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Salesforce Data Cloud

Salesforce Data Cloud

Revolutionizing Customer Engagement with the First Real-Time Platform – Salesforce Data Cloud In today’s business environment, customer expectations are soaring, with 71% anticipating personalized interactions at every touchpoint. However, the deluge of data, diverse devices, and evolving experiences poses a challenge for companies to maintain relevance. The typical business juggles an average of 1,061 form completions resulting in fragmented customer profiles and a sense of anonymity. The experience rather than giving personalized value. Leading to a sense of disconnection. Imagine a solution that consolidates all customer data, spanning channels and systems, into a unified source of truth. What if this real-time data could transform customer interactions? Empowering you to make them feel not just recognized but truly understood? Enter Salesforce Data Cloud, the inaugural real-time platform designed for customer magic. Data Cloud seamlessly integrates real-time data into Customer 360, unlocking the potential for enchanting customer experiences. Equipped with built-in connectors, Data Cloud aggregates data from diverse sources—Salesforce apps, mobile, web, connected devices, legacy systems via MuleSoft, and historical data from proprietary lakes—all in real time. However, the true power lies in distilling this vast pool of data into a cohesive customer view. Data Cloud achieves this by harmonizing and storing customer data at an extensive scale, crafting a dynamic, real-time customer graph—a singular source of truth. Real-Time Visibility The Data Cloud process involves connecting data streams, harmonizing the data into a real-time customer graph, and making it available across the Customer 360, facilitating engagement and creating magical experiences—all unfolding in real time. This real-time customer graph continually evolves as it absorbs more customer data. Activating this data across the entire Customer 360 empowers companies to create personalized, magical experiences. The real-time data from Data Cloud enhances automation with Flow and augments intelligence with Einstein, all under the reliable umbrella of Hyperforce infrastructure. The result? An automated, intelligent, and real-time Customer 360, delivering cost savings, time efficiency, and revenue growth. Data Cloud’s impact spans across the Customer 360 ecosystem: In essence, Data Cloud empowers businesses across industries to deliver real-time, intelligent, and automated experiences, fostering loyalty, cost efficiency, and increased ROI—a truly magical transformation! Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Tectonic at a Glance

Tectonic delivered over 500 successful implementations. Tectonic at a Glance 4.9 Customer Satisfaction Rating Salesforce partner delivering innovative business results through Sales, Service, Marketing, & Experience Clouds. Tectonic at a Glance We help our customers transform their organizations to be more data-driven through: Contact Tectonic today. ​ Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Maximizing Business Efficiency with Salesforce Managed Services

