Tableau Archives - gettectonic.com
Slack and AI and Time
11Jul

Salesforce Fully Integrates Slack into CRM

Salesforce Fully Integrates Slack into CRM, Unifying Data and Collaboration in a Single Workspace Salesforce is taking its Slack integration to the next level by embedding Slack directly into its CRM, creating a seamless workspace where teams can collaborate, access real-time customer data, and take action—all in one place. The new Salesforce Channels bridge the gap between structured CRM records (Accounts, Opportunities, custom objects) and unstructured Slack conversations, enabling fast, data-driven collaboration between human teams and AI agents. This unified experience eliminates app-switching, keeping work centered in the conversation—not scattered across tools. A New Era of Unified Work: Where Conversations and Data Meet Since acquiring Slack, Salesforce has steadily deepened integration—first bringing Sales data into Slack, then embedding AI agents. Now, Slack is becoming the conversational layer of Salesforce’s AI-powered CRM, structuring work around customers, not just projects. “Salesforce Channels fundamentally change how businesses connect data with decisions,” said Rahul Sharma, Vice President – Sales, Salesforce India. “In fast-growing markets like India, teams need agility. Now, humans and AI agents can collaborate with full context—right inside Salesforce.” Key Innovations: How Salesforce Channels Transform Work Real-World Impact: Efficiency Gains & Use Cases Early adopters report: Use Cases:✅ Close Deals Faster: Sales teams loop in Finance/Legal via a Quote channel, securing real-time approvals without leaving Salesforce.✅ Ramp Up New Hires: AI summarizes historical account discussions, files, and decisions—speeding onboarding.✅ Resolve Customer Issues: Service teams use Order channels to coordinate between warehouse and digital commerce in real time. Tableau Next in Slack: Live Analytics Where Work Happens Launching June 13, Tableau Next in Slack brings interactive dashboards and AI-driven insights directly into conversations. Teams can: Industry Leaders Weigh In “Salesforce Channels have transformed how we swarm on high-priority cases. With AI agents in the flow, we resolve issues at unprecedented speed.”— Christine McHone, Global Slack & Salesforce TMT Leader, Slalom “As a CRO, the impact on speed and clarity is game-changing. We operate with more agility—directly improving customer outcomes.”— Bill Dwoinen, CRO, Mural Availability The Bottom Line: Salesforce isn’t just integrating Slack—it’s redefining how work happens. By merging CRM data, collaboration, and AI agents into a single flow, businesses can act faster, smarter, and with full context. The future of work isn’t just connected; it’s conversational. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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July 11, 2025in Agentforce Platform, Data, Salesforce, Salesforce Slack
what is a data lake
19Jun

Data Lake – Investment or Liability

Your $15+ Billion Data Lake Investment Just Became a Liability—Here’s How to Fix It You’re not alone. 85% of big data projects fail (Gartner), and despite the $15.2B data lake market growing 20%+ in 2023, most companies still can’t extract value from their unstructured text data. Bill Inmon—the “Godfather of Data Warehousing”—calls these failed projects “data swamps.” Why Your Current Approach Is Failing Vendors push the same broken solution: “Just add ChatGPT to your data lake!” Bad idea. Here’s why: 1. ChatGPT Is Bleeding Your Budget But cost isn’t the real problem—the fundamental flaw is worse. 2. ChatGPT Generates Text, Not Data When analyzing 10,000 customer support tickets, you don’t need essays—you need: ChatGPT gives you more text to read—the opposite of what you need. 3. The 95% Waste Problem Inmon’s key insight: Only 5% of ChatGPT’s knowledge is relevant to your business. You’re paying for: Your bank doesn’t need Dallas Cowboys stats. 4. Unreliable for Mission-Critical Decisions The Corporate AI Arms Race Nobody Wins Banks, insurers, and healthcare firms are each spending millions building identical LLMs—when they only need a fraction of the functionality. It’s like buying a 500-tool Swiss Army knife when you only need a screwdriver. The Solution: Business Language Models (BLMs) Instead of bloated, generic LLMs, BLMs focus on two things: Microsoft, Bayer, and Rockwell Automation are already adopting domain-specific AI—because it works. Real-World BLM Examples ✅ Banking BLM: ✅ Restaurant BLM: Crucially, these vocabularies don’t overlap. Why BLMs Win Don’t Build Your Own BLM (69 Complexity Factors Await) Inmon’s team identified 69 challenges, including: Pre-built BLMs already cover 90% of industries—customization is minimal (just 1% of terms). From Data Swamp to Strategic Asset BLMs transform unstructured text into queryable data, enabling: Industry results: Your Roadmap The Choice Is Yours The AI market will hit $631B by 2028—early adopters of BLMs will dominate. Your data lake doesn’t have to be a swamp. The tools to fix it exist today. Will you act before the window closes? Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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June 19, 2025in Data, Enterprise
Quest to be Data-Driven
18Jun

