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2024 outlook for customer service

The 2024 Outlook for Customer Service

The cornerstone of upcoming customer service success lies in grasping the contemporary expectations of customers—an experience that is both personalized and interconnected. However, the challenge is to maintain a delicate equilibrium between productivity and cost efficiency without compromising the quality of service. The solution lies in adeptly harnessing the appropriate technology. Looking forward to the future of customer service, generative AI emerges as a pivotal player, offering cost-effective approaches to meet the ever-evolving expectations of customers. Here are three emerging trends to contemplate as you formulate your customer service strategy for 2024. Embracing AI as an Opportunity, Not a Threat: Current research indicates that 45% of decision-makers in the service industry are presently utilizing AI, marking a substantial increase from 24% in 2020. While AI is becoming an integral part of customer service toolkits, more than half of decision-makers have not yet adopted it. Concerns include potential skill gaps, reservations about trust and reliability, and fears of substantial infrastructure investments. It is imperative for companies to exercise caution when deploying powerful technologies like AI. However, those who have embraced AI are already reaping the benefits of enhanced connection, information dissemination, and enrichment in every aspect of customer service. To leverage AI in enhancing service organizations, platforms like Service Cloud Unlimited+ provide comprehensive solutions. The latest training strategies are crucial in transforming service professionals into high-value agents, ensuring a secure and collaborative approach to exceptional customer service. Advancements in Field Service for Frontline Workers: A majority (65%) of mobile workers feel the weight of customer expectations, with 82% struggling to balance speed and quality in field service. Attracting and retaining frontline workers becomes challenging, underscoring the importance of field service management software. High-performing organizations recognize job satisfaction as a major benefit of such software, aiding in tasks traditionally considered time-consuming. AI contributes to the future of customer service in various ways, including predictive maintenance, automation of work summaries, and expanding options for self-service. Integrating AI into frontline workers’ tools with generative responses and work summaries enhances their proactive and productive capabilities. Revenue Generation at the Core of Customer Service: The convergence of sales, service, and commerce continues, driven by AI-driven cross-selling that transforms customer service into a profit center. Forward-thinking organizations pursue an end-to-end view of the customer journey, creating a continuous feedback loop. Communication channels, such as Apple Messages for Business in Service Cloud, facilitate seamless customer interaction. In 2024, service leaders can expect expanded access to customer information, shared goals across functions, and AI-powered insights driving proactive assistance and relationship-building. Metrics traditionally associated with sales and customer service will converge, focusing on customer satisfaction, loyalty, and overall lifetime value. Consolidating tech investments through unified platforms enhances communication and data sharing among departments. 2024 Outlook for Customer Service In constructing your customer service strategy for 2024, the key is to amalgamate data, unify the customer experience, and equip service teams to meet changing expectations while serving business needs. The mission remains to embrace the future of customer service by combining people, technology, and processes for faster, more effective service at scale, with AI playing a pivotal role at every step. The future of customer service commences now. Like Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Why Your Company Isn’t Like a Baseball Team Recently, Chris shared an excellent post about the new World Series Champion Houston Astros. In short, it was a reminder Read more

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Developing Your AI Workforce in the Public Sector