The Importance of Salesforce Optimization In today’s super fast-paced business world, companies rely on Salesforce to streamline operations and reduce costs. As a leading customer relationship management (CRM) platform, Salesforce enables organizations to enhance workflows, improve efficiency, and drive better results. To maximize the value of your Salesforce platform, optimization is essential. This involves fine tuning the system to ensure ease of use, eliminating inefficiencies, and enhancing overall performance. However, managing Salesforce effectively requires significant time and resources—this is where Salesforce Managed Services come in. This Tectonic insight explores how Managed Services can elevate your Salesforce experience, driving improved business performance and maximizing return on investment. What is Salesforce Optimization? Salesforce optimization focuses on refining the platform to better align with your business needs. It involves continuous improvements in system configuration, workflows, and integrations to ensure peak performance. Given that business requirements evolve over time, optimization is an ongoing process rather than a one-time task. Through Managed Services, businesses can fine-tune settings, enhance workflows, and ensure seamless system integrations, leading to increased productivity and efficiency. How to Optimize Salesforce for Maximum Efficiency Optimizing Salesforce involves refining data management, automation, user experience, and security. Key areas of focus include: 1. Data Model Optimization 2. Indexing and Query Optimization 3. Managing Governor Limits 4. Data Loading and Migration 5. UI and Lightning Experience Optimization 6. Reporting and Dashboard Optimization 7. Security and Access Control 8. Performance Monitoring and Analysis Challenges in Salesforce Optimization Optimizing Salesforce can be complex, and failing to manage it properly can hinder performance. Common challenges include: Why Continuous Salesforce Optimization is Essential Ongoing optimization ensures that businesses maximize their Salesforce investment, enabling: Understanding Salesforce Managed Services Salesforce Managed Services offer a proactive approach to CRM optimization. Instead of managing Salesforce in-house, businesses can outsource expert professionals to ensure seamless operations, enhanced security, and continuous improvement. Key Benefits of Managed Services How Managed Services Improve Salesforce Performance Salesforce Managed Services take a proactive approach to optimization, preventing issues before they arise. Key areas of impact include: 1. Proactive Monitoring & Maintenance 2. Customization & Automation 3. Enhanced Data Integrity & Security 4. Seamless Third-Party Integrations Maximizing ROI with Managed Salesforce Services Optimizing Salesforce through Managed Services yields significant business benefits, including cost savings, operational efficiency, and revenue growth. 1. Cost Efficiency 2. Faster Implementation & Deployment 3. Improved User Adoption & Productivity 4. Measurable Business Growth Conclusion Salesforce optimization is crucial for maintaining an efficient and scalable CRM. By leveraging Managed Services, businesses can enhance system performance, improve data security, and increase operational efficiency in a cost-effective manner. A dedicated Salesforce Managed Service Provider like Tectonic ensures streamlined operations, optimized configurations, and enhanced user adoption, ultimately driving business growth. Elevate Your Salesforce Performance As your business grows, managing and optimizing Salesforce becomes increasingly complex. Our Managed Services provide expert support, ensuring that your CRM remains optimized, secure, and scalable. Looking to enhance your Salesforce strategy? Contact us today to optimize your Salesforce instance and unlock its full potential. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Salesforce Data Cloud

Data Cloud Salesforce

What is the data cloud in Salesforce? A hyperscale data platform built into Salesforce. Activate all your customer data across Salesforce applications with Data Cloud. Empower teams to engage customers, at every touchpoint, with relevant insights and contextual data in the flow of work. What is the benefit of data cloud? With Data Cloud, your company can feel confident in your customer information, and know that you’re taking the right steps to engage with your customer base across channels. The team at Tectonic can help you bring value to your wealth of customer data when you leverage Data Cloud. Data Cloud enables you to build a comprehensive, 360-degree view of your customers across all products, services, and interactions, ensuring all of your employees can quickly access and easily act on centralized, real-time information about their customers. Natively integrated into the Einstein1 Platform, companies can power automation, activation, analytics, and action across the world’s #1 AI CRM. Data has always been the foundation of CRM. But the connection between enterprise data and CRM is broken. Companies are collecting more data and signals about their customers than ever before, yet that data sits in siloes and is disconnected from the customer experience. And while most companies have invested in centralizing their data, it’s trapped. Over time, data strategies and customer strategies have diverged. Data Cloud isn’t just about bringing data together. It’s about unlocking your data in service of the customer. Deeply integrated into the Einstein1 Platform, Data Cloud makes all your data natively available across all Salesforce applications — Sales Cloud, Service Cloud, Marketing Cloud, Commerce Cloud, Tableau, and MuleSoft — to power automation and business processes and inform AI. Like Related Posts Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more Advantages of a Cloud Managed Service Provider Considering outsourcing your IT management to a cloud managed service provider? Here are several benefits of opting for a cloud Read more

