Canada’s anti-spam legislation (CASL) protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace. Does CASL apply in the US? CASL requires all businesses to obtain and document consent to send commercial emails to Canadians. This
Events represent significant investments in marketing endeavors. They require substantial budgets and involve numerous logistical details on the day of execution. In the midst of managing all these fast-moving parts, the last thing you want to worry about is data management. This underscores the importance of adhering to best practices for event management within Salesforce.
Salesforce Campaigns Overview 1. What is a Salesforce campaign? 2. Why create a campaign in Salesforce? 3. Can leads be added to campaigns in Salesforce? 4. Can a lead be part of multiple campaigns in Salesforce? 5. Can accounts be added to campaigns in Salesforce? 6. How do I allow users to create campaigns in
Salesforce Marketing Cloud is a specialized CRM platform equipped with a range of marketing tools tailored for remote marketers, facilitating effective management of marketing strategies. Marketing Cloud Digital Marketing Solution empowers digital marketers to deliver timely, personalized messages to the right audience across diverse channels. Offering a unique cloud-based marketing platform, Marketing Cloud enables the
For marketers worldwide, the term Account-Based Marketing (ABM) has become a familiar concept, evident in the rise of Google searches for “account-based marketing” and “ABM” in 2020. An ABM B2B model is a special case. One year later, new terms like “account-based experience,” “account-based everything,” and the encompassing acronym “ABX” are gaining traction, shifting the
What is a campaign in Salesforce Marketing Cloud? Campaigns help organize your marketing plan and assets. Plus, when you set up your campaign records effectively, they contain valuable data that you can use to optimize future efforts. What are campaigns in Salesforce Marketing Cloud for? A Salesforce Campaign in Marketing Cloud is a group of
There are two different methods to store and segment subscriber data within Marketing Cloud: Lists and Data Extensions. Lists have limited functionality, whereas Data Extensions provide full flexibility to store and relate subscriber information. Salesforce Marketing Cloud lists and data extensions are the primary ways to manage your subscriber data. What is the difference between
Both Journey Builder and Automation Studio are robust tools available to Marketing Cloud customers. However, determining when to use each one and how they complement each other can sometimes be confusing. Automation Studio primarily focuses on ETL (Extract, Transform, Load) processes in marketing automation. It enables marketers to integrate data from various systems and automate
Customers embark on a journey from initial discovery to becoming repeat buyers, progressing through seven essential sales pipeline stages: Throughout the sales pipeline stages, sales leaders can identify opportunities to better engage customers and enhance the likelihood of successful purchases. Contact Tectonic today to discover how Salesforce can help fill your sales pipeline. Like Related
The buzz surrounding the Salesforce Acquires Slack announcement has been ongoing, culminating in the official approval on December 1, 2020, with Salesforce, a leading CRM entity, acquiring Slack for a substantial $27.7 billion. Salesforce’s CEO, Marc Benioff, hailed the acquisition as a ‘match made in heaven,’ and this sentiment resonates widely. While Salesforce had previously