Even the most advanced and technically robust AI solutions can only achieve their full potential with a dedicated team proficient in their utilization. Developing Your AI Workforce in the Public Sector has some primary challenges. Key considerations include: This insight delves into the composition of an Integrated Product Team, strategies for assembling and overseeing AI talent, and the creation of learning programs designed to foster transformative AI capabilities. Start with People: Identifying AI Talent Survey your organization to identify existing analytics talent or teams with an analytics orientation. Although analytics and AI differ, overlapping baseline skills can be developed. Assess existing talent by identifying individuals who exhibit qualities such as supporting decisions with data, comfort with statistics and math, proficiency in creating macros in Excel, an interest in computer programming, and an understanding of technology’s role in enhancing processes. Leverage the existing pool of intelligent individuals within your organization. Some may already possess AI and ML skills, while others may have skills that can be augmented to become AI-related.  Are they in IT, in one of the business functions, or part of the Office of the Chief Experience Officer (CXO)? Augment Talent When Needed: Consider public-private partnerships to access innovation emerging from private industry, particularly when faced with challenges in attracting, training, and retaining data science talent. Bringing in outside talent or vendors may be suitable when dealing with limited use cases requiring niche skills or for quickly testing the potential benefits of an AI solution. Developing and Retaining AI Talent: Mission and Practitioner Support Ensure that AI work aligns closely with the agency’s mission, providing a unique value proposition for AI practitioners. Meaningful work and practitioner support are crucial for retaining AI talent. Retention incentives and skill development can be optimized by providing federal employees with awareness and access to AI-related training opportunities. Formal education, training programs, conferences, and exchanges with industry and academia contribute to the continuous development of AI practitioners. An important part of assessing an organization’s existing talent is acknowledging that some people may already be leveraging defined AI and ML skills. Others, however, may work in technical roles or have skills that are not directly AI related, but could easily be supplemented to become AI skills. Understanding AI Job Roles and Career Paths Identify where AI practitioners should sit within mission areas and program offices. Roles include data analysts, data engineers, data scientists, technical program managers, AI champions, project sponsors, mission or program office practitioners, project managers, and business analysts. The success of AI projects depends on the Integrated Project Team’s makeup and understanding the challenge at hand. Certainly, many agencies want to increase the AI know-how of their internal staff. However, much of the innovation emerging in the AI field comes from private industry. Public-private partnerships are often an excellent way to get more support for AI projects. Career Path: AI-focused practitioners may start as junior data engineers or data scientists, with career paths evolving based on experience and education. Senior technical positions such as senior data architects or principal data scientists may exist, indicating extensive technical experience. Management career paths can transition from data engineer or data scientist to technical program manager. Recruiting AI Talent: Competing with Private Industry While the government may not compete with private industry on salary and bonuses, it can offer interesting and meaningful work tied to company missions. Centralized recruitment and certification through the central AI resource can ensure that incoming AI talent is well-qualified and suitable for the agency’s practitioner environment. This is even more important in public sector and nonprofit organizations. Placing AI Talent: The central AI resource, with access to technical infrastructure, data, security, legal, and human capital support, can provide well-qualified candidates. Mission and business centers should coordinate closely with the AI resource to ensure that vetted candidates align with staffing needs and contribute to mission and program goals. Developing Your AI Workforce in the Public Sector Mission and practitioner support The most powerful tools for retaining government AI talent are ensuring that AI work is closely tied to the agency mission and ensuring that AI talent has the technical and institutional support to work effectively as AI practitioners. This combination forms the unique value proposition for an AI career that only federal agencies can provide, and is usually the reason AI practitioners chose government over industry and academia. Developing Your AI Workforce in the Public Sector means meeting the correct balance of opportunity, reward, and challenge. If AI practitioners love the company mission but are unable to function as AI practitioners, they are also unlikely to stay if the agency is unable to leverage their skill set. Both meaningful work and practitioner support are crucial for retaining AI talent. Developing Your AI Workforce should be started early and focused on continually. Retention incentives and skill development One way to make the best use of these usually limited incentives is to ensure federal employees have full awareness and access to AI related training and skill development opportunities. AI and data science are fields that often require a significant technical and academic background for success. However, it’s also important for people to be open-minded about who might have (most of) the relevant skills and capabilities. Developing Your AI Workforce in the Public Sector is no more or less challenging than in nonprofit or for profit industries. They should not assume that only people with computer science or statistics education are going to be appropriate for AI-centric positions. A culture that prizes and generously supports learning not only ensures the continued effectiveness of the AI workforce, but also serves as a powerful recruitment and retention tool.  The success of an AI project hinges on the composition of the Integrated Project Team (IPT). While technical expertise is undeniably crucial, the project’s failure is inevitable without a thorough understanding of the challenges to be addressed and obtaining support from the mission and program team. And we can’t emphasize enough the seriousness of the human element. This distinction

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AI tools for research

AI Tools for Research

10 AI Tools for Research Work This is a great list of resarch tools aided by AI. 1. Opinly AI AI-powered competitor research and analysis. Features: Link: Opinly AI 2. PDF Parser Tool to analyze, visualize, and communicate data for insights. Features: Link: PDF Parser 3. Heyday Turn data into insights. Features: Link: Heyday 4. Wisio Supercharge your academic writing with AI. Features: Link: Wisio 5. Silatus Fact-based research automation with AI. Features: Link: Silatus 6. Elicit An AI-powered research analysis assistant. Features: Link: Elicit 7. Eightify Learn from YouTube videos efficiently. Features: Link: Eightify 8. Aomni Helps B2B sellers build better buyer relationships and save time on prep work throughout the sales cycle. Features: Link: Aomni 9. Consensus An AI-powered search engine for research paper insights. Features: Link: Consensus 10. SciSpace by Typeset Chat with PDFs and conduct your literature review faster. Features: Link: SciSpace by Typeset Shushant Lakhyani writes and publishes Learn AI for free. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Public Cloud Infrastructure with Hyperforce

