, Author at gettectonic.com - Page 17
AI Outage
04Jun

AI Outage

Unlike the recent mobile device network outage recently, where affected users were screaming fowl within minutes, AI experienced an outage today and you probably didn’t even know about it. AI Outage with three systems down simultaneously. Following a prolonged outage in the early morning hours, OpenAI’s ChatGPT chatbot experienced another disruption, but this time, it wasn’t alone. On Tuesday morning, both Anthropic’s Claude and Perplexity also encountered issues, albeit these were swiftly resolved compared to ChatGPT’s downtime. ChatGPT had seemingly recovered from what OpenAI described as a “major outage” earlier today, which hit millions of users worldwide. As of 3PM ET, the generative AI platform reported “All Systems Operational.” Reports indicate that Google’s Gemini was operational, although there were some user claims suggesting it might have briefly experienced downtime as well. The simultaneous outage of three major AI providers is uncommon and could suggest a broader infrastructure issue or a problem at an internet-scale level, akin to the outages affecting multiple social media platforms concurrently. Alternatively, the issues faced by Claude and Perplexity might have been a result of an overwhelming surge in traffic following ChatGPT’s outage, rather than inherent bugs or technical glitches. What has happened to all the AI platforms? An unknown glitch has affected the activity of most of the chatbots based on generative artificial intelligence (GenAI) on Tuesday, led by OpenAI’s ChatGPT and Google’s Gemini. What has happened to all the AI platforms? An unknown glitch has affected the activity of most of the chatbots based on generative artificial intelligence (GenAI) on Tuesday, led by OpenAI’s ChatGPT and Google’s Gemini. Although they have not yet reached the status of critical services such as a search engine, email or an instant messaging application, the scope of use of AI platforms is on a steady rise, for private use, work or studies. During ChatGPT’s outage, users were unable to message the AI chatbot from its landing page. The disruption began at approximately 7:33 AM PT and was resolved around 10:17 AM PT, marking another instance of multi-hour downtime. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more The Evolution of Industrial Revolutions History of First Four Industrial Revolutions Throughout history, humanity has always relied on technology. Although the technology of each era Read more What is the definition of a CRM? Customer relationship management (definition of a CRM) is a set of integrated, data-driven software solutions that help manage, track, and Read more

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June 4, 2024in Salesforce Einstein
Salesforce hospitality and analytics
03Jun

Hospitality Email Marketing Ideas

Recently we were asked by a hospitality client to come up with some email marketing campaign ideas. We want to share them with you all. Hospitality Email Marketing Ideas. – Pre-Arrival stream 3 weeks, 2 weeks, 1 week out- (“We are excited to have you staying with us. This is what you need to know before arriving on The Ranch” “Parking Instructions” etc) – Post Stay email stream (“Please give a review” / “Share your Ranch photos on social media” / “Book Another Stay”) – Abandon Web Browser (“You have not completed your reservation…” “You left items in your cart” “The date’s you were looking at are nearly sold out”) – Good Will (“Daily Happy Birthday Email or Anniversary Email” “Emailer to the Community” “Discount for Next Stay if You Book By”} – Program Announcements (“:Upcoming 7 and 9 Day Programs” “New Programs” “At Home Programs Launching or Updates” } – Monthly or Quarterly Updates (“Milestones in the Sustainability Program” “Satisfied Customer Testimonials”) -True Newsletters – Content Announcements (“A New Blog Post” “A New Product”} – Upcoming Events {Concerts” “Local Events in the area that might attract repeat guests”} – Bonus Brainstorm (“Since you stayed with us last year for the XYZ event…” “Since you enjoyed your stay, bring your whole company/family etc next time” What Hospitality Email Marketing Ideas have you had success with at your location? Share in the comments section below. By Tectonic Salesforce Marketing Architect, Shannan Hearne Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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June 3, 2024in Salesforce
Is AI a Bubble?
02Jun

Is AI a Bubble?

