Google Analytics 4 UTM Codes

How to Generate UTM Codes

Generating Google Analytics 4 UTM Codes can be done in several ways. A common method is using Google’s Campaign URL Builder, where you enter your original URL and add the desired UTM parameters. Alternatively, tools like Measureschool’s UTM Tool in Google Sheets or other free online tools can also be used to create UTM codes.

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Viewing UTM Data in Google Analytics 4

In Google Analytics 4 (GA4), UTM data is found in the standard Acquisition reports. Specifically, you can view this data in the Acquisition Overview, User Acquisition: First User Default Channel Grouping, and Traffic Acquisition reports. Additionally, the Explore section in GA4 allows for the creation of custom reports using UTM data.

Best Practices for UTM Tagging

When using UTM tags, consider the following best practices:

Establish Naming Conventions: Standardize your URLs by creating consistent naming conventions.
Keep it Simple: Use clear and straightforward names for campaigns, content, and keywords.
Include Creator Information: Add the creator’s name to the UTM links for easy reference and accountability.
Opt for Lowercase Letters: Use lowercase letters to maintain consistency and readability in your UTM links.
Utilize URL Shorteners: Make URLs more user-friendly by using URL shorteners, especially for long URLs.

Google Analytics 4 UTM Codes allows you to better track your customer journeys and measure ROI on your advertising and search engine optimization efforts.