Public Cloud Infrastructure with Hyperforce

Drive Expansion in New Territories-Public Cloud Infrastructure with Hyperforce Hyperforce offers rapid activation of a new local presence in regions where public cloud infrastructure is available. Through partnerships with public cloud providers, Hyperforce unlocks opportunities for expansion in new geographies worldwide. Enhance Regional Performance Regional cloud solutions ensure quicker in-country performance and reduced distances between end users and data centers, leading to an overall improved user experience. Manage Critical Workloads Securely Hyperforce provides a global infrastructure that ensures high availability for your cloud workloads. Utilizing a multi-availability zone (AZ) distribution model, Hyperforce offers redundancy in case of major failures in one of the zones. Access the Latest Salesforce Innovations Quickly Infrastructure as code facilitates easily repeatable deployments, accelerating the developer experience. The Salesforce Platform is engineered to deliver secure and scalable products with enhanced agility. Practical Applications Local Data Storage Compliance: Fulfill evolving industry and regional regulations with in-country data storage options. Comprehensive Data Protection: Ensure data security with enhanced controls and end-to-end encryption, regardless of storage location. Scalable Workload Management: Grow your business on adaptable infrastructure designed to scale alongside your needs. Confident Migration: Maintain compatibility with existing custom apps and integrations built on Salesforce, ensuring a seamless transition. Empowering Future Growth with Hyperforce Discover How Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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UX Design Trends 2024

UX Design Trends 2024

Navigating Design Trends: AI, Discovery, Accessibility, and Collaboration. Salesforce UX Design Trends 2024. As we reflect on the past year and look ahead, design trends are emerging, signaling a pivotal moment in the intersection of creativity, usability, and AI. For developers, admins, architects, and business leaders, understanding these trends is crucial in shaping the future. Here are the four design trends steering this transformative journey: As we move forward, these design trends signify a paradigm shift, emphasizing the significance of AI, streamlined discovery, accessibility, and the growing collaboration between designers and developers. Navigating this transformative landscape requires an adaptable mindset and a commitment to ethical, inclusive design practices from the outset. When you work with Tectonic we take all these considerations to mind as we design or re-design your Salesforce org. Contact Tectonic today. UX Design Trends 2024 Like2 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Service and Generative AI

Service and Generative AI

Customer service organizations are currently grappling with formidable challenges, as service agents contend with unprecedented case volumes and customers increasingly express frustration over extended wait times. Agents often find themselves managing multiple customer issues simultaneously, awaiting data from legacy systems to load, leading to inefficiencies. Service and Generative AI together are a solution to better serve your customers. The closure of a case does not mark the end of the challenge, as case notes may go missing, and subsequent agents may unknowingly address similar issues from scratch. With nearly half of customers citing poor service experiences as a primary reason for switching brands, companies are under immense pressure to find more effective solutions. Recent excitement surrounds ChatGPT, an artificial intelligence (AI) model by OpenAI. Models like GPT, Anthropic, and Bard, constructed on large language models, hold the potential to revolutionize customer service. Combined with Salesforce’s established AI expertise, generative AI models are poised to transform customer service operations, enhancing efficiency, fostering empathetic responses, and expediting case resolutions. Here’s a glimpse into how generative AI could reshape service operations: Automated Personalized Responses: Integrating generative AI with Einstein for Service and Customer 360 allows companies to automatically generate personalized responses, enabling agents to promptly communicate with customers. AI training across all case notes facilitates the creation of knowledge articles, significantly reducing the time to produce knowledge and enabling easier updates. Field Service Enhancements: Generative AI will benefit frontline service teams with automated reports, assist new employees and contractors in onboarding and ongoing learning, and empower customers to troubleshoot common issues with knowledge base articles. Super-powered Chatbots: Layering generative AI on Einstein capabilities automates the creation of intelligent, personalized chatbot responses, enhancing the understanding and anticipation of customer issues. This approach improves first-time resolution rates and allows organizations to drive continuous improvement through sentiment analysis and pattern identification.  Conversational bots that are powered by generative AI can power customer self-service and improve customer satisfaction — by ensuring case-specific tonality and context in real time. Auto-generate Knowledge Articles: Generative AI will draft knowledge articles based not only on case notes but also on Slack conversations, messaging history, and data across Customer 360, accelerating agent case resolution and increasing support cases in self-service experiences. Fast-track Case Swarming: Generative AI identifies past cases similar to ongoing complex issues, recommends experts within the organization to address the problem, and suggests resolutions and customer communications. This streamlines case swarming processes, making them more efficient and, in some cases, automating aspects of the process. Customer Service and Generative AI While generative AI presents tremendous opportunities, human oversight is essential due to the potential for biased or harmful outputs. Salesforce has published guidelines for trusted generative AI development, emphasizing ethical considerations. As we enter this new era of AI, guided by Salesforce’s commitment to ethical product development, organizations can leverage generative AI to boost productivity, accelerate case resolution, and enhance customer relationships with greater personalization and relevance. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Salesforce Inbox Explained Salesforce Inbox explained. Enhance the productivity of sales reps with Inbox features, enabling efficient management of every email message, whether Read more