Scott Galloway, Prof Marketing, NYU Stern • Host, CNN+ • Pivot, Prof G Podcasts • Bestselling author, The Four, The Algebra of Happiness, Post Corona, published an insightful look at artificial intelligence last month. Originally appearing in Medium.com Content repurposed with credit to author here. Five years ago, Nvidia was a second-tier semiconductor company, primarily known for enhancing the resolution of Call of Duty. Today, it is the third-most-valuable company globally, commanding an impressive 80% share in AI chips, the processors driving an unprecedented $8 trillion value creation in history. Since the release of ChatGPT by OpenAI in October 2022, Nvidia’s value has surged by $2 trillion, equating to Amazon’s market worth. Last week, Nvidia reported exceptional quarterly earnings, with its core business of selling chips to data centers experiencing a 427% year-over-year increase. Last year, at Cannes, Jensen Huang introduced himself to author, Scott Galloway, mentioning his admiration for Galloway’s videos. Not recognizing Huang, Galloway offered to take a photo, which Huang accepted before Galloway continued on his way. Since then, Nvidia has added $1.3 trillion in value. Galloway, on the other hand, underwent Ketamine therapy, abstained from drinking for 17 days, and installed a router with YouTube’s help. It’s been a significant year for both. There is widespread consensus on the revolutionary potential of the AI market, which explains the soaring AI stock prices. However, this unanimity raises concerns about a potential bubble. According to Scott Galloway, the situation mirrors the 1630s tulip mania, where people bid up tulips not for their beauty or utility but because they believed they could sell them at higher prices later—a phenomenon known as the “greater fool” theory. This logic also applies to meme stocks, which embody the “greatest fool” theory. Galloway advises skepticism toward any movement urging people to “stick it to the man,” as it often leaves them vulnerable. Galloway describes the dynamics of economy-distorting bubbles, where speculative psychology meets genuine economic potential. Such bubbles grow as increasing stock prices validate assumptions, attracting more speculators. Low-interest rates can fuel these bubbles, which typically have an enduring technology at their core. He draws parallels to previous bubbles: the dot-com bubble, the housing market bubble, and the cryptocurrency bubble, noting that AI appears to follow a similar trajectory. The financial media often debates whether AI represents a bubble or a genuine technological breakthrough. Galloway argues that AI’s economic promise is real, making a bubble inevitable. He cites the rapid increase in market value among AI-driven companies like Alphabet, Amazon, and Microsoft as indicative of an overvaluation bubble. Nvidia, the standout in the AI sector, faces the challenge of maintaining its valuation by dominating another market as significant as AI. Galloway highlights that the current narrative around Nvidia resembles that of Cisco during the dot-com bubble. Both companies were seen as essential investments in their respective eras, but Cisco’s stock eventually crashed along with the broader market. Timing a bubble’s burst is notoriously difficult. Galloway recounts how past investors, like John Paulson and Michael Burry, timed their bets on housing correctly, but others, like Julian Robertson and George Soros, faced significant losses by mistiming the dot-com bubble. He emphasizes that most people cannot predict market turns accurately and advises diversification and caution. Galloway speculates on how an AI market downturn might occur. A significant non-tech company scaling back its AI investments could trigger a chain reaction of declining stock prices and speculative sell-offs. This scenario mirrors the dot-com bubble’s collapse in 2000 and the housing bubble’s burst in 2007. He concludes that while the AI bubble feels more akin to the dot-com bubble than the housing crisis, its growing size could have broader economic repercussions. The AI bubble’s eventual deflation might resemble Cisco’s post-dot-com trajectory, where long-term value persists despite short-term losses. Ultimately, Nvidia’s current status as a “safe” investment suggests that it might offer returns aligned with the market, rather than the spectacular gains of past tech giants like Amazon. Scott Galloway encapsulates this analysis with a warning: when a “sure thing” stock becomes frothy, it is no longer a safe bet. Investors should be prepared for both the potential risks and rewards, securing their metaphorical tray tables as they navigate the turbulent AI investment landscape . Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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June 2, 2024in Salesforce Einstein
Salesforce Data Cloud Hits $900M in Revenue
01Jun

Salesforce Data Cloud CDP

Salesforce Data Cloud: The Ultimate Customer Data Platform (CDP) Guide Transform Customer Data into Actionable Insights Salesforce Data Cloud (formerly Salesforce CDP) revolutionizes how businesses unify and activate customer data across every touchpoint. By consolidating information from websites, mobile apps, CRM systems, and more, it creates 360° customer profiles that power personalized marketing, sales, and service experiences. What is Salesforce Data Cloud? Salesforce Data Cloud is an AI-powered Customer Data Platform (CDP) that: 💡 Key Benefit: Break down data silos to deliver hyper-personalized customer journeys. Data Cloud vs. Traditional CRM: Key Differences Feature Salesforce CRM Salesforce Data Cloud Data Scope Sales/Service records only All customer interactions (web, email, ads, IoT) Real-Time Updates Manual/periodic syncs Instant profile enrichment AI Capabilities Basic analytics Predictive insights + GenAI recommendations Use Cases Pipeline management Omnichannel personalization Core Capabilities 1. Unified Customer Profiles 2. AI-Powered Segmentation 3. Activation Across Channels 4. Privacy & Compliance How Businesses Use Data Cloud 🚀 Boost E-Commerce Sales 📈 Optimize Ad Spend 🤖 Enhance Customer Service Technical Deep Dive Data Integration Options Key Concepts Getting Started 1. Choose Your Edition 2. Implement in 4 Steps 3. Train Your Team The Future of Data Cloud Final Verdict Salesforce Data Cloud is not just a CDP—it’s the central nervous system for customer-centric businesses. By unifying data + AI, it turns insights into personalized experiences at scale. Ready to explore? Contact Tectonic today. 🔥 Pro Tip: Pair with Einstein AI for predictive analytics and Genie for real-time streaming data. Content updated July 2025. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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June 1, 2024in Data, Generative AI, Google, Salesforce, Salesforce Data Cloud, Snowflake
Salesforce Unlimited+ Edition Explained
30May