Data-Driven Decision-Making in the Age of AI

Data-Driven Decision-Making in the Age of AI: How Agentic Analytics is Closing the Confidence Gap The Data Paradox: More Information, Less Confidence Today’s business leaders face a critical challenge: data overload without clarity. Why? The explosion of raw data has outpaced leaders’ ability to interpret it. “Most executives don’t have data analysts on call—or the training to navigate increasingly complex decisions,” says Southard Jones, Chief Product Officer of Tableau. The result? Missed opportunities, slow responses, and decision paralysis. The Solution: Agentic Analytics – BI’s Next Evolution Enter agentic analytics—where autonomous AI agents work alongside users to:✔ Automate tedious data preparation✔ Surface hidden insights proactively✔ Recommend actions in natural language Unlike traditional dashboards (which quickly become outdated), agentic analytics embeds intelligence directly into workflows—Slack, Teams, Salesforce, and more. How It Works: AI Agents as Your Data Copilots Salesforce’s Tableau Next (an agentic analytics solution) leverages AI agents to: “It’s like Waze for business decisions,” says Jones. “You don’t ask for updates—the AI alerts you to critical changes automatically.” The Foundation: Clean, Unified Data Agentic analytics thrives on trusted data. Yet, most companies struggle with: The Fix: Semantic Layer + Data Cloud Tableau’s Semantics Layer bridges the gap between raw data and business meaning, while Salesforce Data Cloud unifies customer and operational data. Together, they: “This isn’t just for analysts,” notes Jones. “It’s for every leader who needs answers—without writing a single SQL query.” Rebuilding Trust in Data Agentic analytics isn’t just changing BI—it’s democratizing it. By:✅ Eliminating manual data grunt work✅ Delivering insights in real time✅ Speaking the language of business users …it’s helping leaders move from uncertainty to action. “The future isn’t dashboards—it’s AI agents working alongside humans,” says Jones. “That’s how we’ll close the confidence gap and unlock innovation.” Ready to transform your data into decisions?Explore Tableau Next and Salesforce Data Cloud. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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June 18, 2025in Data, Salesforce, Salesforce Data Cloud, Salesforce Development Services, Salesforce Implementation Services
AI Arms Race in Enterprise Software
11Jun

AI Arms Race in Enterprise Software

The AI Arms Race in Enterprise Software: SAP and Salesforce’s Divergent Paths to Dominance The New Battleground: Data as the Foundation of AI Supremacy The enterprise software field is undergoing its most significant transformation in decades, with AI as the central axis of competition. Two seismic events in May 2025 highlight this shift: These moves reveal a fundamental truth: in the AI era, data quality and integration are more valuable than software features alone. SAP’s AI Vision: The Integrated Enterprise Operating System At Sapphire 2025, SAP articulated a bold strategy centered on three pillars: 1. The Omnipresent AI Copilot 2. The Data Foundation 3. Suite-as-a-Service Model “We’re building the operating system for business AI,” declared SAP CEO Christian Klein. Salesforce’s Counterstrike: The $8B Data Moats The Informatica acquisition represents Salesforce’s most consequential move since Slack, addressing critical gaps: Capability Gained Impact on Salesforce Ecosystem Enterprise data integration Supercharges Data Cloud ingestion AI-ready data quality Enables trustworthy Agentforce outputs Metadata management Powers explainable AI decisions Cross-cloud MDM Creates true Customer 360 Strategic Implications: Divergent Philosophies, Converging Goals SAP’s Approach Salesforce’s Play What This Means for Enterprise Buyers The Road Ahead: 2026 as the AI Inflection Point As these strategies unfold, watch for: “The winners won’t have the best algorithms—they’ll have the richest, cleanest data networks,” predicts Gartner’s Avivah Litan. Action Items for Enterprises: The enterprise software wars have entered a new phase where data is the ammunition and AI is the battlefield. Choose your alliances wisely. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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June 11, 2025in Data, Enterprise, Mulesoft, Salesforce
Powering the Future of AI-Driven Data
04Jun