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Leverage AI and Machine Learning in Your Data Warehouse

Exploring Machine Learning with Salesforce

Machine Learning (ML) falls into three main categories: Supervised Learning, Unsupervised Learning, and Reinforcement Learning. Let’s dive into some issues and considerations that might leave you wondering if it’s even worth starting! Not embracing what Professor Stuart Russell called “the biggest event in human history” may be short-sighted. Don’t worry, Salesforce can help. Salesforce and Machine Learning Salesforce has a 20-year history of making complex technologies business-friendly. This extends to Machine Learning, integrating ML capabilities throughout the Salesforce Customer 360 suite, which includes solutions for Marketing, Commerce, Sales, Service, and Analytics, among others. Machine Learning in Action with Salesforce Marketing Imagine you’re in a marketing role. You want to predict the likelihood that a customer will engage with your campaigns to maximize effectiveness. Supervised Learning can help here by predicting subscriber engagement (opens, click-throughs, conversions) using historical data (90 days of engagement metrics). For example, using predictive Engagement Scoring, a Salesforce customer in the travel industry achieved a 66% drop in unsubscribe rates and a 13% revenue increase. You also want to ensure prospective customers can quickly find relevant products. Unsupervised Learning can personalize product assortments throughout the shopper journey by analyzing buying patterns, site browsing tendencies, and relationships between search terms and products. Using AI-powered Predictive Sort, businesses have seen a 9.1% increase in revenue per visitor and a 3.8% increase in conversion rates. Sales For sales teams handling many opportunities, predicting the quality of each Opportunity can help prioritize efforts. Supervised Learning, using historical data of at least 200 Closed/Won and 200 Closed/Lost Opportunities, can provide a prioritized list of Opportunities to maximize revenue potential. A large Salesforce customer in the consumer goods sector increased win rates by 48% by focusing on the best Opportunities. Service Post-sale customer support is crucial. Service agents need to address challenging cases efficiently. Supervised Learning can recommend articles to resolve current cases based on historical data from at least 1000 cases with knowledge base articles. A large electronics company using Salesforce AI-powered solutions saved 5 hours per agent per week, enhancing productivity. Simplifying Complex Technology Salesforce’s rich history of making complex technology accessible allows businesses to realize ML benefits without needing specialized knowledge. Traditional ML involves multiple steps like data collection, transformation, sampling, feature selection, model selection, score calibration, and integrating results. Salesforce simplifies this with a customizable data model, automated feature engineering, and automatic model building and selection. For example, in model selection, Salesforce runs a “model tournament” to choose the best model with varying hyper-parameters, ensuring the most accurate model is selected without requiring user intervention. Conclusion Salesforce abstracts the complexity of ML behind user-friendly interfaces, making it easier for businesses to leverage powerful technology. Whether it’s predicting customer engagement, personalizing shopping experiences, prioritizing sales opportunities, or enhancing customer support, Salesforce’s ML capabilities can drive significant business value. Discover more about how Salesforce can transform your approach to Machine Learning and help you achieve your business goals. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Salesforce Einstein Copilot