Salesforce Unlimited+ Edition Explained

Salesforce Unlimited Plus (UE+) is designed as an advanced offering that incorporates several specialized features tailored for different industries, making it particularly suitable for larger organizations and enterprises that require robust, integrated solutions for complex business processes and customer relationship management. Salesforce Unlimited+ Edition Explained. Target Audience UE+ is targeted toward large enterprises that need extensive CRM functionalities combined with AI and data analytics capabilities. This solution is ideal for organizations that: • Manage complex customer relationships across multiple channels. • Require deep integration of data and processes across departments. • Are looking to leverage advanced AI capabilities for predictive insights and automation. • Need industry-specific solutions that can be customized for unique business requirements. The integration of various Salesforce clouds (e.g., Sales Cloud, Service Cloud, Data Cloud) with enhanced features like AI and specific industry capabilities makes UE+ a comprehensive solution for organizations aiming to streamline their operations and gain a competitive edge through advanced technology adoption. Here are the five Salesforce editions for every purpose: ·Starter/Essentials: Ideal for small businesses, offering basic contact, lead, and opportunity management. ·Professional: Tailored for mid-sized companies with enhanced sales forecasting and automation capabilities. ·Enterprise: Geared towards larger organizations, providing advanced customization, reporting, and integration options. ·Unlimited: Offers comprehensive functionality, customizability, 24/7 support, and access to premium features like generative AI. ·Unlimited Plus: Most robust solution for businesses of all sizes, featuring additional functionalities and enhanced capabilities. Key Considerations: ·Business Size: Consider the number of users and overall business scale when choosing an edition. ·Features Needed: Identify the specific features crucial for your sales, service, or marketing processes. ·Scalability: Choose an edition that accommodates your projected growth and future needs. ·Budget: Evaluate the cost of each edition against its offered features and value proposition. Sales Cloud Unlimited Edition+ Features: Account and Contact Management: Complete visibility of customer profiles including activity history and communications. Opportunity Management: Tracking and details of every sales deal at each stage. Pipeline Inspection: A comprehensive tool that allows sales managers to monitor pipeline changes, offering AI-driven insights and recommendations to optimize sales strategies. Einstein AI Capabilities: Includes tools like Einstein Conversation Insights which transcribe and analyze sales calls, highlighting key parts for review and deeper analysis. Customizable Reports and Dashboards: Enhanced capabilities for building real-time reports and visualizations to track sales metrics and forecasts. Advanced Integration Features: Integration with external data and systems through various APIs including REST and SOAP. Automation and Customization: Extensive options for workflow automation and personalization of user interfaces and customer interactions using the Flow Builder and Lightning App Builder. Developer Tools: Access to tools like Developer Sandbox for safe testing and app development environments. Service Cloud Unlimited+ Features: Einstein Bots: AI-powered chatbots to handle customer inquiries automatically, available 24/7 across various communication channels. Enhanced Messaging: Integration with popular messaging platforms like WhatsApp, SMS, and Apple Messages to facilitate seamless customer interactions. Feedback Management: Tools to gather and analyze customer feedback directly within the CRM. Self-Service Capabilities: Including customizable help centers and service catalogs that allow customers to find information and resolve issues independently. Field Service Tools: Comprehensive management of field operations including work order and asset management. Real-Time Analytics: Advanced reporting features for creating in-depth analytics to monitor and improve customer service processes. Additional features include Data Cloud, Generative AI, Service Cloud Voice, Digital Engagement, Feedback Management, Self-Service, and Slack. Salesforce Unlimited+ for Industries UE+ for Industries: UE+ for Industries includes Unlimited+ for Sales and Service together with industry-specific data models and capabilities to help customers drive faster time to value within their sectors: •Financial Services Cloud UE+ for Sales and Financial Services Cloud UE+ for Service helps banks, asset management, and insurance agencies connect all of their customer data on one platform and embed AI to deliver personalized financial engagement, at scale. •An insurance carrier can use Financial Services Cloud UE+ to connect engagement data like emails, webinars, and educational content with third-party conference attendance, social media follows, and business performance data to understand what is motivating agents, helping drive more personalized relationships and grow revenue with Data Cloud and Einstein AI. •Health Cloud UE+ for Service helps healthcare, pharmaceutical, and other medical organizations improve response times at their contact centers and offer digital healthcare services with built-in intelligence, real-time collaboration, and a 360-degree view of every patient, provider, and partner. •A hospital can use the bundle to quickly create a personalized, AI-powered support center to triage and speed up time to care with self-service tools like scheduling and connecting patients and members with care teams on their preferred channels. •Manufacturing Cloud UE+ for Sales brings together tools for manufacturing organizations to build their data foundation, embed AI capabilities across the sales cycle, and maximize productivity, empowering them to scale their commercial operations and grow revenues. •A manufacturer can now look across the entire book of business to see how companies are performing against negotiated sales agreements and then use AI-generated summaries to determine where to prioritize their time and resources. By Tectonic’s AArchitecture Team Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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May 30, 2024in Generative AI, Salesforce
Engagement Frequency Dashboard
29May

