Engagement Frequency Dashboard

The Einstein Engagement Frequency Dashboard

The Einstein Engagement Frequency Dashboard provides a comprehensive overview of your contacts’ email saturation levels. By analyzing this data, you can understand how your email sending frequency influences engagement metrics like opens, clicks, and unsubscribes over time. The What-If analyzer is a handy tool within the dashboard, allowing you to experiment with different sending frequencies to maximize your On Target saturation levels.

Thank you for reading this post, don't forget to subscribe!

Accessing the Dashboard

To access the Einstein Engagement Frequency Dashboard:

Navigate to the Einstein section in Marketing Cloud.
Click on Einstein Engagement Frequency.
Choose Email or Mobile, depending on the type of engagement data you wish to view.
For mobile analytics, select the specific app whose data you want to analyze.

Once on the dashboard, you can click “View Details” at the top to check your data quality scores and get tips on how to improve them. This will give you an idea of how reliable your email or mobile engagement data is.

Note on Data Quality

If Einstein lacks sufficient data for certain contacts, it will assign frequency scores based on global model data. This can sometimes cause discrepancies between the Einstein Engagement Frequency dashboard and activity-level analytics in specific journeys.

What-If Analyzer

The What-If Analyzer is a feature on the dashboard that allows you to test different future saturation levels based on varying message frequencies. The goal is to increase the number of contacts in the “On Target” range for engagement. The analyzer provides a bar chart that predicts how adjusting your email frequency can shift contacts from being “Saturated” or “Undersaturated” to “On Target.” This tool helps you fine-tune your communication strategy to optimize engagement across your contact base.