Embed Einstein Copilot

We’ve all been hearing about Einstein, Salesforce’s AI, for some time now. At Trailblazer DX yesterday we learned a whole lot more. Read on to know why you should embed Einstein Copilot in your Salesforce org. Salesforce has introduced Einstein 1 Studio, a suite of low-code tools that empowers Salesforce admins and developers to tailor Einstein Copilot, the CRM’s conversational AI assistant, and seamlessly integrate AI into any application for a personalized customer and employee experience. Einstein 1 Studio includes Copilot Builder for crafting custom AI actions, Prompt Builder for creating and activating custom prompts, and Model Builder for building or importing various AI models. These tools enable businesses to deliver tailored AI experiences across the Einstein 1 Platform, enhancing productivity and customer satisfaction. Embed Einstein Copilot Key Highlights: Salesforce aims to address challenges enterprises face in unlocking the power of AI across their business by providing intuitive user interfaces, adaptable AI models, and access to trusted customer data. The Einstein 1 Studio tools are designed to boost productivity, enhance customer experiences, and increase operational efficiency. Contact Tectonic today to learn more about putting Einstein to work at your company. Like2 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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Workflow Rules & Process Builder End of Support

Workflow Rules And Process Builder End of Support

Publish Date: Mar 5, 2024 Description Salesforce will no longer be supporting Workflow Rules and Process Builder on December 31, 2025, and we recommend that you migrate your automation to Flow Builder by that time. Workflow Rules & Process Builder End of Support You’re also probably wondering why we’re retiring Workflow Rules and Process Builder. Salesforce wants to focus development on a modern, extensible, low-code automation solution in Flow Builder, which led us to retire the previous features. What does this change mean for me? If you have active Workflow Rules or Process Builder processes running after 2025, they will no longer receive customer support or bug fixes. What action can I take? We recommend implementing a plan to migrate any active rules or processes to Flow Builder before the deadline. Depending on the complexity of your org, this migration may take a significant amount of time and testing, so we recommend starting now. To assist in the migration process, we have a Migrate to Flow tool and extensive support resources available. What happens if I don’t take action? After December 31, 2025, Workflow Rules and Process Builder may continue to function and execute existing automation, but customer support will not be available, and bugs will not be fixed. How do I identify affected users? You can identify whether you have active workflow rules by going to Setup | Process Automation | Workflow Rules and sorting the Active column for checkmarks. You can identify whether you have active Process Builder processes by going to Setup | Process Automation | Process Builder and sorting the Status column for Active. If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements. To read about the Salesforce approach to retirements, read our Product & Feature Retirement Philosophy. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Data Management and Data Maturity

Data Management and Data Maturity

Data Management and Data Maturity: Generative AI Raises Concerns About Data Ethics and Equity Harnessing the capabilities of generative AI is contingent on having comprehensive, unified, and accurate data, as indicated by more than half of IT leaders. However, several obstacles hinder progress. A recent survey unveils that a majority of IT leaders lack a unified data strategy, impeding the seamless integration of generative AI into their existing technology stack. Beyond technical challenges, generative AI also brings to the forefront serious ethical considerations. Key findings from the survey reveal: AI Illuminates Data Management While generative AI garners attention, more established AI applications, such as predictive analytics and chatbots, have long been advantageous for organizations. Technical leaders leveraging AI report significantly faster decision-making and operations. The benefits extend beyond speed, with analytics and IT leaders highlighting more time to address strategic challenges rather than being immersed in mundane tasks. Customers also reap the rewards, with technical leaders noting substantial improvements in customer satisfaction due to AI. Given the pivotal role of quality data in AI outcomes, it is unsurprising that nearly nine out of ten analytics and IT leaders consider new developments in AI to prioritize data management. Realized Benefits of AI Adoption Analytics and IT leaders cite several top benefits realized from AI adoption: Data Maturity Signals AI Preparedness Data maturity emerges as a foundational element for successful AI adoption, with high-maturity organizations boasting superior infrastructure, strategy, and alignment compared to their low-data-maturity counterparts. The disparities are particularly evident in terms of data quality, with high-maturity respondents being twice as likely as low-maturity respondents to possess the high-quality data required for effective AI utilization. Like2 Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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AI and the Role of Healthcare CIOs