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Salesforce Managed Services

Salesforce Managed Services

Salesforce is as a powerful CRM platform, streamlining operations, boosting productivity, and enhancing customer satisfaction. Nevertheless, the task of maintaining and optimizing a Salesforce org poses challenges for any business, no matter how large the IT team. To surmount these obstacles, many enterprises are turning to SFDC Managed Services.  Managed Services are a cost-effective solution to remote system administration and development providing maximum flexibility. Salesforce Managed Services Managed Services is the outsourcing of Sales, Marketing, and/or Customer Success functions to a certified Salesforce partner.   Your Salesforce MSP will provide optimal functionality to your Salesforce instance with minimal costs and hassle.  A Managed Services Provider can handle everything from installation and customization to ongoing administration and configuration in your org. Managed services entail an outsourcing model that delegates specific processes and functions to a third-party provider, aiming to optimize operations and reduce costs. This proactive approach concentrates on averting issues before they arise. With Managed Services, businesses gain access to the expertise of a dedicated Salesforce team, alleviating the complexities of hiring, managing, and retaining in-house employees. Avoiding the knowledge loss associated with employee turnover. This continuous support and maintenance solution enables businesses to keep their Salesforce org in optimal condition, aligned with their evolving needs. It also delivers essential consulting expertise to maximize the platform’s business value. Given that over 90% of Salesforce implementations involve enterprise-wide integrations and 60% utilize multiple Salesforce products, maintaining and optimizing a Salesforce org demands a broad skill set and a consulting mindset. By embracing SFDC Managed Services, businesses ensure they possess the necessary resources to fully capitalize on their Salesforce investment. What are managed services? Managed services for Salesforce are the best solution for businesses irrespective of their size and scope. It empowers organizations to reduce operational costs while aligning more specialized experts for implementation, training, administration, and support. Managed Service Provider The Managed Service Provider (MSP) Track is designed for partners that connect with their customers in entirely new ways by offering managed services. Unlike consulting partners who engage with customers during sales and implementation only, MSP Partners offer services post-implementation or on an ongoing basis. Your Salesforce Managed Service Provider keeps your Salesforce working at optimal performance levels allowing you to deliver world-class customer service to your customers. For a tailored Salesforce Managed Services solution for your business, reach out to Tectonic today. Tectonic is ready to partner with you, offering Salesforce support at every stage of your journey. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Salesforce Managed Services

Automation Tools in Salesforce

What are the types of automation in Salesforce? What are the Automation Tools in Salesforce? The automation capabilities offered by Salesforce are based on two main categories: process automation (workflows) and data operations (data loading and cleansing). There are four main automation tools that Salesforce offers, each tailored to a specific purpose. What is an automation tool in Salesforce? Automation provides the tools necessary to automate repetitive processes and tasks for your business, such as creating a follow-up task, sending a reminder email, or updating a record. Automations can help users save critical time and reduce errors by creating processes to complete repetitive tasks. The Top 8 Best Salesforce Automation Tools What is data automation in Salesforce? Healthy automation enables users to focus on high-value work and reduces time spent on repetitive, manual tasks or complex data entry. Most often, automation means translating business processes from one form to another: from paper-based form to digital form, from an old system to a new one. What is the power of automation in Salesforce? By adopting Salesforce automation, you save time and resources, which can be redirected to more productive tasks. Sales automation can reduce daily administrative time by 14%. Moreover, it significantly enhances deal closure rates by 30% and boosts sales productivity by 14.5%. Why is Salesforce difficult to automate? Here are some of the reasons why Salesforce is difficult to automate from a technical perspective: Frequent system updates: Salesforce regularly update their platform to enhance user experiences or fix underlying issues. Unfortunately, these changes can impact user customizations and even standard uses of the platform. This is one reason many Salesforce customers opt to have a Salesforce Managed Service Provider. Disadvantages of Salesforce Flow Limited Customization and Complexity: While Salesforce Flow is considered user-friendly, it may not offer the customization and complexity required for some advanced automation tasks. Businesses with highly specific needs might find Flow somewhat restrictive. Which three components are used to automate a process in Salesforce? Use Flow Builder to automate most of your organization’s repetitive business processes. More features can provide further automation functionality, including approval processes, Flow Orchestration, Einstein Next Best Action, and Apex. Note: Use Flow Builder instead of Process Builder and workflow rules. Content updated January 2024. Like2 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Salesforce Whatsapp Integration