Engagement Frequency Dashboard

The Einstein Engagement Frequency Dashboard The Einstein Engagement Frequency Dashboard provides a comprehensive overview of your contacts’ email saturation levels. By analyzing this data, you can understand how your email sending frequency influences engagement metrics like opens, clicks, and unsubscribes over time. The What-If analyzer is a handy tool within the dashboard, allowing you to experiment with different sending frequencies to maximize your On Target saturation levels. Accessing the Dashboard To access the Einstein Engagement Frequency Dashboard: Once on the dashboard, you can click “View Details” at the top to check your data quality scores and get tips on how to improve them. This will give you an idea of how reliable your email or mobile engagement data is. Note on Data Quality If Einstein lacks sufficient data for certain contacts, it will assign frequency scores based on global model data. This can sometimes cause discrepancies between the Einstein Engagement Frequency dashboard and activity-level analytics in specific journeys. What-If Analyzer The What-If Analyzer is a feature on the dashboard that allows you to test different future saturation levels based on varying message frequencies. The goal is to increase the number of contacts in the “On Target” range for engagement. The analyzer provides a bar chart that predicts how adjusting your email frequency can shift contacts from being “Saturated” or “Undersaturated” to “On Target.” This tool helps you fine-tune your communication strategy to optimize engagement across your contact base. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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May 29, 2024in Salesforce
Salesforce Summer 24 Release Schedule
26May

