ productivity on every email message, whether they’re on the go or at their desk. Inbox integrates your email and calendar in Salesforce so sales reps can manage their work more efficiently. An Inbox license unlocks Inbox features in the Outlook integration, Gmail integration, and Lightning Experience, and also provides
In the ever-changing ecosystem of Salesforce and enterprise technology in general, product capabilities continually evolve and adapt. This holds true for Salesforce’s product portfolio, where not only functionalities but also product names undergo transformations. Salesforce Product Name Change happens all the time. The ‘formerly known as’ guide presented here explains the reasons behind these name
AMPscript is Marketing Cloud Engagement’s proprietary scripting language designed for advanced dynamic content in emails, landing pages, SMS, and push messages. While incorporating basic programming concepts, AMPscript is user-friendly and accessible even to non-coders, enabling the creation of highly personalized and dynamic content. Its purpose is to expand Marketing Cloud Engagement functionality to facilitate one-to-one
