Salesforce Campaign Types

March 11, 2023in Salesforce

Customizing Campaign Types in Salesforce

The Type field on a campaign specifies the method or channel used, such as Direct Mail or Referral Program. To better align with your marketing strategies, you can customize the picklist values for this field. By doing so, marketers can track campaign performance and compare how different campaign types are performing.

Default Campaign Type Values

Salesforce provides default values for the Type field, including:

Advertising
Direct Mail
Email
Telemarketing
Banner Ads
Seminar/Conference
Public Relations
Partners
Referral Program
Other

Customizing and Organizing Campaign Types

To tailor campaign tracking for your business, you can:
✅ Modify the Type picklist values to reflect your marketing channels.
✅ Create dependent picklists to define subcategories for your campaigns.
✅ Limit picklist values to 10 or fewer for better organization.

Example: If your company places advertisements in various formats, you can keep Advertising as the main campaign type and create a dependent picklist with subcategories like Billboards, Transit, Print, and Digital. You could further refine Digital into Social Media vs. Traditional Websites with a second-level dependent picklist.

Managing Picklist Access with Record Types

The Record Type field controls which picklist values are available to specific user groups. If you plan to manage access this way, set up record types before configuring picklist values.

📌 For more details: Tailor Business Processes to Different Users Using Record Types

How to Customize Campaign Types

1️⃣ Go to Setup

In Lightning Experience: Navigate to Object Manager and search for “Campaign.”
In Salesforce Classic: Open Setup, then enter “Campaign” in the Quick Find box.

2️⃣ Select Campaign → Fields & Relationships

3️⃣ Find and select the Type field

4️⃣ Edit the picklist values

Add, remove, or modify existing options.

5️⃣ Create dependent picklists (optional)

Click New under Field Dependencies to define subcategories.

By customizing campaign types, you can ensure a more structured and insightful way to track marketing efforts in Salesforce Lightning Experience and Salesforce Classic.

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