Salesforce Summer 24 Release Schedule

How and When Do Features Become Available? Some features in Spring ’24 affect all users immediately after the release goes live. Consider communicating these changes to your users beforehand so that they’re prepared. Other features require direct action by an administrator before users can benefit from the new functionality. Salesforce Summer 24 Release Schedule. Salesforce Overall Summer 24 Release Schedule Learn about new features and enhancements that affect your Salesforce experience overall. FEATURE ENABLED FOR USERS ENABLED FOR ADMINISTRATORS/​DEVELOPERS REQUIRES ADMINISTRATOR SETUP CONTACT SALESFORCE TO ENABLE Updates to Translated Terminology General Enhancements Create and Verify Your Default No-Reply Organization-Wide Email Address to Send Email (Release Update) Enable LWC Stacked Modals (Release Update) Add the New Setup Domain (not immediately available) Prepare for Restrictions on Salesforce Cookie Use Temporarily Opt Out of Google Chrome Storage Partitioning MFA Is On by Default for Direct Logins to Production Orgs Salesforce Admins Get In-App Reminders If MFA Is Turned Off Better Error Handling for Outdated Pages in Lightning Experience (not immediately available) See Improved Contrast in Focus States Monitor Net Zero Cloud Changes with Field History Tracking Work More Efficiently with the Improved Your Account Interface Find and Buy Salesforce Products Faster with the Improved Product Catalog Experience Improved Performance for Big Objects Salesforce Scheduler Invite Customers to Enroll in Group Service Appointments Enable Unauthenticated Users to Modify Service Appointments Generate Personalized Appointment Invitation Emails with Prompt Builder Other Changes to Salesforce Scheduler New Connect REST API Resource in Salesforce Scheduler Einstein Search IdeaExchange Delivered: Improve Search for Users with Search Manager (Generally Available) Other Improvements in Search Manager Provide Relevant Results with Objects to Always Search in Search Manager (Generally Available) Ensure Security in Search with Search Manager Improve Search with Insights from Search Analytics (Pilot) See More Results with Advanced Lookup Search Salesforce Data Pipelines Access Your Snowflake Data Using VPC on AWS (Pilot) Optimize Recipes That Use the Local Salesforce Connection (Pilot) Salesforce Summer 24 Release Schedule Analytics Salesforce Summer 24 Release Schedule Analytics enhancements include new and updated features for Lightning reports and dashboards, Data Cloud reports and dashboards, CRM Analytics, Intelligent apps, and Tableau. FEATURE ENABLED FOR USERS ENABLED FOR ADMINISTRATORS/​DEVELOPERS REQUIRES ADMINISTRATOR SETUP CONTACT SALESFORCE TO ENABLE Unified Analytics Experiences Post from CRM Analytics to Slack Access Any Analytics Collection in Lightning Pages Data Cloud Reports and Dashboards Summarize Complex Data with Matrix Reports Analyze Data from Unified Objects and Related Source Objects Export More Records from Data Cloud Reports Build More Granular Reports on Calculated Insights Unlock Insights from Unstructured Data Add Calculated Fields to Your Data Cloud Reports with Einstein Generative AI Use Smart Totals with Formula Fields CRM Analytics Analytics Experience and Visualizations Amplify Visual Impact In Waterfall Charts with Conditional Formatting Embed CRM Analytics Dashboards in LWR Sites (Generally Available) Get More Functionality with the New Dashboard Lightning Web Component (Generally Available) Data Integration Optimize Recipes That Use the Local Salesforce Connection (Pilot) Access Your Snowflake Data Using VPC on AWS (Pilot) Intelligent Analytics Apps Tableau Marketing Cloud Intelligence Salesforce Summer 24 Release Schedule Commerce Commerce Cloud enhancements include new and updated features for B2B and D2C Commerce, Salesforce Order Management, and Salesforce Payments. FEATURE ENABLED FOR USERS ENABLED FOR ADMINISTRATORS/​DEVELOPERS REQUIRES ADMINISTRATOR SETUP CONTACT SALESFORCE TO ENABLE Salesforce B2B and D2C Commerce Switch to an Improved Merchant Experience with the Refreshed Commerce App Improve the Look and Feel of Your Store with the Refreshed D2C Template Commerce Setup Use Tailored Guided Steps for Quick Store Setup Get Set Up Quicker with the Updated Commerce Assistant Activate and Publish a Store Without a Custom Domain Streamline Store Creation with Smart Defaults Set Up Person Accounts with One Click Share Your Store Setup Experience with In-App Feedback Guest Access to D2C Stores Is Automatically Enabled Include Attachments When Importing Products Commerce Cart and Checkout Set Up Checkout Details Quickly with Salesforce Checkout for D2C Stores Automate Your Shipping Setup with Salesforce Checkout Provide Shoppers Estimated Delivery Dates at Checkout Improve the Shopping Experience with an Add-to-Cart Success Message Show the Precise Price Breakdown in the Cart Summary Give Shoppers More Options with Coupons at Checkout Improve Checkout with a Guided Flow Dynamically Display Cart Information at Checkout Commerce Search Automatically Rebuild Your Search Index Get Improved Page Performance with Displayable Product Fields (Beta) Sort Products by SKU Improve Your Browse Experience with the Redesigned Product List Page Commerce Intelligence Drive Business Insights and Grow Revenue with Commerce Intelligence Get Performance Insights with the Inventory Intelligence Analytics Dashboard Review Product Behavior with the Product Intelligence Analytics Dashboard Understand Shopper Behavior with the Shopper Intelligence Analytics Dashboard Bring Inventory Data into Data Cloud with the Omnichannel Inventory Connector Deliver a Personalized Customer Experience Using Data Cloud Segments Commerce Promotions Create Promotions with Ease Using a Template Entice Customers with Shipping Promotions Configure Promotion Segments with More Flexibility Highlight Promotional Pricing in Your Store Commerce Components Blend Social Media into Your Commerce Store with the Social Links Component Improve the Shopper Experience with Enhanced Components Commerce Store Management Goals and Recommendations Is Now Part of the Insights and Actions Workspace Enhance Store Performance with More Recommended Actions View the History and Status of Accepted Actions Use Visibility Rules to Manage What Buyers See Commerce Dashboards Analyze Payment Performance with the Commerce Payments Dashboard Measure the Effectiveness of Your Promotions with the Commerce Promotions Dashboard Track Your Store’s Financial Health with the Commerce Finance Dashboard Get Order Summary Entity Data in the Business Overview Dashboard Additional Commerce Features Automate Tax Processes with the New Salesforce Tax Solution for Salesforce Checkout (Generally Available) Preview Added Products in Your Store Before Activating Salesforce Tax Solution Is Renamed Manual Salesforce Tax Solution Use a Single Custom Domain for Multiple Commerce Sites Customize Your Salesforce Content Delivery Network (CDN) Settings for Commerce LWR Stores Salesforce Order Management Exchange Fulfilled Items Using UI Flows Bulk-Edit Items on Cancel, Discount, Return, and Return RMA Flows Salesforce Payments Simplify Payments Setup Using the Commerce Setup

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May 26, 2024in Salesforce
Cost of Free Analytics
20May