Powering the Future of AI-Driven Data

Salesforce’s Bold Move: Acquiring Informatica to Power the Future of AI-Driven Data San Francisco, CA — Salesforce’s acquisition of Informatica, a leader in enterprise cloud data management, marks a strategic leap in the race to turn messy, fragmented data into clean, AI-ready insights, Powering the Future of AI-Driven Data. By combining #1 AI CRM with best-in-class data governance, Salesforce is positioning itself to solve one of the biggest challenges in business today: harnessing data chaos for smarter decisions. Why This Deal Matters Salesforce’s Data Cloud was built to unify enterprise data in real time, fueling AI-driven workflows in sales, service, and beyond. But as data sprawls across systems, companies struggle with inconsistent records, identity resolution, and governance gaps—problems that cripple AI’s potential. Enter Informatica. With its Master Data Management (MDM), data quality, and metadata control, Informatica brings the missing structure to Salesforce’s ecosystem. The result? A true Customer 360 view, where every interaction—whether with a sales rep, service agent, or AI assistant—is powered by accurate, connected, and trustworthy data. The AI Data Advantage For AI to work at scale, it needs more than raw data—it needs context, transparency, and governance. The combined power of Salesforce and Informatica delivers: “Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Marc Benioff, Salesforce Chair and CEO. “This is a game-changer for AI at scale.” What’s Next? A Unified Data Ecosystem Post-acquisition, Salesforce plans deep integrations across its platform: “Imagine an AI agent that doesn’t just see data but understands its full context—where it came from, how it changed, and whether it’s trustworthy,” said Steve Fisher, Salesforce CTO. “That’s the power of this combination.” The Bottom Line Salesforce isn’t just buying a data tool—it’s future-proofing its AI ambitions. With Informatica, businesses can finally:✔ Resolve duplicate records (no more “John Smith vs. Jon Smith” chaos).✔ Automate confidently (AI agents act on accurate, governed data).✔ Scale AI responsibly (with built-in compliance and audit trails). The deal, expected to close in early 2027, will be funded through cash and debt—and Salesforce expects it to boost margins and free cash flow within two years. For enterprises drowning in data disarray, this merger could be the lifeline they need. The age of AI-powered business runs on clean data—and Salesforce just secured its foundation. Want to prepare for the future of AI-driven data? Contact us to explore how this integration can transform your business. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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June 4, 2025in Data, Enterprise, Mulesoft, Salesforce, Salesforce Data Cloud
AI's Future With Informatica Acquisition
02Jun

AI’s Future With Informatica Acquisition

Salesforce Bets $8 Billion on AI Future with Informatica Acquisition San Francisco, CA — In a move that signals its aggressive shift toward AI dominance, Salesforce has announced plans to acquire Informatica, the enterprise data management powerhouse, in a deal valued at $8 billion. This acquisition marks a pivotal moment for Salesforce as it transitions from its CRM roots to become an AI-first company—a strategy underscored by the need to strengthen its data infrastructure to support lagging Agentforce, its autonomous AI platform. Why This Deal Is a Game-Changer AI’s true potential hinges on clean, unified, and governable data—something many enterprises struggle with. While Salesforce’s Data Cloud, MuleSoft, and Tableau provide robust analytics and integration, Informatica fills critical gaps in data governance, quality, and master data management (MDM). Together, they create an end-to-end data fabric essential for scalable, trustworthy AI. Key Benefits of the Acquisition ✅ A Complete Data Stack – Informatica brings cloud-native data integration, MDM, metadata management, and AI governance, rounding out Salesforce’s capabilities.✅ Real-Time, Cross-Cloud Analytics – Businesses can now unify Salesforce and non-Salesforce data (cloud, hybrid, on-prem) for seamless insights.✅ Supercharged Agentic AI – With trusted, structured data, Agentforce can autonomously interpret and act on complex enterprise workflows.✅ Responsible AI Innovation – Informatica’s AI governance frameworks ensure ethical, transparent, and auditable AI deployments. What This Means for Customers For Salesforce Users: For Informatica Customers: The Big Challenge: Execution While the potential is massive, Salesforce must navigate:🔹 Integration Overlaps – How will MuleSoft and Informatica coexist without redundancy?🔹 Cultural & Technical Merging – Can Salesforce absorb Informatica’s teams and tech smoothly?🔹 Non-Salesforce Customers – Will Informatica’s standalone users stay loyal post-acquisition? The Bottom Line This acquisition is a make-or-break moment for Salesforce’s AI ambitions. If executed well, it could:✔ Revolutionize enterprise AI with a fully agent-ready data platform.✔ Accelerate adoption of Agentforce, giving Salesforce an edge over competitors.✔ Establish Salesforce as the leader in AI-driven data management. But if integration falters? Data chaos could stall AI progress—and leave customers questioning Salesforce’s strategy. One thing is clear: The race for AI supremacy is heating up, and Salesforce just made a $8 billion bet on its future. What’s your take? Will this acquisition propel Salesforce to AI leadership, or will integration hurdles slow them down? Let us know in the comments. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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June 2, 2025in Agentic AI, Data, Enterprise, Mulesoft, Salesforce
02Jun

