Salesforce Innovation for Hospitality

Case Study: Salesforce Innovation for Hospitality

Salesforce to Create Culture of Innovation

Major hospitality management firm, moves to the cloud and adopts Google Cloud and Salesforce to improve operational insights and decision-making. Tectonic assisted them to move to the cloud and obtatin quicker, actionable insights with business intelligence. Salesforce Innovation for Hospitality.

Implemented – Case Study: Salesforce Innovation for Hospitaltiy

The Problem:

Client manages a portfolio of hotels and resorts across the US and Canada, and is tasked with improving bottom-line margin while continuing to provide a consistent, high-end hospitality service to customers.

Pricing strategy was too slow to react to demand and the impact of changes in competitor pricing strategies.
Many properties report performance differently and use non-standardized methods for calculating key metrics, which resulted in incorrectly comparing performance.
Management staff, at each property, spent numerous hours each week manually uploading data, creating excel-based visualizations, and writing email summaries.
Leadership requested help driving an improved culture of proactive decision-making, rather than reactive.

The Solution:

Using BigQuery and Kubernetes in GCP, property-specific pricing data was automatically downloaded and updated multiple times a day.
Added subscriptions to new data sources, which included competitor pricing data, and enabled a complete view of pricing and bookings across different markets.
Property-specific performance metrics were reversed-engineered and recalculated using a standardized methodology to ensure “apples-to-apples” comparison.
Using Salesforce, business intelligence dashboards and automated reporting enabled quicker insights and real-time pricing notifications.

The Results:

In real-time, hotel bookings and other demand factors will trigger “automated pricing alerts”, which notify management of a new pricing recommendation.
Leadership has improved confidence in the methodology used in pricing decisions and can accurately monitor performance across entire portfolio.
Thousands of management hours saved by utilizing automated business intelligence and no longer needing to manually create reports and email summaries.

Ready to explore a Salesforce implementation with BigQuery and Google Cloud for your firm? Contact Tectonic today.