AI and the Role of Healthcare CIOs

Healthcare leaders see significant potential in data analytics and AI technology to transform the industry over the next five years, according to a new market research report from Arcadia and The Harris Poll. AI and the Role of Healthcare CIOs The report, titled “The Healthcare CIO’s Role in the Age of AI,” examines AI’s impact on the healthcare sector and how decision-makers are preparing to leverage the technology. Notably, 96% of healthcare leaders surveyed believe that adopting AI effectively will provide a competitive edge both now and in the future. While only a third see AI as essential today, 73% expect it to become critical within five years. How Health Systems Are Using AI Around 63% of respondents revealed that their organizations use AI to analyze large patient data sets to identify trends and guide population health management efforts. Another 58% are using AI to analyze individual patient data to identify opportunities for improving health outcomes. Close to half of the leaders indicated that AI is being used to optimize electronic health records (EHR) management and analysis. These trends align with the findings of the recent “Top of Mind for Top Health Systems” survey, conducted by the University of Pittsburgh Medical Center’s Center for Connected Medicine (CCM) in collaboration with KLAS, which identified AI as the most exciting emerging technology in healthcare with transformative potential for both administration and care delivery. The excitement surrounding healthcare AI largely stems from its ability to break down data silos and tap into the wealth of clinical data that healthcare organizations already collect. “Healthcare leaders are thoughtfully preparing to harness the full value of AI in care delivery reform,” said Aneesh Chopra, Arcadia’s chief strategy officer. “As safe, secure data sharing scales, technology leaders prioritize data platforms that organize fragmented patient records into clinically relevant insights at every stage of the patient journey.” A quest for a 360 degree patient view abounds. Using AI to Support Strategic Priorities The Arcadia survey emphasized the importance of using analytics to improve patient care, with 83% of leaders believing that harnessing data will help healthcare organizations remain competitive and resilient while overcoming digital transformation and financial challenges. Eighty-four percent of respondents cited technology as a current priority, with 44% focusing on an enterprise-wide approach to data analytics, 41% prioritizing AI-driven decision-making, and 32% working to simplify technical ecosystems. These efforts are viewed as crucial to advancing other strategic goals, with 40% of leaders prioritizing the patient experience, 35% aiming to improve outcomes, and 29% focusing on patient engagement. Although healthcare leaders view AI adoption positively for strategic advancements, hurdles remain. While 96% of respondents are confident in adopting AI, many feel pressured to move quickly. When asked about the sources of this pressure, 82% cited data and analytics teams, 78% pointed to IT and tech teams, and 73% mentioned executives. However, successfully implementing AI requires talent and resources that some organizations lack. About 40% of leaders identified a lack of talent as a significant barrier to AI adoption, signaling the need for IT and analytics teams to acquire new skill sets. Seventy-one percent of IT leaders reported a growing demand for data-driven decision-making skills, while two-thirds pointed to a rising need for expertise in data analysis, machine learning, and systems integration. Additionally, nearly 60% mentioned the need for roles that focus on training and support for healthcare staff. The Evolving Role of CIOs CIOs and other healthcare leaders are seeing their roles evolve as AI and data become more integrated into healthcare operations. Eighty-seven percent of respondents see themselves as strategy influencers, actively involved in setting and executing AI strategies, while only 13% view themselves as purely focused on implementation. Despite these evolving roles, many CIOs feel constrained by daily operations. Fifty-eight percent reported being primarily focused on tactical execution rather than developing long-term AI strategies, although they believe they should spend 75% of their time on strategic planning to be most effective. Part of these strategies will likely focus on improving communication and workforce readiness. Three out of four leaders cited a lack of effective communication between IT teams and clinical staff as a barrier to leveraging new technologies, and two out of five noted that clinical staff are not fully equipped to make the best use of data analytics. “CIOs and their teams are setting the stage for an AI-powered revolution in patient care and healthcare operations,” said Michael Meucci, Arcadia’s president and CEO. “Our findings highlight a strong consensus that a solid data foundation is necessary to realize the future of AI in healthcare. At the same time, the human workforce, with evolving talent and skills, will shape the real-world impact of AI in healthcare.“ Content updated August 2024. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more