Salesforce Acquires Informatica for $8B to Supercharge AI and Data Ambitions

San Francisco, CA – Salesforce has finalized a deal to acquire data management giant Informatica in an all-cash transaction worth approximately $8 billion, marking its largest acquisition since the $28 billion Slack purchase in 2021. The agreement comes after failed negotiations in 2023, when talks collapsed over valuation disagreements. Since then, Informatica’s stock price has declined by more than 30%, making the acquisition significantly cheaper for Salesforce. Under the terms, Informatica shareholders will receive $25 per share—a 30% premium over its closing price on May 22. Why Informatica? Because AI Needs Clean Data The acquisition is a strategic move to strengthen Salesforce’s AI and data infrastructure, particularly for its Agentforce autonomous AI platform. “Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Marc Benioff, Salesforce Chair and CEO. “By unifying Data Cloud, MuleSoft, and Tableau with Informatica’s advanced data management, we’ll enable smarter, safer, and more scalable AI outcomes.” Key Drivers Behind the Deal: Potential Challenges Despite the strategic fit, the deal carries risks: What’s Next? The acquisition is expected to close in early fiscal 2027 (February). Once finalized, Salesforce plans to: Bottom Line Salesforce is betting big that AI’s future success depends on data quality—and Informatica gives it the tools to win that race. But with high integration risks and investor skepticism, the real test will be execution. One thing is clear: In the AI era, data is the new currency—and Salesforce just bought a money printer. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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June 2, 2025in Data, Enterprise, Google, Mulesoft, Salesforce
Salesforce Sales Cloud
31May

Unleash Productivity with Our Latest Innovations

Do More with Less: Unleash Productivity with Our Latest Innovations Every business faces the same challenge: maximize efficiency with limited resources. That’s why we’re thrilled to introduce powerful new features designed to eliminate productivity bottlenecks, accelerate sales cycles, and scale your operations effortlessly. Key Highlights: ✅ Automate tedious tasks – No more manual data entry with AI-powered opportunity updates.✅ Smarter sales coaching – Get tailored guidance on any deal type with Agentforce Sales Coach.✅ Expand your partner network – Streamline enablement, pipelines, and compensation with Partner Cloud. This is just the beginning. Dive into the details below. 🚀 Onboard Fast, Sell Faster See how Sales Cloud supercharges your sales cycle with AI-driven insights—helping you close deals faster at every stage. ✨ New Releases at a Glance 🔹 Agentforce for Sales (June 2025) Pipeline Management Agentforce for Quoting 🔹 Sales Development Enhancements Testing Center (May 2025) 🔹 Sales Coaching (July 2025) Coach on Any Object 🔹 Sales Cloud (June 2025) Einstein Activity Capture 🔹 Partner Cloud (June 2025) Manage your entire partner ecosystem in one place: 🔹 Revenue Cloud (June 2025) Constraint Builder for Product Configurator Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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May 31, 2025in Data
AI-Powered Analytics
30May

