You can integrate Facebook and Salesforce to automate ad exclusion lists, which will help you boost ROAS and drive down cost-per-click (CPC). Facebook integration for Salesforce can be managed through a native connector, Zapier, or many tools you will find on the Salesforce AppExchange.
How do I link Facebook lead form to Salesforce?
Import Facebook Leads into Marketing Cloud with the Facebook integration for Salesforce
- Navigate to Lead Capture under the AppExchange tab.
- Click New Task.
- Click the Facebook icon.
- Enter your Facebook login credentials.
- Click Next.
- Select a Facebook page. …
- Click Next.
- Select one or more Lead Generation Forms.
To post to Facebook pages and track engagement, add the Facebook connector. You can add up to 25 connectors for company pages.
Is Facebook using Salesforce?
Facebook gathers data about your existing customers through Salesforce® CRM integration.
You can configure a Facebook authentication provider so your users can log in to Salesforce using their Facebook credentials.
Let customers communicate with your business using Facebook Messenger. Customers send messages to your Facebook page, and agents reply from the Service Console. To control how incoming messages are routed, link an Omni-Channel flow or routing configuration to your Facebook Messenger channel.
Salesforce Trailhead even has a Facebook page.