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Einstein Trust Layer explained

Einstein Trust Layer Explained

The Einstein Trust Layer, seamlessly integrated into the Salesforce Platform, serves as a secure AI architecture designed to meet enterprise security standards. This foundational layer prioritizes stringent security measures, allowing teams to harness the power of generative AI without compromising customer data. Simultaneously, it empowers companies to make the most of their trusted data, thereby enhancing the precision of generative AI responses. Key features of the Einstein Trust Layer include: Integrated and Grounded: An inherent component of every Einstein Copilot, the Trust Layer ensures that generative prompts are firmly rooted and enriched in trusted company data. Its integration with Salesforce Data Cloud establishes a seamless connection, reinforcing the reliability and relevance of generative responses. Zero-Data Retention and PII Protection: Companies can trust that their data will never be retained by third-party Large Language Model (LLM) providers. The Trust Layer incorporates masking techniques for personally identifiable information (PII), ensuring an added layer of data privacy. Toxicity Awareness and Compliance-Ready AI Monitoring: A dedicated safety-detector LLM within the Trust Layer acts as a guard against toxicity, assessing risks to brand reputation by scoring AI generations. This scoring mechanism instills confidence in the safety of responses. Moreover, each AI interaction is meticulously recorded in a secure, monitored audit trail, providing companies with visibility and control over how their data is utilized and ensuring compliance readiness. In alignment with Microsoft’s introduction of Copilot solutions powered by generative AI, Salesforce is leveraging the capabilities of Large Language Models (LLMs) to empower professionals in sales, marketing, and customer service. Building on Salesforce’s existing suite of Einstein AI features, the company unveiled “Einstein 1” this year—a next-generation suite of tools empowering users to seamlessly integrate AI into their everyday workflows. At the core of this advancement is the Einstein Copilot solution, complemented by the new Copilot studio and the Einstein Trust Layer. Like2 Related Posts Salesforce Artificial Intelligence Is artificial intelligence integrated into Salesforce? Salesforce Einstein stands as an intelligent layer embedded within the Lightning Platform, bringing robust Read more Salesforce’s Quest for AI for the Masses The software engine, Optimus Prime (not to be confused with the Autobot leader), originated in a basement beneath a West Read more Sales Cloud Einstein Forecasting Salesforce, the global leader in CRM, recently unveiled the next generation of Sales Cloud Einstein, Sales Cloud Einstein Forecasting, incorporating Read more Fully Leveraging Salesforce Salesforce, a dominant force in customer relationship management (CRM) systems, revealed a study that suggests that 83% of sales professionals Read more

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Salesforce government and public sector solutions

Dynamic Apps and Intake Forms for Public Sector

Utilize dynamic apps and intake forms using omniscript in public sector solutions with Salesforce. Develop guided application and intake forms for constituents using Public Sector Solutions with OmniScript. This technology, part of the OmniStudio suite, empowers users to create intricate web forms effortlessly, requiring minimal or no coding. Simply drag and drop interactive elements onto the OmniScript canvas, configure their properties, and arrange them according to your preferences. Elements encompass various question input types, DataRaptors drawing on Public Sector Solutions data, and other actions. OmniScripts even support embedding other OmniScripts, facilitating the creation of guided user experiences, including application and intake forms for licenses, permits, services, benefits, and grants. Dynamic Apps and Intake Forms for Public Sector Creating a Conditional Question in OmniScript: An Example Configuring Community Profiles for OmniScript Deployment To deploy an OmniScript from a Community, adjust sharing settings and profile access as follows: Applying Best Practices for OmniScript Design and Performance Design Best Practices: User Interface Best Practices: User Experience Design Principles: Performance Best Practices: Client-side: Server-side: Understanding OmniScript and Salesforce Flow Differences OmniScript, part of the OmniStudio suite, allows the creation of dynamic, code-free forms, providing a responsive single-page experience. Salesforce Screen Flow, on the other hand, is a type of Flow used to enhance user experiences. OmniScripts are UI-first designers, emphasizing visual and interactive components, while screen flows focus on process-first design. OmniScripts offer web analytics integration, low-code API consumption, and advanced data transformation capabilities, making them valuable for consumer-facing and partner-facing contexts. They utilize Integration Procedures and DataRaptors for data consumption. This insight emphasizing the importance of understanding these differences and utilizing the best practices outlined for optimal performance and design. Like1 Related Posts Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more Public Sector Salesforce Solutions Public Sector Solutions revolutionize public service delivery through flexible and secure e-government tools supporting both service providers and constituents. Designing Read more Salesforce Accelerator Salesforce Accelerators encompass specialized tools, applications, and services crafted to expedite the adoption and effectiveness of Salesforce within organizations. Tailored Read more Acronyms for Quote-to-Cash Here is a helpful glossary of quote-to-cash acronyms you will hear in the Salesforce Ecosystem. AcronymMeaningDefintionACVAnnual Contract ValueThe annual revenue Read more