New Salesforce Whatsapp Integrations

Salesforce has unveiled its roadmap for upcoming WhatsApp integrations tailored for marketing and service teams. WhatsApp, a widely-used mobile messaging app with over 2.2 billion monthly active users and a daily message count exceeding 100 billion, has demonstrated remarkable international reach, fostering instant and effective communication across borders without reliance on local telecom providers. New Salesforce Whatsapp Integrations While WhatsApp integration was not previously available as a standard feature in Salesforce, the recent partnership announcement at Dreamforce ’22 prompted swift action. The integration will harness the WhatsApp Business Platform API, a cloud-based service provided by Meta (WhatsApp’s owner) for businesses at no cost in 2022. This API enhances end-to-end experiences, streamlining scalable business processes. For Salesforce + WhatsApp in Service: WhatsApp for Service can be utilized through Digital Engagement, an add-on for Service Cloud. Also Salesforce’s Contact Center for Communications within Communications Cloud. WhatsApp for Service Cloud is expected to be generally available (GA) starting March 16, 2023. For Salesforce + WhatsApp in Marketing: The WhatsApp for Marketing Cloud Rich Media support is anticipated to be generally available (GA) in the second half of 2023. As consumer demand for WhatsApp continues to surge, specialized integrations, like those tailored for Salesforce. By address the growing need for organizations to connect WhatsApp with their business-critical systems. The collaboration underscores Salesforce’s commitment to meeting evolving communication demands and leveraging the popularity of WhatsApp for enhanced customer interactions. Struggling to integrate WhatsApp in your Salesforce ecosystem? Tectonic can help. Like2 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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In App Guidance Salesforce

What is Salesforce In-App Guidance? Salesforce In-App Guidance is a pre-built tool empowering Salesforce Admins and power users with Managed Prompts and View All Profiles permissions to create customized training for user enablement or onboarding. These custom prompts are displayed on Salesforce Lightning pages, enhancing the user experience. How much does Salesforce In-App Guidance cost? Salesforce In-App Guidance is linked to a myTrailhead license for each user, incurring a cost of $25 per user per month. This fee is paid in addition to the standard Salesforce license cost for each user. What are the benefits of In-App Guidance? In-App Guidance streamlines the learning process, boosts digital adoption, minimizes the need for training sessions, and empowers users by actively guiding them through the software’s functionalities. What are the best practices for In-App Guidance? Effective in-app guides should be interactive, personalized, and contextual. It is recommended to avoid overwhelming users with information upfront and instead guide them in the context of their specific goals at different stages of their user journey. Businesses can create customized help content, target specific audiences, and schedule different flows. The tool also offers customizable reports with real-time insights into user engagement. One notable advantage of this functionality is its user-friendly, declarative nature, requiring no programming knowledge. Additionally, it can be filtered based on profiles and permissions for specific user groups. The two available types, Single Prompt and Walkthrough, offer distinct advantages. If you’ve explored Salesforce, you might have noticed the tool being used internally, such as to drive adoption for Einstein Search or provide reminders about searchable elements in a List View. Single Prompt: Walkthroughs: How to Use In-App Guidance: Implementation is straightforward, ensuring a quick turnaround for impacted end-users. The functionality is versatile, catering to various user groups in Salesforce, from sales to support to marketing. Setup & In-App Guidance Builder: Get Hands On: In app guidance provides a great user experience.  If you need assistance customizing your Salesforce instance with in app guidance, Tectonic can help.   Like2 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Salesforce Data Cloud

What Does Salesforce Data Cloud Do?

