What the Expanded Global Availability of Marketing Cloud Growth and Advanced Editions Means for You
Salesforce is bringing more power, more reach, and more connections to marketers around the globe.
Since the debut of Marketing Cloud Growth and Advanced Editions last spring, Salesforce has steadily expanded their global footprint—bringing powerful capabilities to marketers worldwide. In 2024, these editions rolled out across North America, Asia/Middle East, and Latin America, enabling organizations to unify marketing, sales, service, and commerce on a single platform. With built-in access to Agentforce, teams can now save time and unlock smarter marketing by tapping into data from across the Salesforce ecosystem.
Now, in spring 2025, Salesforce is extending access even further—launching in five new regions and enabling new channels like WhatsApp. This means more businesses can take advantage of unified workflows, regional data residency, and AI-powered customer journeys at scale.
🌍 New Regions Now Supported
As of early 2025, Marketing Cloud Growth and Advanced Editions (and Data Cloud) are now available in five additional regions, enhancing data residency and local compliance:
- São Paulo – Serving Brazil
- Zurich – Serving Switzerland
- Tokyo – Serving Japan, Pakistan, Thailand, Taiwan, Vietnam, Philippines, and South Korea
- Sydney – Serving Australia and New Zealand
- Singapore
Why it matters:
Data residency—storing and processing data in the same region it’s collected—is critical for compliance, trust, and security. These new region-specific deployments help businesses meet local regulations and ensure a secure, performant experience for users.
What’s next?
Additional regions, including markets across ASEAN, are set to go live in the first half of 2025.
📲 Channel Expansion: Now with Native WhatsApp
Salesforce has also expanded channel support for Marketing Cloud Growth and Advanced Editions by introducing native WhatsApp messaging.
- WhatsApp is now available as an add-on (just like SMS), enabling brands to reach customers on one of the world’s most popular messaging apps.
- For Advanced Edition customers, the new Unified Conversations for WhatsApp feature takes it a step further—turning one-way marketing messages into two-way interactions between customers and service agents.
🚀 The Big Picture
With expanded regional support, native WhatsApp messaging, and seamless integration with Agentforce and Data Cloud, Marketing Cloud Growth and Advanced Editions are empowering global teams to deliver more personalized, automated, and compliant experiences—at scale.
This is marketing that meets the moment—wherever your customers are.
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