AI-Powered Analytics

Tableau Next: AI-Powered Analytics That Works Alongside You Businesses today are drowning in data but burning alive in search of insights. With 75% of business leaders pressured to prove data’s value, the need for fast, trustworthy intelligence has never been greater. Enter Tableau Next—Salesforce’s evolution of its analytics platform, now supercharged with agentic analytics. This isn’t just another dashboard tool. It’s an AI collaborator that speeds up the entire data-to-action process, automating tedious tasks and delivering insights in plain language. What Is Agentic Analytics? Instead of static reports, Tableau Next lets users work with AI agents to: How It Works Built on Salesforce Data Cloud, Tableau Next connects securely to enterprise data while keeping it consistent and reliable. Key features: Why It Matters “We’re moving from static reports to AI as a decision-making partner,” says Ryan Aytay, CEO of Tableau. By blending AI with trusted data, Tableau Next makes analytics faster, more proactive, and accessible to everyone—not just data experts. The result? Smarter decisions, less manual work, and real business impact—without the usual data headaches. Key Takeaways:✅ AI does the grunt work – Automates data prep, analysis, and monitoring.✅ Ask questions, get answers – Natural language queries deliver instant insights.✅ Built for trust – Salesforce’s secure, unified data layer keeps AI accurate.✅ From insight to action – Automated workflows help teams respond faster. Tableau Next isn’t just an upgrade—it’s a new way to work with data. And for businesses racing to stay ahead, that could be a game-changer. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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May 30, 2025in Analytics Builder, Data, Enterprise, Google Analytics, Salesforce, Salesforce Data Cloud, Salesforce Tableau
Salesforce in a Mega-Data Deal with Informatica
27May

Salesforce and Informatica Again

Salesforce Revives Talks to Acquire Informatica in Major Data Play San Francisco, CA – Salesforce is reportedly in advanced discussions to acquire cloud data management firm Informatica, reigniting a potential deal that collapsed last year, according to sources familiar with the matter. Deal Details & Strategic Rationale A Deal Years in the Making Strategic Fit & Potential Hurdles Salesforce’s Acquisition History The CRM giant has a track record of blockbuster deals, including: However, activist investors recently pushed Salesforce to curb large acquisitions in favor of organic growth, leading to: The revived Informatica talks suggest a strategic pivot back to growth via acquisitions. Informatica’s Ownership & Market Position What’s Next? Industry Watch: Will Salesforce secure its next big bet, or will history repeat itself with another stalled deal? Key Takeaway: If successful, this acquisition would mark Salesforce’s return to large-scale M&A, positioning it as a stronger player in AI-powered data management. Follow-up Question: How would an Informatica acquisition impact Salesforce’s competition with Microsoft, Oracle, and Snowflake? Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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May 27, 2025in Data, Enterprise, Mulesoft, Salesforce, Snowflake
Marketing Cloud Intelligence
26May

5 Ways Marketing Intelligence Transforms Campaign Performance and ROI

Struggling to prove marketing ROI? You’re not alone. Are you optimizing campaigns in real time—or just reacting to yesterday’s results? Can you confidently tie marketing spend to revenue, or are you relying on guesswork? If fragmented data, delayed insights, and wasted ad spend are holding you back, Salesforce Marketing Intelligence is the solution. This AI-powered analytics platform unifies your marketing data, automates optimizations, and delivers actionable insights—so you can boost performance, reduce waste, and maximize ROI. The Challenge: Turning Data into Revenue Today’s customer journey spans social, email, search, and more—but without clear insights, optimizing spend and proving impact is nearly impossible. Traditional analytics leave marketers with: Marketing Intelligence changes that. What Is Marketing Intelligence? Salesforce Marketing Intelligence is an AI-driven analytics solution that:✅ Unifies marketing data in real time✅ Automates optimizations with AI agents✅ Delivers actionable insights to improve ROI Built on Data Cloud, Tableau, and Einstein AI, it transforms raw data into smart, autonomous decisions—so you spend less time analyzing and more time executing high-impact strategies. 5 Breakthrough Innovations in Marketing Intelligence 1. AI-Powered Paid Media Optimization Autonomous agents analyze performance data 24/7, automatically: 2. Real-Time Performance Dashboard (Marketer Homepage) Get an instant, AI-summarized view of all campaigns—with alerts for underperforming ads and one-click optimizations. 3. AI Data Enrichment & Cleaning No more messy spreadsheets. AI standardizes and categorizes your data (e.g., grouping “Meta” and “Reddit” as “Social Channels”) for clearer insights. 4. 3-Click Data Integration Connect Google Ads, Meta, Shopify, CRM, and more in seconds with pre-built connectors—no coding needed. 5. End-to-End Attribution Tracking See the full customer journey—from first click to closed deal—with built-in first- and last-touch attribution. Marketing Intelligence in Action: A Retailer’s Success Story Your Garden Place (YGP), a sustainable home goods brand, used Marketing Intelligence to: Result: Higher conversions, lower wasted spend, and data-backed confidence in every decision. Stop Guessing. Start Optimizing. Marketing Intelligence eliminates the guesswork—giving you real-time insights, AI-driven optimizations, and closed-loop attribution—all on the Salesforce platform. Ready to transform your marketing performance? Reach out to Tectonic to explore Marketing Intelligence today. “A top priority for marketers is understanding performance in real time. Marketing Intelligence provides instant insights and autonomous actions—ensuring every dollar drives impact.”—Stephen Hammond, GM, Marketing Cloud Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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May 26, 2025in Data, Google, Marketing Intelligence, Salesforce
Tableau Next
16May