Salesforce Data Cloud, formerly known as Salesforce CDP, has rapidly become Salesforce’s fastest-growing, organically-developed product. To understand the vision for Data Cloud, it’s essential to understand the foundational capabilities of CDPs. Salesforce CDP, now part of Data Cloud, has been delivering the following: Customer Disparate Data Consider the typical customer, leaving a robust data trail encompassing engagement data (interactions with marketing journeys, ads, mobile apps) and insight data derived from engagement (won revenue, purchase intent, privacy management). Data Cloud is the foundation that speeds up the connectivity between different ‘clouds’ across the platform. Data Cloud uses all this data normalized for understanding to power your Salesforce ecosystem. Use Data Cloud to create personalized, real-time experiences across Salesforce and beyond. Connect your data sources and define their relationship in Data Cloud. Learn the benefits of using data spaces in Data Cloud. A data space is a logical partition to organize your data for profile unification, insights, and marketing data. A data cloud gives you an infrastructure for efficient data management across multiple systems at any scale. You can ensure data is available to anyone who needs it without compromising data integrity or security. By providing a 360-degree view of the customer lifecycle, Salesforce Data Cloud enables businesses to understand their customers like never before. This comprehensive view is the key to unlocking personalized experiences that resonate with customers on a deeper level, fostering loyalty and driving business growth. Data Cloud shares the purpose and benefits that CDPs deliver – but goes beyond the traditional definition of CDP: Beyond marketing use cases: CDPs are typically targeted at marketers. Data Cloud unifies data for use across all Customer 360 products, and therefore, the myriad of use cases every department will have. Like1 Related Posts Health Cloud Brings Healthcare Transformation Following swiftly after last week’s successful launch of Financial Services Cloud, Salesforce has announced the second installment in its series Read more Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more CRM Cloud Salesforce What is a CRM Cloud Salesforce? Salesforce Service Cloud is a customer relationship management (CRM) platform for Salesforce clients to Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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Salesforce Partner Portal

Salesforce Partner Portals Built on Salesforce Experience Cloud

In the pursuit of strengthening partner relationships and expanding market reach, the adoption of a robust partner portal is crucial. Salesforce Experience Cloud presents an optimal solution that empowers organizations to craft customized and collaborative partner portals.  All with the security and flexibility you expect from Salesforce. Salesforce Partner Portals Built on Salesforce Experience Cloud. To realize the full potential of this platform and ensure a seamless implementation, adhering to best practices aligned with specific business objectives is necessary. Let’s explore key strategies and recommendations for a successful Salesforce Experience Cloud partner portal implementation, guiding you on the journey to unlocking the portal’s comprehensive capabilities. Exploring Salesforce Experience Cloud Partner Portals: Within Salesforce Experience Cloud, partner portals, also known as Salesforce PRM portals, play a pivotal role in fostering collaboration and communication between companies and their external partners. These dedicated gateways offer secure access to resources, information, and tools, facilitating seamless data sharing, streamlined processes, and effective management of partner relationships. Utilizing Salesforce PRM Portals: The Salesforce PRM portal facilitates the following functions: Salesforce Partner Portals Built on Salesforce Experience Cloud Key Features and Functionalities: Experience Cloud partner portals incorporate a range of components and functionalities designed to adapt to the evolving partner ecosystem. Essential standard features include: Best Practices for Implementation Success: Define Clear Goals and KPIs: Engage with Your Partners: If you are looking for a partner portal solution for your business, contact Tectonic today. Like1 Related Posts Top Ten Reasons Why Tectonic Loves the Cloud The Cloud is Good for Everyone – Why Tectonic loves the cloud You don’t need to worry about tracking licenses. Read more 50 Advantages of Salesforce Sales Cloud According to the Salesforce 2017 State of Service report, 85% of executives with service oversight identify customer service as a Read more Salesforce Government Cloud: Ensuring Compliance and Security Salesforce Government Cloud public sector solutions offer dedicated instances known as Government Cloud Plus and Government Cloud Plus – Defense. Read more How Travel Companies Are Using Big Data and Analytics In today’s hyper-competitive business world, travel and hospitality consumers have more choices than ever before. With hundreds of hotel chains Read more

