Why a Native Salesforce App Changes Everything

Streamlined Event Operations

Blackthorn.io’s platform eliminates the need for external integrations by operating entirely within Salesforce. This means event data—registrations, payments, and attendee interactions—is instantly accessible and linked to existing CRM records in real-time.

Case in Point: USC Marshall School of Business

Facing inefficiencies in manual data entry and registration processes, USC Marshall School adopted Blackthorn.io’s solution. They leveraged branded event pages, automated attendee check-ins, and simplified scaling for admissions events. The Salesforce-native architecture streamlined data analysis, ensuring a single source of truth and improving follow-ups with prospective students.

---

Harnessing Salesforce Data for Personalization

Blackthorn.io’s platform empowers organizations to personalize event experiences using CRM data. For example:

• Segmentation: Tailor communications and event visibility based on attendee profiles, past engagement, or membership levels.
• Advanced Visibility Controls: Show registrants only the relevant events, tickets, or sessions using dynamic filters and custom forms.

Traditional event tech systems only pull basic fields into Salesforce. In contrast, Blackthorn.io leverages all standard and custom Salesforce fields, enabling planners to design deeply personalized event experiences.

---

Addressing Integration Challenges

Event planners often face inefficiencies caused by integrating third-party platforms with Salesforce, such as data flow disruptions, duplicate management, and delays. Blackthorn.io removes these obstacles by unifying event data with CRM data. This seamless approach enables real-time management of everything from registration to post-event follow-ups, cutting hours of manual work.

---

🔔🔔  Follow us on LinkedIn  🔔🔔

Applications Across Industries

Corporate Events

• Advanced payment capabilities, including web-based invoices with over 120+ payment gateways.
• Support for one-click payments via card, ACH, Google Pay, or Apple Pay.

Higher Education

• Campus Tours: Automate recurring events, such as weekly campus tours, and follow up via SMS.
• Large-Scale Orientations: Use mobile apps for quick QR-code-based student check-ins, eliminating the need for additional integrations.

Healthcare

• Appointment Tracking: Schedule and track patient appointments effortlessly.
• Community Education: Manage hundreds of educational events from a central dashboard while tracking the ROI on patient engagement.

Nonprofits

• Donor Management: Leverage Salesforce reporting and generative AI to identify high-value donors based on event attendance and engagement.

Associations

• Dynamically filter ticket prices or event access based on membership criteria.

---

AI and Automation: Redefining Event Planning

Leverage Salesforce AI

Blackthorn.io taps into Salesforce’s AI capabilities to deliver advanced insights, such as correlating event attendance with conversion likelihood. This reduces planning time and enhances decision-making.

AgentForce AI

AgentForce from SalesforceLaunching in 2025, Blackthorn.io’s upcoming AgentForce-based AI will analyze multiple data sources for insights beyond traditional reporting. It will answer questions like, “Which events are most effective for donor acquisition?”

Scaling with Personalization

• Pre-filled registration forms for authenticated attendees or household members.
• Advanced visibility options to tailor experiences based on attendee profiles.
• Real-time Slack and SMS alerts for staff when VIP attendees arrive, enabling personalized greetings.

---

Key Features Clients Love

• Centralized QR Check-Ins: Speed up check-ins with unique IDs like student or patient numbers.
• Robust Payment Options: Access over 120 payment gateways with flexible invoicing options.
• Smart Scheduling: Bulk and 1:1 SMS or email notifications.
• Mobile App (Coming January 2025): Push notifications for attendees and organizers.

---

The Blackthorn Advantage

By operating natively within Salesforce, Blackthorn.io simplifies event management while empowering organizations to deliver personalized, data-driven experiences. Its unified approach to event data eliminates inefficiencies, scales effortlessly, and opens up new opportunities for meaningful engagement across industries.

Ready to transform your event management? Discover the power of Blackthorn.io with Tectonic and start planning smarter today.