Cost of Free Analytics

Is It Time to Upgrade Your Web Analytics? For years, you might have relied on free web analytics tools, thinking they do the job or resigning yourself to an “it is what it is” mindset. But what if there’s a better way to truly understand your customers and supercharge your marketing efforts? Upgrading to a premium analytics solution could be a game changer for your brand and your peace of mind. What is the Cost of Free Analytics? It’s time to move beyond those so-called free tools (which aren’t really free when you factor in hidden costs) and invest in a robust analytics solution. The right tool can transform your approach—imagine saying goodbye to the hassle of patching together data or juggling disparate reports. With clear, comprehensive insights into customer interactions, you’ll make smarter, data-driven decisions across your business. The Pitfalls of Free Analytics Tools While free analytics tools might seem like a cost-effective choice, they come with significant drawbacks. They often offer limited functionality, delayed or incomplete data, siloed reporting, and compliance risks. Relying on these tools can lead to guesswork and errors, resulting in costly mistakes. Limited Functionality Free analytics tools barely skim the surface of what’s possible with data collection and reporting. They depend on third-party cookies and route your data through their servers, providing you with only partial insights. Essential features like persistent digital identity tracking, profile building, journey mapping, predictive analytics, and machine learning capabilities are typically missing. In contrast, premium tools leverage advanced algorithms and machine learning to unearth valuable data patterns and insights. For instance, a premium tool might reveal that users who view a product page after watching a related video are significantly more likely to make a purchase—information that could greatly influence your marketing strategy. Subpar Data Quality Free tools often lag in delivering real-time data, giving you an outdated snapshot of customer interactions. Timely data is crucial for agile marketing—without it, you risk missing out on opportunities and wasting ad spend. Stale data leads to missed chances and inefficiencies. Reporting Silos and Inaccuracies Free analytics solutions typically don’t integrate data across your organization, resulting in fragmented and siloed information. Different teams may have access to unaligned reports, often requiring multiple tools to piece together insights. This lack of a unified source of truth makes it impossible to get a comprehensive view of customer interactions across various touchpoints. Organizational Inefficiencies Managing free tools can be resource-intensive. They often require extensive tagging and manual upkeep, leading to increased costs and the risk of inaccurate data due to broken or altered tags. This inefficiency can impact long-term business decisions and strategic planning. Compliance Risks Free tools often involve sending your data to external servers, raising concerns about data loss, latency, and compliance with privacy regulations. These tools process your digital engagement and Personally Identifiable Information (PII) on their servers, complicating the task of maintaining regulatory standards and ensuring data security. The True Cost of Free Tools The reality is, “free” isn’t really free. The hidden costs and risks associated with free analytics tools can outweigh their benefits. While premium analytics solutions may seem expensive at first glance, they offer superior insights and performance improvements that provide a competitive edge. With accurate, real-time data and advanced features, investing in a premium tool is a decision that pays off. Remember, the old adage “nothing’s free” rings true—don’t jeopardize your brand’s success with subpar tools that end up costing more in the long run! Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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May 20, 2024in Salesforce
Salesforce Success Story
19May

Case Study: Salesforce Health Services Modernization

Modernizing Public Health using Salesforce Client is the largest tribally-operated health care system in the United States, with almost 160 full-time providers and over 2,200 health services employees. Committed to improving patient access, this Tribal Nation has invested substantially in technology, building new facilities and expanding existing locations. The primary hospital and nine health centers are dedicated to providing world-class patient care. Salesforce Health Services Modernization “The Gadugi Portal and Salesforce technology is helping us get to our citizens quicker by streamlining the application process, and enabling us to have updated records that are online and easily accessible to our citizens to truly help them recover in their greatest time of need” Client Implemented – Case Study: Salesforce Health Services Modernization The Problem: The Solution: The Results: Ready to explore a Salesforce implementation with Health Cloud, MuleSoft, and Experience Cloud for your government or public sector entity? Contact Tectonic today. Like1 Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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May 19, 2024in Mulesoft, Public Sector Solutions, Salesforce, Salesforce Experience Cloud, Salesforce Health and Life Sciences Solutions, Salesforce Health Cloud, Salesforce Implementation Services, Salesforce Marketing Cloud, Salesforce Success Stories
Summer 24 The AI Release
17May

Summer 24 The AI Release

Salesforce Unveils Summer 2024 Release with Generative AI at the Forefront Salesforce has announced its Summer 2024 release, featuring generative AI (GenAI) as a key highlight. Set to be generally available on June 17, 2024, this release promises enhanced productivity and access to large language models (LLMs) on an open platform. Read on to see why we call Summer 24 the AI release. Key Features of the Summer 2024 Release 1. Bring Your Own LLM Expansion 2. Slack AI 3. Zero Copy Integration with Amazon Redshift 4. Vector Database 5. Data Cloud for Commerce 6. Digital Wallet Enhanced Security with Einstein Trust Layer The Einstein Trust Layer ensures enhanced protection for customer and company data, making the new features more secure. Upcoming Pre-Summer Releases In addition to the major features coming in June, Salesforce has already introduced several innovations: Unified Knowledge Solution Salesforce and Vonage Partnership Conclusion Salesforce’s Summer 2024 release is packed with generative AI enhancements, robust integrations, and new tools aimed at boosting productivity, security, and data insights. With features gradually rolling out and pre-summer innovations already available, Salesforce continues to lead in delivering cutting-edge AI solutions to its users. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more

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May 17, 2024in Einstein Insights, Generative AI, Salesforce, Salesforce Einstein, Unified Knowledge
New ChatGPT-4o
16May