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Digital Transformation Consulting

Digital Transformation Consulting

Empower Digital Evolution — Traditional tools like shared spreadsheets and physical paper fall short in the face of modern digital solutions. At Tectonic, we specialize in delivering compelling digital experiences to both our clients and their customers. Our team of digital transformation consultants collaborates closely with you to conceive, construct, and expand genuinely transformative digital enterprises. Digital Transformation Consulting is a key. Digital transformation consultants are seasoned professionals dedicated to aiding organizations in implementing digital technologies and strategies that enhance operations, elevate customer experiences, and boost profitability. These consultants play a vital role in future-proofing businesses, pinpointing areas requiring more effective management for sustained future success. Digital transformation involves the integration of technologies across companies to instigate profound change, resulting in increased efficiency, heightened business agility, and the creation of new value for employees, customers, and shareholders. Market research indicates a continuous growth in the digital transformation market, projected to achieve a CAGR of 23.6% until 2030. This trend underscores the proactive approach companies are taking to seek assistance in navigating these processes and maximizing their return on investment. A digital and AI transformation is the ongoing development of organizational and technology-based capabilities enabling a company to consistently enhance customer experiences, lower unit costs, and maintain a competitive advantage over time. The “5 A’s of digital transformation” — Audience, Assets, Access, Attribution, and Automatization — serve as guiding principles. Additionally, there are four types of digital transformation: Process, Business Model, Domain, and Cultural/Organizational transformations. The six pillars of digital transformation include people, leadership, experience, culture, change, and innovation. These elements form the foundation for cultivating a digital transformation mindset. Hiring a digital transformation consultant is helpful, as these experts adeptly execute transformations that maximize positive impacts on people and processes while minimizing operational disruptions and optimizing resource allocation. Given that nearly 70% of digital transformation efforts face some degree of failure, partnering with a consultant can significantly contribute to success. The challenges of digital transformation are substantial, often stemming from organizational and technology complexity. This complexity can make it challenging to coordinate and manage efforts effectively. Overcoming these challenges is essential for a smooth and seamless transition to a digital future. Real-world business examples, such as Netflix, NIKE, Starbucks, AUDI, Adobe, and Airbnb, highlight successful digital transformations, showcasing the impact of embracing digital evolution in diverse industries. Tectonic specializes in Digital Transformation Consulting as a part of our Salesforce implementation and consulting services. Like2 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Industry Cloud

Tectonic’s Salesforce Industry Experience

Tectonic’s Salesforce Industry Experience spans 16+ years of work focused on certain industry areas. Tectonic has worked in all of the following industries implementing and customizing Salesforce: Put Tectonic’s Industry Experience to work for your organization. Our industry and Salesforce expertise will have you up and running in no time. Casino Case Study Government Case Study Healthcare Payer Case Study Tectonic’s Salesforce Industry Experience Implementing Salesforce can be complex. Getting it wrong can be costly. From 5 to 5000 users, across Sales, Service and Marketing clouds, Tectonic has the process and patterns to help you plan, design and implement your solution right the first time. Whether this is your first Salesforce implementation or expansion of users or additional clouds, we can guide you from inception to delivery. Misalignment of your business needs and your system configuration create low adoption and usage rates that erode your Salesforce ROI. Tectonic’s technology professionals use our proven industry expertise and collaborate with business partners to deliver business value. From minor tweaks and retraining to reimplementation, we assess your situation and execute a customized solution to meet your needs. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Salesforce role hierarchy

What is a Salesforce Data Dictionary?