Tableau Next: The Autonomous Future of Analytics

The way businesses harness data is undergoing a revolution—one where AI-driven insights seamlessly integrate with human decision-making. Tableau Next, the next evolution of Tableau powered by the Salesforce Platform and deeply integrated with Agentforce, is leading this transformation. With AI agents embedded directly into analytics workflows, Tableau Next delivers proactive, predictive, and actionable insights—helping organizations make faster, smarter decisions from trusted, unified data. What is Tableau Next? Tableau Next is the first agentic analytics platform, combining self-service analytics with AI-driven automation to deliver insights where you work. Built on the Salesforce Platform, it offers: ✅ Modular, composable analytics – Reusable components, AI-powered semantics, and consistent data across every workflow.✅ Embedded AI agents – Tableau Agent and Tableau Pulse work together to surface intelligent insights in real time.✅ Trusted, governed data – A unified metadata framework ensures accuracy and transparency.✅ Scalable, secure infrastructure – Powered by Data Cloud and Zero Copy Partner Network for seamless, cost-effective data integration. This isn’t just analytics—it’s autonomous intelligence that evolves with your business. Why Tableau Next? 1. AI Agents Bring Insights Where You Work Most companies struggle with insight overload—critical data gets buried in dashboards, lost in reports, or ignored because it doesn’t fit into daily workflows. Tableau Next changes that by:🔹 Pushing AI-driven insights directly into your workflow—no searching required.🔹 Forecasting trends with predictive and generative AI.🔹 Automating actions—so every team, from analysts to executives, can act faster. 2. Tableau Semantics: Trusted, Context-Rich Data Bad data leads to bad decisions. Tableau Next ensures every insight is grounded in accurate, contextualized data with:🔹 AI-enriched metadata – Business meaning is built into every dataset.🔹 Full data lineage – See where data comes from and how it’s processed.🔹 Consistent business language – No more confusion over metrics or KPIs. 3. Real-Time, Scalable Data Without the Headache Data today is scattered, siloed, and expensive to manage. Tableau Next solves this by:🔹 Connecting to any source—without moving or duplicating data (thanks to Zero Copy Partner Network).🔹 Unifying customer data with Salesforce Data Cloud.🔹 Scaling securely—built on the most trusted platform in enterprise SaaS. 4. Reusable, Composable Analytics for Maximum Flexibility Why rebuild the same dashboards and models repeatedly? Tableau Next introduces:🔹 A marketplace for sharing and discovering reusable analytics assets.🔹 API-driven extensibility—embed analytics into any third-party app.🔹 Custom AI agents tailored to your business needs. The Future of Analytics is Here For 20+ years, Tableau has set the standard for intuitive, powerful analytics. Now, Tableau Next takes it further—integrating AI, automation, and trusted data into every workflow. 🚀 Want to experience it today? Many Tableau Next features are already available in Tableau+, including:✔ Data Cloud for unified data modeling✔ Tableau Semantics for business context✔ Tableau Pulse for personalized metrics✔ Tableau Agent for AI-powered analytics The era of autonomous analytics has arrived. Are you ready? Like1 Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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May 16, 2025in Data, Enterprise, Generative AI, Salesforce, Salesforce Data Cloud
09May