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Learn AI

Workflow Rules and Process Builder

End of Support Publish Date: Mar 5, 2024 Description Salesforce will no longer be supporting Workflow Rules and Process Builder on December 31, 2025, and we recommend that you migrate your automation to Flow Builder by that time. You’re also probably wondering why we’re retiring Workflow Rules & Process Builder. Salesforce wants to focus development on a modern, extensible, low-code automation solution in Flow Builder, which led us to retire the previous features. What does this change mean for me? If you have active Workflow Rules or Process Builder processes running after 2025, they will no longer receive customer support or bug fixes. What action can I take? We recommend implementing a plan to migrate any active rules or processes to Flow Builder before the deadline. Depending on the complexity of your org, this migration may take a significant amount of time and testing, so we recommend starting now. To assist in the migration process, we have a Migrate to Flow tool and extensive support resources available. What happens if I don’t take action? After December 31, 2025, Workflow Rules as well as Process Builder may continue to function and execute existing automation, but customer support will not be available, and bugs will not be fixed. How do I identify affected users? You can identify whether you have active workflow rules by going to Setup | Process Automation | Workflow Rules and sorting the Active column for checkmarks. You can identify whether you have active Process Builder processes by going to Setup | Process Automation | Process Builder and sorting the Status column for Active. If you have more questions, open a case with support via Salesforce Help. To view all current and past retirements, see Salesforce Product & Feature Retirements. To read about the Salesforce approach to retirements, read our Product & Feature Retirement Philosophy. Knowledge Article Number 001096524 Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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Advances in Public Sector Solutions

Salesforce Announces Advances in Public Sector Solutions

Explore the diverse new ways in which advances in Public Sector Solutions revolutionize the provision of public services. Establish interactive application forms and deploy them on an Experience Cloud site accessible to constituents. Develop automated approval processes for efficient application review. Employ dynamic assessments for evaluating applications, and generate care plans and referrals to assist constituents in need. Utilize a trial Salesforce PSS org to explore the product and prepare for implementation. Discover the synergy between the Salesforce platform, a dedicated data model, and a suite of common components that facilitate the implementation of a solution tailored to your agency’s needs. Whether implementing Public Sector Solutions for a municipality, state, province, or at the federal or national level, each public agency has distinct requirements for serving constituents through digital tools and workflows. Public Sector Solutions avoids a one-size-fits-all approach, allowing you to combine various components and tools to create a customized solution for you and your constituents. Salesforce Platform: The cloud-based Salesforce platform, encompassing Sales Cloud, Service Cloud, and Experience Cloud, forms the foundation of Public Sector Solutions and is inclusive with the product. Offering relationship management, case management, collaboration, integration, and data insight capabilities, the platform provides a 360-degree view of constituents for more effective service, management, and interaction. Adhering to stringent data security regulations, the platform allows quick deployment and scalability, with flexibility for expansion. Data Model: The Public Sector Solutions data model is tailored for government agencies, encompassing objects for defining regulatory agencies, authorization types, codes, constituents as business or person accounts, visits, complaints, violations, and more. Whether managing licenses and permits, conducting inspections, or overseeing social services programs, the data model accommodates diverse governmental tasks. Industry Common Layer: A suite of no-code and low-code components and tools, including OmniStudio, Action Plans, Document Tracking and Approvals, OmniStudio Document Generation, Business Rules Engine, and more, enables automation of traditionally paper-based processes. Common layer components facilitate the creation of dynamic forms, application reviews, complex policy decisions, and more. Prebuilt Apps: These elements culminate in several prebuilt applications, each addressing specific needs: Contact Tectonic today to explore Salesforce public sector solutions. Like1 Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more

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