What is a Salesforce Data Dictionary? A Salesforce data dictionary functions as a comprehensive repository containing names, attributes, and descriptions of data objects or business logic within a data model. Its primary purpose is to ensure consistency in the terminology used by business users or stakeholders, particularly regarding type/category, such as personally identifiable information (PII). This user-friendly and business-centric solution allows organizations to document and establish a shared vocabulary for their use of Salesforce, facilitating the simplification of processes through just-in-time learning solutions like Spekit. Components of a Data Dictionary A data dictionary serves as a centralized metadata repository where all CRM changes are documented, enabling quick impact analysis and future changes without concerns about system breaks. It compiles and communicates the structure and content of data, offering meaningful descriptions for individually named data objects. Benefits of a Salesforce Data Dictionary Clear Metadata Across Teams Understanding Field Accessibility to Sensitive Data Reduce Technical Debt Avoid Unintended Breaks Trust the Integrity of Your Business Reports How to Create a Data Dictionary in Salesforce To create a data dictionary in Salesforce, follow these steps: Difference Between Metadata and Data Dictionary The data dictionary contains data about the data in the database, while metadata is the data about the data in the data warehouse. These terms are commonly used and play distinct roles. Types of Data Dictionary There are two types of data dictionaries: active and passive. An active data dictionary is tied to a specific database and updates automatically with the data management system. Benefits of Data Dictionary The benefits of a data dictionary include faster detection of data anomalies, improved data quality, availability of trustworthy data, greater transparency within data teams, better regulatory compliance, and faster analytics. Content updated July 2023. Like2 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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Salesforce Slack

Slack Process Automation

Salesforce’s Slack team collaboration tool extends beyond facilitating communication across channels; it empowers users to automate routine processes seamlessly through the Workflow Builder tool. This feature, available in Slack, offers a range of tools to streamline processes both within and outside Slack, all without the need for coding. Slack process automation improves the power and usage of the collaboration tool. The versatility of workflows is vast, accommodating simple to complex processes that can connect with various apps and services, not limited to Slack and Salesforce alone. With over 2,400 apps in the Slack App Directory, integration possibilities are extensive. Should a pre-built app fall short, customization options allow tailoring to specific business needs without the necessity for coding expertise. Building a workflow primarily requires identifying routine business processes suitable for automation, whether through app installation or custom Workflow Builder creation. The absence of coding prerequisites makes this accessible to a broader audience. Workflow Builder considers any series of sequential, repeatable tasks aimed at achieving a specific goal as a viable process for automation. Since Salesforce’s acquisition of Slack in 2021, the platform has become a pivotal collaboration tool within and beyond the Salesforce ecosystem. Its popularity has surged, particularly in remote-based work environments, where integrations with various applications synchronize data into Slack, providing a single, accurate source accessible to all team members. This, coupled with automation features directly accessible from the Slack app, significantly reduces manual task durations. Eight highly recommended Slack automations, facilitated through pre-built templates, cover various aspects, including recruiting, lead management, deal alerts, quote-to-invoice processes, project status tracking, time tracking, support case management, and even creative applications like hue light automation. Tectonic offers expertise in custom Slack integrations with Salesforce projects. Companies can explore how Slack enhances team collaboration and process automation by connecting with us. Slack Workflows Importantly, Slack workflows extend beyond Salesforce integration, working seamlessly with other platforms such as Zapier, Centro, Google Sheets, AttendanceBot, Polly, Datadog, Fellow, Automate.io, BirthdayBot, Jira, Workstreams, ToDoBot, Workast, Simple Poll, and more. The Workflow Builder feature enables the creation of predefined triggers and steps to automate processes directly within the Slack app. Triggers can be manually selected, initiated by emoticon selections, or set to run automatically. Once triggered, the workflow’s steps unfold in the selected order, allowing the seamless execution of various tasks. Process Automation in Slack The possibilities for automation using Workflow Builder in Slack are extensive, ranging from employee onboarding, customer support, content and communication review, to sales lead and marketing campaign management, request approval processes, and beyond. Slack, in conjunction with Tectonic, stands ready to bring these envisioned automations to life for organizations seeking enhanced efficiency and collaboration. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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