New ChatGPT-4o

OpenAI’s ChatGPT Upgraded with GPT-4o: Here’s What’s New OpenAI has just launched a significant upgrade to ChatGPT with the new ChatGPT-4o model, also known as Omni. This true multimodal AI effortlessly understands text, images, video, and audio, offering faster responses and eventually the ability to engage in spoken conversations. If before you read about the New ChatGPT-4o and inadvertently used it, ChatGPT may have surprised you with its responses. I’ve been told to “enjoy my coffee”, “sit back and relax” and more! Key Benefits of GPT-4o The main advantage of GPT-4o is its enhanced reasoning, processing, and natural language capabilities, now available to free ChatGPT users for the first time. In their Spring Update announcement, OpenAI emphasized their goal of making top-tier AI accessible to a broader audience. Gradual Rollout The rollout of GPT-4o is happening in phases. Features are being released in batches, so users should check which features are currently available and which are coming soon. Accessing GPT-4o is straightforward once it’s been activated for your account. Notably, the address for ChatGPT has changed to chatgpt.com, indicating OpenAI’s commitment to AI as a fully-fledged product. Availability Across Platforms If you have access to GPT-4o, it will be available through the mobile app and online. A Mac app is also rolling out to some users, but be cautious of fraudulent links aiming to spread malware. It’s best to wait for an official email or notification from OpenAI before downloading the app. Even with a valid app link, access won’t be granted until it’s enabled on your OpenAI account. Current Features of GPT-4o Currently, users can access the chat version of GPT-4o, with advanced voice and video functionality being rolled out gradually, starting with Plus and Team accounts. Free account users will notice significant improvements as GPT-4o surpasses both the previous 3.5 model and GPT-4. Users can now run code snippets, analyze images and text files, and use custom GPT chatbots. On mobile, you still have access to ChatGPT Voice, but it’s the older version that transcribes conversations into text. The new model understands speech, emotion, and interaction natively without needing this step. How to Use GPT-4o Emotional and Conversational Upgrades OpenAI has demonstrated that the upgraded ChatGPT can now handle more natural and emotionally aware conversations. The new model, available to both free and paid users, responds more quickly to voice, image, and video inputs. It can detect and express emotions, making interactions feel more human-like. During a recent demo, ChatGPT engaged in lively, expressive conversations, picking up on emotional cues and responding with simulated emotional reactions. This new interface aims to enhance user engagement and provide a more personalized experience. And it does. But it can be deceptively human-like. Ethical Considerations Despite the engaging new features, the lifelike interactions of advanced chatbots raise ethical concerns. Researchers warn that highly persuasive and emotionally responsive AI could have unintended consequences, such as fostering addictive behaviors or influencing user actions negatively. Future Developments OpenAI promises further advancements and additional announcements soon. The competition in the AI field remains intense, with companies like Google expected to unveil new technologies at their upcoming I/O developer conference. OpenAI’s latest update signifies a major leap in AI capabilities, aiming to blend advanced technology with everyday usability while navigating the complex ethical landscape of human-AI interactions. Like Related Posts AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more The Evolution of Industrial Revolutions History of First Four Industrial Revolutions Throughout history, humanity has always relied on technology. Although the technology of each era Read more Step By Step Guide to a Salesforce Quickstart Salesforce Implementation with a Tectonic Quickstart: Step-by-Step Salesforce Quickstart Guide. Step 1: Define Your Business Requirements Identify specific business processes Read more

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May 16, 2024in Salesforce Einstein
Employ ChatGPT
15May

50 Ways to Employ ChatGPT

You’ve likely heard of ChatGPT by now—a remarkably intelligent AI capable of understanding and communicating like a human. You can Employ ChatGPT. But did you realize just how adaptable this language model is? With the appropriate prompts, ChatGPT can swiftly assist you with a myriad of tasks. To my mind, ChatGPT is fully helpful right until you employ it to write about itself and it begins to brag. The anticipation is over, and this marks the beginning of the multitasking journey with ChatGPT. This AI can effortlessly handle these tasks in mere seconds with relatively straightforward prompts. We’re talking about a wide range of activities, from writing and editing to coding and marketing. The key lies in providing ChatGPT with clear, concise instructions upfront. Generative AI prompts are the most important factor to getting good results. Once you unlock that capability, a plethora of possibilities emerges for expediting your workflow. I’ve compiled 50 examples of tasks that ChatGPT can accomplish in seconds with the right prompts. Prepare to be amazed by the efficiency of this AI assistant! So, grab a cup of coffee and settle in as we hop into how this exceptional AI simplifies complex tasks effortlessly. The future is now, and it goes by the name of ChatGPT! 50 Tasks that ChatGPT Can Complete in Seconds with Simple Prompts: While ChatGPT cannot fully replicate human intelligence, it impresses with its conversational abilities, data analysis, content generation, and predictive capabilities. Just envision the evolution of this AI prodigy as researchers continue to enhance its skills! Examples of clear ChatGPT prompts. Writing/Editing Prompts: Research/Analysis Prompts: Creative Writing Prompts: Coding Prompts: Business/Marketing: There you have it — 50 ways ChatGPT can significantly simplify your life with just a few well-crafted prompts. The potential is virtually limitless when you can effectively communicate your needs to this highly capable AI. The things you can do with generative AI are mainly limited by the data your AI tool has access to. Remember with ChatGPT when it last had update to the world wide web. It cannot help you right about today’s events, but can assist with building historical context, for example. Whether it’s creative writing endeavors, coding challenges, marketing endeavors, or research tasks, ChatGPT is there to assist you, provided you know how to prompt it effectively. The key lies in delivering clear, straightforward, and precise instructions. You can employ ChatGPT to assist with many tasks. The key word is assist. You cannot employ ChatGPT to completely do your job for you. Experiment with prompts tailored to your specific requirements. Once you discover the right approach, you’ll be amazed by ChatGPT’s ability to accomplish tasks in a matter of seconds. One thing is certain—with ChatGPT handling the heavy lifting, humans are liberated to be more creative and concentrate on meaningful work. Like Related Posts Salesforce Marketing Cloud Transactional Emails Salesforce Marketing Cloud Transactional Emails are immediate, automated, non-promotional messages crucial to business operations and customer satisfaction, such as order Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more