Revolutionizing Analytics: Summer ’25 Release Highlights

Next-Generation Analytics Across Salesforce The Summer ’25 release brings transformative updates to Salesforce’s analytics ecosystem, empowering organizations with smarter insights, enhanced accessibility, and seamless data integration. Here’s what’s new: Tableau Next: The Future of Enterprise Analytics (Available in Enterprise, Performance, and Unlimited editions) A unified analytics powerhouse combining Tableau’s visualization strengths with Data Cloud’s semantic layer and Agentforce’s contextual AI. Key Capabilities: Why It Matters:“Tableau Next represents the first truly agentic analytics platform – where insights automatically trigger business actions,” says Salesforce CPO. Lightning Reports & Dashboards: Smarter Refresh (Generally Available) Pro Tip: Combine selective refresh with new “sticky filters” (Winter ’25) for personalized views. Data Cloud Analytics: Deeper Insights Feature Impact Example Use Case Calculated Insights in Reports Apply AI-generated segments/metrics directly in reports Identify high-value customer cohorts 5-Dimensional Grouping Create granular summary reports Analyze marketing ROI by demographic layers Managed Package Deployment Distribute semantic model reports across orgs Roll out standardized financial reporting New Deployment Option: Migrate analytics via change sets (no API required) CRM Analytics: Performance Boost 🚀 3x Faster Queries 🔒 Secure Cloud Connections ♿ Accessibility First Einstein Discovery Update Retired Feature: Decision Optimization beta (after June 5, 2025)Recommended Alternative: Use Einstein Prediction Builder for optimization scenarios Tableau Ecosystem Updates Product Key Improvement Best For Tableau Cloud New embedded analytics SDK Enterprise deployments Tableau Desktop Enhanced geospatial analysis Advanced users Tableau Prep Smart data cleaning suggestions Data engineers Pro Tip: Embed Tableau dashboards in Lightning pages for contextual decision-making. Getting Started “These analytics innovations reduce time-to-insight by 40% in early adopters,” reports Salesforce Labs. Explore Summer ’25 Analytics DocumentationSchedule Release Readiness Consultation Which analytics upgrade will you implement first? Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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May 9, 2025in Agentforce Platform, Data, Enterprise, Salesforce, Salesforce Flow, Snowflake
Analytics tools like Einstein Analytics can identify patterns and trends in patient data, helping healthcare providers optimize workflows and improve the effectiveness of care delivery.
03May

Healthcare Payers Turn to Data Analytics for Cost Savings and Improved Outcomes

Facing persistent financial and staffing pressures, healthcare payers are increasingly adopting data analytics platforms to streamline operations, reduce costs, and enhance member outcomes. A new April 2025 report from KLAS Research offers its first evaluation of payer experiences with these solutions, highlighting key vendors and emerging trends. The Growing Role of Data Analytics in Payer Operations With healthcare organizations under constant pressure to improve efficiency and decision-making, data analytics tools provide critical visibility into claims data, utilization patterns, and financial performance. These platforms enable payers to: While KLAS’ research in this space is still evolving, the initial report assesses three leading vendors, with plans to expand coverage as more data becomes available. Key Vendor Performances 1. MedInsight – Best in KLAS 2025 (Score: 85.8) 2. MedeAnalytics (Score: 87.1) 3. Clarify Health Solutions 4. Salesforce Health Cloud Looking Ahead: Expanding the Vendor Landscape Additional players like CareJourney (acquired by Arcadia in 2024), Cedar Gate Technologies, and Cognizant are expected to be evaluated in future KLAS reports as more performance data emerges. The Bottom Line As payers seek greater efficiency and data-driven decision-making, analytics platforms are becoming indispensable. While MedInsight and MedeAnalytics lead in early adoption, the competitive landscape is still evolving—making future KLAS insights critical for payer organizations evaluating their options. Next Steps: With the right analytics partner, payers can unlock cost savings, operational efficiencies, and better member outcomes—key priorities in today’s challenging healthcare environment. Like Related Posts AI Automated Offers with Marketing Cloud Personalization AI-Powered Offers Elevate the relevance of each customer interaction on your website and app through Einstein Decisions. Driven by a Read more Salesforce OEM AppExchange Expanding its reach beyond CRM, Salesforce.com has launched a new service called AppExchange OEM Edition, aimed at non-CRM service providers. Read more The Salesforce Story In Marc Benioff’s own words How did salesforce.com grow from a start up in a rented apartment into the world’s Read more Salesforce Jigsaw Salesforce.com, a prominent figure in cloud computing, has finalized a deal to acquire Jigsaw, a wiki-style business contact database, for Read more

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May 3, 2025in Data, Life Sciences Cloud, Salesforce, Salesforce Health Cloud

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