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Salesforce AI

Salesforce AI

Salesforce AI is the cornerstone of our Einstein 1 Platform, offering reliable and adaptable AI solutions seamlessly integrated into your customer data. With Einstein, you can craft tailored, predictive, and generative AI experiences to address all your business requirements securely. Einstein brings conversational AI to every facet of your operations, from workflows and users to

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Salesforce-Powered Nonprofit Events

Salesforce-Powered Nonprofit Events

Salesforce has cemented its position as the #1 CRM, becoming an essential tool for businesses improving their marketing, sales, and support processes. But there’s another powerful feature you should explore: managing events directly within Salesforce. Salesforce’s versatility allows you to organize a successful event of any size, whether it’s online, offline, or a hybrid meeting.

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AI Data Foundation

AI Data Foundation

In the era of AI, the Data Foundation is crucial for empowering AI-driven customer experiences. Data Cloud emerges as a unifying force, seamlessly integrating data to fuel transformative AI encounters and elevate customer-centricity. Beyond mere data management, Data Cloud represents a significant advancement, enabling profound insights by harmonizing diverse data sources with CRM data from

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Tectonic at a Glance

Why AI Keeps Salesforce Co-Founder Up At Night

Parker Harris holds conflicting views on artificial intelligence (AI). As the co-founder of Salesforce, he has urged the company’s leaders to swiftly integrate AI into their products. However, he grapples with concerns about maintaining the balance between speed and the company’s reputation for delivering high-quality solutions to clients. This dilemma has even led him to

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Salesforce Unified Knowledge

Salesforce Unified Knowledge

Salesforce Introduces Unified Knowledge: Empowering Service Excellence with Integrated Organizational Insights Salesforce has unveiled Unified Knowledge, a groundbreaking solution designed to integrate organizational knowledge from diverse third-party systems directly into Salesforce. This innovation aims to enhance the efficiency of service agents, enabling them to resolve customer cases more swiftly and effectively. Unified Knowledge, coupled with

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Rise of AI Agents

Rise of AI Agents

The Rise of AI Agents in Enterprise Automation Rise of AI Agents… It sound a bit like a B grade satire movie. But its not satire or scary. AI Agents, powered by large language models (LLMs), represent a groundbreaking paradigm shift in software. Unlike previous automation technologies, AI agents can reason, collaborate, and act in

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Generative AI Self-Service and Unified Knowledge

Generative AI Self-Service and Unified Knowledge

Salesforce Announces Unified Knowledge to Boost Service Efficiency and Customer Experience Salesforce has introduced Unified Knowledge, a groundbreaking solution designed to integrate organizational knowledge from various third-party systems into Salesforce. This integration aims to enhance service agents’ efficiency and expedite customer case resolutions. By leveraging customer data in Salesforce Data Cloud, Unified Knowledge helps generate

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Salesforce to Power Loyalty and Personalization for IHG

Salesforce to Power Loyalty and Personalization for IHG

IHG Hotels & Resorts has teamed up with Salesforce to elevate guest loyalty and meet the evolving expectations of customers. Through its One Rewards program, IHG aims to foster guest loyalty by enhancing efficiency and delivering personalized experiences across its expansive network of over 6,000 hotels spanning 19 IHG brands. Salesforce to Power Loyalty and

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Unified Knowledge for Service Agents

Unified Knowledge for Service Agents

Salesforce has introduced a new intelligence source for service agents called Unified Knowledge. This solution aggregates information from third-party sources and integrates it into Salesforce, enhancing the customer data available in Data Cloud. Unified Knowledge Overview Enhanced Service with Unified Knowledge Unified Knowledge aggregates data from sources like SharePoint, Confluence, Google Drive, and brand websites,

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Blockers to IT Success and Salesforce Implementation Solutions

Blockers to IT Success and Salesforce Implementation Solutions

The CIO’s website recently delved into the primary obstacles to achieving success in IT. Tectonic echoes these concerns and offers insights and remedies based on our Salesforce Implementation Solutions. Issues such as data challenges, technical debt, and talent shortages can significantly hinder the progress of IT organizations and departments in executing high-value projects. Several CIOs

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Why Use Marketing Cloud Mobile Connect

Mobile Marketing Strategy

In today’s multitasking digital landscape, customers are constantly engaged in various activities like texting, searching with Google, browsing social media, and ordering lunch, all on the same screen. Their usage requires you to develop a Mobile Marketing Strategy. To effectively reach these customers, mobile marketing must seamlessly integrate into their current mobile experience. This requires

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Generative AI Regulations

Lobbying for AI Rules on Environemental Impact

Computing currently accounts for up to 3 percent of global power consumption, and Salesforce believes that AI could triple this figure. Lobbying for AI Rules on Environemental Impact. To address these concerns, Salesforce is initiating lobbying efforts to establish new regulations mandating emissions disclosure and efficiency standards for artificial intelligence. This announcement was made on

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Salesforce Service Summer 24 Release Notes

Salesforce Service Summer 24 Release Notes

Check out new features that enable customer service agents to work faster and more productively across customer service channels. Salesforce Service Summer 24 Release Notes. Like Related Posts Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce

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Salesforce Einstein Summer 24 Release Notes

Salesforce Einstein Summer 24 Release Notes

Supercharge your workforce efficiency with predictive and generative AI. Salesforce Einstein Summer 24 Release Notes. Rights of ALBERT EINSTEIN are used with permission of The Hebrew University of Jerusalem. Represented exclusively by Greenlight. CLOUD FEATURES RELEASE NOTE June ’24 Analytics Report Formula Generation Add Calculated Fields to Your Data Cloud Reports with Einstein Generative AI

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Harnessing Zero Copy Integration

Harnessing Zero Copy Integration

Streamlining Data Management: Harnessing Zero Copy Integration for Efficient Customer Insights Zero copy integration offers a revolutionary approach to accessing and utilizing customer data without the need for burdensome data transfers. By seamlessly linking disparate databases, this innovative technique eliminates the complexities associated with moving, copying, or reformatting data. Let’s explore how zero copy integration

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