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May 15, 2024in Generative AI, Salesforce Einstein
Advances in AI Models
11May

Advances in AI Models

Advances in AI Models Let’s take a moment to appreciate the transformative impact large language models (LLMs) have had on the world. Before the rise of LLMs, researchers spent years training AI to generate images, but these models had significant limitations. Advances in AI Models. One promising neural network architecture was the generative adversarial network (GAN). In a GAN, two networks play a cat-and-mouse game: one tries to create realistic images while the other tries to distinguish between generated and real images. Over time, the image-creating network improves at tricking the other. While GANs can generate convincing images, they typically excel at creating images of a single subject type. For example, a GAN that creates excellent images of cats might struggle with images of mice. GANs can also experience “mode collapse,” where the network generates the same image repeatedly because it always tricks the discriminator. An AI that produces only one image repeatedly isn’t very useful. What’s truly useful is an AI model capable of generating diverse images, whether it’s a cat, a mouse, or a cat in a mouse costume. Such models exist and are known as diffusion models, named for the underlying math that resembles diffusion processes like a drop of dye spreading in water. These models are trained to connect images and text, leveraging vast amounts of captioned images on the internet. With enough samples, a model can extract the essence of “cat,” “mouse,” and “costume,” embedding these elements into generated images using diffusion principles. The results are often stunning. Some of the most well-known diffusion models include DALL-E, Imagen, Stable Diffusion, and Midjourney. Each model differs in training data, embedding language details, and user interaction, leading to varied results. As research and development progress, these tools continue to evolve rapidly. Uses of Generative AI for Imagery Generative AI can do far more than create cute cat cartoons. By fine-tuning generative AI models and combining them with other algorithms, artists and innovators can create, manipulate, and animate imagery in various ways. Here are some examples: Text-to-Image Generative AI allows for incredible artistic variety using text-to-image techniques. For instance, you can generate a hand-drawn cat or opt for a hyperrealistic or mosaic style. If you can imagine it, diffusion models can interpret your intention successfully. Text-to-3D Model Creating 3D models traditionally requires technical skill, but generative AI tools like DreamFusion can generate 3D models along with detailed descriptions of coloring, lighting, and material properties, meeting the growing demand in commerce, manufacturing, and entertainment. Image-to-Image Images can be powerful prompts for generative AI models. Here are some use cases: Animation Creating a series of consistent images for animation is challenging due to inherent randomness in generated images. However, researchers have developed methods to reduce variations, enabling smoother animations. All the use cases for still images can be adapted for animation. For example, style transfer can turn a video of a skateboarder into an anime-style animation. AI models trained on speech patterns can animate the lips of a generated 3D character. Embracing Generative AI Generative AI offers enormous possibilities for creating stunning imagery. As you explore these capabilities, it’s essential to use them responsibly. In the next unit, you’ll learn how to leverage generative AI’s potential in an ethical and effective manner. Like Related Posts Who is Salesforce? Who is Salesforce? Here is their story in their own words. From our inception, we’ve proudly embraced the identity of Read more Salesforce Unites Einstein Analytics with Financial CRM Salesforce has unveiled a comprehensive analytics solution tailored for wealth managers, home office professionals, and retail bankers, merging its Financial Read more AI-Driven Propensity Scores AI plays a crucial role in propensity score estimation as it can discern underlying patterns between treatments and confounding variables Read more Tectonic’s Successful Salesforce Track Record Salesforce Technology Services Integrator – Tectonic has successfully delivered Salesforce in a variety of industries including Public Sector, Hospitality, Manufacturing, Read more

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May 11, 2024in Generative AI
gettectonic.com