Salesforce Customer 360 Archives - Page 2 of 7 - gettectonic.com
Salesforce Success Story

Case Study: Financial Services-Community Bank-Marketing Cloud/Customer 360

“The Tectonic team showed strong knowledge of the SFMC platform. They listened to our specific needs and use cases and crafted a customized and creative approach to meet our needs. They were reliable and communicative throughout the entire project.”

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Google 360 Analytics Dashboard in Marketing Cloud

Salesforce Audience Insights

Salesforce Audience Insights By Tectonic’s Marketing Consultant, Shannan Hearne Salesforce Marketing Cloud is so much more than just an email sending platform. This insight explores how it can power your advertising.; Marketing Cloud offers robust audience segmentation capabilities, empowering marketers to effectively segment their customer base. The integration of AI through Audience Insights enhances this

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Sales Cloud Einstein

How Einstein Lead Scoring Works on Your Prospect Data

How Einstein Lead Scoring Works on Your Prospect Data By Shannan Hearne, Tectonic Marketing Consultant The love hate relationship between sales and marketing is based on lead quality.  Each party is tempted to blame the other for deals that fail to close.  Either marketing thinks the sales team dropped the ball following up with the

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Salesforce the Pioneer of CRM

What Does Salesforce Do?

You might have glimpsed CEO Marc Benioff on CNBC or CNN or come across Salesforce’s cloud logo, friendly characters, or the distinctive headquarters dominating San Francisco. However, due to the diverse nature of theirr work, a common question arises: What does Salesforce do? In essence, Salesforce provides technology and services to help cultivate robust, enduring

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Marketing Cloud 360

Marketing Cloud 360

Make every moment with prospects and customers count with Salesforce Marketing Cloud 360. In today’s competitive landscape, personalized experiences are essential for meeting customer expectations and fulfilling their unique needs. Understanding customer behavior and preferences is not just a bonus insight but a critical requirement for businesses looking to market products and services effectively. Salesforce

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Salesforce Managed Services

Writing and Sending Marketing Automation in Salesforce

Marketing automation refers to technology that efficiently manages various marketing processes and multifaceted campaigns across multiple channels. It automates the targeting of customers through messages delivered via email, web, social media, and text. These messages are sent automatically based on predefined sets of instructions known as workflows. These workflows can be template-defined, custom-built, or adjusted

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Slack and AI

Just When You Thought We Were GPT’d Out, Here Comes Slack and Generative AI

Since its public introduction in 2014, Slack has transformed from its original concept, a searchable log of all conversation and knowledge, into a comprehensive productivity platform that has reshaped how work and co-working is conducted. Get ready! Here comes Slack and Generative AI! In a recent release, Salesforce Slack unveiled a next-generation platform. A platform

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