Cross Cloud Updates for Data Cloud

March 2025 Release

Enhanced Marketing Cloud Integration

Multi-Instance Event Routing

  • Send events to any business unit across connected Marketing Cloud instances (by EID)
  • Prevent data mixing with action rule filters (data source attributes required)
  • Available March 2025 | Enterprise+ editions

Key Marketing Features:

  • Connect multiple MCE instances to one Data Cloud org
  • Enhanced audience segmentation tools
  • Referral marketing data sync

Expanded Data Sharing & Collaboration

  • Share 250 objects per data share (20→250) with:
    ✓ Snowflake
    ✓ Google BigQuery
    ✓ Amazon Redshift

Real-Time Data Processing

Event-Triggered Flows (Beta)

  • Execute actions in seconds using Data Graph events
  • No persistence to Event Library required

Server-to-Server Connections

  • Stream profile/engagement data in real-time

Enterprise Tools

Sandbox Migration

  • Move metadata/configs across orgs
  • DevOps kit for CI/CD pipelines

External Data Connectivity

  • SAP Concur (GA) for expense analytics
  • Kinesis VPC endpoints
  • Zero-copy federation (Beta)

Analytics & Security

  • Tableau Semantics for unified business terms
  • Encrypted search indexes
  • Education Cloud insights

Key Details

FeatureAvailabilityEditionsNotes
Multi-Instance Event RoutingMarch 2025Enterprise+Action rules required
250-Object Data SharesMarch 2025Enterprise+AI/ML use cases
Event-Triggered FlowsMarch 2025Enterprise+Beta, add-on required

This release delivers:
Precision marketing with cross-instance event routing
Scalable collaboration via expanded data sharing
Instant automation through real-time
triggers

Note: Beta features governed by Salesforce Beta Terms.


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